Meeting 2

12/19/24

Bright Creators 2 - December 19

@0:00 - Michael Armstrong ([email protected])

This meeting is being recorded. I have you here. Hope you had a good week.

 

@0:09 - KC Steinbeck

It just got so much better, so I'm excited to be here.

 

@0:14 - Michael Armstrong ([email protected])

Nice. Look. Elizabeth. Welcome, John. Awesome. Let's start. Let's start this meeting. a quick meditation to ground in. So just get comfy in your chair.

And it's gently close your eyes. Just feeling the weight of your body. The gravity of the earth. The air in your skin.

Taking a nice deep breath in, letting it out slowly, drowning into this present moment, feeling your body, the energy, the vitality, the aliveness of your being, now focusing your awareness on that sacral chakra energy center, that pelvic region, the part that passion flows from, taking a nice deep breath into this energy center.

is where creativity comes from. It's magnetic. It's going to draw people to you. And your mind, as you're focusing energy here saying to yourself, I am a creator.

I am a creator. And now adding, I am a passionate creator. I am a passionate creator. I am the energy, just the feeling, the sensation of those words to permeate your body.

Now connecting the energy to your heart, the energy center is always guiding you, always knows what's best for you.

allowing that passionate energy, that passionate creation energy, to be infused with love, be single most important thing that exists.

And with this passionate infusing of love within your system, now connecting these energies with that space between your eyes and up to your forehead, the seat of your intuition, that all-knowing energy center, the place where ideas come in where spirit guides you, where you connect with your soul.

And as you connect your creativity, your love, and your intuition all together, it's a place where ideas come in, epiphanies come in, grounded in love, flowing with passion and creativity, well, being connected to your soul, and take a nice deep breath into this energy, and let it out.

nice deep, deep, deep breath in, deepest breath you've taken today, all of that creative energy in, and letting it out.

And now if there's any messages that your soul has for you in this moment, allow those messages to come in now.

If there's any feelings you need to feel, any emotions you need to let go of, any epiphanies that need to arrive, any realignment that your soul desires for you right now, now that you're connecting with that divine intelligence above the all-knowingness, realizing that you aren't infinite being, you have infinite possibilities, everything is open to you right now, you are alive, you chose this planet, you

Pose this body, and you chose this moment. And the future is unwritten. There's many potential future possibilities for you, many pathways.

Some pretty large pathways you can choose. Which pathway would you like to choose? The average timeline, the pretty good timeline or that excellent timeline.

This journey is up to you. So if you want to choose that high timeline, that excellent timeline, just say it in your mind.

Commit to it. And with every decision you make, how you... you act, how you show up, how you work, come at it from the energy of this highest timeline, where you're passionate flourishing, your creativity's off the charts, everything's infused with love, you're listening to your intuition, and you're realizing that anything is possible.

And now grounding this energy into every cell of your body, take a nice deep deep deep breath in, feeling the energy swirling throughout your system and breathe out.

Now coming back and slowly opening your eyes, Welcome, welcome, welcome. That meditation was so powerful that the carolin arrived, good to have you here.

So on this call, we're going to be diving into some foundational work, some foundations for this. When I'm learning anything new, I really enjoy kind of seeing that airplane perspective, just knowing like, okay, what exactly, like, what is this entail?

What am I going to be doing to have clarity around that really helps me kind of realize my why?

Like, why am I doing this? Why am I building something? Why am I going to be making a free offer?

Like, what is the point of it all? I need to know a point. If I don't know, like, if it's not a good reason for me, then I'm probably not going to do it.

I need a good solid reason. I need to feel good in my heart and to feel good in my system.

So it's kind of like that prove it energy. know, I'm skeptical, I'm very skeptical of almost everything, but I'm also very open-minded of everything.

So it's like a really winning combination to evolve rapidly in life. So I'm here to prove it to you guys that this is actually worthwhile, that it's worth your time, it's worth your effort, it's worth your energy.

So some of the things that I'll be going over are in this first month of Bright Creators, the Academy that you'll be doing, but I'm going to go over some of it again here right now for you guys just so we can really, really ground it in the purpose for all of this.

And the reason why we're doing the steps that we're doing, because we're kind of doing, we're doing some things backwards.

The flow that your customers are gonna be going on, we're gonna be starting from the end and moving backwards.

So first, how are you guys doing, dropping the chat, how are guys doing? How's your week been? How are you feeling?

SCREEN SHARING: Michael started screen sharing - WATCH

What emotions are arising? John, back in now?

 

@11:01 - johnmorgan

Yeah, I am. I wasn't London, but came back.

 

@11:08 - Michael Armstrong ([email protected])

Awesome. And Manchester's where you live.

 

@11:12 - johnmorgan

It is. moved about 18 months ago because I was sort of persuaded by my inner self to move up here.

But that's a new story.

 

@11:27 - Michael Armstrong ([email protected])

Awesome. I had my business partner when I ran a company. had three founders. One of them was from London.

And we had a good time. He was a wild guy. He had us drinking guinesses and during our meetings.

We had waking up at six morning to watch soccer games. All right, I'm just going to close. Let's down some things so that this video stays nice and quick here.

How's my video for you guys? Is it looking good? Everything's smooth, good, awesome. Casey says, this week's been good but today it was hard being here has already helped me realize it's good to have you here, Casey, and sending you blessings on this realignment that you're in right now.

New energies, here we go. Tomorrow's the winter solstice, so it's going to be a pretty significant shift in some energies here.

For us here in Hawaii, it's at like 8 p.m. So I think it might be on the 21st for all of you guys, but I'm super excited about this Winter Solstice.

And I got something that I'll be sharing with you guys as well. And by the way, next week, we're gonna be skipping next week's session.

Because of Christmas holidays, personally, I'm gonna be at Disneyland with family. Actually, my wife, both of our families are coming together to do a huge Disney event trip, which we did the day after our wedding.

So now we got them tickets to do this the day after Christmas. One of the perks of running a company that is generating money is that you can buy people Disneyland tickets.

So there's no excuse for them not to come and for every single person to come. Caroline is feeling good, a little cray cray week with the kiddos and the holidays, but feeling settled now, it's totally here that, yeah, it has, the energy has been pretty high.

There's some shifts going on. on the planet, there's been some fascinating shifts happening. I think 2020, it's like we're all preparing for 2025, because it's going to be a big year, a lot of change.

I'm glad we're all here. We're all here together to kind of ride the wave of this new year is how we get into this year.

Everything we're doing right now is going to set the stage is not about like starting on January 1st about starting right now.

So if we get on that surfboard, and we're starting to like ride the wave, we're not going to be like paddling and looking for that wave once New Year's comes and everyone, all the energies are high.

Let's get feeling good. Had a few big aha moments this week with offers and strategy. is helping so much.

Helped me help give me the kick. I need an awesome Elizabeth. And at the end, we can do a Q and A also if you guys have questions as I'm going through this, feel free to just unmute yourself and ask the question if it comes up.

A question and this just have to be answered here right now, but curious, how do you create or share offers and what you do when big things are going off on it with the world?

When it comes to content strategy, do you, every layer in topic, in topic, slightly unrelated? Do you keep it slowly focused?

Are you saying like when there's things in my life, like, do I share things my life as opposed to what I'm sharing with?

And topic?

 

@15:31 - Elizabeth

Both. like, how do you share you and your personality into it? And then when there's so much going on in the world, do you like, how do you shift your strategy?

And like, do you shift it? Do you talk about things that could even be quasi related to what your niche is?

 

@15:50 - Michael Armstrong ([email protected])

Yeah, I usually like, I would say 95% of time, you're not going notice what's going on the world in my videos.

I just share my niche. I share it. and that's it. And there are sometimes where I'm just like, there's certain things that are happening, I was super called to I really felt this like desire to share it politically, but also I was like, I'm not touching that because that just is there's way too much clarity right now.

I may show up that at some point, but also like, I don't know if really want to get into that.

Sometimes when things do happen in the world, I do feel like this calling to just like share it. But for the most part, like, I almost see what I'm doing is like a solace for people to be here and experience this outside of those stuff that's going on a planet.

I like it. Is my video for you guys?

 

@16:46 - Elizabeth

is it good? Kind of take up you for me.

 

@16:49 - Michael Armstrong ([email protected])

Take me? Okay. Cool.

 

@16:53 - Elizabeth

A lot of people asking me all the time, like, they're very scared and very anxious and I've helped A lot of customers last year and the word of mouth is out and so I'm getting, even though I don't have any offerings up, I'm getting like literally emails, people are saying, hey, start my garden for me, help me do this, how do I do X, like they are beating down my door and I know it's because out of fear and I don't want to add on to that, you know what I mean, like I want them to feel empowered that they could actually do this on their own, like you don't have to spend thousands of dollars for a landscaper or somebody like me to come in and do it, like you can do it yourself and I want to be able to show people that but it just, I don't know, feels hard and maybe just in my head, very well could be.

 

@17:40 - Michael Armstrong ([email protected])

So it feels hard to share that they can do it on their own?

 

@17:43 - Elizabeth

It feels hard to, how do I start addressing them without trying to, without anchoring it into what's going on today, if that makes sense, like I don't even want to touch the polarizing things today for the same reasons that you don't like, I want it to be evergreen.

I always stay up and stay out there, but I don't want to ignore it and I don't want to dismiss it because I can totally empathize with how they're feeling and what's going on and what the cause is.

And so I want to be able to share the information and I don't want to dismiss their energy into it as well.

And I just didn't know if there was a strategy. Like I said, you don't have to go into it right here.

It's more of a content side of how you talk to people and I don't want to make it so that way it's not disingenuous because I'm a disabled veteran so I get a lot of veterans reaching out and they're like, how can we not talk about this topic?

And I'm like, cuz it's not what I teach, that's just a piece of me. So yeah.

 

@18:41 - Michael Armstrong ([email protected])

Yeah. I mean, when it comes to that, I would just mention, oh by the way, the enemies are super high right now and then just go into what you have for the world is crazy right now and then go into what you have just like very briefly, kind of like acknowledge it and people

People do love when you acknowledge that the world is wild because there's a lot of things going on. yeah, I would just stick to each.

 

@19:08 - Elizabeth

Perfect. Thank you.

 

@19:11 - Michael Armstrong ([email protected])

Yeah. So is the next session going to be at third day, the second 2025. Yes. Yes. So the second 2025 is the next session.

Yeah. we will reconvene next year after this meeting. Awesome. Okay. So let's hop into just a brief overview of what's going down here.

What are we doing here? So in this video, I'm going go over the bright creators dream business funnel that we'll be doing.

So. It stems all from the ADA method, ADA, which stands for awareness, interest, desire, action. This was from Elias St.

Elmo Lewis in 1898. was like the grandfather of marketing. So most marketers, it's also kind of stemmed from this guy's philosophies that he uncovered, including what we're currently doing with sales marketing funnels today with the internet.

So it's kind of evolved to this point in a really cool way, actually. So first up is awareness, awareness commercials.

You need your customer has to become aware of what you have. Otherwise, you're going to get zero sales. Awareness is vital.

That could be through word of mouth. It could be through commercials. Right now it's going to be social media.

But awareness is key. So that is putting yourself out there for us as a social media aspect. Interest is you have to say it in a

way to speak to it in a way in which there's like a peak, there's some sort of interesting, okay?

Like with content, there's that hook that gets people in that makes people interested. And then you have to create desire.

This is the step that most people miss out on. They're like, welcome in. And then this is something that's super interesting.

Go buy it. know, links might buy, go get it. And people aren't warmed up enough. You know, they're not quite ready to buy it.

And now they feel forced. so they're just going to, it's an easy no. So desire is key. And then from there, they create, they take the action, which is they pull out their credit card, they put their little numbers in, and they purchase what you have to offer.

Or they swipe it and the PayPal, then you name it. But they give you money. So this little funnel that we start with bunch of people, it eventually leads to a few people.

And that eventually leads to payments coming into your Stripe account. and then into your bank account. So how does this correlate with what we're doing?

Here's the dream business model. So the first step right at the top is going to be your social media.

This is what you talk about. This is the awareness, really incredible awareness because essentially social media is free advertising.

Every thousand views is $10 of free advertising. So if you make videos every single day, you're going to get a lot of thousands of views.

Even if each video gets 200 views, that adds up over time. So in this, you're going to be teaching people, teaching is key because it makes you an expert in your field.

perception of who you are is an expert. You'll be sharing who you are, that you'll be sharing parts of your life, be sharing energies of the planet.

Everyone's different. If you're an astrologer, you're really going to be sharing lot of energies of the planet. Expression, this where you get express yourself.

Personally, I was a shy kid growing up, could never share in front of people. I once had to share it in front of my class in college, and I just started sweating in like a really weird way.

It was hilarious and also quite embarrassing. So to have myself to be able to start sharing was big for me, to be able to share online, past life regressions helped a lot, doing men's work and learning about myself, but you'll be expressing yourself.

So you take like who you are, and then you kind of like amp it up, like 10%, or like if you just want to go all wild, 200% with it, you're going to be amping up.

People share on social media, they have personalities. There's something about it that feels attractive, inviting, magnetic. My wife always says that I have this like social media personality that comes out, because like me normally, I'm more like chill, but on social media, I'm like, what's up, guys?

You know, just stoked. Now, it's just like what I like to do. It's just my own thing. Your thing could be like if you're already chill to be like even more chill to the point where you're so zen that people are like why are they so zen?

But if it's curiosity, so you want to create curiosity and a great tree entertainment and Eventually what we're going to get into is is automation.

So in everything that I'm describing here We're going to be going over it through this course like in detail So I'll be guiding you through every step of the way.

So if there's like, I don't know how do you do all that stuff?

 

@24:26 - johnmorgan

It seems like a lot every step of the way will be guiding so it's gonna be easy Michael um, I looked at that and I heard recently that there's two other aspects that are really important in social media these days, which is obviously authenticity and trust and People become really aware of that They don't want to be given something that looks a hundred million pound production because that's false It's

and you're selling me, whereas it's like this authentic, that drives a lot of people to actually want to know more.

 

@25:09 - Michael Armstrong ([email protected])

Yeah, it's a great point. Yeah, especially in these days with social media, you know, it's like back in the day, commercials, it's almost like we're all just like believing everything that they were telling us, oh, I need this product.

It's going to be great without like realizing there's much chemicals in it. And like if the commercial was entertaining, then it must be a great product.

And now with social media, we're much more discerning. People are very intuitive. can smell like inauthenticity very quickly. so authenticity and trust, yeah, that's like the fabric of social media.

You must be authentic and you must build that trust. And so quick story on that, when I was just developing this social media and sharing about it, I was sharing about a and remind me if I told you guys.

last time. But I shared about a certain spray. was a spray, like a rose spray. I was like, this has a high frequency.

And I shared the frequency of it. And I was like, this is one of the highest frequencies that exist.

And social media was absolutely bonkers about me sharing this. They were like, how can you share this? isn't true.

This isn't scientific. Like, I was getting all this hate. I was like, why am I going to say this is something I've heard so much.

And so I looked it up and I realized that the studies weren't even accurate. They weren't published. There was no study that says that rose is actually the highest frequency or blue spruce pine.

It's just like a study that living essential oils put out, young living. they put the information that it is.

But there's zero studies about it. And so I ended up taking down and realizing that it just, it wasn't authentic.

I couldn't stand behind it. And so that was when I really realized that like, even if I'm sharing something that I heard is accurate, I still need to have something that backs it up.

I still need to like really have kind of the energy of authenticity behind it. Because if it's not there, it just weird stuff happens.

So with everything, when if you're going to be building trust with everything with social media, you teaching. And if you teach in a way that you're teaching something that's actually true and accurate and is going to help people, you're going to be slowly building trust.

If you are expressing yourself in a way that is authentic to you, like you take your current personality, but amp it up, then people are going to be building trust that authenticity is going to be there.

People going start to like you. Like a lot of it, when it comes down to social media, there's a lot of that trust and authenticity underlining everything.

But the core of it is like, do they like you or not? And social media is kind of like,

Friends like oh is that person do they feel like my friend a lot of people we follow on social media?

It's almost like we feel like they're kind of our friends because they show up on our social media feed a lot So yeah, great point and i'll be talking a lot more about that as well as we go through all these especially when you start to sell especially when you start to sell because You have to come from a place of authenticity and people need to trust you before they purchase something from you So that looks like sharing about yourself vulnerably.

It looks like sharing about your product and forming people really going deep in it So And after social media is interest so building interest that we're going to do the lead magnet essentially with what we talk about on social media We're going to be sharing about one.

I talk about past lives a lot And at the end I share about the fact that you can get something for free that I have a masterclass And so there's interest there There's interest in um, okay, like i'm i'm like i've learned about past

Now I'm interested to learn more about that and this free offer awesome So they go to the lead magnet lead magnet means you enter your email address and In exchange for their email address you have them something for free So that's lead magnet popular in funnels Right after that they actually get your free offer so the free offer this is where you create desire and this is the key this is what I once I turned it on and made $6,000 in single day my life changed and This is what most people are missing.

It's that that element of desire so in the free offer the purpose of the free offer is to continue to give an immense amount of value and To create desire in what you're eventually going to be selling So you want them to feel like the free offer is not just like Some random thing to sell you something, but you're gonna be giving a lot of awesome value in it and when we get to that free Go for aspect I have like

outline that you guys can just follow step by step. This free offer also, you'll see on the right here, it goes into the email.

So once they give you their email, you can create a system that continues to sell from your emails from an automated point.

So I've got a lot of emails that go out and it's once they enter their email address, it continues to, same thing, it continues to help them learn more about me, helps them build that trust, helps create the desire, and eventually helps create that sale.

I live and die on the sale, nice. People love personal content because relatable, they feel like they're with you, curated content, feels hard to create, yeah, overly curated, 100%.

Yeah, people love, people love authenticity, love just personality. It's fun to play with. Nice, looks like there are some studies on roses.

 

@31:00 - Elizabeth

Check that out. Yeah, and lavender is very close too. It's like a close second. So there's no one scientific study.

just wanted to like fix that in your brain for moment because like you're speaking my language. So there's no one scientific way to measure roses or measure the frequency of certain flowers.

However, there are other ways to measure the efficacy that flowers have on the human body in our nervous system.

And you can see this even down into the bacteria of the soil. So roses have a nervous system effect.

Just like lavender does. But it's actually one of the strongest most potent flowers. Not the roses that you get at the grocery store.

Those are covered in fungicide. can get those.

 

@31:36 - Michael Armstrong ([email protected])

But the actual old roses, the old English roses, those are the most potent. But that's an actual scientific study that is backed and that can prove it.

Love that. See that, you know, I would record it and I would just speak on that instead of talking about the frequencies and the hiring.

I would just speak on that. then it's backed and all of a sudden the authenticity is there. If anyone questions that you can make in a whole other video and talk about this.

 

@32:00 - Elizabeth

Study and go on that. Love that.

 

@32:02 - Michael Armstrong ([email protected])

Appreciate it. So eventually we do get paid offer down here. That's the action, people. Bust out the card and pay for what you have to offer.

And in the desire aspect, there's so many things here that we'll be talking about. you have to create incentives.

have to create urgency. You have to create this feeling like most people don't just buy. They buy because there's something that's happening.

It's sale that's happening. There's discount. There's a limited time offer. There's some aspects of needing get it then and there.

And those are all things that we can add to it. just amp it up so that once they're there, they're in.

OK, so let me show you what this looks like for my stuff. Just to give you an actual practical example here.

Okay. Okay. So a lot of you probably have already gone through this whole funnel of mine. A lot of it is set up for even this TensorBrite creators.

So the very first step in our funnel, here's social media. So I am sharing my content, sharing what I love, sharing what I am absolutely passionate, talk about so that I can create videos all the time, almost every single day.

And I love it. That's what I do and that then guides people into the funnel. So what I have found interesting is that

It's going to be based on your topic, but can also be, like, hardly based on your topic. So, for example, I've shared things that were totally not related to past lives, but at the end or in my description, I let people know that they can get my free master class to learn about past lives.

And I've gotten lot of sales from even those videos, where I didn't realize 111, that's great. I got lot of sales from even those videos.

So, it's kind of a fascinating concept that if people are already watching, and then you offer something that might not even relate to what you're talking about, there's still an opportunity there to share about your funnel.

So, at the end of all of my videos, I always have a call to action. The call to action is for my free offer.

So, I'll talk about all this awesome stuff. You want it to be like over a minute so that people feel like they're always getting value.

And at the end, I'll be like, by the way, I bio and you can get that. Instagram. TikTok are going to differ ever so slightly.

On Instagram, there's something called ManyChat, which lets you create a whole automated system set up, where you can say if you're interested to get it, just comment masterclass, I'll DM you a link.

Everyone who comments masterclass will automatically get something emailed to them, or DM to them, that has a link, an actual link to it.

So it feels very personal, it has really a high return rate on that, or high conversion rate. And then TikTok, or on Instagram also, people can still tap the link in your bio.

So you can still say it in your video, and then what I do is I add text on the screen on Instagram that says that they can just comment what they want.

A lot of people, they don't even say it at all, they don't put it anywhere, they just put it in the description, in a little paragraph description underneath.

sure you guys have seen that. And then once they comment it, it automatically puts them, it says awesome, just sent to you, and then it gives you a series of as many as you want that will.

randomly go in there so it looks as though you are commenting. Really, really awesome setup. And this also, the system also works for YouTube.

It basically works for any social media out there.

 

@36:14 - Elizabeth

And what's the system called again?

 

@36:17 - Michael Armstrong ([email protected])

The one on Instagram is called ManyChat. And we'll go into that once the time comes, once everything's all set up.

So you don't really need to worry about that just yet. But it's like, I think like 10 bucks a month or something expensive.

And yeah, that's an absolute game changer. I wish they had many chat for TikTok. The TikTok's a little bit more closed of an environment than Instagram.

And as of right now, you know, TikTok is still set to be removed from the App Store, but we'll also be able to use it, even if it is removed, we can still use it on our phones.

But... I don't know. Personally, I don't think it's going to be banned, but we'll see. One of Trump's large donors is a pretty huge investor in TikTok, so there's a lot of financial incentives for it to not go away.

So once I say in my video, tap the link in my bio, the customer will then go back to my profile, and they will find the link in my bio.

so here I have, in my description, put past life masterclass, and dream business masterclass, those are the two free offers I have.

And then I have a hand pointing down to that link. You want to guide people through every step of the way.

When I was working in e-commerce company, and we A.B. tested a lot of different things, and we've found that people love to be told what to do.

They absolutely love it. Our conversions went like 50% higher when we actually set what to do. The less confusion, if you can take confusion down to a minimum, the better.

Confusion equals no sale. So if there's like arrows pointing down, if it's super easy and it just feels like the flow is nice, they're much, much more likely to purchase an offer.

So on TikTok, recommend link tree, because it's deemed safe. So if you tap it, it goes straight to your link tree, where other links, like if you have a link in Kajabi or a link on your website, something like that, there's usually an intermediate page that says like, are you sure you want to tap this?

could potentially be unsafe. And I had a bunch of people DMing, like, ah, your link says it's unsafe. Is this, shall I be tapping it?

So I recommend link tree for, for TikTok.

 

@38:53 - johnmorgan

But don't you need a business account for TikTok to be able to put

 

@39:00 - Michael Armstrong ([email protected])

Link tree in it as Didn't allow me Yeah, it won't allow you until you have a thousand followers I think it's 500,000 followers that depending but yeah regular accounts can get it you just need to up it Or you can switch over to business account, and then you can do that, but Another thing that you can do another little hack you can do Yeah, believe it is a thousand is If you don't want to do the business account what you can do is you can just say Go to my Instagram and you can guide people to your Instagram Okay And then Instagram you can have zero followers you can still blink in your bio So different options if you do switch to business account.

There's some benefits like improved analytics stuff like that But also you don't get as many sound options any as many music options

And I like to have a lot of music options, so I've tried, I've tried business, I tried going back and forth, but personally, I prefer just the right to get our account.

But getting a thousand followers, I think you could do that pretty quickly, just if you start to share it consistently once you get into the social media aspect.

I haven't tried stand, stand could be deemed safe. I've only tried luxury, but I imagine some of the bigger companies have made connections with TikTok and have them kind of whitelist their websites.

 

@40:35 - Elizabeth

Yeah, I've used stand and I've gotten an enormous email list and it's unwieldy and I've ghosted them, unfortunately, for like the past month.

And I've liked it, but I want to have a different alternative just because the customization on those emails is not great on stand.

Great to get people in sucks to send emails out. Okay. Some money to send out.

 

@40:59 - Michael Armstrong ([email protected])

Yeah. So with LinkTree, it is just your links. Nothing else is not emails, not any of that. For all of that, we'll use Kajabi.

And Kajabi is remarkable for sending emails. It's really awesome. can automated emails, schedule emails, can add tags to it.

can do a bunch of stuff that makes it pretty awesome, pretty awesome. Cool. So someone watched your video, and then they went to your profile to tap that link in your bio.

And now they go to your link in bio. So here's my link tree. And it's going to put it towards the top.

That was free offers. So my free offer right here is the very top one. It says, find your past lives.

Free past life hypnosis master class. During AV tests, click funnels, the company click funnels, what they found is if you include free, the word free on your email.

Line up page on your links. People are much, much more likely to tap it. So they even had like include free a couple times.

So you definitely want to mention that it's free so that people know they can just a super easy, low barrier to entry.

They can tap it. And then I also include find your past lives because there's an action feeling there. So depending on what you are going to be offering, if there's like, what are they going be getting from it?

This will be getting to find your past lives or learn how to start a garden or learn about your astrology or whatever it might be.

You can add that in there as well, just so they're like, OK, this is what I'm going to get.

I get it. And then once they tap that link in your link and bio, it is going to take them to your free offered signup page.

So this is your lead magnet. And this will be going over. I even have this page. as a template so you guys will be able to just upload it to your kajabi once the time comes and I wouldn't I wouldn't get kajabi yet wait until you've already completed your offer then once you have already and you can register for it kajabi and the low the low ticket for kajabi is only 67 bucks so it's relatively inexpensive but still I would just wait until you're like fully ready to just upload it all so on this page you got an image that you can create a canva which will be going over we got your you know free masterclass I have it there as a special today which creates just kind of incentive and it is it is a special today but it's also a special ever single day so it's you know it's a special today it creates an incentive to get it right then and there and then again I say get this masterclass free underline free so they know it's absolutely free I'm excited to show this like method with you where should I send the class and the

and to their email address there. And so this, they give you their email address. You give them something for free.

So that instead of just going to a page or then watch a video and maybe they're there, not maybe they get it, by collecting their email address, you can also follow up with them and continue to send that in an automated sort of fashion.

And I have found actually that the majority of people just watch your free offer right off the bat. But there's a pretty large percent that's going to purchase it after the fact.

So that's why it is important to do this. And I do want to mention again that you'll be guided through all this.

So if it feels a little overwhelming, like how many create, like what do I do? How does that, like that's why we're here.

That's why we got the full course, to guide you step by step through it all. It'll all be nice and easy to go through.

So they enter their name, they enter their email address, they press that little submit button and... that goes right to your free offer and you want a very strong call to action because people love to be told what to do, watch it now.

Like, oh, watch it now? Okay, I guess I'm to watch it now, right? Some people here are like, it's been sent to you.

And if that's the first thing they read, it's been, oh, been sent to me, cool. I'll watch it at some point.

And the next thing they know, they miss the email, they miss the next email, and they never watch it.

So strong call to actions are important. I was working with a client who is a kind of feminine embodiment coach.

And she deals with women and helping women really be themselves. And she had a lot of issues with these strong call to actions.

She's like, I don't want to be forceful. I don't want to, I don't want to do it. I'm like, well, you know, if you are a little bit more forceful and you say, like, watch it now, and you use language like that, you're going to get a lot more women to watch your stuff, which means you're going to make much larger impact.

So sometimes you got to embrace that divine masculine energy of here is what's. And then I even say, press play and watch till the end.

So there are three calls to action. Watch it now, press play, and watch it till the end. And because at the very end, that's where you have your next call to action.

So you're always guiding people through it. And then even on the thumbnail right there, press play and watch the full video.

So it's like very, very, very, very clear on what they should be doing. This master class is going to be about 20 minutes long.

And you're going to give them epic value. So there's a ton of value in sharing a lot of facts.

I have the full outline of all the different things you should hit in your video. So you can make it super easy for yourself.

can fill out the outline. know exactly what to record. And you can record it. And I also give you examples of two of my master classes.

Once we get to that point, once you're in the course, you get to that point, there'll be links to my two master classes so you can watch them.

can rewind them. Because I don't let people rewind this. don't let people fuss. or this, they just have to watch the full thing.

Because you know people, and it's like, oh, how long is this? I have time? But if you get in there, and they're entertained, and they watch it, they're going to watch the end.

 

@47:10 - johnmorgan

You want people to watch it till the end. I found out that when I worked abroad, and I was introducing a new visa immigration system, I suggested that we just go straight into the online system.

And they would go, oh, no, we need to give choice. it's like, no, you don't want to give people choice.

They don't like choice.

 

@47:36 - Michael Armstrong ([email protected])

They can't.

 

@47:37 - johnmorgan

This is possible.

 

@47:38 - Michael Armstrong ([email protected])

Yeah, they don't like to. We have this, this, this, this, and they'll just leave. Because they're like, I don't know what you're going to get.

It's like too much choice. But if you're like, this is the best one to get, you should get it.

Thank you so much. You've made the decision so much easier for me. OK, I'll get it. Yeah. There's only one one exception to that, which I've found some.

when I do my TikTok lives is I'll say like here's the one to get, you can get just this, but if you want to just like get it all, get the premium go all out, here's like the premium option.

And I found that if people know that like they're still going to get everything that they wanted with either one, then they have the option to get a premium and sometimes they get premium.

And which also can be the upsell. So you don't have to mention the premium at all, you can just say this is the one to get, that's it.

Once they get it after the fact, then you can say it. And here's the next step up if you want to upgrade.

Alright, so at some point in the video, usually, you know, a little bit into it, a call to action is going to appear.

This call to action is the next step they're going to take, it says register now, or by now, whatever you'd like to put in there.

And after a few more minutes, there's going to be more information under this that appears. And I'll try to do guys on how to make it appear after certain amount of time.

All the information that appears under that is going to just give them even more reasons to buy it and I go over that in that video of like all the different stuff, what to put in there, testimonials, all that to make it super easy.

You're gonna make it really really valuable. So when you are creating your offer, actually first let's just, they tap the register button and boom, they go to page to push it.

So check out page, they purchase the offer, upsell, you create an upsell, at some point you don't have to have an upsell because if you're just creating all this stuff you don't have do it all right away, you can add it whenever you want, but then you do have the email, you can email them future offers as well.

So when you are creating this offer, what I found works really well, is creating a $200 offer, which $200 is still a low ticket offer, higher ticket offers are like $1,000 plus, lower ticket offer,

200 bucks. So the value of it feels like $200. You've got a bunch of videos. It's like a mini course where it's got like a series of videos.

It's not like the full course that might have like multiple modules and videos in these modules. There's like 21 videos you've created.

It's like that's a big one. But for like the $200 offer, a mini course, small course, great. Those are awesome.

What I have is a series of 10 meditations they can do to access their past lives. And then what I do in that free offer is if if they get it on that page, they get it for 77% off, which is $47.

So then there's a huge incentive to like, oh, wow, this is only available on this page. They get it right here, $47.

That's actually an awesome deal. And so you get people to purchase it because of that remarkable deal. In ClickFunnels, Russell Brunson, when he talks about all this, he talks about

how you want to offer stack, you want to make it incredibly valuable so that the price that it eventually is is 10% of what the full value is.

And often what he does is perceived value. So on my page, what I have is, my perceived value is even higher than 200.

It's $4,000 because a single past life progression session, if you're doing person, is going to be about 400 bucks and you get 10 of them.

So it's like a $4,000 value, surely. But it's, they're all audios. So I sell it for 200 bucks. And then if they get on that page, it's only $47.

So what I want you guys to start thinking about is what is that $200 offer that you can eventually sell for $47.

And if someone goes to my website, it is $200. So you want to be authentic there. But if they go through your process and they watch your class and they kind of get in your world, then you want to give them a discount.

want to give them an incentive to get it right then. And people love incentives. That's been me for so long.

How do you put that restriction on there? Which restriction was that?

 

@52:22 - Caroline

That was where it can't pass forward or remind.

 

@52:27 - Michael Armstrong ([email protected])

Oh, yeah, yeah. That is on there when you're creating the page. And go through it in the video of that page creation when you upload your video.

But basically tap the video and there's options. Do you want to show the player? you want to hide the player?

Do you want them to be able to fast forward or wind with the controls and you just uncheck the controls button.

 

@52:49 - Caroline

Okay, cool.

 

@52:49 - Michael Armstrong ([email protected])

Awesome. Yeah.

 

@52:52 - Elizabeth

Question for your videos. Can people download them?

 

@52:58 - Michael Armstrong ([email protected])

The videos in your course.

 

@53:00 - Elizabeth

Uh-huh.

 

@53:01 - Michael Armstrong ([email protected])

They cannot. If you decide, yeah, they can't download them. Yeah. If you want them to be able to download them, you can go to Google Drive.

 

@53:11 - Elizabeth

OK, cool. Yeah.

 

@53:14 - Michael Armstrong ([email protected])

it's uploaded to Wistia. Wistia is like a secure video site. And yeah, no download options there. Awesome. So I'm going to throw out to you guys now.

Do you guys, do any of you know what your paid offer is going to be? This one that's like value of about $200.

Do you any ideas what that might be? Nice. Cool. Yeah, I would love to hear if any of you want to share what your offer might be, I'd love to hear it.

 

@53:52 - johnmorgan

If you like it quickly, mine is called the Trinity of Success Focus Belief and Emotion. And then it just does an introduction, goes through the three aspects.

It's all related to the big U, which I've explained as well. And then I merge everything together and that's the £200 or £250 I'll probably do rather than two out of five, because it's dollars and more expensive all the way.

 

@54:29 - Michael Armstrong ([email protected])

Love it. I love it. What I love most about that is that by just hearing the name of it with success and name, I'm like, oh cool that.

feel like I'm gonna be more successful person if I get that. Sounds very valuable. Love it.

 

@54:43 - johnmorgan

Thank you.

 

@54:53 - Michael Armstrong ([email protected])

Anyone else want to share what they might be creating?

 

@55:00 - Caroline

I'll share. I was watching all the videos and like oh my gosh I already have a funnel totally set up in Kajabi but I checked Kajabi down so I looked at them like I reactivated and it was all still there so I reactivated my count and this week I took the time to like look at all of your funnels and tweak to mine so that they could be similar because I love like how simple they are in mine were like a little bit elaborate and didn't really have that direct call to action so I have one set up already now which is um I guess it's called I think it's called money manifesting magic so I should probably know what it's called but it's called my manifesting magic and then that takes them to my like feminine money makeover course so I have that set up so I'm just gonna like start doing some content for that and then for this course I'm gonna make the passive income one so I don't know what that will be called yet but it's gonna basically just teach women three really simple ways to set up

as if income, like, you know, in a couple hours or whatever, so that they can just get that set up and give them an easy win.

then I think the next step will end up bringing them to the money course. But for now, I just set up the other one since it's all ready to go.

And I just thought, well, hey, why not set it up? Get some practice and go from there. Thank you.

 

@56:18 - Michael Armstrong ([email protected])

Yeah, awesome. I love that you already had a funnel set up. I love you already had content there. Yeah, that's super cool.

And it's the one thing that I realized, too, is like, wait, I already have all of this. I just need to plug it in.

And do you have a free offer, like a master class, for the previous one that you did?

 

@56:44 - Caroline

Yeah, that's already set. That's the money management. It's called money manifesting magic. So yeah, that's the free master class.

And I already had everything all set up. Like, I'd already recorded the whole thing and everything. So it won't be your your outline, but I use another outline for that one.

and have sold, you know, the money course from that before, so I'm like, oh, let that back up and sell, use it again.

I was like, oh, I love this. It's actually really cool. don't know why I crashed it all, but they didn't happen.

 

@57:15 - Michael Armstrong ([email protected])

Yeah, I fully hear that. Yeah, I fully hear that. Sometimes I'll let go of things before I really put everything behind them.

But I also love that you're creating a new one with this setup, because I think you're going to be learning a lot about this little, there's like a lot of little things that if you add that as well, add that as well, the conversion rate goes significantly higher.

 

@57:34 - Caroline

So, I'm already, and I, I was like, sorry, my kids are talking about that. I was just cool to see, like, look at it with new eyes this time, and have that like time between it, because I think it was overwhelming, it was the first big thing I created.

And so to come back and like really see, oh, I did actually a really good job. Some of it was just like a little too much, so it was fun to have that space and time to come back and then have the viewpoint of what I learned from videos I watched from you.

And just, I can be like, oh, I can just make it so simple. So thank you for making everything so simple, Michael.

 

@58:18 - Michael Armstrong ([email protected])

Yeah, I'm here for you, I'm here for you. And now that you have other products as well, you can add those to your upsells once someone purchases something.

So the more the offers you have, the better, because you can eventually kind of stack them all up and you can add emails set up so that it sells it like after a week, you can email them about new offer you have.

So very cool.

 

@58:38 - Caroline

Thank you.

 

@58:41 - Elizabeth

That actually sounds really interesting, Caroline, just so you know, I would be interested in beta testing for you, like just so you know.

I've got a few, I guess that I've had a lot of aha moments. A lot of my clients, when they reached out to me, they're either sitting up a homestead, they bought bunch of land and they don't know what to do with it, or they wanted to start a green bill.

And the go-to that almost everybody wanted was a flower farmer, but most people didn't actually care about flowers, and it wasn't until I showed them the other green businesses that they could start and the kind of money that they could make, that they were like, yeah, no screw growing dahlias and zinnias, I'm going to go over here and grow mushrooms, cap mushrooms, and so that's what I started putting together because I was offering that up front, and it was burning me out.

And so something that you mentioned in the last meeting was, or maybe it was in your videos, I don't know, you've been in front of my face all week, so, which is good, not complaining or anything.

But anyway, so I started thinking about that journey that people go through, and so that free offer for the people who just say they don't have a green thumb, they can't do it, but they really want to do it, and it's a science, it's a skill that you've got to learn.

So making that free offer, just covering the basics, the skills that people need to learn, and making it not as scary for them.

So the things that I typically teach, they're making that all free, which is like garden placement, and planting strategies, and how do you build soil, because that's your

literally where people fail. And then the paid offer being walking through things like your micro climates, like I had a client that had a garden bed like right next to her house.

It's beautiful, raised bed, super easy access. And she couldn't figure out why the bed on the left side was doing great, then the bed on the right.

Well, the bed on the left side was right next to a drier event, so it was warmer. So the plants were actually able to get a lot warmer temperatures and they were able to germinate a lot faster and she never even thought, oh, that's a micro climate that I accidentally created.

So there's little things like that that I can show you how to tune into your space, even from the birds, types of moths you want to attract, the types of bees that you want, whole thing.

And so that's what that paid offer is. And I have a ton of worksheets and links you can go to, things that you can fill out so you're building your own garden journal book as you go.

And then that next tier is all the green businesses. So I have business plans that I wrote for a lot of my clients.

That's for them with them. if you will. And I have been taking the time this past week to kind of scrub them so that with their ease.

Well, I get some help.

 

@1:01:23 - Michael Armstrong ([email protected])

Nice. Awesome, Elizabeth. Well, I absolutely love your passion. I see that you're passionate about it. And it's just like, that's great.

And like to build sustainable, like this is the future, sustainable gardens, it's the future. And I love that you're doing that.

And I just like, I love how excited you are about it. And I know people are going to feel that excitement.

And they're just going to love working with you and getting all the information from you. And yeah, love it.

And also very interesting about the event that's that's a fascinating thing. Love you got your free offer here, many workshops.

So yeah, and you're paying offer as well. but excellent. This is great. I love you guys have already ideas for it.

is awesome. Cool. Casey, you want to share real quick?

 

@1:02:18 - KC Steinbeck

Oh, yeah. Sorry. I always get like worried that I'm going to over talk like or say something like over someone like when I just get really awkward in my head about it.

So I have like a ton of ideas and a part of me is really inspired, especially for this because I want to start moving towards digital courses and have some time back because I do a lot of one-on-ones for manifestation coaching, terrifying, astrology, and like there's just not enough of me to go around like in a day.

So design a course before and I have an idea of like how to do this and kind of break things down into free offer, not so free offer, big ticket item.

with the work I do because I spend a lot of time emphasizing not just the law of attraction but the 12 universal laws and how everything kind of needs to be the bigger picture versus just like one 12 of the pot because then we're getting one 12th of the results.

So I have a lot of ideas to make this really tangible for courses. It's just a matter of condensing the right things into maybe a smaller amount.

And I have digital courses that I've created before, but I feel like I've gone like way too in depth.

Like the one that I currently offer on my website, which is like a $200 ticket item, it's got like six hours worth of like video reporting content and it just feels like I maybe went like too far too much all at once.

So maybe not there's so much potential but condensing the potential into quick, easy, tangible, and just actionable, like it'll just get the job done without all of the effort that's involved with it.

or maybe I just need it to be easier and being an Aquarius, I feel like it's like, I often refer to my mind, it's not like a kite to the wind, it's like a kite to a hurricane, like that thing is gone, like I am just all over the place all the time with my ideas, I have a lot of them, but like anchoring it down and being like, this is it, this is how we're doing it is kind of more what I need.

And I do have a question regarding the platform and the way that we will be doing this, my courses have been developed through my website, my website allows you to create digital courses, do email marketing, will this affect me, do I need to transition to a new platform, or can I integrate this all on one, or am I overthinking things already?

 

@1:04:46 - Michael Armstrong ([email protected])

You could just integrate it into the platform that you already have, you already have software and all of that.

And depending on what which system are you currently using, I use Wix, but I'm like

 

@1:05:00 - KC Steinbeck

not tech savvy, so I'm open to changing that if that's not favorable.

 

@1:05:05 - Michael Armstrong ([email protected])

Yeah, no, Wix offers pretty much everything that you'd probably need. I believe what says offer the email sign up.

So you kind of have to hack it together in your sort of way, unless you want it to migrate over.

 

@1:05:23 - KC Steinbeck

But I'm open to either one or trying it on that one and seeing how it works for me because I don't want to just stay in Wixland if that's what you know or don't know.

So I'm open to it. I figured I should probably ask before we do all of this.

 

@1:05:40 - Michael Armstrong ([email protected])

Yeah, yeah. I mean, I personally really enjoy Kajabi. It's what I use. I use Wix as well. So, yeah, you can still keep it all.

You don't even have to have for all the Kajabi. stuff, you could just keep Kajabi's like big ol' long domain.

Because no one, especially with mobile, people aren't really looking into what the domain is It's more about just it's linking to things.

 

@1:06:14 - Elizabeth

If it helps, I came from Wix as well, Casey, so you're not alone.

 

@1:06:19 - KC Steinbeck

I went from Bix.

 

@1:06:21 - Elizabeth

was on Circle SL, which was super helpful, and I keep hearing, go to Kajabi, go to Javi.

 

@1:06:27 - KC Steinbeck

So when I saw it in the course, Michael, I was like, this is the sign. I'm just going to embrace it.

Yeah, this is my sign right now. So I'll take that. I humbly really do that. So I'm totally open to it.

I just figured I would ask before we're diving straight in, but I'm not doing anything.

 

@1:06:42 - Michael Armstrong ([email protected])

yeah, then I would switch over to Kajabi, just so that you can follow along on the course. And then Circle, so I really like Circle.

That's more for memberships. We have membership and all of that. I would say it's probably the best one when it comes to memberships, even better than Kajabi's membership.

Unfortunately, I wish that Kajabi's membership was just a little bit better. know they're updating a lot of stuff in it, but I'll be starting a membership at some point in the near future and it's going to be on Circle.

But I'll still be using Kajabi for everything. So the way people purchase it, the emails, the landing pad, everything's going to be Kajabi, and then that just links them over to Circle.

Still be using Kajabi for the most part.

 

@1:07:23 - Elizabeth

Yeah, I went from Honeybook for my service contracts because I, you know, landscaping and had have contracts for it.

And I hated it. Like, it wasn't terrible, but it was just so many clicks that, like, it drove me nuts.

So I knew it drew everybody else's nuts. And so when I went over to Kajabi, it was just like two clicks and it was done.

 

@1:07:45 - Michael Armstrong ([email protected])

And it was just that helped so much. And it was actually, that was actually a pro tip that I got from somebody who did my human design because she used Kajabi too.

Nice. Yeah. Kajabi's phenomenal. Highly, highly recommended.