Meeting 12

10/21/24

 

Summary of Slideshows from Bright Creators Meeting - October 21 (AI Generated)

During the October 21 Bright Creators meeting, Michael did quick 1 minute checkins and then presented two comprehensive slideshows that focused on crucial aspects of building a successful content creator business: the funnel strategy and the email sequence system. Below is an extensive summary of the key concepts, strategies, and actionable insights discussed during the presentations.


Slideshow 1: The Paid Content Creator

Introduction to Getting Paid Per Post

  • Objective: The goal of the funnel strategy is to automate the sales process, allowing content creators to focus on producing high-quality content while the funnel works in the background to generate sales.
  • Why Funnels Matter: Michael emphasized that building a funnel allows creators to sell their products and services consistently without the need for constant hands-on promotion. The funnel works as an automated sales machine, enabling creators to convert casual social media followers into paying customers.

Step 1: Social Media Content Creation

  • Purposeful Content: The first part of the funnel begins with the content creators share on platforms like TikTok, Instagram, and Instagram Stories. This content should be aligned with the creator’s niche and offer real value to the audience. However, unlike random posts, each piece of content should be strategically crafted to lead the audience toward the funnel.
  • Content Drives Sales: Michael stressed that every piece of content has the power to generate sales if done correctly. Creators should not just post for the sake of posting but post with the intention of converting viewers into paying customers by leading them to a well-constructed funnel.

Step 2: Funnel Entry Points

  • Calls-to-Action (CTAs): At the end of each piece of content, there must be a clear call-to-action, such as “click the link in my bio” or “comment ‘masterclass’ below for more info.” This CTA is the entry point into the funnel.
    • Link in Bio: This is the standard funnel entry point. Viewers who click on the link in the creator’s bio are directed to a free masterclass or other lead magnet.
    • ManyChat Automation: Michael introduced ManyChat as a powerful tool for Instagram. By using ManyChat, creators can ask viewers to comment a specific keyword, such as “masterclass,” and the tool will automatically send them a direct message with a link to the funnel. This automation makes it easier for viewers to take the next step without leaving the Instagram app.

Step 3: Free Offer / Masterclass

  • Free Value: The funnel starts by offering a free resource, often a masterclass, eBook, or webinar, that provides valuable information and builds trust with the audience. This initial free offer is crucial because it is how the audience starts to build a relationship with the creator.
    • Masterclass Structure: The masterclass should deliver tangible value while subtly showcasing the benefits of the paid offers. For example, Michael often shares his journey of past life regression and how it transformed his life, using this story to connect emotionally with his audience while leading them to the paid hypnosis library.

Step 4: Low-Ticket Offer

  • Initial Offer: After attending the masterclass, the viewer is led to a low-ticket offer (such as a $19 to $47 product or service). The purpose of this low-ticket offer is to ease the audience into making a purchase and experiencing the value of the creator's paid offerings without a large financial commitment.
    • Psychological Shift: Once someone makes a small purchase, they are more likely to trust the creator and purchase higher-ticket offers later. This is a key component of the funnel strategy, as it begins to shift the energy from giving away free content to receiving income from paid clients.

Step 5: Higher-Ticket Offer

  • Value Ladder: The funnel often ends with a higher-ticket offer, such as a comprehensive course, one-on-one coaching, or a premium retreat. Michael emphasized that creators should think in terms of building a "value ladder," where the free offer leads to a low-ticket product, which then leads to higher-value services.
    • Endless Upselling Opportunities: Once the low-ticket offer converts, there is an opportunity to guide clients up the value ladder, offering them more in-depth training, personalized support, or exclusive services at a higher price point.

Automation and Scaling

  • Why Automation Matters: Once this funnel is in place, it runs on autopilot. Creators can spend less time promoting their products manually and more time creating content or engaging with their audience.
  • Sales Metrics: Michael noted that follower count and views don’t necessarily correlate with sales. Even creators with modest followings can generate substantial income through a well-structured funnel. For example, creators he works with have seen $20,000+ monthly income with under 10,000 followers.

Example of Success:

  • Case Study: Michael shared an example where one creator had a video with 12,000 views, and if they had their funnel set up properly, this could have led to a significant payday. The key is that content doesn’t need to go viral to convert into sales—targeted, niche content can still be very profitable.

Slideshow 2: Email Sequence System and Soap Opera Sequence

Introduction to Email Sequences

  • Why Email Matters: Michael emphasized that email remains one of the most effective tools for converting leads into paying customers. After someone enters the funnel (by signing up for a free offer), they should be guided through an automated email sequence.
  • Retention Strategy: While social media builds the audience, email retains them. Nurturing leads through email keeps them engaged with the creator’s content and increases the chances of converting them into buyers.

The Soap Opera Sequence:

  • Soap Opera Analogy: The "Soap Opera Sequence" is named after the structure of a soap opera, which hooks viewers with suspense and emotional drama, keeping them invested in the storyline. Michael highlighted that email marketing should follow a similar structure, using storytelling to create emotional investment.
  • Emotional Connection: The purpose of the soap opera sequence is to build rapport and trust with the audience through storytelling. Rather than just selling, the email sequence takes subscribers on an emotional journey that leads them to naturally want to buy the offer at the end.

Email 1: The Setup

  • Objective: The first email introduces the creator's story and sets up a dramatic situation that captures the reader’s attention. The email should begin with a hook that piques curiosity and makes the reader want to learn more.
    • Example Hook: "Let me tell you about the day everything changed…"
  • Storytelling Focus: In this email, the main character (the creator) is introduced, and the audience is given a taste of what’s to come. It’s crucial to start the relationship-building process here.

Email 2: High Drama

  • Building Suspense: The second email ramps up the drama by introducing a problem or conflict that the creator faced, creating emotional tension. This email helps the audience relate to the creator’s struggles and makes them more invested in seeing how the problem is resolved.
    • Example Hook: "I hit rock bottom and thought there was no way out..."
  • Relatability: The focus is on showing vulnerability and making the creator seem more human, relatable, and authentic to the audience.

Email 3: The Epiphany

  • Breakthrough Moment: This email shares the moment of realization that led the creator to find a solution to their problem. The audience learns how the creator overcame their challenge, positioning the creator as someone who has valuable knowledge to share.
    • Example Hook: "I discovered something that changed everything…"
  • Subtle Selling: This is where the creator starts to subtly introduce the solution they are offering in the funnel, but without a hard sell. The solution should feel natural and directly tied to the story’s resolution.

Email 4: Hidden Benefits and Transformation

  • Unexpected Benefits: In this email, the creator shares the benefits they experienced after applying their solution. These benefits should be unexpected and help position the offer as even more valuable.
    • Example: Michael shared how his past life regression experience not only helped him spiritually but also led to unlocking his throat chakra and becoming more confident in public speaking.
  • Transformation: The email should focus on showcasing the transformation that occurred because of the solution, creating a desire in the audience to experience the same transformation.

Email 5: The Urgency Email

  • Final Push: The last email in the sequence creates urgency by letting the audience know that the free masterclass or offer is only available for a limited time. The goal is to push those who have been on the fence into action by emphasizing scarcity or a time-limited discount.
    • Example Hook: "This free masterclass expires in 48 hours…"
  • Clear Call to Action: Every email should include a clear call-to-action, but the urgency email focuses heavily on getting the audience to take immediate action.

Nurturing Through Additional Emails

  • Post-Sequence Follow-Up: After the five-email sequence, creators should continue to nurture their audience with periodic emails that provide value, updates, or new offers. This ensures long-term engagement and helps build a loyal customer base.
  • Email Marketing Metrics: Michael noted that while many sales may come during the masterclass or directly from social media, 20-30% of sales typically come from follow-up emails, making the email sequence a critical part of the funnel system.

Conclusion: Why Emotional Storytelling Works

  • Story-Driven Sales: By building emotional rapport with the audience, the Soap Opera Sequence helps potential clients feel connected to the creator. Emotional investment leads to higher sales conversions, as customers feel they "know" the creator and trust their recommendations.
  • Relatability and Trust: Sharing personal struggles and triumphs creates a bond between the creator and the audience, making the sales process feel less transactional and more like a natural extension of the relationship.

Final Thoughts

Michael’s presentations emphasized the power of automation, emotional storytelling, and consistency. By building an automated funnel and nurturing leads through email sequences, creators can leverage their content to create sustainable, scalable businesses. Whether starting with a free offer, guiding leads through a masterclass, or nurturing them through engaging email stories, the focus remains on creating valuable relationships with the audience that eventually convert into paying customers.

This system not only saves creators time but also allows them to build a dedicated audience and achieve financial success through their content.

Bright Creators - October 21

 

Welcome Susan. Welcome Catherine. Welcome Lorraine. All right. So let's just do quick. Um, we'll do one minute check ins, just how you're doing.

And, uh, we'll keep it quick because we've got some stuff to go over today. I will keep a timer here to let you know when the one minute is up.

And, um, if you have any wins and anything new, feel free to share that. Or if nothing has changed, you can just let us know that.

ACTION ITEM: Create daily video content for retreat design; end with CTA to free masterclass - WATCH

Everything is still the same. So since we're already on you, Ali, let's start with you.

 

@7:08 - Alli Bee Yoga

OK. So things are good as far as where I'm coming with the game plan. It's still kind of not solidified yet, but having this mic set up is going to help me like tons.

So I think I may try to generate my LOTATE offer, which I have it written down over here, like how to raise your vibration and kind of just have that be like a $19 offer or something like that, just to be like for everybody.

And then I was going to create a master class on retreat sign. So I have that be my $47 offer.

So that's kind of like my leeway. And then my free offer would just be like an introductory of myself and how I could benefit by being in their life with this master class.

So and give like a little bit of information on retreat design, but not.

 

@9:00 - Lorraine

short, of like Ali was talking about something inexpensive, you know. I don't know, step by step. Yeah, that's it.

I'm getting motivated by everybody else's progress.

 

@9:18 - Michael Armstrong ([email protected])

Awesome. Also, great time there. Yeah, the limited offers, I can't emphasize enough how much I suggest starting with something very simple just to get it out there so that there's no crippling through something that feels overwhelming.

And great to have you here, LeRaine. You just got this awesome new energy. Yeah, it's like it's confidence digging it.

All right, so Susan, let's hop over to you.

 

@9:51 - iPhone

You're one minute begins now. Okay, so I got off a TikTok and I'm almost all caught up with all the classes, just the last one, and I have an outline for what I'm going to do as far as the lower ticket in order to get into probably my higher tickets.

And then I guess everyone will just be a little bit of explaining, sorry, I'm driving you probably just at those points somewhere.

The free one would probably be how a positive self-talk has benefited and how changing beliefs actually can change your life.

I guess that they're going to lead into all of my fated healing stuff. So that's where I'm going to go.

 

@10:56 - Michael Armstrong ([email protected])

So starting off with the importance of positive self-talk and into that.

 

@11:00 - iPhone

Awesome, thank you.

 

@11:02 - Michael Armstrong ([email protected])

Susan, appreciate the update. Looking forward to looking forward to that. forward to seeing the stuff that you build. Katherine.

Welcome, Katherine. Your one minute check in begins now.

 

@11:17 - kathryn

Hello. I, um, I've had a total stall. I don't have any progress at all. I have actually stepped away.

I took all my social media off my phone. So I just, um, I just keep, keep running into, and nothing's really going smoothly.

So I finally decided I needed to step back and take a break. Um, and I feel flooded by doing too much transformation at once.

And so I've put it aside. So I don't really have, I haven't done anything related to this class. I think I did one post when I was doing a 72 hour.

Autofast I attempted that did not succeed But yeah So awesome, that's right man They were amazing I Know I was watching them to you.

 

@12:17 - Alli Bee Yoga

I really like them.

 

@12:19 - kathryn

Oh, let's good to hear that feedback. Yeah, you're doing good Some of them. thought you had like 50 likes That's amazing.

 

@12:27 - Alli Bee Yoga

Yeah Yeah, it's like just starting.

 

@12:31 - Michael Armstrong ([email protected])

I think you have something really special that is needed Yeah Thanks, I get a lot of positive feedback So I'm gonna take a little rest and then I hope that when I go back it'll start to flow again because yeah It's good to hear Yeah, taking a break is is great is Phenomenal I mean like sometimes that's when the epiphanies come in so yeah I honor you for just listening to your body listening to what?

feels right for you and just taking the space you need.

 

@13:02 - kathryn

Yeah, I'm doing too many things at once, you know, I'm like detoxing and buying like getting rid of all this stuff in my home that I think are, you know, and tried to do a fast and I try to repair my relationship with my parents and I'm, you know, I'm just like, there's way too many things plus I'm working plus I have three kids and, you know, self-care is important.

 

@13:27 - Michael Armstrong ([email protected])

Also three-day water fasts are not easy.

 

@13:29 - kathryn

Have you done it?

 

@13:30 - Michael Armstrong ([email protected])

Yes, I've done a few of them. Oh my gosh. Yeah, the psychologically they're difficult and physically they're tough, but like, yeah, it's, it's very, very difficult.

 

@13:40 - kathryn

Wow, so you made it, I made it to 61 hours and then I almost fell down my stairs.

 

@13:47 - Michael Armstrong ([email protected])

Yeah, yeah, I mean, I was doing enemos, I was like the full thing because your, your body feels, it can feel pretty bad if stuff gets, you know, stuck up there and all that.

 

@13:57 - kathryn

Yeah, I just have constant issues in my body and I'm, I'm so sick of it, so I'm trying really hard to like address that and then go back to this.

 

@14:07 - Michael Armstrong ([email protected])

Yeah, that's good for you for addressing that and just recognizing it. Yeah. All right, so we're going to go over a couple things that are more towards the end of the course on this call.

And I think this will be motivating to see how it is all tied together. I'm just going to close something here so that it doesn't pause like that.

Cool. Okay. Yeah, so sometimes seeing the end helps us with beginning or in the middle of we're working on just like how is it going to tie all together and what are we working towards, like what's the purpose of everything we're creating and being a creator.

SCREEN SHARING: Michael started screen sharing - WATCH

So I have, I'm gonna share my screen here. All right. So first thing I want to chat about. So we started on second.

There go. I love it when I appeared down here. It's really funny. So we started this course with social media, creating content, trying to reach as many people as possible, which was an incredible exercise.

I know difficult for lot of people. For some people is the first time you were putting yourself out there.

But now that we've gone through a lot of the course, it ends with exactly where it begins. which is with social media.

Social media is how you're going to get people into your funnel. So once you do finally create your offer and your masterclass, you will have a single link that link you'll put in your link and bio.

And once you've got that link in your bio, you can guide people to it. Everything is set up. The automation is set up.

You have it all in front of you. You This is creating content that drives a sale. So it's going to feel a little bit different than how it was in the beginning because now there's going to be an added purpose of it.

So every piece of content that you have has the power to generate sales, which for me, it shifts things.

It shifts the energy because if you're familiar with the energy exchange, like if you're giving, giving, but you're never getting anything bad.

It can be tiring, it can feel like, why am I actually doing this? And if you have the possibility of making money and potentially making a lot of money for every single post, all of a sudden the energy is like, oh, it's actually more exciting.

Like if I could potentially be making a lot of money posting this content, okay, maybe there is a little bit of something I can post today.

So each post story video has the potential to convert. This includes what you share on Instagram, on TikTok and your Instagram stories.

All of them are going to link to the exact same thing, which is the link to your funnel. So yeah, not about posting, it's about posting with intention.

So the intention is going to be to make a sale. So for example, when I post about past lives, I post about it because I love it.

I absolutely love sharing about past lives because most interesting possible, but I do know that. end of every single post, there's going to be a call to action that is going to bring sales in.

Whether it's one sale or whether it's, you know, $20,000 of sales, which happened when I first turned on. So it's, you know, don't underestimate the power of these funnels that we are creating.

As I mentioned a couple of calls ago, I have some clients I've been working with and they get 400 views, so like if it's a good day, maybe like 1,000, 1,200 views, and they're bringing in clients, they're bringing one-on-one clients, they're selling things.

So if you have a really narrowed in niche, and that's just what you talk about, the quality, it's like every 1,000 is worth like 100,000 people.

So that's why after you've created what you've created with your funnel, it's like now you know what to talk about.

Like now you know that this is my niche, and I'm just going to share, share, share, share. And in the beginning it might be a little bit of like what exactly am I sharing like how do I share this how do I go I roll in all those questions And it comes back to what we did in the beginning of the course which is testing testing testing trying different things I've been working with another creator who He says the same exact thing in the beginning of every single one of his videos working with tarot cards and he just Literally the exact same thing and it just works.

You'd think that eventually people get tired of it. No, they love it They just every all his videos doing really well So the call to action that you're gonna embed at the end of your video is If you are interested in Learning more about this you can get my free masterclass check the link in my bio.

It's as simple as that So ran in earlier this week or maybe a couple days ago she said that she had a video that got 12,000 views, which is awesome.

So if she had a funnel set up, if she had her dream business funnel set up, that could be a huge payday.

And there, the energy there starts to feel a little bit different. So your follower count, it doesn't matter how many followers you have at that point, because anyone, even with some of zero followers has the opportunity to post a video that can get 1,000 views, 5,000 views, 100,000 views.

And, you know, the algorithm doesn't care if you have followers. It doesn't care if have a million followers or 1,000 followers.

It'll still send your video out if it's an interesting video to the same amount of people. Again, emotional storytelling, very important, allowing that connection with the audience, everything we talked about in the beginning of this course, just re-implementing that now with your niche.

So, what I like about the energy of having a funnel is now it's as if you are, you have a real job.

It's like being a content creator is an actual job, like you can actually now make money, like good money by being a creator.

And again, it comes down to the energetics where it's like, you can, I would say probably 99% or maybe even higher than that of creators create just because they are passionate about what they are talking about.

And maybe they also maybe want to build cloud, they want to build a following, maybe there's little bit of ego involved, they just want to, you know, just want to grow their social media because it's fun and it feels good.

But are they making sales like maybe every now and then if they release something and it's like powerful enough that people go to Lincoln, Iowa and tap it and actually read a big old landing page and sign up, which is a huge ask and if some of you probably have experienced that, it's a lot.

But once you have have this business funnel set up, all of a sudden you have an entire marketing sales team working for you, which is everything that you've worked, spent all this time doing.

It's all automated. It's all in the system. know that when someone taps that link, they're going to go through your highly curated, a lot of attention, a lot of love put into it, and eventually it's going to offer them something amazing that they can purchase.

So now you're showing up every day, you're showing up every time you're grabbing your phone and you're creating content as if this is a job.

It's almost like a sales job that works commission based. If you make sales, you get money, where now you get 100% of the commission.

So it's a different energy. And for me, that's what it takes. As I mentioned, follower size does not matter.

It doesn't. The number one thing people ask about all of this is, do I need a million followers? I think this happened?

I'm like, no, definitely not. That's why I created a brand new Instagram account. was zero of fault. Once it started working for me, I was like, will this work if people have no idea who I am?

And I create a brand new account on Instagram. I hadn't posted my videos to Instagram yet. And I started posting them.

And within about week, I was making money, about $500 a day. So yeah, see, the size of your account doesn't matter.

I want to emphasize that because I know a lot of people who are maybe just starting out and maybe feel like they have to grow a following first and get all this clout and then finally they can sell.

But that's the old school way. That's not this method, this method you can sell without having any of that.

Because when people are watching your masterclass, they're getting to know you. They're getting to know who you are. They're getting to like you.

getting to trust you. You're sharing value with them. You're exchanging time with them. You're both with each other for an extended period of time.

And when you spend time with someone, you start to almost get to know them on a one more personal level, even if it's just kind of a one-way relationship.

So, you have that set up so that all of sudden, you can start to generate income as a micro-influencer, which is someone who doesn't have that much following.

You can see huge sales. I was in a group of people, creators, and as a creator who has under 10,000 followers, and they're making well over $20,000 a month, so it's a very specific niche.

So, really focusing on each post you make, each post is your advertisement, what can you do? What kind of energy can you put into it to make sure each post is good, each post works?

And yes, that will be a test. There will be a lot of testing there. Until you find out what works, then it's just a lot of repetition.

So, chat, quick chat about many chat. This is one of the best. things to come to Instagram for content creators.

Once you have your funnel set up, I will guide you guys on how to set up many chat. This is going to be a huge thing for you and this will dramatically increase the amount of sales you can get.

So instead of guiding people to go tap the link in my bio, which for some people it's a big ask to step away from the feed that they are strolling through, go to your profile, tap a link, it's a lot of stuff to do.

And some people are like, link where? What is it? So what many chat does is it allows you to have people comment a single keyword on your post.

So for me, I have them comment masterclass on any of my Instagram posts. What many chat does is it keeps an eye automatically, it keeps an eye on all of the comments that are in your post.

if anyone posts that one comment, it will then send them a DM that has to link to your funnel.

So this is huge because lot of people, they feel there's that personal touch. They don't know if it was automated, they don't know if it was actually you DMing them, but it feels good to have that personal like, you know, often do you get a DM from a creator that you follow and you really appreciate it like it feels good.

And they have a pretty high so what I do is I create videos on TikTok and I will do the full video at the very end on my call to action.

If you want to learn more about past lives, check out my free past life hypnosis master class. The link is in my bio.

And then I will end that video and then I'll record another part of it that says or just comment master class in the comments and I will DM you a link.

I will save that video from TikTok. So now I my Instagram video and then I'll go back in and I'll delete that last part when I post it to TikTok.

Because TikTok doesn't have many chat, so delete that so it's not confusing for people. And do you have to pay for many chat or how do you have?

many chat is I think like 15 dollars a month or so. Okay. It's something relatively inexpensive and remarkably valuable.

 

@27:23 - Alli Bee Yoga

Okay.

 

@27:25 - Michael Armstrong ([email protected])

Yeah, and if you guys have any questions, feel free to.

 

@27:27 - Alli Bee Yoga

Where do you purchase, do you purchase it on Instagram or is it like an app that you purchase?

 

@27:34 - Michael Armstrong ([email protected])

It's separate from Instagram.

 

@27:35 - Alli Bee Yoga

It's just mainchat.com. Okay.

 

@27:39 - Michael Armstrong ([email protected])

Yeah, so that's incredible. And so I have that video now and I've posted to Instagram and when people comment Masterclass, you can also in many chat have it set up so that it says like just below the comments says awesome.

Check your DM for a link or cool. just emailed you the link or I just DM you the link.

Did you get it? You can set up as many replies like generic replies. like, just sent it to you.

Awesome. just going to check your DMs. I just sent it. And it will randomly post those comments under all of the keywords when people post them, so that not only do they post it, but they also get a comment.

So they get that notification on their phone that they just commented on my comment. And they said, my DMs.

Awesome. I'll go check my DMs. It's a really incredible automated process. And then that drops them into your funnel, which is also a fully automated process.

So now you can start to see this remarkable power of it. So through all of this, through creating the automated systems, you're a creator.

You have the magic of this funnel, the magic of this automated marketing, you have it all set up, which truly means that now you are literally just a content creator.

And when you wake up in the morning, you can go and create your video. Like I will, my flow is all wake up and the first thing I do is I'll create a video every single day, because I know that the more videos I post, the more sales I get.

And there have been periods of time where I don't post for like five days, maybe on vacation or something.

And I very clearly see that when I don't post, sales start to go down. So you know, you can post two videos day if you really wanted to go for it.

But yeah, you're a creator and this now is your source of income is creating content for your audience. Every creator is going to be different.

Each person, some people, they may experience, you know, having to get a lot of views to make sales. people may need more views to get sales, of course it depends on your audience and their desire for what you have to offer.

Once you have your funnel, you can create another funnel. So I currently have two funnels. I have a funnel for past lives and have funnel for business, for guiding people in my business.

So, you know, at this day and age, people are, creators are multi-dimensional. So you can talk about multiple things and it's, it's accepted, know, you don't have to like focus on a single thing and that's all you focus on, all you do.

Or you can have a single niche and you can have multiple things within that niche, multiple funnels. And then for Instagram, at the end of funnel, you can say and comment this keyword for my masterclass, for my free masterclass.

And then for the next one, you can say, or comment this keyword for this master class. So you can very easily guide people towards the funnels and have multiple funnels and have multiple source income.

can try different things. This is why I highly recommend just getting a funnel up so that you can see it, so you can test it, so you can try it.

For me, it took two funnels in order to finally hit. And my first funnel was not any of this.

It was, I hadn't learned all of this. I hadn't got all the codes for what actually makes a sale.

And my first funnel didn't really work because it just, I just wasn't doing it right. But I didn't have all of the blueprints for this.

And so I had to just learn on my own and persevere. Try it, didn't work. I felt like, well, going to work, it has to work somehow, like I know it's going to work.

I just need to figure out exactly how it's going to happen. And so. So that is what Bright Creators is, how it happens, and how it really works.

Very, very, very well. The Value Ladder, also a really awesome aspect of your funnel. So the Value Ladder essentially means that you have a free offer.

You have a Veneto ticket offer, a higher ticket offer, and then quite literally endless opportunities for offers. You can have a one-on-one offer.

Usually those are the highest tier that you can possibly have, because one hour of your time is directly related to how much someone's going to give you, and one hour is very valuable for you.

Because in an hour, you could make a few thousand dollars if you have your funnel set up automated. So depending on how much you enjoy doing one-on-one sessions, you can price it accordingly.

But the founder of ClickFunnels, who Russell Brunson, and his top tier. your offer and his value ladder goes all the way up to a million dollars, where he will go to your company and he'll set up all the stuff, all the funnels for your company.

So he did that because someone wants to ask him like, what's your highest tier offer? It was like $10,000, which he thought was a lot.

And they're like, that's it. That's as high as it goes. He was like talking like a millionaire who has a fully different mindset.

And so he then created a million dollar offer and he's sold a bunch of those stuff. You know, allow your imagination to run wild and allow any limiting beliefs to just absolutely disappear when it comes to what's possible for you.

If you feel like, you know, it's not working or it's tough, just know that there is a timeline in your reality in which you can make it work, in which people want what you have.

If you are selling something that people have ever wanted, you know, in the history of time. And you can create something that people will purchase.

If someone's already buying something similar to your purchasing, you can create a funnel that people will purchase it. The key is to actually just do it and to dedicate the time to creating it.

Awesome. So any questions there? Before I switch over to another.

 

@34:32 - Alli Bee Yoga

What was it, million dollar ticket?

 

@34:35 - Michael Armstrong ([email protected])

The million dollar ticket was he would go to a business. Usually it's like a corporation. He'd go to the corporation, and he would set up their entire funnel system.

So he would take their sales process and revamp it to a funnel-based sales process for whatever work best for them.

And he'd bring his team in there, and it'll all take care of it for them. So essentially, for these companies,

it should be making them more than a billion dollars. Yeah.

 

@35:08 - Lorraine

Michael say you don't make the funnels thing is in good job, but you don't make click funnels, right?

 

@35:14 - Michael Armstrong ([email protected])

Yeah, the funnels that we're creating are in Kajabi. There's another funnel software, which is called ClickFunnels, which Russell Brunson, he kind of really popularized ClickFunnels, the funnel idea.

And his things click funnels, which Kajabi and ClickFunnels are two competitors, but ClickFunnels is like, it's pretty difficult to use.

It requires like, it's a little bit nerdy. all the things that's, it's really developer oriented. So I don't personally recommend ClickFunnels.

I do have a ClickFunnels account because I like to test them all, but yeah, Kajabi is much more user friendly.

 

@35:50 - Lorraine

Thank you. Yeah. Yeah.

 

@35:58 - Michael Armstrong ([email protected])

Yeah, when I was developing, this funnel. I was researching everything from everything that Russell Brunson was talking about, methodologies for all of it, which I've adopted a lot of methodologies and put them into this, which I'm going to share just after this.

But a lot of research, a lot of work into like, what is the best of the best of what he's currently putting out and what's actually working for people?

Because it's not just the technical aspect of the funnel. I can tell people what the funnel is, and I do tell them what it is in my free master class, but to actually get the psychology behind it and to get like how the process of things, it's a process of a lot of things that I put together from multiple sources.

Russell Brunson is a huge one and he's a gem. In the book recommendations, class, I recommended one of his books.

do recommend it. It's just the energy part is really good, the energy of his book. He's really good. He has very positive energy.

So I really I really dig him. And that book is called dot com secrets, which is a silly name dot com secrets because like, you know, dot coms don't really aren't really big anymore.

But essentially, it's funnel secrets. The majority of the book is probably not necessary for a lot of what you guys are working on.

But there's something about the energy in which he talks about it. And then he has just hidden gems throughout of like how to speak about it and how to sell more.

But I didn't include a lot of that in this course. So it's a lot of it is in here.

ACTION ITEM: Release step-by-step guides for email sequences and funnel setup this week - WATCH

All right, so let me share one more thing with you guys. And a lot of these things I'm showing now are things that will

will be released this week. So a lot of the step-by-step guides for all of this will be shared this week.

SCREEN SHARING: Michael started screen sharing - WATCH

Cool. All right, so we're going to get to emails. Emails are gold. Emails are gold. So the key to a customer is, customer loyalty is a story.

A lot of people, it's like, well, if I get them in my email list, then I have them, then they're there, and I can just start to sell them stuff.

But not the case, not the case. You have to guide them through some sort of emotional story so that there is attachment, emotional attachment, so there's a connection and trust.

So this is how to do that based on the emails that you send. So the next phase of the.

funnel which is coming out this week is your email sequence. So when someone registers for your funnel, you have the opportunity to drop them into an automated email sequence that drips emails.

could be one a day, one every couple of days you can choose how much but it's around five emails and those five emails are going to guide them through the psychology of a sale essentially.

And so that's what I'm going to share right here. So the soap opera sequence. This is something that was coined by Russell Brunson.

The idea is that everyone loves soap operas or drama. You get emotionally invested in the characters. You can't wait for the next episode to be released.

There's always some sort of like cliff at the end and you're like, man, what is going to happen? And then you want to see the next you want to see the next episode or the next email in this case to see what

happens. So this is something that you can adopt for these emails that you send up. Great, great, great way for people to get to know you.

So it is storytelling based on email strategy. This is kind of like that key that a lot of people leave out with their email strategy.

Usually it's just like, here's a course and here's why the course is so good for you. But if people don't know and trust and like enjoy you and know you on a certain level, they're not as likely as to purchase.

So we're going to build suspense and emotional connection with your potential clients. So the objective of these emails is to build trust and to build emotional intentions.

You're going to lead your clients through a story-driven journey. At the end, there's going to be some sort of call to action, which is essentially going to be, here's my funnel.

Here's what you can purchase, here's what you can watch, but it'll I'll be guiding people towards your master class, which is free.

So it's an easy ask. So storytelling works because it creates relatability. All of a sudden, you know, you used to be this person who is like this YouTuber or a Tiktoker or you're on Instagram and people love you and they watch you and they think you're an expert.

But by telling your own stories that make you that bring you down to their level, all of a sudden, they feel like, Oh, this is relatable.

And this is actually something that I could see myself doing. This is something that now I believe is going to work for me.

It's going to be a lot of trust, which is then going to establish that deeper emotional connection.

 

@41:41 - Lorraine

You give a quick example of something you might have written.

 

@41:46 - Michael Armstrong ([email protected])

Yeah. So when in my email sequences, I have a lot of overlap between what I share on TikTok on TikTok lives in my master class and in the email sequence.

So when I talk about like past lives are incredible, like you should learn about your past lives because you can benefit from removing blocks, spheres, phobias, things like that.

That's cool, that makes sense. some people might buy because of that, but I go into my own story. So like my story was that I was very curious about past lives after reading Dolores Cannon's work and I then wanted to do my own past life regression.

And so I found this woman who could do a past life over Zoom, a session over Zoom. I was like, that really going to work?

session over Zoom? And she's like, yeah, totally. your eyes are closed, know, you're not going to see me. And so I ended up laying down on my bed.

She was doing a past life regression session for me, she was hypnotizing the over Zoom. And it worked. It was a remarkable experience where I got to witness three past lives.

I got to see why my own voice was suppressed in previous lifetimes. And why I was like kind of shy in this like I grew up super shy.

didn't like to talk. I could couldn't talk publicly. I could never do something like this or share on social media.

And it started to open up my throat shock. to unlock my throat chakra. And after that session, I told her about I'm like, I feel like my throat chakra is unlocked.

She's like, yeah, it's pretty normal. Like people have people here diseases doing past life regression sessions. So it makes sense that one would unlock your throat or unblock something holding you back.

It's very common in past life regression that therapy. And so by doing that session, I then had a very strong desire to create past life And so I ended up creating the past life hypnosis library that I released on on my website.

And so then I then. So that's essentially the story, and then I would say, and it's for sale right now, you can get it for, you know, 77% off.

Thank you. Yeah, and so maybe you can feel it, but there's a difference now that I've told my own story.

There's like, maybe some trust, there's relatability, where before it just like, this is good for you, you should get it because trust me, you know, like, just like, there's a lot of trust that's necessary there.

 

@44:28 - Lorraine

But yeah.

 

@44:29 - Michael Armstrong ([email protected])

So when this sequence says, do you tell, like, different stories in a similar way? Yeah. So that whole story that I just told you, I would break apart into mini stories, and then I'd leave them on, like, a little cliff right here that says, you know, stay tuned for the next email where I share more about this or that.

 

@44:51 - Lorraine

Oh, you can go master it this way again.

 

@44:53 - Michael Armstrong ([email protected])

Yeah. Yeah. And I'll share kind of the gist of what the emails are in this and then within the

course I'll have I'll go even deeper into it. So yeah, so as in with for my story at the end of my story I said like and now you can get the past life library right now if you get it right now at 77% off or in the email you can say if you get it within the next x days it's discounted.

So it encourages people to take action when they hear the story.

 

@45:28 - Alli Bee Yoga

And just kajabi keep up with those sales that you put like for the next two days it's on sale for this price.

 

@45:37 - Michael Armstrong ([email protected])

Yeah, so kajabi will there's multiple ways to to do that. One of the ways that works best would be using a an external piece of software called I think it's called countdown.

So this one is pretty good. There's this multiple options for this, which I'll be sharing in the course, but essentially what that does is it creates at a certain point, it just turns off so they can actually can no longer purchase it for that price.

 

@46:26 - Alli Bee Yoga

And that's extra.

 

@46:29 - Michael Armstrong ([email protected])

Yeah, that one is extra. I have been looking into multiple options for that because that one's 95, I believe, and there are different options.

are less expensive options. So yeah, I'll gather all the all the ones for that that people could use and also some hacks you can do just within Kajabi that like people maybe could find like a workaround, but I would say it's good enough where the link disappears and they can no longer tap the link.

So, yeah, I have had some funnels set up where I didn't yet implement that and people were able to purchase it after the fact.

So I would recommend having something set up that does in some way disable the link so that, you know, it's authentic, the sale actually ends.

the next time you say that, they trust you that, okay, the sale is going to end. I should get it right now.

So the five core, so here's the email sequence, the sale of opera sequence. You got email one, which is the setup, email two, the high drama, the epiphany, hidden benefits and an urgency for that sale and then just going into this email number one.

So email number one is the setup. The purpose is to introduce your story, to build curiosity, to be something dramatic like in the story.

That book that I recommended in the beginning, starting when there's something happening, like I was sitting down, I was getting my own past life regression done, and my life completely changed.

You know, you can start to create a lot of drama. Introducing the main character, which is yourself. And the main character is an important part of the funnel where essentially.

You, the more you share about yourself, the more you sure the more you share stories about yourself, the more people get to know you.

And if you think about some of the followers or influencers or even celebrities that that you follow. The more you know them, the more you feel this emotional attachment to them.

So that's what you want to do for the people who are reading these emails. You want them to kind of get to know you.

And I know you, you have a lot of this because you've written an entire book on your journey. So you can grab things from that that feel like they could be relevant to.

what you're selling what you're doing. So yeah here's an example hook that you can have in your email that says let me tell you about the day everything changed and so this is going to happen these emails are sent out the moment they register for your free offer.

So all of a sudden like they get your free offer and all of a sudden they're going to start to get like emails from you which it's really cool it increases the probability of purchase significantly.

 

@49:29 - Lorraine

So it's an infinite sea of and you set up a space of timing you want to go out.

 

@49:37 - Michael Armstrong ([email protected])

You can set up really consider as many as you want so this email sequence is five and you can do it like I recommend doing right when they do like three.

So day one day two day three or day one day two skip a day and go to day three but for the first couple days you want to send an email email so that you're still in their field.

Because especially today's day and age, people's attention has already moved well and beyond this experience and they've forgotten. So just keeping them in keeping you in their field so that when they're randomly thinking about that thing, all of a sudden, you pop into their mind and then you can then switch to every other day so that you're not bombarding them with emails.

Everyone has their own philosophy on that, like how many emails should you send to someone before they get upset, know, you don't want people to get frustrated with how many emails there are, but also people can just tap that on the scribe.

Personally, I would say do what feels good for you. I don't think there's anything wrong with sending them daily emails because people check social media every day.

checking so many feeds that email is now just another feed and if they don't like reading your awesome stories and the emails, they're probably not going to be customer and they can just tap it on subscribe.

 

@50:56 - Lorraine

very easy to unsubscribe now.

 

@50:58 - Michael Armstrong ([email protected])

Thanks. Yeah. So, the key elements for the high drama, so you want to to amplify that drama to make this more of that soap opera feeling.

Maybe there's some big problems, like for me the big problem was that I could never share in social media, was really hitting.

I was very shy growing up and I remained shy throughout a large part of my life. And so yeah, if there's some struggles you faced, that then makes you more relatable to them and it makes them feel like this is something that could potentially work for them as well.

Example Hook, I hit rock bottom and I thought there was no way out. So these are the example hooks in there.

You could use either in your subject line or you could use it as the first line in the email.

 

@51:50 - Alli Bee Yoga

Do you put the same offer in the second email or do you put a different offer or another free offer?

 

@51:57 - Michael Armstrong ([email protected])

In all of the emails you're guiding them. directly to your free offer and all of them is the same pre-offer yeah so the purpose of all of these emails is to get people to watch your masterclass yeah and if they watch your master like it's yeah cuz a lot it's so easy for people to just not watch something to not watch a video and be like oh watch it later so all these are like just continuing to guide people to watch it and if they watch it does it stop the emails from messaging them because they did it right now it does not okay so it'll still message them after they did the call to action yeah yeah I have been working and that's just a kajabi thing it just it doesn't have a way to check that they have watched it but I have been working on creating workarounds for that which are kind of hacks that you can put into kajabi that make it so that if they watch it it does

like let them know. now instead of sending them these emails, you can send them emails that guide them directly to purchase.

 

@53:08 - Alli Bee Yoga

Or once they purchase that one, the next following email, send them to something else to buy.

 

@53:15 - Michael Armstrong ([email protected])

Yeah, so once they purchase it, then you can get them out of this email sequence and you can guide them into the next thing.

Which is all of the videos that I'll wherever you can guide them to the next tier. But that is something that is built into Kajabi.

So if someone purchases it, it's not going to continue sending them all of these emails. Yeah, that's a great question.

Very good question. That's definitely something that I focused a lot of time and energy to focus and work on.

I was even thinking about creating my own version of Kajabi, like my own.

 

@53:51 - Alli Bee Yoga

Oh my gosh, Michael, you would be so rich.

 

@53:56 - Michael Armstrong ([email protected])

Like going through all this is like there's little things that Kajabi could do better. Like, it's the best right now, but like, there's better guys.

 

@54:06 - Alli Bee Yoga

Could I sell my book on there?

 

@54:09 - Michael Armstrong ([email protected])

Yeah, you can sell.

 

@54:11 - Alli Bee Yoga

But would it be through Audible or Amazon or what? have to find the video.

 

@54:18 - Michael Armstrong ([email protected])

I'll link as long as you have a link to buy, all you need is a link, like here's the link to purchase it.

 

@54:25 - Alli Bee Yoga

And that's all you need. And I guess I don't have like, I haven't myself, but it's on like MVP files.

Yeah, I go wild to like download it at Audible. And I'm just like weird about putting it in weird places where it could possibly be.

Yeah.

 

@54:46 - Michael Armstrong ([email protected])

And that's like link to Apple Books or something. Yeah, I would. Yeah, as long as you, yeah, I would just send a link to wherever they can purchase it, where they're used to purchasing audiobooks.

 

@54:58 - Alli Bee Yoga

But they can't purchase it fully from me. Um, there was something called the name that was trying to help me do that.

 

@55:07 - Michael Armstrong ([email protected])

Yeah, like they could, but you'd have to create your own platform to listen to it. I don't think you can like add it to people's.

You know, they're, they're audible because I was like an e-book. Yeah, you could, you could send them to an e-book and that would then when they tap it, it would go into their Apple books.

 

@55:32 - Alli Bee Yoga

I'm just trying to figure out how I can actually make money for my book.-hmm. Because if I go through some other guides, like I get pennies.

 

@55:41 - Michael Armstrong ([email protected])

Oh, really? Yeah. Yeah, when it comes to like listening to it, people are so, like, I personally, I probably wouldn't buy a book unless it was just through Audible because I just like, that's just how I listen to things.

I know like when I go to an impress play, it's going to keep it up where it left off.

I'm sure. Sure, there's, well, I mean, you could always use kajabi and just upload the audio file and then say, but could they take it?

Um, they could hack it.

 

@56:18 - Alli Bee Yoga

Yeah.

 

@56:19 - Michael Armstrong ([email protected])

Yeah, they could hack it, but there's not like a download option. They would have to like find a hack around.

 

@56:27 - Alli Bee Yoga

Yeah, doesn't feel like I secure.

 

@56:34 - Michael Armstrong ([email protected])

Yeah. Yeah.

 

@56:37 - Alli Bee Yoga

Okay.

 

@56:39 - Michael Armstrong ([email protected])

Yeah, you said to think about what what feels best for you or maybe it's creating a funnel for something different.

Yeah, since the profit margin is not high enough. for the for the physical book is the profit margin decent?

 

@56:54 - Alli Bee Yoga

Um, back when I had my book at $15, it was like $5 for a printed book. but if somebody has an audible subscription and they use their credit to buy my book, I get zero dollars.

 

@57:08 - Michael Armstrong ([email protected])

Oh wow.

 

@57:09 - Alli Bee Yoga

Yeah, because they're buying subscriptions or credits, they're not buying the book.

 

@57:15 - Michael Armstrong ([email protected])

So in order for the authors on an audible to actually make anything, the purchasers have to buy the actual book.

Yeah, I buy all my books with credits.

 

@57:28 - Alli Bee Yoga

That's, yeah, it's very sad. It's like, but they're like the big man. So it's like, do you want to get your word out?

Do you want to go to the platform where it's most comfortable for everybody?

 

@57:41 - Michael Armstrong ([email protected])

Yeah, I would Google, I would Google selling audio books independently. And there might be an app that allows independent artists and authors to sell audio books.

then you can just guide people to like an app. feel like there's pro probably a way around it. I would just, I would just Google it.

 

@58:03 - Alli Bee Yoga

It's just so over my head. I'm so exhausted. I don't know. Okay. What would I Google exactly?

 

@58:13 - Michael Armstrong ([email protected])

Google independent author selling audiobook, something like that.

 

@58:25 - Lorraine

That makes me wonder about the heart cards. that's on Kajabi, then I have this link that goes to my PayPal, is something that needs to change there or it's okay just now.

 

@58:39 - Michael Armstrong ([email protected])

For that, that would still be totally fine because people are being guided to your PayPal link and that is directly to you.

ACTION ITEM: Create daily TikTok/Instagram videos featuring heart card of the day; include CTA to purchase via Instagram link - WATCH

So yeah, you'd still get 100% of that.

 

@58:55 - Lorraine

I still need to set up a good job. I'll be next.

 

@58:59 - Michael Armstrong ([email protected])

Yeah. Honestly, for you, Lorraine, I would recommend starting with just like posting videos. And at the end of the video with a call to action, just like if you'd like to purchase my heart cards, you can get them.

The link is in my bio or the link is on my Instagram. And I would create daily videos. I would just like when you wake up, like create your daily video for the cards.

And if that does well, you could bypass the whole Kajabi thing. And then once you have maybe a course that's around the heart cards, the heart course where they could go deeper with you, then you could get the Kajabi and do the full funnel system.

 

@59:49 - Lorraine

Yeah, we definitely in the morning, it's not my time of day. I'd have to do it in the evening for the next day.

 

@59:54 - Michael Armstrong ([email protected])

I hear that.

 

@59:55 - Lorraine

I hear that. Thank you so much. Yeah. And but I do. Do have the link it shows up in the TikTok bar, FaceLife and Instagram to tell me to go to Instagram or just say my pro, I buy them.

 

@1:00:11 - Michael Armstrong ([email protected])

Have them go to the link. believe right now for you, since you don't yet have a thousand followers on TikTok, it doesn't give you a link in your bio, unless they just gave it to you, they might have just given it to you.

 

@1:00:25 - Lorraine

They might have, because that's sort of the name I used.

 

@1:00:29 - Michael Armstrong ([email protected])

Yeah, they might have, the TikTok's kind of interesting about that, sometimes creators just have, or have the ability to have a link in their bio, which could be the case.

But last I saw for you, it was just an Instagram link on your TikTok. So, yeah, so if anyone does have under a thousand followers on TikTok, you can guide people to say, go to my Instagram and on TikTok, you can have a link to your Instagram.

And then they'll know where to go there, because they should go to your profile and there's one.

 

@1:01:00 - Lorraine

Thank you.

 

@1:01:02 - Michael Armstrong ([email protected])

Yeah. Yeah. Great questions. All right. So we got the high drama email that brings people in and then the epiphany.

So the epiphany is some realization that you had. For me, it was doing my own past life regression where all of a sudden, know, my throat chakra unlocked and it helped me so much in life.

And so what is your epiphany around what you have? Reveal a moment of discovery that led to your solution.

So the key elements are that you share what this breakthrough is, this realization. You introduce this solution and it's subtle.

You know, it's just essentially what your solution was. So they're starting to realize, oh, this is a solution that he or she used for that thing that was going on with them and it worked for them because you're telling the story of how it worked for you.

Which is preparing them to essentially say yes to your offer. Hook is I then discovered something that changed everything.

So email number four, so these emails are gonna be dripped multiple days apart. And at the end of each of the emails, you can kind of say, you know, and then something, and then I discovered something incredible, tune into tomorrow's email.

You can even say that, like in tomorrow's email, gonna be sharing about something incredible that happened, just continue to create that suspense, and you can drive that curiosity.

In some of emails, you know, in PS, if you haven't watched the master class, your free master class to do essentially what you're talking about now in the email, watch it here, and you can guide them to watch it there.

Thank you. So, transformation is quite literally the key to success when it comes to sales. If you can show transformation, you've got a sale.

If you can literally show that either it worked for you or it worked for people around you, that is what people are looking for.

They're looking for transformation and looking for some proof that it actually worked. So, show the transformation using solutions, the key elements, revealing unexpected benefits that came with the solution.

Like, once I learned how to share my voice, I started going viral on TikTok. Things started to shift greatly.

started to up level in my career even. So, kind of sharing what are the benefits of this new epiphany that you had and this new transformation that you had.

So, like, yeah, some outcomes. audience might not anticipate which would be that all of a sudden my social media profiles grew because I did a past life regression.

Who would have thought? And that just adds even more trust in what you're offering. It adds even more desire and oh man it worked and it did that like I really want what they have to offer.

then finally an email number of five this is the urgency email so this would be the final email and you could always have six emails you know you could have four emails I recommend five but it's you know feel free to take and run with it however feels really good for you.

But this is the urgency this this one is where you can now go pretty hard on this is that that was my transformation.

This is your free class this free class. You have just one more day. to watch it, or this offer is going to expire in 48 hours.

Urgency is another key. Urgency works incredibly well to create sales, because most people, it's super easy for them to put it off.

It's super easy for them to say, maybe, maybe tomorrow, and they'll never come back tomorrow. Social media has taken their attention somewhere else.

So the key element here is some sort of limited time offer, which, in this case, is that your master class, this free master class, is going to expire.

So tap this master class to get it. The reason why this system works is it builds emotional connection, it takes them on a journey, it builds rapport with you, they get to know you, they get to learn something new about you, they get to see yourself going through transformation.

And if you've ever seen a watch a movie where the main character goes through some major transformation at the end of the movie you're like Quite emotionally invested you're thinking about that character as you go home And these people will be thinking about your story when they're falling asleep when they're doing the dishes So you're gonna be entering their minds entering their hearts and then the next email that you send your you then have another opportunity for them to watch your your free master class So Some practical steps to build your sequence So think about some stories in your life.

What are some stories that relate with what you're selling? Maybe it deals with you personally or maybe it deals with someone else you can tell a story about someone else Or you can tell a story about someone you've worked with like a client of yours You don't have to be about you your story can really be about anything that's a compelling story

story. Sometimes I tell stories about Dolores Cannon's work, I tell stories about Dr. Michael Newton's work, tell all sorts of stories that essentially drive it home to guide them to purchase what you have to offer.

So, breaking the story into these five different parts and kind of outline and share like, okay, what are the five parts based on this email sequence?

Make sure you use plenty of emotion in it, plenty of suspense keeping your audience engaged, you want them to be entertained, want them to feel like they're watching the next episode of a show, know, on Netflix when the show ends, you're like, man, what happens?

And then you want to just tap the next episode and think you know you're binge watching seven episodes. So use emotions, suspense to keep your audience engaged and with a clear call to action, clear calls to action can't emphasize this enough, they are gold, they are key, you want to give them something to do.

And also people to be told what to do. So if you say, tap the link right here, watch the master class right now, it's going to expire.

They're much more likely to do it than you can watch the master class here.

 

@1:08:12 - Alli Bee Yoga

Copy found that doing videos instead of typing works better. Like video email.

 

@1:08:23 - Michael Armstrong ([email protected])

So in like when they get the email, it's like a video instead of text written out. Yeah, like when I personally haven't done video emails for all these, my guess is it probably would work, you know, essentially be creating a bunch of what you'd have your free class and then you'd have a bunch of like mini videos.

So yeah, that could work. Yeah, I personally haven't tried it, but I imagine it would work as long as you follow this general structure, this general outline, like you can tell the story in the video and then you can have like the call to and writing.

Yeah, yeah, you could. Definitely. You could definitely have that in there.

 

@1:09:02 - Alli Bee Yoga

You could put that like a video in an email.

 

@1:09:06 - Michael Armstrong ([email protected])

Yeah.

 

@1:09:06 - Alli Bee Yoga

Hey, just checking in on you today, like daily help today or something like that.

 

@1:09:13 - Michael Armstrong ([email protected])

Yeah. I think that'd be great. Yeah, that'd be incredible. And then also having the text in there because people are used to reading emails, so also also including it there.

But also after this email sequence is complete, you can then subscribe them to another email sequence that maybe sends out like one email a week where you can start to do these sorts of things.

include videos, you include little stories about yourself. You can also send out email news blasts to people. Once you have, once you have these emails, there's a lot that you can do.

Yeah. So yeah, all of this, all of this begins the moment they tap your funnel. So you're sharing social media, you're

you're offering, I've got this awesome offer or this incredible story. And then if you want to learn more about XYZ, if you want to do this, if you learned how to this, you can get my free masterclass on finding your soulmate.

Just tap the link in my bio and then tap the link or they do the many chat thing and it sends them directly to your free.

 

@1:10:37 - Lorraine

You froze, Michael. Can anyone else here?

 

@1:10:53 - Alli Bee Yoga

Yeah, I'm here. My dog's like, make me dinner, so let's see that look like. Oh, no.

 

@1:11:25 - Lorraine

Anyway.

 

@1:11:35 - Alli Bee Yoga

I think he like logged off, he's going to try to lock back on if I know Michael.

 

@1:11:40 - Lorraine

You're muted.

 

@1:11:42 - Michael Armstrong ([email protected])

There we go.

 

@1:11:44 - Lorraine

And we're back.

 

@1:11:45 - Alli Bee Yoga

Yeah.

 

@1:11:47 - Michael Armstrong ([email protected])

Um, yeah, I don't know half of my internet just went out for a second. So let me pop this back up.

SCREEN SHARING: Michael started screen sharing - WATCH

I've never experienced it. Those like just disappeared. Well, so also recognizing this is an incredible opportunity for your fans, like the people who love you, who actually watched something you did and tap the link, like that's a huge, that's a huge ask, but a lot of people are gonna do it, and this is a way for them to get to know you on an even more intimate level.

So start thinking about your building an audience, your building people who really love you, and you get to nurture your audience.

You get to be the main character and share more about yourself and just really have them get to know you and get to love you.

 

@1:12:57 - Lorraine

And with that song to know, know, know you, it's the love of you. It's an oldie.

 

@1:13:05 - Michael Armstrong ([email protected])

Exactly, play in that song while those sales are coming in. So yeah, this whole email system, it's gold, you're going to get about 20 to 30% of your sales through these emails.

That's what I do. My sales are about 20 to 30% of people who get it through these emails. And actually, I have heard of people getting a lot more than that.

Sometimes it's over 50% of their sales come in through the emails after the fact. Personally, I think that a lot of my sales come in the moment people register because of the way that I have my funnel set up, which is how I'm teaching you guys to set up your funnel.

So it really guides them to watch it right then and there and it hooks them in and it offers something incredible.

And a lot of people purchase the very first time they watch it. So that percent is perfect. pretty high.

But 20% extra sales, 30% extra sales is pretty nice when it comes to getting those through email. Keep in mind some people, they're not ready yet.

They're just curious beings and they want to get to know you more. So it could take them a year to finally get what you have to offer.

So do send emails out on a relatively consistent basis, just let them know what's going on in your life.

you have any new offers, you want to guide them into another funnel, yeah, good to just continue nurturing your email list.

That's now a new following that you have and a pretty incredible one because it's one that you own. Main character emails, so that would be like, you know, if you just went on a trip or something happened that was significant, that relates to what you have to offer, just sharing the story, you know, a lot.

A lot of the most successful creators, their emails that work really well are stories, just like of their life.

And time deals as well, every now and then you can offer every now and then I'll have like a 24 hour or 48 hour quick sale that I do on Whatever offers that I have and I send those emails out to anyone who hasn't purchased it already.

And that's something in Kajabi you can do. What's cool about Kajabi is you can send it to anyone who's open this specific email or purchase that offer or not purchase that offer or gone through your email sequence like really cool how how in depth Kajabi is.

So that is That's just having little bit deeper into the automation. All of this is going to be coming out this week, including just like kind of how to set up all the email sequences and how to

ACTION ITEM: Search Canva or app store for outro/intro maker to create video end-screen CTA - WATCH

how to get it all up and running.

 

@1:16:05 - kathryn

Michael, I just had a question before I forget. On the end of all of your TikToks and Instagram posts, it goes to that little page that has that little spinning thing about wanna learn more.

How did you create that and what is that called? Cause I'd like to create one of those for the end of all of my posts.

 

@1:16:24 - Michael Armstrong ([email protected])

Yeah, so that one I created, I downloaded an app. There's apps called, it's like, look for like YouTube intro creator, but essentially you can create like intros to your YouTube videos or outros to your YouTube videos.

I can find the one that I found a long time ago.

 

@1:16:45 - kathryn

It wouldn't, Canva wouldn't offer something like that?

 

@1:16:47 - Michael Armstrong ([email protected])

Oh yeah, Canva definitely would. I didn't personally use Canva, yeah, Canva definitely would have something like that. And so that was my secondary Instagram account that I created.

hit it just to see if this whole process worked for it. And when I uploaded all my videos to Instagram, I added that to it.

Because a lot of my videos, I didn't actually give any call to action. And so by adding that outro to my video, it made it so that each video that I post, even if there's no call to action, can still turn into a call to action video.

But yeah, I would probably search Canva. I'm sure it be super easy on Canva. And just say something like, like I say, if you want to get my free masterclass links and bio.

Or, and I probably should at some point switch it over to, if you want to get my free masterclass, comment masterclass.

 

@1:17:44 - kathryn

And would it be called outro on Canva?

 

@1:17:49 - Michael Armstrong ([email protected])

It would it would probably be called intro or outro and both are basically the same. It's just like swirly stuff that appears on the screen.

Yeah, let's just see if it's, let's see if they have it here. Huh, that looks like a video can't be created.

Oh, there we go. Yeah, there's a bunch of different, oh, looks like you'd have to have a, for a lot of the templates for a lot of video templates, you have to have a paid account.

 

@1:18:31 - kathryn

What are you looking at?

 

@1:18:33 - Michael Armstrong ([email protected])

I'm on Canva.

 

@1:18:35 - kathryn

seeing if there are a count on Canva.

 

@1:18:38 - Michael Armstrong ([email protected])

Yeah, if there's options to it there. Yeah, I look around there. Also, you could look on the iPhone app store and just see if there's an outro maker or an intro maker.

And you can create one there. just, I just found one that just like kind of. had some nice movement to it, and then I add that to all of my videos.

 

@1:19:06 - kathryn

And how do you add it?

 

@1:19:08 - Michael Armstrong ([email protected])

It can be added in, so the way that I added it was, I found, because I had 250 videos, and I like to add it to 250 videos, absolutely nuts, but I found an app on the Mac that automatically can just batch a ton of videos, and it will automatically just add the outro to it.

But if you're just doing a single video, you can use, I personally love the app InShot, I-N-S-H-O-T, and it's a super easy quick video editor, where you would essentially drag your latest video that you just made into it, and then you grab your outro and put that in there as well.

And then just export the video.

 

@1:19:55 - kathryn

Yeah, you couldn't just leave it in TikTok and then put it like like have it saved on your iPhone and like from Canva, and then just like pull it in instead of having to.

 

@1:20:08 - Michael Armstrong ([email protected])

Yeah, you could do that as well. You could do that as well. Yeah, actually that's a phenomenal idea. I didn't even think of that.

great. Yeah. And then another option would be if you don't really like a lot of the videos that I've made lately don't have that.

I just include text in the screen. Like towards the end of my video, I can drop some text like right up here that says comment masterclass to get my free.

If you want my free masterclass, comment masterclass below. And I feel like that would probably work just as good as the outro.

 

@1:20:52 - kathryn

Yeah, I might just I was thinking at the end of all my videos just to have a message though.

 

@1:20:58 - Michael Armstrong ([email protected])

Nice. Yeah, so that would that would work. Really well, as long as you just saved your phone, maybe you favored it, so it's easy to find.

And then in TikTok, I guess what you could do in TikTok is finish your video and then you could download it and then make a new TikTok and then add that video and then add your outro, could work.

I, no, no, actually I take that back. now you can add a video to it. So yeah, in the video editor, you can just add a video at the end.

The only thing there is if you just created it, I think there's like a 20 video limit. So once you've reached, cause I usually do a ton of takes in my video, a ton of cuts.

And at the end, I'm like, I wanna add a video and I press the add button and it's like, sorry, you've used up all of your 20 slots.

I'm like, man, so if that's the case, I would just download it, re-upload it to your TikTok video. Awesome, any...

 

@1:22:00 - Alli Bee Yoga

Any last questions before we have So it only gives you 20 slots?

 

@1:22:07 - Michael Armstrong ([email protected])

It's something like that. It's like a decent amount. Like most people probably wouldn't run out. But, and if you're creating it, you can have like a million.

You can have as many as you want. It's just once you've already created your video, if you have like a ton of takes, and then you try to press that plus button in the editor and add like let's say an outro to it, if you have too many, it says, sorry, you can't.

You can't add any more videos to it.

 

@1:22:33 - Alli Bee Yoga

Okay. Thank you.

 

@1:22:37 - Michael Armstrong ([email protected])

Yeah.

 

@1:22:38 - Lorraine

So for me, just messing with the hard cards, this whole emails and phone thing, it's one of trying to like get a master question, it's what kind of offer basically, right?

 

@1:22:49 - Michael Armstrong ([email protected])

I mean, yeah, well, for the hard cards, like I would focus on just selling the hard cards. And like this week, I would make a, if you want like a challenge for yourself, like a video a day, just.

saying, here's the card of the day. And then at the end of the video, saying, if you'd like to buy my heart cards, there's link on my Instagram.

And then I would make a bunch of videos like that to start to get it out there that you have these heart cards and share it with the world.

And I would probably start. That would be the quickest, easiest way to start. And if that starts to go really well, then when you feel called to build maybe the heart course or something like that where you put a lot of your modalities together, then I would do that.

But that'll take a little bit of work to build the full course. So the quickest option to start generating money, especially since you're sitting on a bunch of inventory of heart cards, would be just to share quick videos on TikTok or Instagram.

And at the end of the video, just say, tap the link on my Instagram to purchase these.

 

@1:23:50 - Lorraine

OK.

 

@1:23:54 - Michael Armstrong ([email protected])

And don't forget that call to action at the end.

 

@1:23:56 - Lorraine

And that is the most important part. Hey, yeah, that's about it.

 

@1:24:02 - Michael Armstrong ([email protected])

And then if you any questions about, you know, if you, if you post one, I feel like people in the chat, in the, our telegram chat would love to, to see some heart card videos that you post so you can drop them in there, or you could ask me if you have any, if I have any thoughts on your videos to, for the next one, next one, next one.

 

@1:24:19 - Lorraine

Yeah. you have a video you don't really like, if you go on TikTok and delete it, or I do.

 

@1:24:26 - Michael Armstrong ([email protected])

Yeah. You can delete videos, or you can make them private. Well, so last week, or next week is our last call, and that will be a special call.

So definitely show up to that one. And I hope you guys have an absolutely amazing week, sending you all so much love and so many blessings.

And see you guys.