Meeting 9

2/13/25

 

AI Generated Summary

The February 13 Bright Creators session was filled with powerful breakthroughs, deep reflections, and an exciting sense of momentum. Michael began the call with a grounding meditation, guiding participants through a powerful visualization exercise that helped them envision their voice reaching millions. This exercise set the tone for a session focused on stepping into confidence, simplifying the process of creation, and making a real impact through social media and digital offers.

John shared his progress with setting up his book funnel, embracing the credibility that comes with being an author, and fine-tuning his social media strategy. He discussed how he's structuring his content for variety, ensuring he stays engaged while providing value to his audience. Michael encouraged him to embrace repetition, as people rarely tire of valuable insights. Caroline had a major pivot moment, realizing that her original masterclass direction felt forced. She restructured it into a "Financial Freedom Kickstart" course, aligning with her deeper passion for helping women build passive income. Though the shift meant redoing much of her work, she felt energized by the clarity and excitement the new direction brought.

KC, finally recovering from weeks of illness, experienced a shift in perspective that made content creation feel lighter and more natural. He recognized that his initial approach was too complex and that simplicity was key. He leaned into the idea that his audience needed foundational knowledge rather than overwhelming amounts of information. The realization that his content could introduce people to new ways of thinking, even in small ways, reinforced his confidence in offering a low-ticket, accessible course before expanding into larger programs.

A recurring theme throughout the session was the importance of trusting one's intuition in content creation. Each creator embraced the idea of refining their approach based on what truly excites them, rather than forcing a structure that doesn’t align. As the program moves into its final stage, the focus shifts to optimizing social media strategies, refining messaging, and building an audience that naturally flows into their funnels. There was a collective feeling of excitement, readiness, and commitment to launching their work into the world with authenticity and confidence.

Ancient Wisdom for the Journey

"The journey of a thousand miles begins with a single step." – Lao Tzu.
Your impact starts with one message, one person, one connection. Trust in the power of small beginnings, for they lead to extraordinary destinations.

Final Encouragement

Your light is needed in the world. Keep creating, keep sharing, and know that your voice has the power to inspire and transform lives. The momentum is building—embrace it fully! 🚀✨

Bright Creators 2 - February 13

@0:02 - Michael Armstrong ([email protected])

Welcome everyone. Welcome.

 

@0:17 - Zoom user

How are you?

 

@0:20 - Michael Armstrong ([email protected])

Welcome, John. Good to have you here.

 

@0:22 - Zoom user

I'm doing great.

 

@0:25 - Michael Armstrong ([email protected])

Welcome, Casey. Welcome, Caroline. All right. Sure. Elizabeth is feeling better. All right, let's just start by dropping into the present.

So just get comfortable where you're at feeling grounded, feeling comfortable, feeling the weight deep breath in, release it. Now take the deepest breath that you've taken today, let it go, allowing any sensations around you to be observing anything happening around you.

Simply observing light, now envision a beautiful blue light, imagine it, gorgeous blue light shining, almost like an orb. Blue light in front of you is the light of truth, even looking at it you feel this element of truthfulness with every breath you take that light slowly migrates towards your neck, that energy center of truth.

That light shining throughout each and every cell of your body activating through within your system. And with that, what comes up with messages that you have to share with the world?

What would you like to talk about? How many people would you like to have listened to you? In front of you, just imagine a single person, and you're sharing truth, sharing your knowledge, you're sharing your wisdom to that one person.

Fully engaged, you're listening to what you have to say, they're choosing to listen, that's multiple by 10, imagine, 10 people in front of you.

sharing your wisdom, your truths flowing out so easily and naturally and people are attracted to you. Now imagine a hundred people in front of you.

10 sets of 10 people. Good amount people in front of you. Sharing your wisdom, sharing your voice with those.

100 people. Just kind of taking in this number. It's a lot of souls. The video doesn't go viral and it only gets 100 views.

doesn't seem like a lot, but that's a lot of people. And now let's multiply that by 10 sets of 100 people, 1,000 people in front of you.

That was a heck of a lot of people. Feel that energy of truth. ability to share the ancient wisdom that you have, the modern wisdom that you have, come in from a place that's also true, allowing the truth that is you, the truth of your voice, your message, to turn lights on within each of those thousand people.

How does it feel to share a message with a thousand people? That's multiplied by a hundred, a hundred thousand people.

Now you're speaking to a very, very large stadium. You're speaking to a whole festival of people. You're speaking to a village, a town, you're speaking to a small city.

100,000 people. In this modern age of the ability to speak to 100,000 people. Now imagine that you're sharing your truth, you're sharing your wisdom.

It's flowing out of you effortlessly, of fun, because you know that all the people who are gonna be affected by it are gonna love it.

So there's real no friction in that. Now I want you to pay attention to the truth of how you're expressing yourself, how you're allowing the words to come out.

If you're excited about it, are you sharing your excitement? Sharing truthfully with your body language, with your voice, feeling that confidence of your shoulders tall and back, your eyes.

I contact directly at your camera, which then goes into each of the screens of this 100,000 person group. And you are making eye contact with each and every one of them.

This is very possible. And now, 10xing that, we have a million people. A million people, almost getting in the incomprehensible numbers.

Hard to comprehend a million, but imagine a million people. It just looks like a sea of souls, sea of people.

Speaking to yourself, I have the ability to speak to 1 million people. You have the ability to speak to 1 billion people.

You can share truth. You can share your excitement. You can share wisdom that attracts those who are so thirsty for it.

Imagine all these people. Once you share your message, they all say, yes, that's exactly what I needed. Thank you.

Thank Thank you for sharing your wisdom. Thank you for making my life brighter. A lot of people who are living in maybe some dark places, dark places in their mind, in their physical reality.

They don't have a lot of light that's shining around them. But open their phone, they're scrolling through social media and you pop up.

You get to share your light with them, and they resonate with that light because they don't have it in their life.

Does that make you feel to be able to share light with someone who doesn't have a lot of it in their life?

What would you like to say to a million people? Perhaps it feels overwhelming, maybe feels exciting, maybe it's a little intimidating, or maybe you're absolutely ready to share to 1 million people.

I want you to tie in the 1 million person, energetically tie it to that first person, that single first person.

Just realizing. that when it comes to the power of the social media, you can share to that single person, that one person who's behind your camera, to their screen, and that is no different than sharing it to 1 million people.

On your end, it's exactly the same. press record, share your message, you speak, you look at the camera, you make eye contact, you confidently share yourself, you share a bit of personality, so they get to know you, get to feel you, feel some emotion finally, feeling emotion in their life, desired for a while, and that one person hears and that one person loves it.

They're so happy. They hit that like button, that follow button, activates the algorithm to send it out to 100 people.

They love it too, they send it out to 100 more people and 1,000 and 10,000, 50,000, 100,000. algorithm, keeps sending out that video that you just said.

It's not to that one person who just happened to like it, the easefulness of messaging. And feeling how easy it is to share a message with just one person activating, opening that up, and knowing the power behind it.

But that one message, that one person that might see it, that might choose to like it and follow you, activates an algorithm that then sends it out to a one million people.

Why did that one person like it? Why did that one person follow you? Feel into their heart. What was it about the energy of how you spoke it, what you said that made them enjoy watching what you put out there?

It's not just about the amount of content you create, but connecting on a deep emotional level with your camera, with that one person who's going to watch it and like it.

And allowing that futuristic power of the algorithm that sends your video out to many people. Allow that to be a motivation for you, an excitement, and that many things you try might not work, might not hit, but many have the opportunity to be able to.

So what happens if something doesn't hit, if something doesn't work? Move right on to the next thing. take a nice deep breath in and let it out.

This is you shining bright, knowing that bright light that you have within to be felt by so many people.

You are a creator, you are a bright light, you have the opportunity to make this world a better place from the comfort of your own home, you have the opportunity to help so many people if you choose to.

If have the opportunity to turn the eyeballs that are watching your beautiful videos into financial income coming into your life, the sacred modern day energy exchange, sharing your your light and getting paid for it, how does that feel in your system?

that something you desire? And now if you are ready to share to millions and millions of people, or hundreds of thousands of people, or tens of thousands.

it all works well perfect for you and your tribe you are ready for that just asking your soul to give you the guidance asking your spirit guide to drop in some wisdom that you can share some good ideas allowing your soul source energy to open that channel of creation, creativity, videos, ideas to give you hints of excitement and then for you to transfer that excitement into content or other people feel excited just like you.

Sitting up nice and tall, taking a deep breath in, grounding Feel this energy into your system, into your body.

And taking just 15 minutes in silence, and then after the 15 minutes, you can open your eyes and come back to this present moment.

So 15 seconds. So 15 seconds is up. Slowly start to open your eyes, looking around. Welcome back friends. Good to see you all here.

Thank I'm very excited to check in with you guys, see how things are going, exactly where you are is perfect, I can't hear anything, I can't ask, I wanted to ask, do you think I can start a new TikTok channel as I can't connect my Instagram account, I have not been able to get an answer from TikTok.

That's interesting that you can't connect your, how many followers do have on your TikTok account?

 

@17:36 - Zoom user

I don't know, don't check that, actually, recently, have lots of stuff, do you think? I haven't been late one.

 

@17:45 - Michael Armstrong ([email protected])

Anyone?

 

@17:46 - Zoom user

Yeah.

 

@17:49 - Michael Armstrong ([email protected])

Yeah, you can definitely start a new one if that's not working and see if it works in the new one, hopefully, hopefully it does, but yeah, connecting to it, usually you enter your username, password, it actually works.

actually connects, connects the account to it.

 

@18:02 - Zoom user

Yeah, I've tried to tell him some, not sure why it doesn't do it, but.

 

@18:09 - Michael Armstrong ([email protected])

Yeah. open a new one, see if it works.

 

@18:13 - Zoom user

I'll give it a go. Thank you.

 

@18:20 - Michael Armstrong ([email protected])

All right, so let's get some check-ins here. I want to hear where you're at. I know we are approaching the final.

I'm portion of bright creators, which is about social media and kind of putting yourself out there to attract people into the funnel.

So, as we get into that, having your funnels complete so that we can start to really promote it is essential.

So, let's start with John.

 

@18:55 - Zoom user

Hi there. Can you hear me?

 

@18:58 - Michael Armstrong ([email protected])

I'm clear.

 

@18:59 - Zoom user

I'm using your... or yeti microphone it came just a few days ago which is really good.

 

@19:05 - Michael Armstrong ([email protected])

Oh that's excellent so when you tap the little audio um you see what it says audio on the bottom left and there's like a little a little triangle uh on the back on no on um on zoom oh yeah and there's little tap the little triangle and where it says select a microphone yeah done that is yeti checked yeah yeti yeti's yeti's checked yes that's correct yeah okay excellent yeah so whenever you're doing anything make sure you check that i've done it before where i plug it in but for whatever reason it still connects to other microphones um have you have you have chance to record with it uh no no yeah it only came today so nice the first time i'm using it well that's very exciting

came to me on.

 

@20:01 - Zoom user

So yeah, I think it came second hand from America. So it took a while, but yeah, it looks good, a bit complicated, but I'm sure I'll get used to it.

 

@20:13 - Michael Armstrong ([email protected])

Yeah.

 

@20:15 - Zoom user

So yes, last week I was finishing up my, as I call it book talk, so I put it on TikTok so you can buy either a signed version or a version of the book plus one hours worth of my time.

So I was chatting to some friends at that and they thought it was a great idea that because it's not one of the mill information that probably people would have some questions.

So it was quite a good idea. So that's why I've been trying to link up all my Instagram with my TikTok and making sure everything works.

So that's I can start doing the second phase, which is I've looked at your videos, which I thought were excellent and amazing, and put them into practice and then start making videos and getting the word out.

 

@21:15 - Michael Armstrong ([email protected])

Awesome. Excellent. Love it. Yeah, very exciting. yeah, about your book, um, there's so many, so many dimensions of that that you could do, you know, just sharing about the book, like you have a book.

People love, especially on TikTok, I'm sure Instagram as well, they love authors and people publish because TikTok, the vibe of it is very like personal.

It's a lot of like personal people, like talking, it's like you're talking to like your, your TikTok fam. And a lot of people want to write books.

So you being an author, being able to share about it, being able to share about the wisdom at the end of all your videos, mentioning, oh, by the way, you know, you can get the book here, you can get

this, you know, you can guide people to that funnel.

 

@22:03 - Zoom user

Well, it sort of gives you extra credence. And I was planning to divide up my weeks, talking about the book, one talking about masterclass, one talking to my general business, the highs and lows, and then the benefits of doing this.

So for me, it sort of makes it interesting because I'm not just talking about one thing. But hopefully then also makes people bit more engaged because it's not Oh, God, he's talking about the same thing.

It's something different, which they may be interested in, as you said, just publishing. Because one year ago, I had no idea how to self publish.

And I must say, it's been a lack of love and challenging. But yeah, the whole process has been pretty smooth.

And I would put it down to my big me as I called it, or my instinct, and yeah, they've made it happen and AI coming along is just amazing and just things that you can do, which makes it so much easier, especially being dyslexic myself.

I think it's probably the best time to start writing a book and I would definitely agree with the statement that everyone's got a book in them.

So if you think you have got a book, best time to do it.

 

@23:37 - Michael Armstrong ([email protected])

Beautiful. Yeah. I love how you put that talking about it, how it's a labor of love that there was there was difficulties like it was difficult, like some of the struggles talking about those two, I think it's that's fascinating to people to hear like what's actually involved in creating something like this.

And in terms of having people feel like, oh, no, he's talking about this again, that's That's, um, I wouldn't, I wouldn't worry too much about it.

haven't noticed that people get sick of like, you could talk about, I talk about the same thing for past like four years.

And almost like very, like the same video that I just keep, you know, sharing about it, maybe slightly different.

People don't really mind too much. There's so many people that exist out there. So, you know, allowing like the feeling like you can't share about the same thing go away and know that you can share with the same thing over and over and over and over.

But then also like, you can also share about writing how, what it was like to write a book, and you might connect to like a totally different audience that way.

 

@24:37 - Zoom user

I don't, maybe I should have rephrased it and say, I would probably find it a bit boring because I'm, I'm a Sagittarian.

So I like variety and doing things, so, uh, talking about the same thing every single day, if it's a different, like the highs and lows of business and how to write a book and then truly to your success and most.

last class, it sort of makes my life a bit more interesting to speak bad, so that's completely low.

 

@25:08 - Michael Armstrong ([email protected])

Yeah, which is perfect, because you should be doing what you love, what you love talking about. And as we get into having our funnels complete and sharing on social media, you have to continue sharing on social media, otherwise your sales will drop off.

that point, you are a content creator. And I found the only way that I can be a content creator is if I'm enjoying talking about what I'm talking about.

After I enjoy it, if I don't enjoy it, I can be week or two weeks, but then it just feels like work.

And I'm not here on this earth just to feel like I'm doing work, you know, what we do for money should feel like, Dharma should feel fun.

It should feel like you're, it's a part of your soul that's coming out. So yeah, perfect. You do yourself.

Love it.

 

@27:00 - Zoom user

to make it a bit more jazzy.

 

@27:05 - Michael Armstrong ([email protected])

Yeah. Yeah, exactly. Yeah, perfect. And even an imperfect funnel can generate a lot of sales, you know, as long as all the messaging and people are actually interested in what you have to offer.

And when it comes to self-development, you know, it's all about how you market it because we already know that people need self-development.

We know that they need what you have to offer. So then it's just about speaking about it in a way that people are like, oh, yeah, I could use that.

 

@27:33 - Zoom user

Yeah. So, yeah, I'm pretty excited to start doing the whole videos and everything. I want to plan out what I'm gonna be talking about, but I felt I found your last chats about all the different looking at other people, where they do it and then copying their process really useful.

And it's really great course.

 

@28:05 - Michael Armstrong ([email protected])

Yeah, definitely. there's so many, like, if you ever block social media, there's so many ways to just get out of that block.

the cool thing about social media is that, like, we all are here to inspire each other and with TikTok, especially, like, someone create something and all of a sudden everyone's making that same video with the same sounds even, like people are encouraged to make the same videos because you can create the system set up, which I love.

I've never been a person who thinks that competition's a bad thing. always think competition's great. Everyone likes different flavor ice cream.

you're totally fine. People can copy all of my videos and I wouldn't mind because they're spreading a good word.

And I love how TikTok especially has made it being inspired by others and then feeling comfortable to be able to share something because they've done it.

And I want to try it and know it worked for me, too. And I just love that that's been normalized there.

So, yeah, glad that you found some news. fulness in that.

 

@29:02 - Zoom user

There was a question though, um, I heard that, um, talk in America isn't being upgraded. So, yeah, you think that's going to change yourself?

 

@29:12 - Michael Armstrong ([email protected])

I, yeah, I think eventually, I mean, there's like three months or so in order for it to be sold or something, you know, we'll see what happens.

Um, yeah, I think something something, but yeah, as of right now, it's like, it's blocked, but because Trump has said he's, he's not going to, you know, go back with them or anything like that.

Um, they're allowed to keep it up. So it's because it is officially blocked to Apple and Google. There's liability there if they put it in the app store, even though they've said like, no, it's fine.

Um, so they just to avoid any liability have removed it from the app stores. So there's no updates available for it.

 

@29:48 - Zoom user

I was hearing that some people have started selling their phones with TikTok on it, but yeah, thousands of dollars are selling phones.

 

@29:59 - Michael Armstrong ([email protected])

We're TikTok pre-installed. It's Yes.

 

@30:04 - Zoom user

Another money-making scheme.

 

@30:06 - Michael Armstrong ([email protected])

Supply and demand.

 

@30:08 - Zoom user

That's true. So that's where I am.

 

@30:13 - Michael Armstrong ([email protected])

Excellent, John. Love it. Excellent. And if you do record stuff, send that out. And can you also drop, you might have already done it, but can you drop your funnel link into our telegram whenever you get a chance this week?

 

@30:29 - Zoom user

Yeah, definitely.

 

@30:31 - Michael Armstrong ([email protected])

We'll do that. Awesome.

 

@30:34 - Zoom user

Thank you.

 

@30:35 - Michael Armstrong ([email protected])

Yeah. Great to hear the update. Caroline, let's talk down to you.

 

@30:43 - Caroline

Hello.

 

@30:45 - Michael Armstrong ([email protected])

Hello.

 

@30:46 - Caroline

Hi. So, I'm in a very different place than I thought I would be. Um, after I looked at my master class, I was like, I don't know, something doesn't feel right.

It feels like it's just like, forcing it or something. So anyway, long story short is that I did some, I just like realized that it wasn't really mean what I wanted to be.

And I was trying to work everything because I was already created as a Wakening Abundance to make that work.

And so I looked at all of it and I was like all these places where I thought it said it wasn't.

So I just like contacted the place that my team that does the worksheets and they had it in canvas still so they like I could change everything they need to be changed in there and name it.

So it feels much better now but I did have to redo everything. So now it's financial freedom kickstart because it was really like it's really about, I realized it was confusing and like, wow, in it is really about teaching women how to create finances like support financial freedom.

that's seriously like it's like, you know, so now it's four-day kickstart to financial freedom, which just feels like so much better to me.

And then it made my master class so much easier. So yay for that. But the fact that I'm a little behind is a little bit like, I'm like, oh yeah, want to be the next.

I'm feeling myself having to like really breathe and be like, it's okay. Yeah, because I want to start the new material, but my daughter was also home sick for three days this week.

So for some reason, I just didn't feel like the energy didn't feel right to record. So I just kept like working on it and those things.

Oh, but I got my emails written. So it's pretty much already to go except I have to record master class, which feels like, oh my gosh, why isn't that done yet?

So that's the only thing I'm like feeling, but I've tweaked it to the point that I feel really good about it.

But I'm also a little bit worried that doesn't feel super natural now because I've probably put too much of that into it.

But I am like, I I'm more excited about it now because it just feels right versus before where I felt like I was trying to make it work.

And it feels like the thing I want to talk about it and it feels like the thing that, you know, it feels like my Dharma, right?

It's like, oh my gosh, this is like, I really want, like, I'm like, oh my gosh, every woman should be having at least a dollar of passive income coming into her account every single day.

Like, there's no reason why she shouldn't because there's so much out there now. So I feel like I really got down to that deep thing, which feels good.

 

@33:31 - Michael Armstrong ([email protected])

Yeah. Love that. I love that you tuned in and felt what felt right for you. And you did it, you know, this is what it's all about, being your own boss, you know, like being able to to create the life that that you desire, the business life that you desire, and that you tuned into that excitement that was something, oh, now all of a sudden the magic glass feels so much easier and talking about it's gonna feel so much easier.

And so yeah, great move there. And Did you you said you recorded the master class or not yet?

 

@34:02 - Caroline

No, I haven't recorded it yet.

 

@34:05 - Michael Armstrong ([email protected])

Cool. So you're pretty much the next step.

 

@34:09 - Caroline

Yes, tomorrow morning. I was going to do it today and I literally sat down. was like, oh no, like this isn't right for like a bunch of little things.

We're still not tweaked right. So like I, it took longer than I thought it was going to. And yeah, so tomorrow morning, I'm like so excited.

All this energy has been coming in for to get recorded and it's like, ah, I just need the space.

Yeah.

 

@34:29 - Michael Armstrong ([email protected])

Cool. And tomorrow you're going to have the space.

 

@34:31 - Caroline

Yes, tomorrow morning. So I'm really excited. Yeah. Yeah.

 

@34:35 - Michael Armstrong ([email protected])

Do you have, are you creating it from a script? Do you have like bullet points?

 

@34:41 - Caroline

Yeah, I have the whole, like I have a presentation and then like I basically also wrote a script and I have a presentation just so that I don't think that I'll like read the scripts.

But we'll see. I'm a little bit, um, so I went into Canva and when you do record the presentation with notes,

And I've looked this up, I googled it too, I cannot find out, I can't figure out how to like, because I want to be able to just be my full screen too and not just have the presentation the whole time.

 

@35:11 - Michael Armstrong ([email protected])

was talking about that last time. can't figure out how to do that.

 

@35:14 - Caroline

So I feel like I need to do it on zoom now, instead of Canva, just so I can go back and forth to the presentation.

But if you can, if you have any direction on that, just so I can, you know, use the notes too, that'd be great.

 

@35:30 - Michael Armstrong ([email protected])

I looked into it and you cannot. So in Canva, you can only have your face as like a little face on the bottom.

So yeah, one thing that you could do is just record the whole presentation like that. And then if you have like a beginning, depending on where you have it, you can just record that separately and then just edit it together.

If you, if you want to have your full size. up there. I mean, I know coaches who are making billions of dollars and their their pictures not even in the video if it's like just a slideshow, you know, and some of them their picture is just and it's like what I want what what I want from them, I don't want to see their full face, but they're like in their pajamas, they're you know, they're not they're they know how to do it because they they just do what needs to get done, you know, so, you know, it works.

It just works because it's like if you put it in if you put the content in there and they they have already seen on social media, so they're going and getting so that's that's a good reminder that I could just yeah, I could just do the camera recording and not be so particular about it.

 

@36:43 - Caroline

What do you yeah, if just like not let it be a block like a yeah. Do you use to edit your that's the other thing where I'm like, like when I've recorded before, like I like

try to get them perfect because they don't have to edit them. And I would rather be editing them. Like, I'd rather just like have it on TikTok, right?

edit it that way. But how, like, what's an easy way to edit them?

 

@37:11 - Michael Armstrong ([email protected])

I've done many different things. Yeah, I don't really have, like, my go-to right now. It was Final Cut Pro.

And I sometimes use that. John, I'm moving on, maybe it's nice and easy. I've been using on my phone in-shot.

It's like just a super quick and easy editor on the iPhone. And then I have also been using CapCut because I've been trying all different ways to record different things.

And what I liked about CapCut is that I could edit on the fly and I could use the recording that's very similar to how a TikTok records.

Because I'm so used to making TikTok videos, right? I pray. I speak and I let go that I found myself when I was doing like my phone set up right here and I'm like talking that I was getting in the flow.

And so what I found is little device that's like a page turner and you clip it to your phone and then you have a little clicker and you can I can tap that and that essentially just taps the screen for you.

It essentially like it switches the page book if you're watching like a Kindle book. So yeah I would use that I would just tap it speak and once I was done speaking I'd tap it again.

But that would be just for videos that don't have like an overlay or a presentation attached to it.

 

@38:37 - Caroline

Okay.

 

@38:38 - Michael Armstrong ([email protected])

So I get to make this for a course.

 

@38:40 - Caroline

Okay. Okay. So you're recording with your phone sometimes instead of like your computer.

 

@38:47 - Michael Armstrong ([email protected])

I pretty much yeah I will most as often as I can I'll record with my phone because I have the iPhone 15 plus so it's got like a really

really good camera. In fact, the front-facing camera is good enough that, like, it's pretty much fine. I have also been, when I recorded my master class, I used a software called eCamLive.

And it's, it's like a little bit complex. is why the reason I didn't fit in bright creators, it's like, I don't really use it anymore.

But that allows you to do like full screen, allows you to record while you're live and all these are like, it allows you do basically anything.

It's just, it's just like a little more complex and needs to be in my opinion. So that's why I switch over to Canva.

 

@39:36 - Caroline

Okay. And you think it? Yeah. Okay. Your experience, it doesn't necessarily really matter.

 

@39:42 - Michael Armstrong ([email protected])

It does not matter at all. Yeah.

 

@39:44 - Caroline

Okay.

 

@39:45 - Michael Armstrong ([email protected])

the content's good. Yeah. I would just recommend having your picture in the bottom left all time and like, oh, there she is.

 

@39:57 - Caroline

okay. Yay. All right. I can't, I don't know why. And my brain is like, I love his like, you know, your past life regression masterclass, I wanted to be just like that.

There's a little part of me that gets caught up on that, you know, that it wants to be like that.

So it's funny.

 

@40:12 - Michael Armstrong ([email protected])

Cool. Well, yeah, just let that go and just record. Yeah, let it go record and also borrow as much inspiration from it as you can or want to, you know, yeah, yeah.

 

@40:23 - Caroline

I just like the little pop ups and like the little sound and the sounds and all that.

 

@40:28 - Michael Armstrong ([email protected])

But yeah, the reason why I did all of that stuff, most of that stuff, if you watch it, it's within the first like four minutes or so, maybe three minutes, is because I want to capture people's attention and to keep their attention.

And, you know, just, yeah, like this, I'm talking about this, something appears like Dolores Cannon pops up. then, you know, I, all these little things, I added those way out once everything was done.

I'm like, cool, this is ready to upload. I uploaded it and a couple days later, like, hmm, I watched it again.

I got a little pop up here and a little things just to make it to keep the retention rate.

 

@41:07 - Caroline

And did you do that? Where did you do that on those YouTube editors, YouTube video editors?

 

@41:16 - Michael Armstrong ([email protected])

That I might have used Final Cut Pro. If I was going to do it now, I would just drop it in the editor on my phone, the in shot, which is so easy to edit.

But yeah, you can just add whatever you want to it. Now you could upload it to CapCut. Well, I guess CapCut I think has a 10 minute limit.

No, think if you upload it to CapCut it's longer. But yeah, there's so many easy ways to do it now.

But I've found that phone editors now are easier for little things like that. It's just like you can you can very easily have like built in sound effects.

have built in animated gifs. You want to have like one of those. it's up here.

 

@42:01 - Caroline

Yeah, I think it's very, very easy. Okay, cool. Thank you.

 

@42:07 - Michael Armstrong ([email protected])

Yeah. Yeah. And every now and then I kind of go, I've watched my master class and like, I might like tweak it just a little bit, you know, like if I feel like I'm like talking a bit too much about something and I could like feel that someone might stop watching.

Like if I personally get a little bit bored while I'm watching my own thing, then I'll try to edit it so that it's a little bit clear.

a lot of that's just in the beginning. Because once you have them, then we'll continue watching to the end if they're already interested in it.

 

@42:41 - Caroline

Okay, cool. That's making me feel better, because I feel like the new masterclass that I made is so much faster and more exciting than the last one was kind of like wordy and like, you know, I would probably stop watching it.

So yeah, that makes me feel better. Nice.

 

@42:58 - Michael Armstrong ([email protected])

It's so cool when you have to Do something over again, or you choose to or it gets deleted or whatever happens, you have to do over again, always better each time.

Yeah. Yeah. then, you know, the beginning of the master class, super, super, super important. Because like you really want to, I put it, I put it all in the lessons and the outlines and stuff, but you really want to like welcome to this class.

Like we're going to be talking about this, this. I'm going to show you like really like how they feel like they're going to, they're going to learn, they're going to get so much value from this, so that like, if they get that feeling like, wow, if I watch this whole thing, there's going to be value, the watch, the watch, the end.

But, you know, if you just get into the, into what you're saying and go, okay, maybe going to watch this because, you know, it's just a little long, whatever might be.

Um, so yeah, just paying attention to the beginning of video is very important.

 

@43:51 - Caroline

Okay. Yay. Thank you.

 

@43:56 - Michael Armstrong ([email protected])

Yeah. Awesome. All right. Let's hop over to K.C.

 

@44:03 - KC Steinbeck

Hey everyone. So I am finally almost better. Thank God. I'm like so over being sick. Today was like bright creators day for me.

I just like sat down, no clients like thank God. I'm like so over like the one on one work and today was just kind of that moment where I was like, oh yes.

Okay. Like this is different out of my comfort zone a little, but we're going to like I just went in and I was like, I'm going to act like I know absolutely nothing and just like it caught up on all of the videos and just start putting everything I've been thinking about on paper.

So I feel really good. I have my free offer is a manifestation master class. So I'm going to really make it so personal because I think that that's like the biggest angle that I have was not being able to figure out the law of attraction for so long.

And I think it's why I have the following I even have to I'm very real about it. like, you know, I'm just a person with traumas and things and like,

I just, people could tell me to believe in something all I want, but I was never seeing that. So I have kind of the emotional tie to build some trust and to just really level with them.

And then I'm going to just kind of slip in at the end, know, there's so much more to it, and then kind of run that into my low ticket paid offer.

So I have that pretty much figured out I'm in Kajabi. I've got that set up. my only issue right now, and it's probably just from doing this over the last year, and I've built courses before, but, and I love, I love the Kajabi like set up a lot more, to be completely honest, because I've been using Wix.

I built, I built the first funnel, followed the template, and that felt like just like so good, because this was the, I felt like the missing ingredient for me.

so seeing it, I'm like, oh my God, like this doesn't have to be hard. I'm a little conflicted because I've built this email.

list in the last year of having a website where I'm like, oh, I don't want to lose it. But right now, I want to just trust this process and go through it as if I was brand new and didn't have anything at all.

And I'm even considering just going for it and then worrying about the email list I have later, because most of it is just personal readings.

And I'm at the point where I don't even want space. So I'm just going to lean into that for now.

I don't know if this is later on thinking, but like the website and everything, I've got to like figure out if I'm going to make, create like a whole new business for my courses, or maybe like create a union between them and get rid of wigs.

I don't know. But for now, it's just creating my voice is not back all the way. So I'm hoping this weekend is like fingers crossed.

I want to get my free little mini master class out of the way because it's. going to be like a piece of cake.

Now, what all I've pretty much done was I took all of these webinars where I've taught this material before and tried to jam it into an 80-minute webinar.

So I've got the curriculum, I've just got to spread it out and simplify. And a lot of this now that I'm getting caught up, I was just making it way too difficult for myself and trying to pour 10 years' worth of research and figuring it out into a tiny course, which is not the vibe.

this is just like even today just feels like a breath of fresh air and I've been on a bit of a recording and creating pause just from being sick.

And now I'm like, well, right now when I get my time back, I can work on new content where I'm already targeting and putting my energy into the funnel that I've just built.

So it's all making sense, it's all coming together. I don't have anything recorded yet. that part's going to be, I feel like the easiest given like I, I started this by looking at my digital course that I had released last year that was like six or seven hours of this kind of stuff and I was rewatching everything and I was like, oh my god, like I'm, I was doing too much all at once, so this just seems like less is more.

So I feel really good, I just got to get the videos recorded really. I'm making it even simpler than before.

I used to like have a bunch typed out like for my courses and like homework and this and that and I'm like, I'm doing just videos for this.

I just want to focus on the videos and make it so digestible and easy to follow because I also think I know I overcomplicate everything for myself and I don't want to do that for my audience either.

So that's kind of where I'm at, but it feels, it feels different but good.

 

@48:58 - Michael Armstrong ([email protected])

Love it. feeling I'm feeling the energy shift. I'm definitely feeling you guys. Do you guys feel that like that newness as you're as you're talking about what your master class is going to be I felt the excitement and it's that excitement that like people are want that they want you to be they want to feel the excitement that you have for this and that's going to get them excited about watching it.

So yeah, I have a great very good feeling about what you're creating and yeah I think you're on an awesome path for it and love the space you're giving yourself love this like new energy you're feeling just by like putting a little bit of work and realizing that it doesn't have to be that complicated actually it can be very simple and you know the website stuff all of that is like separate like what I've realized through all of this is there's not a lot that's necessary like there's not like the website you can deal with it later like all you gotta do is focus on this literally you can keep wicks around for a while if you want you can have your mailing list on that other software if you want and you can have

job you're just doing its thing. You can have two mailing lists for a while. Once things start to come together and once you start to generate revenue from just something working and like, oh cool, it's just working.

Now I can worry about that stuff later. Like if you want, you can send out a newsletter on your other newsletter letting people know about this cool masterclass you have and you can have that be a broadcast field.

And then you can also broadcast in this one. I have like so many systems set up right now because I've tried different things and it's like, you know, it doesn't really matter too much about all little stuff, which I wish I could have told myself that like five years ago because I was like trying to build like the perfect system and like, you know, and then I can release it.

Then it's going to work because people are going to sense this perfect system. But like, no, I just had to get the right masterclass, the funnel, the, you know, right elements that made people want to purchase and that was basically all I had to do.

So curious, so you've got the concept for this master class, you've got the product, are you re you're redoing some aspects for the product or using something from the past?

 

@51:07 - KC Steinbeck

I'm taking an idea from the past and revamping it, making it simple, making it clean, because before I took one thing and took made it way longer than it needs to be.

And even like when I was looking through my course and like the videos, I noticed how many people fall away and don't complete it.

I also don't want that. Like that's the intention is to get them to the end. But if I'm just making it this long like going to school, it just like work really, then that's no one wants to do that.

Like I and as someone who's paid for so many courses too, I'm like, if you're if you're making me feel like I have to do all this extra work and that my in my life's already on fire and

I'm trying to figure out a way to fix it. Like, that's not going to convince me to really want to change it right away.

It just feels like an extra stressor. So I, I'm just bringing it way down, bringing it way back down to earth and taking it from like square one day one, like we know nothing about anything and that is totally fine.

And I think a little bit will go a long way. I, I have a channel on my Instagram and I asked a little bit to, for my audience, just to seek kind of where they were at with their knowledge.

And it, I mean, it's what the, the knowledge gap is just, they're, they need like the very, very, very basics because where we're starting at is exactly where I was.

And so it just makes perfect sense to me to bring it way down, make it super easy. And then from there, I can build way more courses and way more things after that.

 

@52:56 - Michael Armstrong ([email protected])

Exactly. Love that. like the great thing about starting here for this. is that there's so much for them to learn.

could do this class, this course on it. Yeah, there's so much of an evolution. You can guide them through and, you know, like once you've got this first funnel done, you can make the next one, the next one, the next, like you can really extend this.

Like I always think about how like, I've got like this one funnel that's doing really well and like, I gotta add so many things to it and just make it some remarkable, you know, other world thing.

So it's just like a really, like, I just get so excited about where the world's currently at. And I love your energy right now.

It's just like so good. I can just sense that like, you've got that magnetic energy that I know people are gonna be interested in.

You've got that excitement energy. I can sense like this excitement from this new area that you're opening up into.

Like, oh, I can make it simple and just share it. I feel like you got all this wisdom that you can just make it like super easy for people.

And that's it, you know, that is it. So super excited for you to do that. And I'm looking forward to seeing it all come together.

 

@54:02 - KC Steinbeck

Yeah, I think in the next week. I'll have this thing like Up it like ready to go. So I'm really excited about it.

It's different, but like we want different Love it.

 

@54:14 - Michael Armstrong ([email protected])

Yes, we do Michael up.

 

@54:16 - Zoom user

I was looking at a tick tock and there was this guy with a course which was seven-week course for $120 $120 and to me that just I don't know whether you agree The small amount of money for such a long time and I agree with you Casey You've got so many things in your life.

You don't want to go to school It just seems devaluing the whole thing if you're gonna do is simply cause make it expensive I feel that I'm getting value if it's cheap, then you want it cheap and cheerful Yeah, I might yeah exactly and my guess is that there's something else

 

@55:00 - Michael Armstrong ([email protected])

that there's lot of those like here to do this on social media and like the you get like just get the full thing for like $11 and like that's it and you get that and next thing you know it's this and but to actually get it all is like $1,000 so if especially with an advertisement there's there's more to it than meets the guy and maybe it's just like a very very basic like one little one here's one thing you do this week here's another thing.

So yeah, and then they upsell you to something greater than that but you know it's fascinating everyone's got their own style of marketing what works for them what you know they're they're they're stuff.

But and yeah if it works for them that's great, you know, some people all they do their thing it's just selling high ticket offers $10,000 offer that's it you know and that was what I was trained in.

And it just never resonated with me. And it's just like I just Just didn't like and they don't have any low ticket office and then what I started just shifting my my fun platform to lower ticket offers that you know can go to the high ticket offer if people want to just like really get into your world.

But I think the low ticket offers where it's at, especially right now with like the economy and the world and people it's just easy for people to say yes to it, you get more people into your your field while making sure that you're never authentic and you always just like give them like.

You deliver really well, know you give them good a good amount, but also you don't you know do the thing where you give them like so much that.

Almost like overcompensate like I want to I want you to feel like so that like all of a sudden they're like what is all of this like this is going to take years to go through and.

They have to watch two hour videos every day it's like nobody really wants to do that so it is like an interesting balance with value and time like respecting their time by like condensing everything and not making it long just make it long.

That I know I know I've gone through that as well in this journey of. of do I like add stuff to it just to so that I can say that it's 60 hours of content because that sounds so impressive or do I say this is a course that will get you from here to there and then when they get in it's like 20 minute videos that are like super concise and give them everything they need it.

And when it comes down to it it's just what feels good for you and without being someone that you're not and trying to do things you're not.

Caroline says love it Casey I also decided to do my masterclass in course for beginners zero experience zero financial education feels so good I had forgotten how important that is yeah reminding me that I love what I'm doing love it yeah I'm really tuning that the energy and this calls like really tuning back into like us tuning tuning back into who we are and feeling like what feels best for me what feels the best to put out there that's really powerful I might create a new class and bright creators that just has like that aspect

of it because that feels so so important. And I mention it, but like, it is like so important to just feel like you have this almost like, like loving ownership over it, like when you have like a child, like, you just like loving like, ah, this is this is my creation here, like, how sweet, you know, and like, I can't, I want to talk about my childhood, all of the world, you know, it's like, to have that with your course and your master, especially the masterclass because like, you're going to be sharing about that in all your videos, and you want to feel very authentic when you're talking about how, you know, you can do this, this, this, and by the way, I've got this super dope manifestation course that like, I literally everything in there, I like shifted my life and you talk about this math classes course, you can just like sharing about that in your videos and having people feel that true, honest passion.

That's it. That's it. can, can sense that authenticity is so important.

 

@59:00 - KC Steinbeck

And sorry to interrupt, I just, um, something I was like really thinking about with all of this too is like when I post about my perspective on manifestation, a lot of the comments that I will, I mean, I have my audience and like, there are the people that you know that will comment all the time and support you.

And those are the people that have just been there since day one, but a lot of the content that gets pushed out is stuff that people have, you know, they don't know you at all they've never seen you before.

And so they're looking for something somewhere and they're, they don't know what they need yet. They don't know what they want.

And a lot of the stuff that I'll, I'll post just from what I talk about and do all the time.

It seems so natural and normal to me. But I get so many comments that are always like, I've never thought about that before.

This is so helpful. And I'm like, Oh my God, like, mean, that's someone who's going to sign up for your, your free master course automatically.

These are people like that need it. they didn't even know they needed it until you said something. And so that's kind of the way I'm trying to approach this instead of needing them to be a master by tomorrow.

Let me just help you see this differently for one second. Maybe we can go from there.

 

@1:00:13 - Michael Armstrong ([email protected])

Yeah. And how cool to have a low ticket offer that is easy for them to say yes to. They just want to dip their toe in and they're unsure or they want to try it.

Yeah, they want to learn the basics. I'm thinking about all the spiritual teachers and all the people that I've followed back like throughout this whole social media journey.

And it's like I wish that they had more stuff that was more accessible because the ones that I did spend lot of money on it like it was a pathway.

It was this ladder that took me to that higher tiered offer. And yeah, well put it. yeah, kind of commented on this here.

Same lens years ago. excited for us. I'm excited for us too. Good things happening. And but yeah, we'll probably shift gears.

A bit into social media towards these calls, where I can do some coaching and just share like what tweaks can happen in your videos to generate more followers, more views, et cetera.

And also how to talk in your videos. share a lot about it in the course, but we'll do some live coaching on that.

And then once you do have your master classes, be sure to share those in our telegram so that check them out, super excited to see those and to see the funnels that you guys create and to see those conscious, authentic businesses sprout out, celebrating all that is unfolding and so excited for what's to come a great Caroline.

Yeah, very excited about it. I appreciate you guys for being here, for spending this time here. We'll check in with Elizabeth and see how she's doing.

I'll see you guys so much love and I'm very much looking forward to next week. See you guys soon.

Thank you. Bye everyone.