Meeting 8

2/6/25

Bright Creators 2 - February 06

@0:00 - Michael Armstrong ([email protected])

All right.

 

@0:31 - Zoom user

Good evening.

 

@0:33 - Michael Armstrong ([email protected])

Good evening. How are you doing?

 

@0:36 - Zoom user

Yep, I can thank you very much. Good morning for me. You're in somewhere new.

 

@0:47 - Michael Armstrong ([email protected])

I am. Yeah, just moved into a new home in Kauai. So it's about five minutes away from my previous home.

But really beautiful. Here's the can't really see too much of the view right now because a little. little stormy out there but really beautiful view out in the side yard that's beautiful so you are sitting outside no it's like an indoor indoor office mostly it's like all windows so it's really it feels like you're outside very nice yeah I was a move it was a lot yeah one of one of my uh my the shadows that I'm working on is asking for help from other people because I feel like I'm always like I can do everything on my own you know so let's just say I didn't ask as many people as I could have to help so I ended up doing most of it on my own big same here yeah I hear that case yeah it's like sometimes yeah I just I find it more comfortable doing my own because I'm like I gotta trust other people I think I do it right

If I don't, I got a mic, and so I ended up just doing, doing most of that, man. I had a friend who helped for a little bit, but it was mostly me just going back and forth, just putting box in my car, driving to the place, unloading, going back boxes.

there's one U-Haul truck on this island. So it was already rented. So I was just loading up my car.

But you know, it worked where I knew plays and it's so nice. We're absolutely peaceful and it's beautiful. Everything we wanted, it just feels good.

 

@2:37 - Zoom user

Well, I hope you'll be happy. The new place, it looks gorgeous.

 

@2:43 - Michael Armstrong ([email protected])

Yeah, thank you. It is, it's beautiful. It's on three acres of land and two acres is just like wild.

So I've been going into it and kind of like forging a path into the wild area, because I don't know.

We gotta explore these areas over here. I'm almost about a past life of mine. Anytime I'm in a place where there's some wilderness, I need to make a path.

It's like it me this inner joy. can't even explain it.

 

@3:16 - Caroline

I love that. How is the area? Are you guys in the same area as you guys were in before or part of the island?

 

@3:25 - Michael Armstrong ([email protected])

It's the same area, but a different neighborhood. So we're still in Kapaa and still in Waalua Homestead area, but before we were in an area like a cul-de-sac and suburbs vibes, it's just house, house, And now there's a lot more spaciousness, which is what we're looking for, because like psychically I could feel the energy of all the neighbors and it was distracting.

And yeah, it's just too close. Too close. could heal. You could hear them and it is a little bit too much.

And here it's. Much further away, so it feels like I can just like I can feel my nervous system relaxing Yeah, I feel good.

 

@4:07 - Caroline

That's so nice. I'm really happy for you guys.

 

@4:10 - Michael Armstrong ([email protected])

Thank you. Yeah. Thank you I don't know.

 

@4:14 - Caroline

I guess just I move permanently yet. I feel like in my head should move, but she's I'm just kind of moved, right?

 

@4:19 - Michael Armstrong ([email protected])

Oh, it's crazy. I know. star her house is like literally like right around the corner from this house So we're like oh, gonna be around the corner from star One of our mutual friends But she met a guy now she's going to Costa Rica For her Yeah Awesome, so let's just let's just drop into the present moment Let's just do a nice little breathing exercise just to to drop into the now So wherever you're at When you're ready, just close your eyes Ground into your seat

Just focus on the breath entering your nostrils and exiting and now take the deepest possible breath you can, nice and slow, let it out, nice and slow, all the way, and do this two more times, breathing in, back in again, all this should tip the top and let it out and now take three quick deep breaths in and out.

And then breathe in and hold it, and just be with the sensations in your body and when you're ready let it out and it relaxed way, just bring your breathing back to a normal state.

Allow any sounds around you to be and feelings to be, any emotions just to be. This moment just be nothing you need to do right now.

you You Now take a nice deep breath in and on your exhale just slowly opening your eyes Coming back to you So let's do quick wins check.

you have any? wins this last week. So let's start with Caroline.

 

@8:13 - Caroline

Okay, I can't remember the whole week but obviously yesterday I got in with my first like going through the free masterclass recorded it because I've never used Canva before for that and so I just did that and I sent it to my phone just so I could switch things around before I got too deep doing it too many times just to make sure it's in the right order and I didn't miss anything and what I could take down or add in so that feels like super good because the process of creating it was so much longer than I thought it was going to be and I think it's because I don't know it doesn't matter like I had to rearrange bunch of neurons for that to happen and it's cool and like after doing it once you know it's almost like you know you ride your you ride a bike for the first time.

And also, it's easy, you know, but before that, you're like, this is so hard. So, yeah, it was actually a really beautiful process, I loved it, was great.

And it just felt good to get that first recording done, for some reason, I couldn't figure out exactly how, I know this is supposed to be wins, but I couldn't figure out exactly how to just have it just my face on camera versus just the little circle.

So, I guess I need to Google that and look that up unless anybody has a short answer for me.

But yeah, so this feels like a super big win, like today I literally just took the day to just like go get my kids in Valentine's stuff or next week and we have friends coming over tomorrow.

So, just like got like some fun stuff and was out in sunshine all day, so I felt really good to just like, yeah.

Yeah.

 

@9:53 - Michael Armstrong ([email protected])

Beautiful. on doing the first draft of your masterclass, the first time it always is a lot more difficult and it just keeps getting easier and easier but that's yeah it's huge I created I create a couple before I like finished mine although when I when I was ready to just do my masterclass I it was just once one and done it was before the first one that I created was different it was it was promoting something different the funnel wasn't it wasn't perfected and I recreated it to focus on how do design work okay so question Caroline how long is your masterclass I think I end up being 27 minutes and I did not think it was I thought it was gonna be 20 minutes for sure so I think I like kind of went a little over on some stuff maybe my story yeah yeah yeah yeah cool well I am excited to I'm excited to check that out

 

@12:00 - Caroline

Yeah, no, it feels pretty awesome. I wish I was little I think I really wanted to be 20 minutes.

I Mean yeah, it feels really good. still want you to look at it first, for me, it feels good.

It feels like a different Like I found a different spin on things. And so yeah, it feels good Yeah, and I am excited to record again.

I think I was just like at the end of the day yesterday and I told myself I was gonna record it by the end of the day.

So I I'm excited to just record it like in the morning time when I'm super fresh and have like yeah, but it's it rolled Really, I think there's only like a few times.

was like wait, what am I doing? So yeah, it's cool So now that you have that then it's just and you have your product right because you're using something you already have Mm-hmm, and then so the next step would just then just be kind of creating that funnel Yeah, so I pretty much just have to do my zaps for The emails that people are getting and create the emails.

So yes super close. Like, I want to push it this weekend. My goals just have done by next week, but yeah.

 

@13:07 - Michael Armstrong ([email protected])

So you're using the Thrive Car one?

 

@13:13 - Caroline

I'm attempting to use Thrive Car with Flowtet, Flowdesk, even though I'm paying for my Kajabi right now. I don't know.

Yeah, for some reason it just there's something about when I tell people they're going to have lifetime access and then I'm paying $200 a month for Kajabi.

I don't know why, but I have this whole thing where like I already paid for a Thrive Car so it's like I want to put all my lifetime access courses in Thrive Car because I already paid for it.

know, it's like if I decided to take a year off, I'm not paying for it, just so people can have lifetime access.

 

@13:44 - Michael Armstrong ([email protected])

Yeah, and does Thrive Car have courses in the back end?

 

@13:48 - Caroline

It does. Yep, it's, yeah, it's really, I actually really like it. Yeah, it has some nice features. It's fantastic, but there's one option that's

they have that I feel like Kajabi doesn't have just like the way it looks that I really like. So like artistically wise, it just feels good to me.

 

@14:09 - Michael Armstrong ([email protected])

Yeah, cool. Well, I look forward to seeing that funnel come together.

 

@14:14 - Caroline

And you'll see the inside of DriveCard on my MasterClass, because I did a little screen recording like you did on one of your MasterClasses.

I think the the past life's lens. So I did that, which was a fun idea. So I got it like, you know, all pretty beforehand and did little screen recording to put on there because I really like that idea.

That's the like, like for me when I see that, I'm like, oh, I want to get in there. want to like hat like I want to get in there versus just being like, oh, don't know.

 

@14:40 - Michael Armstrong ([email protected])

could be totally ugly inside or like not feel good or what does it look like. So yeah. Yeah, a little tease.

 

@14:47 - Caroline

Yeah. Yeah, John had that in his too, which was cool.

 

@14:52 - Michael Armstrong ([email protected])

Yeah. And awesome. Yeah, MasterClass really doesn't matter too much how long it is. You just just want to capture people's attention.

So it could be two hours long. And if it's just like super engaging, and people are absolutely loving and they watch the full, you just wanna make sure that people do watch until the end when you do pitch it.

So that's mostly the reason why I recommend around 20 minutes or so for the lower ticket offer. know, if people are sticking around, they're sticking around.

So it really, it's a very loose suggestion.

 

@15:33 - Caroline

Cool. Well, if you get bored during it, you feel like it should be in a different order to make it more exciting.

me know, cause yeah, it's gonna be good, so.

 

@15:43 - Michael Armstrong ([email protected])

Cool. Yeah, we'll do.

 

@15:44 - Caroline

I'm to check that out. Yeah.

 

@15:49 - Michael Armstrong ([email protected])

Awesome. Let's hop over to KC. Hey, everyone, I am still currently so sick.

 

@15:59 - KC Steinbeck

I've been so I feel like I've been sick every single day this whole year, astrology aside and everything like my planetary chart ruler is retrograding.

So obviously it's the time to reassess and be within and all the other spiritual craziness going on. My wins aren't really tangible going on around me.

I haven't been doing as much and I actually think that is the win itself because when I really reflect and I like today I forced myself through like nine personal readings and it's super exhausting and I'm just like and this is exactly why I'm here like I am really looking to take my work externally and automating it like I've shared and so like I'm just really grateful to be here and to be a part of this.

I have a course that I've kind of Frankenstein deconstructed and I have the structure of my free offer my low ticket and my high ticket offer now and it's really starting to click and make sense to me so while it's not.

currently here and happening yet. I'm not well enough to record and do all of that. Yeah, I feel like most of the heavy lifting is actually done.

it's just kind of having a little bit of gratitude and some grace for myself in the present. We're not crushing it and pulling in all the money.

I was at the end of last year, but I'm trying to live a life where less is more and this is a part of that.

So that's kind of my biggest win. I did have a really high ticket purchase come through right when we got on this call, but it is still personal on one work, which is what I want to distance myself from, because I have defined too much of my work through how much I give and work for others.

And Michael, you said something in one of the videos I was watching catching up on the courses because I feel like I'm just eternally behind right now.

You said something about when we're creating, right, and there's this exchange and we're giving stuff to the world like we can really run.

ourselves into a deficit if we're constantly giving and giving and giving and giving and giving and then nothing's really coming back this way.

And I think I've been in this like lull like inward sick like depressive mode stagnation analysis paralysis period because like I just gave way too much all at once, which was great.

But now it's time to kind of start to receive, which has been a big part of my journey and the growth I need to do.

So my win is not very tangible. And I still have a lot to do and catch up on. But just being here and being in this moment is so is a win enough.

And I have to remind myself that like a year ago, I was bartending and waiting tables and making absolutely nothing.

And so life is much different now and I'm very grateful for that. So next week, I'm dedicating everything and anything in my time to removing myself from the one on one work.

I'm just going to create. I'm spending a little time. I'm turning 28. on Tuesday. So I'm going to try to like honor myself a little and treat myself.

And then I'm just going to hit the ground and like get, you know, these courses up and this masterclass, all the things like I have the plan.

I have all of the material already, which like, thank you past self for getting that done. But now I just got to step into the version of me that's ready to share it with the world and create.

So that's kind of my win, I guess. I don't know if that's like a lot, but it's something. And so we're here.

 

@19:29 - Michael Armstrong ([email protected])

Awesome. Well, happy early birthday.

 

@19:31 - KC Steinbeck

Thank you.

 

@19:32 - Michael Armstrong ([email protected])

And that's definitely when, yeah, taking care of ourselves is absolutely win. know, up, but like a lot of my early business days were in the startup tech world where like the hustle culture was like, drink your Red Bull, stay up till four in morning, wake up at six and keep doing it.

And it was just like, that was celebrated as like something that was like, wow, that's so cool. You, you know, you spent all your time working and working and doing anything else.

And It's just not sustainable and especially as we're our own boss. We have to take care of ourselves We have to treat ourselves.

Well, we have to take break like I haven't made video in about two weeks Like that's a big a business video like a past life video I mean anything it's like directing people to a funnel in about in two weeks and even before that there was I've made made like one so it's been almost like three weeks and Honestly, it wasn't conscious Because at this point I just flow with what feels right and sometimes I'll just get like super into going live And that feels very nourishing and I like almost miss it when I don't go live And then I'll stop and I haven't been live and maybe like a week and a half or so and and things are shifting I'm allowing that that time that break And then now with that break I'm starting to get like really excited.

I almost feel like I You know graduated from one one level of school and I'm coming back and because I took a break There's all these new energies that I'm bringing in that I'll be able to bring into that new

the new videos that I create. So yeah, honoring you for honoring yourself and taking care of yourself. And I know you've been sick for a while.

Are you taking your vitamin C and your zinc and all that good stuff?

 

@21:13 - KC Steinbeck

I have not consumed this much vitamin C in my entire life. Like I'm just trying to get it over with, but I also know like I was sick in the beginning of January and the same kind of story mindset of like I grew up in a military family.

So it was like if you didn't just like kill yourself for the bare minimum, like you weren't ever doing enough.

And that's a big part of what I'm breaking out of and like taking care of myself is not something I'm good at.

And none of this even happens if I don't. So I'm like trying to do my best and pounding water, vitamin C, zinc, like anything and everything and trying to rest.

And so my body is at the point where it's like, dude, you cannot keep forcing yourself through this. So you might as well take a minute to slow down before you speed up.

So I'll take it for what it's worth.

 

@22:00 - Michael Armstrong ([email protected])

Sweet. Yeah. Yeah. Sleep with some to get in good sleep.

 

@22:04 - KC Steinbeck

Take care. Yeah. Well, finally now, which I never did, I would sleep for like three or four hours a night and then like be up and out it.

 

@22:11 - Michael Armstrong ([email protected])

I'm like, that is not, that is not normal. Like we don't know.

 

@22:15 - KC Steinbeck

Yeah.

 

@22:16 - Michael Armstrong ([email protected])

That's the kind of thing that I'll do. And then I'll get sick. You know, like my body's right.

 

@22:21 - KC Steinbeck

And like I, I do so many like coaching sessions and readings with for clients. And I'm always like, take care of yourself, like, treat your like, I'm giving them all this advice.

 

@22:30 - Michael Armstrong ([email protected])

And then I don't follow my own advice. And I'm like, come on, like, what am I doing? Yeah. Yeah.

Yeah. Yeah. Last time I got sick, I was wearing a whoop. And the whoop, it's like a little device that measures that you're sleep and all that.

And the last time I got sick, I was like, I am not getting out of bed until my sleep score is 100%.

And then for like four days in a row, it was like a hundred percent sleep score 100% 100%. And the signatures went away.

The body heals during sleep, you know.

 

@23:00 - KC Steinbeck

Yeah, it's crazy. It's like we need it or something.

 

@23:02 - Michael Armstrong ([email protected])

There's yeah, there's something to it. Congrats on on getting your high ticket client. That sounds awesome.

 

@23:10 - KC Steinbeck

Thank you for that.

 

@23:11 - Michael Armstrong ([email protected])

And I am so excited for you to get this funnel up because you're like, you've got everything primed.

 

@23:17 - KC Steinbeck

You've got everything. The missing ingredient. It's like the last missing thing that I need. It's the one thing that I just in my life always works like this.

There's always like one piece of the puzzle that I'm like, why can't I figure out how to turn this stupid thing?

And then once I finally do, I'm like, oh, it all makes sense. I can't it. Now life is fine.

It's OK. And it's just that one missing thing. Because I have like, I'm so, so grateful for the following that I have and the engagement I have.

So it's like, it's there. It's like the seemingly hard stuff is actually done. It's just the funnel and like the thing that my mind just can't get, get behind that I've been missing.

So we're so close, we're so close.

 

@23:55 - Michael Armstrong ([email protected])

Yeah. How's your mind doing now in terms of getting behind it?

 

@23:59 - KC Steinbeck

So it's different but and and there let me tell you like there's a lot of resistance and I work with a lot of stubborn people but when I like sit since I've had so much time doing nothing and like trying to rest I'm like wow like this is actually madness like I'm seeing where I fight myself so much and like you know and and spiritual people where I was like what you resist is what persists and I'm like I am literally the or I think of like the the book the mountain is you I'm like I am the mountain like I just need to get the F out of my own way and like just let it be easy let it be easier let a funnel exist let this work for me and a lot of it is is mindset and like embracing that and that's where there's been a lot of friction because like when I'm on it I'm on it but it for some reason it's the the big shift from like leaving behind it feels like my whole life is coming like full circle and not to get like super woo-woo I'm entering my Saturn return so it's like everything is really coming around and I'm like okay

Hey, I'm seeing it, but it's hard to face and realize like, I'm also playing a part in the self sabotage the the almost like freezing myself in place by overthinking it all.

And like, all I really have to do is have some patience, which is hard for me in general, but and honestly compassion towards myself and be like, look like you're not performing open heart surgery, like you're creating something you've already done.

You're just doing it in a uniformed way that will actually work better for you. And my mind just like fights me to accept that.

So we're getting there. I'm trying to just take it very kind of, I don't want to say like it's not real, but like, you know, like, I just feel like we put so much into the story and like how we have to work hard.

And if we live that way, like that's what exists. And like, I've reached this point where I've told so many people, it doesn't have to be hard.

And I see it work for them. I'm like, why can't. I just listened to myself. So we're close. I feel like I'm so close and almost there, but it's like the last bits and pieces of who I've been are really gripping and clinging.

so all the imposter syndrome, self-sabotage, and just like doom is very present. But it's time for me to let it go and release it and not work too much.

 

@26:24 - Michael Armstrong ([email protected])

Beautiful. Yeah. do you know what your next step is? What is your next step?

 

@26:30 - KC Steinbeck

So I have everything written out. I'm always writing and journaling. And like, since I haven't been able to talk or record videos, I'm like, well, write my thoughts out, so I don't go insane.

So I actually already have a very, very long, very cool. It was very intentional when I made a course all about what I want to create.

this will be my high ticket item. The way I recorded before was not great. So I definitely need to re-record it.

But the actual material. as far as the exercises and the work that I do and live and breathe, all of that is following me and coming with me.

So I have the framework. It's really, I think, just sitting down and just putting it into the kajabi and recording the video, doing minor editing.

don't live in it. I'm not like a huge editing kind of guy, but I can definitely make some things and piece it together and make it cohesive.

So that's what I'm going to do. I think the biggest problem in the creation part of the recordings is when I think about my previous course, which I've used as kind of a reference to build this much bigger picture, I spent so much time trying to make it perfect.

And I always say I'm a recovering perfectionist. have this weird thing where I don't even let myself do something unless I know it's going to be good.

in this course that I have already, which I've kind of not taken down, but sheltered a bit from my audience.

There's like seven hours worth of videos, but I recorded them all in one thing. didn't things, I didn't make it more digestible, I guess, simplified.

so I overcomplicated it and it kind of just paralyzed me. So I'm trying to not do that this time and break it down into what I've done is, since I have it all like ruled out and written out, I've made like a, like, each little point will be a video.

This is the time I'm going to give myself to relay the information. This is where I'll get it done.

This is what I'll talk about. These are the points. And then I'm not going to leave any room for like freaking out over analyzing or like trying to add way too much.

So I'm trying to do less but more at the same time, making it more like effective and digestible versus this like long, intensive process that, again, I think like metaphorically goes back to like the mountain, right, like I'm trying not trying to climb the mountain off.

I'll at once, but like slowly, but surely like build off of it. that makes sense. don't know if I sound crazy or not.

 

@29:09 - Michael Armstrong ([email protected])

You know, it's not crazy. But it does sound like you're creating mountain for yourself.

 

@29:13 - KC Steinbeck

Yeah.

 

@29:13 - Michael Armstrong ([email protected])

In terms of like what I know works is is simplicity, like creating your low ticket offer, a very simple low ticket offer, which you probably already have a material sport, just like wrapping it all together.

 

@29:26 - KC Steinbeck

Yeah.

 

@29:27 - Michael Armstrong ([email protected])

And then creating the master class.

 

@29:28 - KC Steinbeck

Yeah.

 

@29:29 - Michael Armstrong ([email protected])

At once you've already released your low ticket offer funnel, then I would work on what you're talking about here with the high ticket offer.

 

@29:38 - KC Steinbeck

Yeah. For sure. Yeah. that one's definitely like in the back of my mind. I know what to take care of with that.

And like, I think the problem for me, and maybe this is like having like an entirely Aquarius chart and Aquarius Mercury mind, like I'm always like 1,000 years in the future thinking about like every outcome, every situation, all the things, all

the time. So to me, like, I think something simple that I'm relaying or delivering is simple, but I'm like, dude, you just, you did like quantum physics in here, you added all of this in here, you're making it way, way too complicated.

So simple is just like, very foreign to me for some reason. And I, I think at this point, like less is totally more.

And the only way I can really truly like trust in that is understanding, like, at one point, I didn't know any of this stuff that I'm teaching.

And like, the understanding is that people doing anything, any of these courses, any masterclass, they probably don't know what they don't know either, right?

Like, they know just as much as I did 10 years ago. So it's like, I don't need to, you know, qualify anything by getting everything all at once, which seems to be kind of the biggest issue that the biggest mountain for me.

So less has to be more and like, I don't know why I fight that. not so much. don't know.

It causes so much resistance. might be the perfectionism to coming out and being like, no, you have to make sure you do everything.

But as long as I do it my way, and the way that has worked for me, I am real, and I hold my frequency and my authenticity, that's why they're even here anyways.

That's why they follow me. That's why they book with me all of that, so I need to just understand it.

My brain just fights me so much. I am my worst enemy, and I have been feeling it more than ever, especially this month and last month.

like, oh my god, I can't stand myself. I don't know. I just don't know why. It causes me, the analysis paralysis is just real, just so real.

It becomes so big and so paralyzing that I do literally nothing. can see that happening at just asking what your next step is.

to this whole, like, yeah, creating your main, like, this huge product, which isn't even really what we teach in bright creators, you know?

 

@32:09 - Michael Armstrong ([email protected])

What, like, just imagine, just like, close your eyes and just imagine the most simple, possible outcome, like something that you could finish today, if you want to imagine, just like, you make, you take a few things that you've already created, you upload them into the core software and, okay, cool, you've got your product.

 

@32:29 - KC Steinbeck

Yeah.

 

@32:29 - Michael Armstrong ([email protected])

imagine creating, like, a 20-minute video. Just a quick, quick, 20-minute video where you just talk about your style, talking about it, you just do, you just put it on there, and then you put it all together.

So imagine, like, how simple it can be.

 

@32:43 - KC Steinbeck

Yeah, and I, and I have it, and I have it, and it's like, now I just need to, like, allow myself to let it be this simple.

ACTION ITEM: Create first draft of free offer masterclass on manifestation (body-mind-spirit focus) - WATCH

And it's something, and I think I might have mentioned this last week when we talked about what we were planning.

So my free offer is just a mini course, or the Master class on manifestation. And a big part of my why is because I couldn't figure out how to make this thing work for me, the law of attraction.

So instead of going into all these laws and all these principles and just like already making it complicated, the last webinar I taught was just manifesting body mind spirit.

So like feeling frequency in your body, you know, being present, feeling it, your mind's obviously reinforcing what it is you want to experience and spirit being your faith, like that's what brings it all in.

And I feel like in my intuition, that feels like a really easy and digestible little mini free course or offer to give someone because it's not complicating with like, you know, if we're already trying to understand the law of attraction, why am I going to introduce, you know, four more universal laws that you need to know when you don't even know the first one, right?

So it's like, to me, just body mind spirit or soul, is really easy to understand and break down. And it could be very easy to talk about in less than

ten minutes per pillar. So that feels like the right vibe to me.

 

@34:05 - Michael Armstrong ([email protected])

Yeah, that sounds, that sounds valuable. I mean, when it comes down to it, like, I, I can tell you're a genuine guy.

So like, whatever you share about your, your fans are going to love, like, they're just going to love what you share about, you're going to teach them stuff.

And I can, you know, I can relate with the perfectionism, trying to get it all perfect. And you forget how good you are at what you are, what you do, and what you know, you know, like, realizing that some people know literally nothing, and anything you share is going to be valuable to them.

So creating your free offer, which sounds very valuable, the three, know, pillars of manifestation. And then at the end of that free offer, what would be the next next step?

Like, what would be the low ticket offer that you would offer that?

 

@34:45 - KC Steinbeck

So for my low ticket offer, my thought was to not get like too insane and too crazy and start, you know, all these new principles and materials at people, but instead kind of just taking the same idea of body, mind, spirit, connect.

acting them to just three very simple crucial principles that I think will be the most important for manifestation and just turning that.

So taking, you know, if spirit is one of the principles we're going to take, then we're going to we're going to apply that and extrapolate that through inspired action, the law of inspired action.

So taking action towards your dreams or goals and trusting the universe to kind of work behind the scenes to deliver it, right?

really seeing it when you're taking action, knowing that it's going to come regardless of the instant gratification and then the body part would be the law of vibration.

So really understanding vibration, dissecting vibration, where it lives, how it lives, why it's important. then the mind part would be correspondence, right, which is all about the inner world, you know, as within.

So without really what you view yourself as, your limiting beliefs, who you think you are, because that's what you want.

And then correspondences, I have digital course on the law of correspondence and my process for actually utilizing it to do the interviewing and all the things that I do.

So in my vision, the big, big, high ticket offer is like all of this and then my process for correspondence and breaking it down because I have a five-step process, but that's like a lot.

And so the low ticket would just be like the three things to focus on body-mind spirit, but with application.

 

@36:26 - Michael Armstrong ([email protected])

Excellent, that's awesome. That felt really good to me and even saying it, I'm like, okay, dude, what is your problem?

Like saying it out loud, like, okay, I'm fine, it's okay. Everything's okay. Yeah, yeah, and just cut it right at the low ticket offer.

Don't even worry about the high ticket offer yet, just focus on that. And it's so good because you talk, you teach them about these three pillars.

And then, and this is like the key. they want to implement it into their life and actually start manifesting in their life, I'm going to give you every process is what you do actionable steps.

This one, you know, you could start with your master class because you already kind of know what the you already know at all, you know, so it's not like you have to like figure out the product and then make a master class from the product, you already know what that product is.

 

@38:15 - KC Steinbeck

So you could potentially just start with a master class and then from that like kind of jazzes you up and then you can go and create the product after that.

Yeah, for sure, that feels really good to me. And my only question there is like in just like from what I know as someone who has purchased courses, tons and like I've taken them and I've seen so many different styles and and things.

So I'm open to all of your every single one of you like your feedback and what you think as consumers and as creators.

Do you feel like it is important to add like text material in your courses? my current course, how I've done it is like there's a video portion and then there's kind of like a text.

portion of like self-directed activities, affirmations, all of the above. Do you feel like that is more preferable or easier to follow or in the same way I can feel like it's almost more work?

Like if I'm okay, yeah, because like when I when I do a course, I'm like, I don't want to feel like I'm doing like school.

Like I want to do it to learn, but I don't want to feel like the pressure.

 

@39:26 - Michael Armstrong ([email protected])

Do what feels good for you. So I've I've taken many courses where all it was was videos and it's like, oh, like that's that's what it is.

Like there's no like I want that. I want something. It's like that's what it is. So that's all it is.

If you feel super cold to like write these big long captions with like all the stuff in it, you know, feel free to do that too.

Personally, I'm more like you, like I'll just do bunch of videos and that's it. Like I had in all of the stuff that I've done, like I've released it and then I've gone back and like typed out stuff or I've taken my video and brought it into a transfer.

 

@40:00 - Caroline

driver and then taking that transcription and put that transcription in chat gbt and just say like make an outline for me and then it makes an outline for me of the video so that like yeah I don't want to do a bunch of work when it comes to writing it's just not my thing okay perfect but thank you so much that answers a lot yeah and so okay see that's a as a woman and obviously i don't know what your your audience is like but i imagine there's a lot of women like me that just love your stuff it's mainly women actually 90% and i love it i'm like so here for it i love to be able to just listen to stuff i don't have to do anything like i love the hello audio like people just put it in a private podcast i love like when i listen to michaels and i'm just driving my car listening to it like you know just to absorb it and then when i have to sit down and i really want to get into something else sit down but then i could just like absorb it as i'm like doing life you know like with kids or driving around i can still be like in that vibe which i feel like i would totally love that with you like to just be able to be listening to you

 

@41:00 - KC Steinbeck

And so many people have like even asked that like my my following is like make a podcast make a podcast like I wish I had more time to like watch you or whatever or like I watch your videos on on the way to work while I'm driving and I'm like well I don't want you to watch videos while you're driving but like you could listen so that that's very helpful thank you so much.

 

@41:18 - Caroline

You're welcome.

 

@41:20 - Michael Armstrong ([email protected])

So Casey what feels most excited if you were to work on the next thing what what feels most exciting would it be working on the master class or working on creating the free offer.

 

@41:32 - KC Steinbeck

Definitely the free offer like I think because so much of my life has changed in the last year becoming a business owner and I've left like the fighter flight like I need to always be in struggle survival mode with money and like that was always a huge problem for me.

Like making something that isn't purchasable probably will be very healing for me like my intuition tells me like that's probably the vibe.

Because before. My, my course originally, it was like, I need to make this course so I can survive. Like so I can have, you know, more income coming in and like the energy and intention behind that is not the energy and intention that is going to bring in the actual purchase, right?

The actual sales. And I learned that pretty directly in like the last three or four months when I transform my business a ton and a big part of my why is connecting joy to what I do.

So like, I don't want to feel like I need to make this thing to sell it like instantly to survive.

So I think the free like just, you know, the free little, here's what you need to learn about manifestation because you maybe been doing it wrong or don't know anything like that would be so helpful.

And I even think about, there's so many people that want to book with me or to work with me and and haven't been able to yet because money.

And I was literally them a year ago. So. Like, I have to remember like, this can be so helpful still.

And obviously, like, I want to develop a funnel and keep people along the way. But if I could give something without needing to receive the money, I think that that will be a very healing process.

 

@43:14 - Michael Armstrong ([email protected])

Got it. Yeah. Cool. that. And I might have missed book when I asked the question. I might have said free offer, but what I meant was low ticket offer.

So between the two and which the free offer with is the master class.

 

@43:31 - KC Steinbeck

Yeah.

 

@43:31 - Michael Armstrong ([email protected])

The low ticket offer, which is the upsell from that master class.

 

@43:35 - KC Steinbeck

Yeah.

 

@43:36 - Michael Armstrong ([email protected])

Of those two, you're feeling like creating the master class would be the most exciting next step.

 

@43:42 - KC Steinbeck

Yeah. Yeah. think so, because I think it's just an alignment with like, not needing to conquer the mountain all at once.

Like, it's very digestible. And I mean, I'm excited for all of it. Like, don't get me wrong. Like, I love doing this.

And I can do this all day, but I think. Starting small is the right way and that is probably gonna inspire a lot of energy that I get to carry with me into the low ticket offer anyways I feel that too.

 

@44:10 - Michael Armstrong ([email protected])

Yeah I feel like that's gonna create some beautiful momentum for you and like there is something about talking of like Talking about it and and recording it in a video of like here's what you're gonna get and then you get to think about all the things They're gonna get in it and then you can create from that from that energy.

Yeah And I I want to see you start creating. want to see you start creating this this funnel How doable do you think it would be to?

Create at least like the first draft of that free offer masterclass this next week.

 

@44:43 - KC Steinbeck

Oh, so doable like I Believe me like I've been struggling with this problem with myself forever. I have always been in this dynamic and It I understand it.

I have these really crazy waves of like super hyper production like I can

 

@45:00 - Michael Armstrong ([email protected])

do a million videos in one day I can like do a month's worth of work in one day and then like a week later I can't do anything at all so like I can knock it all out very easily it's just like getting over myself really cool yeah well doable next week I'm doing it it's happening I'm just I'm setting the intention I'm putting it out there you can all hold me accountable deal excellent awesome and you're clear the is it clear on in terms of like the masterclass what it is you know there's an outline you can just follow the outline perfectly like we're like I totally know all of the tools are in my hands it's literally like just moving that's been my problem okay I just want to make sure that the path is clear that everything's clear that makes okay awesome well yeah yeah okay very very excited about that very excited about that too awesome Casey and also um

some good sleep this next week.

 

@46:01 - KC Steinbeck

Thank you. Thank you.

 

@46:04 - Michael Armstrong ([email protected])

Yeah, sending you some healing, healing vibes. And last but not least, John. Welcome. What are your wins?

 

@46:17 - Zoom user

My wins are the answer that you gave on Telegram because that was I was confused as to when you send out an email that another email said you want to get these emails, which just irritated me.

And I you're spam and everything, but it just seemed an extra step. It's like, well, if I filled in this thing, then I want an email.

So that was good. Some which I had a previous business and I think one of the things that I failed to do was create the product and a pricing for the product.

So I've actually now created a price list for the different main products that I'm going to provide. So that's good.

So the lowest ticket item is my book and then I've got a book plus an hour's worth of my guidance.

It sort of came to me that my book isn't one of the mill romance. It's sort of coming with new ideas and it just came to me that probably a lot of people would be quite interested in sort of speaking to author game.

What do you mean by this and what do you mean by that? And then it goes to the free offer and then the logo.

ticket item and then going to the big height ticket item so it's quite from a low value or free value to quite an expensive one and in a way that was quite nice to have that holistically in my mind that that's what I'm offering and then variations of everything so I've done the masterclass, I've done the low ticket item, I've started your final course about doing media and energy and which I found really inspiring, it's daunting but I've given myself six months to start getting people coming to listen to my videos and then commenting on them and replying to those comments and hopefully from that then

people will be interested in knowing more about what I'm trying to deliver. I think we're all trying to deliver the same kind of things, but from different perspectives.

One of the key things that I keep on trying to remember is that everyone is a teacher, but people like different types of teachers, so we're all teaching the same kind of thing, but just a different way to people who want to hear it the way that we portray the information.

So that's why I have to be authentically meeting, because that's what people will be drawn to. I think one of the hardest things is that I think I'm a fraud myself.

Why am I doing this? Yes, what expertise do I have, but like you said, there are people with no information, and just a glimmer of information that I can give.

hopefully that can help and transform their life. yeah, I'm just selling a toolkit. Hopefully the toolkit for other people will be amazing and will transfer and transform their life.

And it's, I try and say to myself that it's rather selfish if I don't give out the toolkit. I've been given the gift to give out the toolkit so might as well give it to the world.

 

@50:29 - Michael Armstrong ([email protected])

Let people enjoy the benefits and the wondrous things that can happen for me. Yep. Yep. Exactly. Exactly. there's so many people who will just resonate with you.

There'll be something about you that they just love and they just resonate with. And I see your social media just being very valuable in giving people a lot of information knowledge.

I almost see like turning on this aspect of yourself that just like everything could possible. ever have to share that in like small little, you know, one or two-minute intervals, you just share all this stuff.

You just continuously share and continue to put out there. Love the six-month goal and just like really doing it, like setting, especially a six-month goal for social media.

I mean, if you can set a 30-day goal for posting every single day for 30 days, that's a phenomenal way to start.

Without any expectation of anything going viral, just putting it out there and doing it and knowing that like you'll eventually find something that starts to work and you focus more on that and you continue to expand upon what works and then you expand upon that which works.

And you know, maybe it's like this one subject of what you talk about people love to hear about, so you start sharing even more about that.

So very excited for you jumping into that. And your high ticket offer, I think that's a great, great, I think it's awesome.

Like, I think you're pioneering something here, where if you could buy a book from an author and then you can opt in for a few hundred dollars, you

it get a one-on-one session with them, why don't more, you know, why don't more people do that? seems incredibly valuable.

Like we shouldn't just be buying books, we should be buying books plus, you know, if they have some worksheets or workshops or one-on-one sessions, like that's really awesome.

And so that's something that you could add as that upsell, which is within, you know, I don't know if you've visited the upsell section within your product yet.

 

@52:26 - Zoom user

Yeah, I've seen it and I've got still the basic version and once I start getting ink and coming in, then I'll probably upgrade.

But you've sort of just given me an idea that not only just talking to me one-on-one, you could have seminars or workshops that people talk if you buy the book, you get access to it and it's also another stream of getting the information out.

I know when I've went books, okay. they're more novels I would have quite like to have chatted to the author about what were they thinking about X and Y and in this day and age I don't actually know why authors don't it seems very archaic in the way publishing world is so yeah um before that um idea and yeah I'm gonna go for that yeah nice yeah awesome love it um is there anything you feel is in your way anything that holding you back um as I said it's probably me um and that uh I'd sort of portrayed that I'm quite confident but then um there's part of me which um as the attitude that I've done the work but is anyone going to be willing to buy my stuff and I suppose you just gotta put it out there and let the universe answer the question

 

@54:00 - Michael Armstrong ([email protected])

Exactly. That's the only way to learn. know, it's like Facebook's motto was like, work fast and break things. um, the tech industry, it's like fail fast because every time you put something out there, you see what happens, maybe it doesn't work.

You learn from it. You gather all the data and then you re implement, you know, something that you feel is going to work or you put it out there and just works.

So you're never going to know until you, until you put it out there. So gather that data as quick as possible.

And, um, just keeping in your mind that the pathway to it working with a great success rate is available.

That path is available for you. So just know that like it will work 100% will work. It's just up to you to release it and then put an effort to create the videos and bring people to it and then see how.

And they want that transformation and you offer them something and then you offer a discount and then it's also a time-limited thing.

You know, that's when they start to produce it.

 

@56:09 - Zoom user

Yeah. Actually, what you just said about time limit and giving directions. People don't like choices. They like to be given told what to do and you have to give them a time limit because otherwise it'll just get put into the bottom of their second hand drawer and they won't look at it.

Whereas if you say you've got a week to look at it, then it sort of comes to top priority.

So, yeah, I like those two ideas.

 

@56:42 - Michael Armstrong ([email protected])

Exactly. Yeah, which is why on the, you know, the landing page, it's about it says, like, if you leave this page, deal is gone.

Just let them know that, like, you can't come back to that page. Maybe at some point later, you email them, but that's up to you if you want to do that.

For for them, they need that sense of urgency. It's just psychological. what creates a sale.

 

@57:03 - Zoom user

So, yeah, I'd just like to say thank you for your course. I've found it really inspiring and yeah, I'm really excited.

And I really enjoy these chats and seeing what Caroline and Casey are doing as well as well as Beth.

So thank you.

 

@57:23 - Michael Armstrong ([email protected])

Yeah, very welcome. I'm really happy and you're doing a great job in it as well. I'm very excited to see all the things you've created.

Caroline says, having created a free masterclass for a PDF guide, I decided to put my other low ticket offer idea and December passive income guide to help women.

As an income, it's ready to go. wondering if the free masterclass would work well for this too. I'm also going to have upsell my awakening events course.

So, free master, like you're selling the PDF guide. Okay, yeah, I mean you could sell anything. Yeah, free masterclass can sell anything.

You could you could sell a book, you could sell a video course, you could sell a PDF, yeah.

 

@58:11 - Caroline

Okay, I don't know why my brain is like, well since it's something that's readable versus something that's a video, should I be selling it a different way, but the masterclass is good for that too.

 

@58:21 - Michael Armstrong ([email protected])

Totally, totally, yeah.

 

@58:23 - Caroline

Okay, cool.

 

@58:24 - Zoom user

If your being came out with them that you can actually put prices on PDFs and perhaps you can do it as an upside.

 

@58:36 - Caroline

Yeah, I'm doing it for an epsil for my masterclass or for my course too, so I'm really excited. But I know some women just want that passive income like PDF and that's all they want.

So I want to make sure that that's available to, know, on the Yeah, and then I'll have and then I'll have courses that sell to that when they buy that.

 

@58:54 - Michael Armstrong ([email protected])

yeah, multiple metals is phenomenal. mean, getting people in and Like, especially Instagram and many chat, like you could have a bunch of different funnels and like just talk about them in different videos and it's, it's really, really awesome.

Like right now, my Instagram, my test account, my Instagram test account, which I just created to test out the bright creator, you know, formula with the everything.

Just today hit at 100,000 followers, which I was absolutely blown away by and it's just, it's just blowing up.

And so that's all set up with many chat, like it's 100% full passive revenue. Like, Casey, I know you've got a bunch of videos.

So I'll definitely give you all the info on creating something like this. I would recommend creating a whole new Instagram account that's just your videos that just recycle every, you know, 120, 150 days or so.

And then what I did was I added little bits to the end of all of videos that guide them to read the description and then, and that's the many chat options.

 

@59:55 - KC Steinbeck

That would be so helpful. That's like one of the areas where it's like when I'm on it and I'm

Posting it's like great and like my Instagram I started with like less than 5,000 followers a year ago and I'm at like just over 60 now so 60,000 So like it's happening, but it's like it's very much I feel like I'm like doing very a lot of heavy lifting So if it could be easier like that would be and like I feel like last week you were just saying that Your secondary account you were like oh it just reached 80k right and now you're like you broke a hundred It was like it was working for itself So it's very much where I'm trying to go because it is like when you were just trying to show up and like type the caption And type that like in the hashtags.

I'm like oh my god.

 

@1:00:38 - Michael Armstrong ([email protected])

like just don't have enough time Yeah Fully agreed and you know speaking of heavy lifting it's like when I was moving all this stuff And I was moving all the boxes that one day that I was just like putting all this work like Literally like lifting all these things and and moving them to the new home.

I That's like the last thing I would want to do. I just want to relax and That day, the passive revenue funnel made $2,000.

And I would say right now, it's like maybe making around $1,500 a day, all passively just from the Instagram account.

So it's very possible to make good money with that. And that's like, if you have over 200 videos, then you can start to create that automated work, reposts all your videos.

But even before that happens, you just make a video a day. And that's just as good. One's just remarkably automated, which is a lot of fun.

So first step is getting the funnel finished. Get the funnel finished. Then you have a funnel that works. Then you can do all the fun automated stuff on social media.

then that energy exchange comes, where it's like you're putting in effort and you're actually getting energy back. And it starts to feel good rather than draining.

 

@1:01:58 - Caroline

Like, what do you use to edit? your videos? Like what pro?

 

@1:02:05 - Michael Armstrong ([email protected])

Um, I have been using, like I use final, I use a lot of different things. I use Final Cut Pro, typically speaking when I'm editing videos in the computer.

Oh, wait, did Caroline just drop out or Carolina? looked away and then she, um, I'll just answer her, uh, for the, uh, recording.

But yeah, Final Cut Pro and then I also, um, what's the app that I use? In-shot is like a really easy editor.

I, I use so many, there's so many editors these days it used to be like a big thing. video editor, you know, it's like there's so many random video editors.

Uh, cool. Yeah, essentially whatever feels good. Maybe her battery died or something. Awesome, my friends. Well, I'm stoked. this is a really fun.

All we got to check in and go deep and just get some clarity and just, you know, I want to, I want to see you guys up and running before the end of this program.

want to see things going. want to see the social media. I want to see your first sales coming in.

And I am 100% here for you guys. And looks like we got Carolyn back. Welcome back.

 

@1:03:23 - Caroline

Hey guys, so sorry about that. My computer wasn't plugged in. was like, we're all good.

 

@1:03:28 - Michael Armstrong ([email protected])

All good. I'll get bigger as much.

 

@1:03:31 - Caroline

Like when you're adding those at those extra bits, I'm sorry. didn't get to finish that. Like when you're adding the extra bits onto your videos, do you just use like cap cutter to talk to do that?

 

@1:03:40 - Michael Armstrong ([email protected])

Oh, the extra bit. So I had like 300 videos that I wanted to add. I created like a five second clip that had like music and little mini animation.

And it said, you know, want to learn your past lives, read the caption. And I found an app. Where is the app?

It was called Wondershare Unit Converter 15. It's just like a Mac app for the laptop. And what it let you do was take a folder of hundreds of videos and then a little video clip and it let you add that video clip to the end of every single one of the videos by just pressing one button and it resets.

 

@1:04:25 - Caroline

Oh my gosh, that's amazing. And then where did you make that video like with all the little fun parts of it?

Did you just, oh yeah. I guess I can ask the question. Which is. That where you actually made the video.

 

@1:04:39 - Michael Armstrong ([email protected])

So you had it on, yeah. That was just, I just went to like the App Store and I was like, oh, search for intro maker, intro, outro, like YouTube intro maker, basically in the App Store for the iPhone, you can download these apps that let you make like intros for your YouTube video where they have.

a bunch of templates for like quick animations and you can put text on it. So that's what I use for that.

Oh, fun.

 

@1:05:05 - Caroline

Okay. Cool. Thank you. There's so many of those. Fun. I love it.

 

@1:05:12 - Michael Armstrong ([email protected])

Yeah.

 

@1:05:13 - Caroline

Thank you. Sorry for holding things up there. Oh, good. Oh, good.

 

@1:05:18 - Michael Armstrong ([email protected])

Yeah. I was just saying that I'm very excited for you guys, very excited for where we're headed. Good energy in this call, good momentum.

And I'm excited to see you guys next week.

 

@1:05:30 - Caroline

Yeah. Thank you. Thank you so much. I don't want to wait to go. All right. I'll take care of you.

Bye.