Meeting 4

8/26/24

Bright Creators - August 26 (Transcript)

VIEW RECORDING - 91 mins (No highlights)

@0:00 - Michael Armstrong ([email protected])

Hey, this meeting is being recorded. Ooh, much better. Welcome, Lorraine. Welcome. Welcome, Hey, hey. Okay. We'll give another minute for people to arrive.

Well, good captain. Welcome Welcome Susan. Beautiful. right. Well, get started. So welcome everyone to week three. We are beginning week three.

Very excited about this week. This week, things are shifting around. As we are starting a 14 day challenge, this 14 day challenge is a content creation challenge to create one piece of content every day for 14 days, at least one piece of content.

You're feeling ambitious. You can create more than that. But this is now that we have just kind of like dusted off, starting to create content or creating consistent content.

Now is about creating a lot of content and getting a lot of stuff out there. So often, what we find is we have all these ideas, all these great ideas on things to create things to do.

we're holding on to them for this perfectionism. And you find that release them and maybe something happens, maybe something doesn't happen and that was my journey for a pretty long time and then what shifted everything for me was actually doing a challenge and what I found was I was getting everything in here out and the stuff that I thought was going to hit didn't really hit and then all of a sudden it opened my mind up to thinking okay what do I to create and that was this kind of open channel that was created so it's kind of like when you turn the water on in your house for a while and so you go to like an abandoned house you turn the water on and it's like the water's yellow gunky comes out you let it run for a little bit and all of a sudden it starts coming out clear so that's what I'm to do with this challenge is to get all the ideas out there so we empty all the ideas out and we open that channel up and allow the ideas to flow those ideas that are in a way connected with your soul connected with your higher self so when I say channel I mean essentially opening your mind to

to messages from beyond. And I thoroughly believe that we get a lot of messages from beyond that's from ourself, our soul, God, spirit guides, you name it, and those messages come in through thoughts.

So all of a sudden, you'll be taking a shower and then, ooh, that'd be an awesome idea. Where'd that come from?

It just entered my mind. That's how we receive messages, is kind of thought packets or inspiration. So this challenge officially begins today.

And this will take us into the business creation. So we want to do is we want to start creating a ton of content so that we can start to feel into the collective consciousness.

So if you don't have your idea yet of what your offer is, whether it's your free offer, low ticket offer, high ticket offer, an idea of what that is yet, this can also be a time to have that into more clarity.

So let's do some check-ins, just a quick how you're doing, any wins and how you're feeling. So let's start up here with Mary.

 

@5:19 - Mary Grace

Hi, um, I changed, I had an existing Instagram account where I don't have any content or anything. So I changed the name to match my TikTok handle and I didn't have my actual picture for my profile picture.

And I was a little late on catching up on the content and the other day I was listening to the one where you said to have your actual picture on there.

So I changed it from a dandelion to my picture and I'm tired, to be honest. I have a squirrel that's eating my hair.

house. He comes like every night or starts around 10 to 11 30 and goes until 4 30 in the morning.

So I'm constantly hearing that he eats the beams that are sticking out on the corner of my house by my bedroom.

So my dog will start growling and barking and I hear something chewing on my house. So I've been up all week like running outside and chewing away a squirrel.

So but I'm feeling good. I have like, I'm not letting it get to me. normally this and I was listening to Storyworthy today and he was talking about how his perception had changed with the walk with the dog in the rain and this normally would have made him mad and I'm like, oh I used to get so grumpy if somebody messed up my sleeve.

So I'm feeling good about that and I'm loving Storyworthy. It's giving me some really great ideas on top of your classes.

So I I still haven't hosted anything. I've still been working on getting the accounts more set up but I'm very excited about the 14

day challenge. And I have a good list of stuff ready to go that I'm excited to do.

 

@7:07 - Michael Armstrong ([email protected])

Amazing. Very, very exciting. Yeah, I'm excited for you to begin. Sometimes it feels like, like, I don't know about you, but I get lost in perfectionism of like, am I doing it right?

what? Like, I don't want to come across as not, you know, professional or whatever it is. Um, and even like when I'm recording a single video, like a take, I'll be like, ah, do I do?

 

@7:31 - Mary Grace

And sometimes I just like press record and start speaking and just see what comes out and often I got the take that that works.

Yeah, I did throw out a, I sometimes I've closed like Dolores Cannon or somebody Abraham Hicks, um, audio. And so I did just like throw out a video yesterday.

wasn't designed to be in my niche or anything. just, it continues what I've been posting that people know on that account.

so I had like a really nice video of a really, the awesome sunset. And so I put that audio and I was like at least like get back into putting something out there and then generate your own content.

 

@8:09 - Michael Armstrong ([email protected])

Yeah, beautiful. Yeah. And have you, have you shown your face on your account yet?

 

@8:16 - Mary Grace

Yes.

 

@8:17 - Michael Armstrong ([email protected])

Yeah.

 

@8:18 - Mary Grace

I started finally doing that several months ago. I had them friends only for a long time and then I actually made several public.

And one that I was surprised that got a lot of content I posted about Moldivite and starting a journey working with Moldivite.

And that really seemed to interest a lot of people and I got comments from people that weren't even following me talking about how they were hoping for a follow up and how was it going and stuff.

 

@8:45 - Michael Armstrong ([email protected])

Cool.

 

@8:45 - Mary Grace

like this.

 

@8:46 - Michael Armstrong ([email protected])

Cool. Yeah. when you see something that works like Moldivite, doubling down and making a series out of it is always a great idea.

I was at a crystal shop in in Mount Shasta, and all the Moldivite was like remarkably expensive, and normally it's not that expensive, and he was like, yeah, after there's a TikTok, but it went viral based on Moldivite, and now it's all, everyone buys it all up.

Beautiful. And welcome Nikki Lang. to have you here. Nikki hasn't been able to make it to our previous meetings.

So let's hop over, let's hop over to you Nikki.

 

@9:29 - Nikki Lang

We're just doing some check-ins right now.

 

@9:31 - Michael Armstrong ([email protected])

Okay. So yeah, just give us the full check in what you're up to, what you do, where you're located, and how things are going for you.

 

@9:38 - Nikki Lang

Sure. So, hi everyone. Excuse me, my name is Nikki. I live in Florida. I've been thinking about all of this for a really long time.

I have like a personal Instagram page that I've tried different things on. I'm into like clothes. I'm into. to fitness, I'm into like all of these kind of surface level things and but posting about them never felt quite right.

Like I never was all in. And I've just been having this really strong calling recently to just kind of go deeper and connect with people on a much deeper level.

But I haven't I haven't run this by you yet, Michael, because I am playing Ketchup here. But my professional background is in tech sales.

I've been in tech sales for about 14 years. And I sell software, I sell generative AI software to organizations actually.

Michael, I know you're pretty up on the AI stuff, which is pretty cool. And I've been getting a lot more into mindfulness and meditation.

And this is just kind of a journey I've been on for a while now. And I just felt cold three weeks ago to start posting about mindfulness and sales on LinkedIn.

I have been getting quite the response. It's very interesting. I like it for a few reasons. It's very niche.

It's very specific. No one in the sales, the tech, space is talking about mindset or mindfulness or how that affects your business or how that affects your deals.

Everyone talks about data and numbers. It's a lot of men talking about same things so it definitely stands out in the space and people have already been asking me for courses and more material and potentially coming to train their organization on this and I presented it internally at my own organization last week.

It had an amazing response and then people I posted about me presenting and everyone was like, well, you send us the presentation.

We want to see it. I don't know. feel like I've touched on something there and I'm really excited to put all of this.

this behind it in terms of creating a course or offerings. And interestingly enough, Michael, I'm not sure if you're familiar with this, but LinkedIn just is like in beta version of releasing their like short form video content, like same as Instagram or TikTok.

So now I'm thinking about how I can take advantage of being kind of an early adopter of that new feature on LinkedIn.

Because, yeah, I feel some like resistance for myself in like the Instagram TikTok space, but I feel a lot more comfortable in LinkedIn for some reason.

yeah, I've been playing around with that idea.

 

@12:43 - Michael Armstrong ([email protected])

Very cool. Yeah, amazing. Good to have you here. And I'm glad you're finding your your niche on what people are resonating with you speaking about.

Just out of curiosity, what is the resistance that you have with TikTok or Instagram?

 

@13:00 - Nikki Lang

Like, I am very open and I put myself out there on the internet, like Instagram is very personal for me as a very much my personal life, but I feel like in order, and maybe this is a total misconception, but I feel like in order to go viral, like you have to be a video editor, like I don't want to be editing videos, I'm not into editing videos, I want to just like put ideas out there and get them out quickly, and everyone having all these like flashy videos with cut twos and captions and sound effects, I'm just like it's, I don't want to get into like video production, so in a way I feel like it's hard to compete in those spaces when there's so many really talented content creators out there.

I really just want to put my ideas out there in a way that is credible. But I'm not opposed to it, you know, I'm not opposed to bringing this mindset and sales stuff over to the other platforms.

It's just that it started on LinkedIn pretty organically, and that's where I'm getting like, that's where my audience is, mostly in terms of sales professionals, but I'm not opposed to bringing it over.

just don't exactly know what that would look like at this point.

 

@14:26 - Michael Armstrong ([email protected])

Right. Yeah. Yeah. Awesome. Yeah. could always create new accounts as well. When I started going viral, it's because I created a new account because my professional became almost personal, and it wasn't really around what I was talking about, and so when I created that new account, I felt this freedom where I could share what I wanted and Instagram and talk very much, probably similar to just like the speaking that you'll be doing on LinkedIn.

And it's really cool that LinkedIn has the short form content. That's an awesome resource. that sometimes the content that goes viral is like a non-produced content.

And we've been talking about a lot in this of all that stuff you can do and it's really awesome to do it with the AI pictures and the produced content and all of that, or videos and B-roll.

But what's most important is just telling a story and creating content that's interesting. And if you create that content that's interesting, which is you speaking to a camera, that's it.

Then once you find that thing that starts working, that if you want, you can start adding all the other things to it.

But I would totally feel comfortable posting just basic videos where it's just you talking to Instagram and TikTok. There is definitely a market for that, for sure.

 

@15:47 - Nikki Lang

That's funny, like I do it on my stories all day long. I just don't turn them into reels because it's just so casual.

 

@15:55 - Michael Armstrong ([email protected])

Yeah, yeah, yeah, I would try it. I would try it, yeah, I started in stories too. and I had a friend who was like, you need to post your stories to TikTok and eventually I'll do it.

And yeah, it's just, it's just our working. It's going to really awesome for you to get into the business creation then, because if you already have people who are asking for things like that is so key, as we start to put ourselves out there, like everyone here in Bright Creators is all different levels.

Some people are just starting out, people have this kind of business idea that they're already running with. But once you start creating the content where you're speaking about something in which someone desires something from you, that is absolute gold.

that is the universe collective consciousness guiding you towards what you're meant to create. you know, for me it was like I talked about past lives and people were always like, how do I find my past life?

And so everyone kept asking that enough to the point where I started working with therapist to create at home past life regressions that people can do.

So very cool, very excited for you and it's definitely going to be a fun journey.

 

@16:57 - Nikki Lang

Thank you. I'm excited to be here.

 

@17:00 - Michael Armstrong ([email protected])

Yeah, welcome. All right, let's hop over to Mr.

 

@17:09 - James Guiry

What's up, guys? You hear me?

 

@17:11 - Michael Armstrong ([email protected])

Yep.

 

@17:12 - James Guiry

All right, cool. Hey, so catching up week three. What's going on? So for me, I have kind of like really did, I took a baseball in the face, I could barely talk.

So not a lot of TikTok videos last couple of days playing over the line. You played it like the sandlot.

So pretty interesting. I thought I literally like my whole face blew apart. I'm like, oh, just a fat lip.

 

@17:34 - Michael Armstrong ([email protected])

So what have I done?

 

@17:37 - James Guiry

I have kind of sat with some ideas. I was talking to Catherine, right? You mentioned, yeah, yeah. So she kind of looked at some of videos.

because she mentioned like kind of like not having to go so long, kind of cleaning it up a little bit.

So I've been working on editing process, really kind of getting better with kind of just making it more seamless.

I did pull the last video. I kind of really thought about it. about like where I wanted to be with my videos and I was working with like how to hypnotize people.

And that's what I'm really good at. I'm good at that with my clients. So I'm like, okay, how can I take this skill I have and translate it to TikTok?

So I'm just looking at other hypnotists and I'm like, you know, I can make that better. So I'm taking like what I'm doing is I'm searching for stuff that I think I would like.

And then I'm looking at the best of the best. And I'm saving them in little files. Okay, I like this.

I like that. And now what I'm doing is I'm compiling that list of those three or four videos that I think that I can make better.

got a lot of views. And then now it's to make my version of it. So I'm working on that.

I'm also working on a wife has she's an ambassador. She's a KW wellness. Keller Williams, there's a wellness community.

So she's the director of KW wellness. And she's introduced a travel version or a travel part of it. So I'm kind of working on a travel video today.

So I'll get that up. need to create her account for that. So that's kind of like. two ways I've been pivoting myself is what I want to do, how do I want to make it unique on my own, and be okay to shift, and then also kind of learn how to do travel videos, which I find pretty cool as well, of sizzle reels.

So that's where I'm at right now, learning CapCut, actually the desktop version of CapCut, which I find is really easy to use.

It's simple, like it's free, it's simple, the pro version is like nine bucks a month, but I'm learning that, some really cool techniques on there.

So, you know, I come from a video background, you're editing background, so you know, I haven't done it in a long time, but I still have the foundations of my goal is to like get better at that.

But anyways, so I'm excited about this challenge, see if I could ramp it up a little bit, and then work on this kind of hypnosis style of open eye video.

So it's like, you know, hypnotizing your eyes, you're looking at the screen, but I'm getting you in, and then, and then eventually sell, I was thinking about selling a

So, you know, doing these videos, short form videos, and then sell like a longer one, you know, 30 minutes or so, that would be kind of the call to action, eventually.

So, anyways, that's my update for this week.

 

@20:12 - Michael Armstrong ([email protected])

Awesome. And the hypnosis that you do, is it all past life or is it also just kind of like?

 

@20:19 - James Guiry

I could do. mean, I focus on, it's kind of past life, but the one I focus on is like an internal journey.

So, I think some traumatic journey, you're going, yeah, I'm using a lot of psychology parts therapy, past life is a part of it.

It's what I started with, but I've expanded into this kind of, I'm diving into the unconscious mind to deal with whatever you want to deal with, spiritual, if it's dealing with internal issues, and you can make it kind of what you want.

So, I was thinking about doing stuff, know, for courage and love and, you know, but make it in like my style, right, using some really cool, you know, direct hypnosis.

or, you know, paternal, maternal, all the stuff I've learned and really make it where it's engaging and there's change work happening for somebody.

And it could go into a past life that's what I'm thinking about. The longer version would be spirit guides or past life, something like that.

 

@21:17 - Michael Armstrong ([email protected])

Yeah. Awesome. After this meeting, there's a hypnotherapist that is pretty popular on TikTok and he's got like some videos that are like a million views, just doing a quick hypnosis session for people.

And yeah, I think it's on like anxiety, something that everyone's just dealing with. So if you can really think of things that people relate with like depression, anxiety, know, I don't know, lost in the scroll, something like that.

You can try out different styles of bringing people in. And one of the things that he does that he says before his videos is like, do not do this while you're operating a car.

And it's like, well, obviously, no one's going to be like closing their eyes and, know, doing this guy. I'm in a car, but by saying that, it makes it feel like it's something that's important.

 

@22:05 - James Guiry

It's like, oh, wow. Yeah, like the morning don't. Yeah, I actually have a couple of ideas on that. in the background of like, don't do this, you know, while anyway, I'm looking for that hook, right?

That hook, but using hypnotic language of like, you know, can you follow three instructions? know, look, sit, you know, I have some really good ideas because I'm using my sessions and I just need compliance.

You know, someone's going to follow instructions. They're going to follow those three instructions, then they're typically going to get to the next ones.

So it's just capturing that using the hook with hypnosis. I'm playing with it. I have an idea. I'm working on them.

I will get it out. I'm like, I'm working on tonight. So I have, you know, I get motivated to do stuff like that.

 

@22:47 - Michael Armstrong ([email protected])

So yeah. Yeah, yeah, beautiful. the cool thing about TikTok as well is because it's a creator platform, everyone's learning from each other and being inspired by each other.

the reason why memes and things, these two. trends take off is because we all copy each other. And copying each other is actually like, it's kind of celebrated on TikTok.

It's like, if everyone's doing a trend because I create a trend that is interesting enough that people copy it, it's a badge of honor.

And so one thing I recommend this for everyone is to do a search for your niche, do a search for people in your demographic, find some videos that are going viral, that are around what you talk about and copy them.

You know, try copying their intro, try copying their style, you know, like replicating it completely, but just kind of using it and using it as inspiration.

Because that's what that's truly what it's all about. And if you copy it in a way that is like pretty similar to theirs, just put a little credit in your description, credit to at

Their username and as long as they get credit everything's cool But that's just like the name of the game now.

I feel like it's it's definitely like it feels like almost like a Gen Z Kind of thing. It's a new thing.

We're back in the day like back in my day, especially in the startup world Every it was like everyone's like holding their cards close their chest like oh, I can't tell anyone my great Facebook idea because someone was gonna steal it and Now it's it's a lot different In that it's it's like it's more of a collaborative environment.

So Definitely check out this Pat this hypnotherapist James. He's he's doing it. You know he's doing it, right and What's this challenge, you know, it's like I I I'm like so so excited for you to start putting a lot of talking content out there because you're a hypnotherapist you also Know how to speak to people how to how to share something that is engaging And I guess you know with great power comes

great responsibility. But as you create videos, it's like, you know, better than a lot of people had to capture attention, how to like bring people's consciousness into this singular state where they're focusing.

And, you know, I've seen a lot of your content previously was the video, you know, the AI video where it's the words on the screen, all of that.

But honestly, I think just you talking is very, very powerful. And focusing on that and simple storytelling of interesting things that have happened doing the, doing the hypnotherapy is a great place to start.

 

@25:34 - James Guiry

Yeah, just doing it. think that's something is, is actually got something done, even though I didn't like it, it's okay, go back to the drawing board, create something new.

that's the kind of the goal here now is to, but do that on a higher level, right?

 

@25:48 - Michael Armstrong ([email protected])

So. Yeah, cool. Exactly. Yeah, on a level that's, that's, that's abundant when it comes to content. I was looking at my videos I made on TikTok, and I posted for an entire

year before things started going viral. And I was looking at it and it was like, I posted about manifestation, abundance, animals that I found walking around my neighborhood.

And I posted about all different sorts of things. And I was figuring out what it was. knew my niche was spirituality, but then I was just trying to figure out where that line was for what I want to talk about.

And the creators these days are multi-dimensional, so they do talk about multiple things. And it's good to talk about multiple things.

But there was a period, one, actually about 21 days before I started going viral, where I made this commitment, where I was like, wait a minute, like this is what I wanted to do.

At the time I was working for a spiritual teacher. And I knew that that was coming to an end, loved him, he's awesome, but I just felt like that was, you know, I was feeling the energy of it coming to an end.

it's like, all right, I'm going to commit to this. I'm gonna just essentially like be it. And so I created

a challenge for myself to post every day. through that commitment and doing it, I ended up like waking up one day.

I'm like, I'm just going to go to the Redwood forest. I can make content there. I started to really step into the idea of being a content creator.

And in that 21-day challenge, for me, it started working at day three, like my first million-view video was on day four.

And I did have the practice of doing it for a year and just like trying all these things, but it was when I really committed to like, okay, this is what I want to do.

And it's not just like, okay, I'll just do a video when I kind of want to like randomly feel and think about it.

It was like actually like, I am doing this every day. So there is power in that. And yeah, that's why, that's why it's starting today, especially two weeks in.

And at the end of this, we will be beginning the business journey. now's the time. Awesome. Thank you, James.

Catherine, the top over to you.

 

@28:08 - Kathryn

Hello, I've created a ton of videos since we started this. And I just, I don't know what my expectations should be.

But I've been doing what you said, I've been really trying to just try different types of videos, different approaches, and see the reaction.

it's funny, like the videos that I think are going to get the most responses haven't been, and then others kind of surprise me.

So, um, so I don't know what to expect. I only have 36 followers on TikTok, and I think I have 10 on Instagram, and Instagram is still so dead.

I don't know why, um, because the TikTok videos, some of them consistently get, most of my videos get like four to seven hundred views.

use. So I don't know if that's good or average or.

 

@29:10 - Michael Armstrong ([email protected])

Yeah. Well, for everyone, it's different. And right now, the expectations aren't necessarily virality. expectations are is it hitting? Are my getting followers?

It is just putting the content out there consistently. And I'm going to be adding another video to the beginning of this course.

As I'm working with you guys, know, round one of this, I'm realizing that really instilling this concept of the goal being consistency, sustainability and evolution, rather than virality.

Because it's through that consistency that the content just keeps pouring out. And then the evolution is, you know, looking and see what's working and like doubling down on what's working and trying new things and always opening up to new.

ideas. And then sustainability is like, okay, well, what is actually sustainable? Creating 10 videos a day is probably not sustainable.

So what's sustainable for you that can still be consistent? So if you are creating consistent content right now, I would say that is the win.

Getting, you know, more than 50 views is also a win. Eventually, yeah, eventually you're going to find something that grows the follower base.

But as of right now, you're just creating content. So by doing that, it is a win. I would love to check out, yeah, maybe you can review a video today.

And give me some thoughts, feedback on it. But yeah, just creating, creating, creating.

 

@30:53 - Kathryn

How do you feel about the 14 day challenge? Great. mean, I'm posting one to two videos a day.

 

@31:00 - Michael Armstrong ([email protected])

ready.

 

@31:01 - Kathryn

yeah. And I, yeah, I don't know, I feel discouraged right now. I don't know why, but.

 

@31:12 - Michael Armstrong ([email protected])

Yeah, that's a, it's a common, it's a very common thing for people to feel, especially if there's any expectations.

Yeah. And yeah, I've had lot of clients who have, who have had, who felt discouraged. They want to create viral content.

They want to just make the video that, that hits. But honestly, I've never, I've never seen that happen. I've never seen it just happen right away.

It's always been consistently creating content. And it's usually daily content. And it does require a little bit of either feedback from me, feedback from friends that external feedback or like really paying attention to which videos, which videos are doing better than the others.

Uh, let me just close something real quick. Yeah, so if there is a video that got the most views, recreating that video again, but making it even better, and in this week's content, there are some ideas on how you can do that.

But it's always going to be quicker and more interesting. How can you get to the point quicker? How can it be more interesting?

And that, you know, there's obviously like a full spectrum of different ways in which you can do that, whether it's the way that you're speaking, the eye contact, the presence, the energy, the words that you're using.

I've been doing a lot of research on memory, like what makes people actually want to engage with somebody. And it's when someone feels emotion.

So if you can make them feel emotion, there's a emotion class. in in this week's content. If you can make someone feel something they are much more likely to remember you and remember if you're a long time and the study that I saw was just simply using different words.

So if you use words that are more emotionally impactful rather than words that are more neutral people will remember you two times more which like you know double double the amount like okay you know or you could say I I went in this peaceful stroll through my neighborhood all of a sudden it's like it's like a feeling there's little bit of emotion or when I talk about what I talk about you know I say like what happens when you die rather than like like what do you think happens when you pass when you just it's a little bit more emotionally just like oh that's that's nice like something I'm feeling something you know like people just want to feel so well I finally

 

@34:00 - Kathryn

It wasn't a video about that line that you said about how I've seen hundreds of people die. And so I started a video with that line and that was my worst performing video.

 

@34:12 - Michael Armstrong ([email protected])

I think I got 14 views. I was... Yeah, Yeah. And you never know. I never know. No one ever knows what's going to work and what's not going to work.

All we can do is try. I still do feel like that's an awesome intro, potentially just trying it multiple times or saying it in a different way.

And then also you. Like, do you feel good about that?

 

@34:37 - Kathryn

Does that feel like something that's like exciting to you to say? Yeah. Yeah. My best performing video is the topic that I have the least amount I'm interested in too.

 

@34:49 - Michael Armstrong ([email protected])

Yeah.

 

@34:50 - Kathryn

And I also have the least amount of ideas for it.

 

@34:54 - Michael Armstrong ([email protected])

Yeah. that's really fine. doesn't mean you have to do it. My highest performing video when I first started was of...

video of a deer. And I was like, oh, man, like, I want to talk about consciousness and spiritual stuff.

I don't want to be the deer guy. And everyone knew me as this like, deer guy, because all my deer stuff just kept going viral because there was always deer in my front yard.

But, you know, I kept just doing what, sharing what I wanted to talk about. And it eventually did work.

took some time, but it did work. So, yeah, the feeling to scourge is a huge one. And it's the thing that works for me is every time I make a video, I focus on what the next video is going to be.

I'm not refreshing. not double checking. not like waking up and looking how I did. I wake up and I make my next video.

And then when I'm, has some free time, I look back and kind of see how how the videos are going.

if something's not hitting, like, I'm looking at the general view of my profile, I'm like, oh, okay, that one's working, that one's not, that one's getting a lot, right?

So, so my focus is less on, like, needing a video to work, like wanting video to work. And that just slight shift can potentially help with that feeling of disappointment.

Okay, so yeah, if you, if you feel called to create two videos a day for 14 days, that could be, that could be beneficial.

But getting it all out there and really tuning into your highest excitement in what you want to talk about.

What is your highest excitement what you want to talk about?

 

@36:43 - Kathryn

Well, I was excited about getting into death, didn't really go anywhere. But maybe I should try again. I also enjoy talking about health, um, alternative health as health care system as

I'm very disillusioned with it. So I have this insight about that being a nurse and working at it for over 30 years and I want to share about that.

 

@37:13 - Michael Armstrong ([email protected])

Awesome.

 

@37:14 - Kathryn

I really am passionate about parenting and I inadvertently posted a video about parenting and then I got a bunch of views and I even got some comments.

So.

 

@37:25 - Michael Armstrong ([email protected])

Interesting. Have you, have you, have you used the comments to create videos?

 

@37:30 - Kathryn

Not yet. Because the comments, I don't know, I didn't know how to use them for a video.

 

@37:38 - Michael Armstrong ([email protected])

Yeah. Yeah, obviously depends on the comments, but it's a once you start getting that comment train, things are really, really nice.

It also looks good. But so. Try. Containing that Excitement that you are is sacred and it's a part of your soul, it's part of your being and allowing that to grow within you despite anything that happens outside of you.

So if you feel excited about something, you could create content every single day and it doesn't matter what people think.

It doesn't matter about the views. What matters is you tuning into your excitement and it's through that that eventually you'll find your people, you'll find the way in which you talk about it and hearing you say, know, well, I like, I wanted to talk about that but it didn't get the views.

It feels like the views are becoming more important than your own passion and I just want to reinforce that your passion is sacred and your passion super important and you're just starting out.

Yeah, this is a journey and anyone starting a business has to try and fail and try and fail multiple times before they get some kind of success.

And yeah, continue to focus on what feels good within do not worry about how things are doing because what if all of a sudden, you said something slightly differently and then it worked, right?

Like that potential future does exist, so allowing yourself to remain in the sacred passion.

 

@39:35 - Kathryn

When you say, you know, it took a year, it's like, oh God, I don't have a year to kind of like play with this.

 

@39:43 - Michael Armstrong ([email protected])

Yeah, well, that's why you're here because this is the expedited route. Like I don't I don't desire for people to spend an entire year doing something before they see results.

So I'm sharing everything that I've learned along the way to expedite that. path as much as I can. And the rest is going to be up to you and just continue to stay consistent with what you love, your passion, sharing your desires, sharing what lights you up, sharing your excitement with the world.

And it was once I really jumped in, I spent a year just casually every now and then just posting for fun.

But it was when I started to really challenge myself and go all in and say that this is my desire I want to be a content creator.

So I am going to really dedicate the effort and energy into it that, yeah, well less than a month, things started to shift for me pretty significantly.

Awesome, Lorraine.

 

@40:55 - Lorraine

I have a little question about the content creation when you Or said that I thought it just meant ideas that like I could get on paper and have something organized, but you're talking about actual videos.

 

@41:10 - Michael Armstrong ([email protected])

Yeah, content creation would be creating some some sort of content on on social media, like or pictures.

 

@41:19 - Lorraine

Yeah, yeah, I'm kind of I'm so impressed with everybody's stuff cuz I'm honestly just trying to figure out how to post a decent video because, you know, I'm really like today I gave You know a bodywork trigger session that I give an energy healing session.

I'm totally in my element and Really blessing people and it feels good and I'm thinking Okay But I did get excited about the idea of trying this, you know, especially with the heart cards and You know sharing about Heart mass tools and you know heart-face living and all that kind of

So I actually got in touch with a techie friend, and she says, I don't even know how to do whatever on TikTok.

Well, anyway, so I'm just learning because I have been messing around with creating some videos just on my phone, on the video thing on the phone.

And it's been kind of fun. I feel like, yeah, I look old, I look terrible. That's what I have to say, I just could.

But anyway, so I'm trying to get it over that. I'm really on step one of how the heck do you actually, I need somebody to come to my house with this phone and do the little buttons.

then I think I would sink in. So it's great that all of you with your techie background. So anyway, I feel a good.

about being willing to see if I can make it happen so and I have been having lots of ideas about content so I've been playing in that field and it feels good because when I like you were just saying when I think about being of service and sharing that it feels really good to do it instead of worrying about anything else so even how I look you know whatever that's that's that's it for me thank god awesome right yeah i'm not sure i see in this class but i'm trying yeah have you watched the video on creating content uh i need to catch up that i started going back again so i've got to catch up with all of that and i actually got a special notebook for this and i'm gonna dive in because i've been a little bit not keeping up with the content

content you send, part way there, but not all the way.

 

@44:03 - Michael Armstrong ([email protected])

So yeah, yeah, not a problem. But yeah, I mean, you know, do it in your own time. You're you're you're in the mental state of it and you're thinking about it.

And, you know, when you're ready, like that content is there to guide you very step by step through it.

And like I even see you shifting your mentality from like, I'm not a techie person and this is confusing to, yeah, I could figure it out.

I could figure it out and shifting into into opening up to, you know, actually being someone who can slowly, but surely figure it out.

And all of a sudden it becomes super easy and you can you can create the content because really it's just you open the app, you press record and you post it.

Like on the most basic level, that's it. And with that video, it will guide you through the full process.

Um, another thing in the app. in TikTok is a little skin smoothing button, which is a great button. It's an awesome button, and it just makes things look a little nicer.

I use it all the time. I'm waking up and making videos. I'm like, oh, man, I need to press that button.

So it definitely does help. Also, people like Authenticity on TikTok. The way you intro to even you speaking was like, I just did an energy healing session for someone.

And I was like, oh, that's very interesting. If you started a video like that, you could talk about energy healing.

could talk about maybe a story of something that came up or even you're sharing about how you're just getting on social media.

I think that once you have an avenue, especially to sell something, like to sell your heart cards, that could be a really good motivation to then create the content around it.

So, yeah, right now, Oh, you know until we get into the business part of things Practice try to create your first video this week Or your first seven videos But yeah, try putting something out there if your goal is to just make a piece of content That would be that'd be really awesome And if you need a little bit of help make your like lost if you're not totally sure if something is confusing Feel free to reach out Thank you.

 

@46:26 - Lorraine

Thank you very much.

 

@46:27 - Michael Armstrong ([email protected])

I appreciate it. Yeah, I believe in you Thank you.

 

@46:31 - Lorraine

I am a techie wizard That's right I'll just be non-stop Yeah, yeah, well, I'm excited for you.

 

@46:42 - Michael Armstrong ([email protected])

I I do see that for you Um, okay, and I think captain had to hop off so but uh, Susan are you there, Susan?

 

@47:00 - iPhone

You Hello, hello. How you doing?

 

@47:03 - Michael Armstrong ([email protected])

Good. How you doing?

 

@47:05 - iPhone

Good. Thanks. have realize my other thing is on my ear. Let's see. Interesting week. I learned a lot about myself.

I'm trying to put my other headset on the table. I didn't realize that I'm such a private person until I realized what this entails.

I live a huge life, I don't know know that. know know know that. that. to do I don't how to do that.

to don't know how Um, yeah, it's interesting because I was in a totally different space before this class started, so I'm wondering what that's about as well.

So I mean, I've just been traveling. I went to Idaho and I was out by an amazing lake and meditating out on the water and having a blast and now I'm back in Montana.

Everything's great. And so I'm not sure what's, that's what I'm saying. It's like an internal journey learning about. And it's interesting because I didn't even, I know you're we're talking about, um, you know, creators and content, but I didn't realize that was an actual thing.

thought that was just the label of the program, but I was like, Oh my God, it's the creators of content.

So this whole journey has been interesting. So I've been working on trying to figure out, um, I guess a niche.

to start. So it's yeah, I think that's where I'm at right now. It's like lots of information but then trying to like focus it in a little bit to where it might be interesting.

So I don't know what interest doing. But I have a feeling I'm getting closer that I can that I do know.

So we have been figuring it out and I was trying to touch base with somebody who are going back and forth but once I do that I think I'll be able to narrow it in more.

 

@49:38 - Michael Armstrong ([email protected])

So yeah, becoming becoming a content creator, becoming someone who puts himself out there is it's not easy you know like the fear of public speaking is a greater fear than death for most people.

So it's you know as a shot I was shy growing up like to, I had to talk in front of class once and I literally couldn't even speak.

was remarkably embarrassing. And, um, you know, to get over some of those things, some of like the fear of being seen or what am I going to talk about?

is this awkward? I got a camera now and like, what are people looking at me? Well, um, there's a process of tuning into you.

There's a process of tuning into like, what is the passion within you? Like, you're a soul. You're a beautiful soul on this planet.

And there's something that you have within you that other people would love to hear. And that's going to come from your excitement.

That's going to come very naturally. Like, don't force anything to come out because you're in this. Don't, you know, but allow it to naturally flow out of you.

So if there's a moment where you're like, man, life is so beautiful, you can even just grab your phone and just, you're sitting there next to a lake.

You're just like, life is so beautiful. just, and then share a little, a little thing and just post. For me, it was when I've created that new TikTok account where I didn't know anyone.

There wasn't like random fanning. members from Nebraska on it, and I could just share the thoughts they were in my mind, and some things worked, some things didn't, most things didn't, but some things did.

And when those things did, I just, yeah, that's cool. Like people resonated with that when I shared that. It could even be you just not speaking, and just a video of you sitting and looking out to the sunset, and then on the screen of text that you write out a poem or you write out something that you say.

And there's so, so many options, so many ways to do it, and allowing it to feel natural. for me, I like to be in my room when I do it.

I like to have my lights. I like to have no one around, and I like to feel like no one's around.

So it's, that's just how I work best. know, some people love to be outside and to create. Some people love to have people around.

It just feels more energizing. It's really tuning into like what, what feels good for you and allowing, even if

you don't know right away just allowing it to flow naturally.

 

@52:04 - iPhone

I've listened to all the videos, like I'm up to date and everything, even through today's stuff and everything. I do notice you're like a little wizard.

You're a wizard and you're wording in certain ways you put things together and I find it fascinating because I think it's definitely geared towards like quick bing bing bing bing bing bing thinking.

So I find that extremely fascinating and it's a different kind of language you know a social media language. So it's just like it's learning a different language a little bit versus a person in a person language which I'm usually really good at person to person but internet social media is like learning a different language.

It's like that bite. Quick word. Quick sentences. Boom, boom, boom. At least that's how it kind of seems.

 

@53:05 - Michael Armstrong ([email protected])

Yeah, and I will put a lot into the course in terms of things you can try, things that do work, things that work for me.

And it's going to be unique for each and every person. So you can try to quick. And sometimes quick isn't just like, you know, was talking in the class today, I was talking about the three seconds where you can just, what, what can you say in three seconds?

That's remarkably interesting. And then pause. All right. Well, what's the next most interesting three seconds I can put after that.

And then do that 10 times in a row.

 

@53:44 - iPhone

you've got like that MTV style quick cut.

 

@53:46 - Michael Armstrong ([email protected])

Never, you can't actually attention because it's so quick, you know, you can try that.

 

@53:50 - iPhone

You're a wizard at it.

 

@53:56 - Michael Armstrong ([email protected])

Thank you. I appreciate your recognizing the wizard within me. Yeah. But quickness can also be the way in which you look at someone.

It can be the eye contact that you have to the camera. And it's just like there's like a quickness to it.

There's something in it that just feels really like attentive. And if it's you just pressing record and telling a two minute story.

no pauses whatsoever, you know, that could be you.

 

@54:26 - iPhone

Okay. Perfect. Thank you. I appreciate it.

 

@54:30 - Michael Armstrong ([email protected])

Yeah. Appreciate you. Awesome. I'm going to open it up. If you guys have any questions that you desire coaching on, or if you have any videos that you want me to take a look at to do some virality coaching open for that as well.

you do have a video.

 

@54:53 - James Guiry

Hey, Michael, how do you share a video? It's private. Like I'm just testing it out. How would I share it to you on the on the TikTok app?

 

@55:00 - Michael Armstrong ([email protected])

to go for to you. You can just make it public for a moment, but if no one can see it.

 

@55:06 - James Guiry

Okay. So I got make it public. All right. I was in the sizzle reel today. CapCut has some pretty cool templates and stuff you can mess around with, which is pretty fun.

 

@55:16 - Michael Armstrong ([email protected])

Yeah, it is fun. Yeah, it's so much fun. Getting into TikTok and getting into like the templates and getting into trends has been a lot of fun on the journey.

 

@55:30 - James Guiry

So I have to make it public to everyone. Okay, I got you.

 

@55:38 - Michael Armstrong ([email protected])

And Nikki says, I just created the sales mentalist account on TikTok. We'll do the same on Instagram. Love that quick action, Nikki.

 

@55:48 - Nikki Lang

Okay, but I do want your opinion. So I've had Nikki talks tech. I think on both for a while, but I haven't done anything with them because I wasn't sure where I wanted to take it.

So which one do you like better? The Sales Mentalist or Niki Talks Tech?

 

@56:05 - Michael Armstrong ([email protected])

So like in terms of branding of the name?

 

@56:07 - Nikki Lang

Yeah.

 

@56:09 - James Guiry

Sales Mentalist or Niki Talks Tech?

 

@56:13 - Nikki Lang

Like I don't want it to be about me. Like I want it to be about them. So I almost like the Sales Mentalist better, is that like too egoic?

 

@56:25 - Michael Armstrong ([email protected])

Oh, no. It's definitely not too egoic, not at all. Personally, I don't know what mentalist means. OK. So is that OK?

 

@56:35 - Nikki Lang

OK, well, that's a good feedback. Yeah. I do. it sales. remember the show, The Mentalist.

 

@56:43 - James Guiry

Does anyone here remember that show? Yeah. a mentalist, I think of it like a hypnotist, but more of like magician for the mind.

That's how you look at it, right? Kind of like, you know, be able to rise that kind of what it is.

Like, you're just able to like find details and. Intel's of people are kind of doing, but you're not telling them is that kind of what the mental is maybe that's not like exactly what I'm trying to do.

 

@57:09 - Nikki Lang

I like, I realized that I'm like, I can't lead. I can lead. I can open the conversation for people, but I can't transition their mindset for them.

That has to be something that they do because that's a journey that everyone is going to go on in their own way.

So I can give tips and how to's and tell them how it's affected my life, becoming more mindful at work.

But like, I can't do the work for them. So I wonder if like the mentalist thing is almost like, oh, I will get you there.

 

@57:48 - James Guiry

You have to get yourself there. You could you could do it. I mean, well, you have to get someone into into an open state, right?

got to bypass that critical faculty and if they are listening.

 

@58:00 - Nikki Lang

It seems to you they'll get that information maybe I just need to learn how to hypnotize people and then I can all right I'll work on it I'll work on my thing.

I'll get it.

 

@58:06 - James Guiry

I can combine it stand steel for me, right? artist copy great artist deal So I live by that that model Um, yeah, Lorraine likes the name Nicki talks tech.

 

@58:17 - Nikki Lang

So that's cool. I have both right now We'll see where where I land Yeah, I like I like the name Nicki talks back to I there's like something like fun and like It just it just like feels good.

 

@58:29 - Michael Armstrong ([email protected])

like that your name was in it like it just feels yeah It feels fun and almost playful in a way okay And personal I got we were talking about that in previous meetings about names verse brands and I always Would go towards the name just because it feels more personal and social media is all about being personal Unless you have had this brand and you're like that's my brand.

That's what I want to do and I'm super passionate. love it Awesome. Go for it. Yeah, I've seen that work very well for people

 

@59:00 - Nikki Lang

Yeah, I mean like how I envision this like My my wildest dreams because I was watching you are you know your tutorial videos today, and you're like dream big So I'm dream big like talking on some of the biggest like tech stages in the world You know like dream force and these things like Nikki talks tech leaves me open to talking about all sorts of Experiences within Exhales That's worth noting Yeah Cool yeah, and I feel like Nikki talks tech could also talk about you know mental health and tech or you know The mental state mindfulness all of that within that world too It feels professional feels like oh is that like a YouTube channel like do you have a podcast?

You know it feels kind of like that vibe it does feel like a podcast and my sister I do have a podcast Which I don't know how to incorporate that, but that's like totally personal stuff, but yeah

I've put a lot of stuff out there over the years, but this seems to be what is resonating the most.

 

@1:00:10 - Michael Armstrong ([email protected])

Nice. Yeah, it sounds like it is. Awesome. Yeah.

 

@1:00:16 - James Guiry

And Michael, I'm realizing that like with all the platforms to kind of have their own vibe to it, right?

Like, you know, like you could do a long form for YouTube and just be you on a podcast versus the like the TikToks like that.

It's kind of like your, it's like a sizzle. I mean, you do longer form, but you know, to get that hook, you got to kind of think of TikTok is the fast, maybe Instagram is a little bit more polished, right?

then say YouTube is like, okay, I can breathe a little bit. Is that kind of how you look at it or you're just, I mean, because you've created that, you have your followers, right?

It's like, you kind of have that base. And it's like now it's like to get in kind of have to be, you have to

Level it up if not right like is that kind of how you feel right now is or you're just like hey post it and something will happen like That make any sense?

 

@1:01:10 - Michael Armstrong ([email protected])

For me it is Saying something interesting and post it. It's it's it's very just like Consciousness stream stream of consciousness With a little bit of the strategy of like okay.

Well, it needs a hook I I've created so many videos that I naturally think that way and you'll see in some of the content in the course The videos will almost emulate the way in which I speak on TikTok because like Now when I'm about to share something when I'm about to share I'll I'll start with the intro Which is like the hook very naturally because I know that that's just what people that's what captures attention So it's like you capture attention you tell them something fascinating and you wrap it up Maybe you haven't follow you or go to your funnel or something like that But that formula works

pretty much anywhere and YouTube is a fascinating place because some content is like very slow and very long and it works really well and there's some content that has like the Mr.

B style like super quick intro and it's got the quickness as well but it's a longer form content and then you've got content that's like five minutes long on YouTube that's pretty similar to TikTok, it's just horizontal.

But when it comes down to it, you're just telling a story saying something interesting is what's most important.

 

@1:02:37 - James Guiry

And your style is the same typically, right? your typical background, it's pretty, like if you were to look at all your videos, would you say that like they're pretty consistent as far as like the aesthetic, how it looks, you're not, you're kind of keeping it similar?

 

@1:02:51 - Michael Armstrong ([email protected])

I keep it simple because I don't want to think about anything. Whenever I move to a new location, if it's like an Airbnb, I'll find the corner, I'll maybe bring a light or something just so.

It feels nice and that'll be my place on my ring light that I travel with and Then I know that I can create content because like the moment that inspiration hits or if it's you know 11 a.m.

that's time to create content. I don't want to think about oh, how does my background because I can focus on that?

Like forever. a triple Virgo. I can just like get perfectionism Till the earth ends but But my content The style in which I have is just because I like colors, you know, like lights.

So that's what I've created there Simplicity your birthday must be coming Michael if you're a Virgo.

 

@1:03:42 - Lorraine

is my birthday September 17th I have a quick question to interrupt just get back to James's stuff, but um, so do you always Use the computer to do videos or do a lot of you just use the phone or make some

 

@1:04:00 - Michael Armstrong ([email protected])

And right now is just the phone. I have iPhone 15 and the front facing camera is remarkable. you know, with the newer phones, especially the front facing, like front facing looks great, which is awesome.

I've like waiting for that moment where finally it feels like, you know, the back facing camera used to be like the only good one.

So, put it on a something or you hold the thing out? Oh, do I have a stand you're saying?

 

@1:04:32 - Lorraine

When you film on your phone.

 

@1:04:35 - Michael Armstrong ([email protected])

Sometimes I hold it, but I have this, which is a little ring light. And then the camera goes right here or the phone goes right there.

And that's if I want to just have the phone stationary. But usually with TikTok, when I'm recording, I'll just record it.

I'll just be talking and holding it because there's something about the feeling of like moving with it. while you're talking that has a personality to it and like a more personal touch that is the TikTok vibe, which also kind of just translates to the Instagram vibe.

 

@1:05:12 - Lorraine

Great, you.

 

@1:05:14 - Michael Armstrong ([email protected])

Yeah, if I were to start creating long-form YouTube content, I would set my phone down. YouTube is just more, you know, your phone set up.

You've got a background, like, get more stuff in the background, but yeah, YouTube is just slightly different. Awesome, so I see James posted that.

 

@1:05:40 - James Guiry

Oh, I got to make it public again. It's not, it's not, I got to create a new account. I'm going do right now, public, I'm on my phone.

 

@1:05:50 - Michael Armstrong ([email protected])

Can we share a bit of this to this group in TikTok that we want to address?

 

@1:05:53 - James Guiry

I just made it public. It's just like a 20 second sizzle reel, but I created it like, it took me like maybe a half hour or an hour.

to do it this morning. So it was kind of fun playing with CapCut.

 

@1:06:03 - Michael Armstrong ([email protected])

And yeah, if you want to ever just share video with the group, you could always download the video in TikTok.

 

@1:06:11 - James Guiry

You can download it and then you can just send us the downloaded video before you post it. Oh, really?

You want me to do that right now? I can just do it that better.

 

@1:06:19 - Michael Armstrong ([email protected])

That would be just in the in the telegram group because this one.

 

@1:06:22 - James Guiry

Oh, I got you. Okay. I'm excited.

 

@1:06:24 - Michael Armstrong ([email protected])

I'll do that next time. Awesome. So Nicky has a has LinkedIn already added short form or is that something they are adding?

 

@1:06:42 - Nikki Lang

Yeah, it's already it was in beta for I knew it was in Canada because my colleague in Canada told me about it and then I just started seeing it now like yesterday.

And It's not super obvious yet. Like you kind of have to find it, you know? Um, but it's like, you know, you scroll up.

I mean, that's very cool. Yeah. And I don't think a lot of people are doing it yet. And I remember like when TikTok first came out, Gary V was like TikTok's going to be the next big thing.

And I was like, I don't know, everyone's going to be on Instagram. And like those early adopters of TikTok freaking blew up.

So I feel like, especially on LinkedIn, people are like very professional in LinkedIn. So they're not very comfortable on camera.

They're much more comfortable with the written word. So I feel like if I can, I'm comfortable in front of the camera.

If I can like bring my personality and talking plus have like my longer written form content, I don't know, maybe it'll work.

And then like if I create it once and then I'll post it basically on all. all three platforms, you know?

Is that what you suggest, like making this, like posting on both the same content on both places?

 

@1:08:09 - Michael Armstrong ([email protected])

Yeah, definitely. It's multiple revenue streams at that point. So what I do is I create on TikTok because it has an amazing camera, amazing editor.

 

@1:08:20 - Nikki Lang

You can get the music and get all that. so like I'm kind of annoyed that I slept for so long on TikTok because I've just been so, like I'm such a millennial, like I'm so old school Instagram, you know?

But I just opened up the TikTok, like video creator. I like, oh, this has way more cool, easy features than Instagram does because I do create reels on Instagram.

Like I have 1600 followers on just my personal account just because it's fun. But, you know, so I do create reels and stuff there but they're mostly just, like I said, about like clothes or, you know, like kind of vapid.

and stuff. Because that's my other persona.

 

@1:09:05 - Michael Armstrong ([email protected])

Nice. Yeah, we all have multiple personas. But the fact that you can be an early adopter on this short form LinkedIn stuff is really cool.

Like if I were you, I would hop on that, I'd create daily content.

 

@1:09:20 - Nikki Lang

That's what I'm trying to do. So I'm using, so I work for a called Copy AI. I'm using my, I created a workload today that basically looked at all of my past, the past month of post that I made on LinkedIn, summarized like my brand voice and my topics, and then wrote like an outline of an e-book.

And then it like literally wrote me like a five page e-book. So I'm going to go through and edit it and make sure it's in my own voice and words and everything today.

But then based on that e-book, I want to like feed that into another workflow and ask for like daily kind of

like mantra, like, this is what I was thinking and I'm curious what your take is, like, basically every morning being like, Hey guys, like giving up kind of a pep talk to sellers to get them into the right mindset.

I talk a lot about like how your value is not dependent on your performance at work. And it's just like reminding sellers because we can get like very much in our own heads, how to keep perspective of like your value and your work is not tied to your quota, and to not come from a place of fear and scarcity, but abundance and, you know, creation.

So like every morning, like we all need those reminders. And a lot of these sellers aren't going to meditate every morning, you know, so like kind of being that point of truth for them every morning in like a really punchy, short form way.

So I was hoping that AI might be able to help me come up with ideas, but I don't know.

Maybe I'm just going to to do it myself.

 

@1:10:57 - Michael Armstrong ([email protected])

Yeah, AI certainly couldn't. AI is remarkable.

 

@1:11:00 - Nikki Lang

it's cool that it created that at freebie for you. But I love that. Yeah. Are you going to share?

what did you create? I'm sure you're going to share the platform that you created your course on. But like the freebie is that kind of whatever we prefer, like Canva or otherwise, depending on what it is, am I getting ahead of myself?

 

@1:11:25 - Michael Armstrong ([email protected])

No, yeah, that I mean, the freebie really is up to you. I'm going to give different potential possibilities for what that could look like.

But usually masterclass is the best.

 

@1:11:38 - Nikki Lang

Oh, you can create something on masterclass?

 

@1:11:41 - Michael Armstrong ([email protected])

No, it's just called a masterclass. When it's like a class, but you want it to sound cooler.

 

@1:11:46 - Nikki Lang

Oh, yeah. So, yes. Okay. You, like I loved your hour long masterclass on this, right? Yeah. And honestly, the reason that I signed up was like.

Well, he, it worked on me, like he, he did it, you know, like I, I, if I create your exact like formula, you know, I got sucked in by one of your past life videos.

And then I went to your bio and I saw that you had a free masterclass and I was like, Oh, it's free.

Like I want to hear more of what this guy has to say. And then like your storytelling weaved in with like your images.

Like I was sold before I even got to the end of it. So like, are you going to teach us how to tell that story?

 

@1:12:37 - Michael Armstrong ([email protected])

And the story you're referring to was in the masterclass?

 

@1:12:40 - Nikki Lang

Yes, like, because you told your story of like, I was working here and then this happened and like, this is how I got to where I am now.

And it was so like compelling, it created such a sense of trust, right? Like I felt like I knew you, I understood you.

So I feel like if I I'm selfishly speaking about me right now, but if I'm able to tell my story about my career in sales, and I was president's club, and then I was laid off, and I was having so much anxiety, and I couldn't sleep, and it wasn't until I started incorporating mindfulness into my daily habits that I was able to enjoy work, and like 10x my deals and revenue, and increase my income.

If I tell that story, that's so powerful that any seller that's listening to that, that it resonates with is going to be like, sign me up.

 

@1:13:31 - Michael Armstrong ([email protected])

Yeah, yeah, exactly, exactly. And yeah, I mean, I'll be going over A to Z every single thing in the funnel process and the creation, how to use the tools, how to create the master class, because yeah, it is about trust.

And that's the number one thing is having people trust you, because everyone's doing whatever online, and people naturally have this distrust.

So yeah, I'll be going over all of that. I just don't know how my high ticket item is going to be like I don't know that I want to be a coach to individuals you know like I'm more so would want to like speak at events or like train do sales training at organizations like businesses have a lot more money than individuals do you know so I wonder how that would translate to like B2B versus like direct consumer yeah well if you have all those options like a coaching would be in my opinion should be a super high ticket offer so like multi thousand dollar offer because it's it's one on one it's literally you're being paid by the hour where if you release content like a course a thousand people can buy it in an hour and it's it's unlimited what you can do there so your time is the most valuable thing that you have and then within that full system the set up which is a free offer a low ticket offer a high ticket offer premium you could also have that you

do these live events and you can incorporate that into it. So you, since you're in the business world, you're probably going to get a lot of people who are maybe business owners, startup owners.

And if in the content you create, the emails that you send out, because we'll go through the automated emails, you can have them get to know who you are and every single thing that you do.

And they can respond to any of those emails to take that step further with you.

 

@1:15:26 - Nikki Lang

Yeah, so like the course, I just have to create ones. And that could be like to the individual sellers, you know, close more deals with sellers mindset or winning mindset or whatever we're going to call it.

Yeah, and then have like additional higher ticket items.

 

@1:15:44 - Michael Armstrong ([email protected])

Okay. Yeah, I start off the low ticket offer.

 

@1:15:47 - Nikki Lang

I mean, the majority of my income comes from a $47 offer. And then there's also that's the past life regression library.

 

@1:15:56 - Michael Armstrong ([email protected])

And there is an upsell within that that's a $100 upsell. So it the ticket average is a little bit higher than that, but it's still a low ticket offer.

And especially right now, I think low ticket offers work really well. And then if you don't have yet a high ticket offer, you start with a low and then you can slowly build your way up to that higher ticket offer.

 

@1:16:14 - Nikki Lang

Do you think an e-book could be a low ticket offer or that's like everyone just getting those away for free now?

 

@1:16:20 - Michael Armstrong ([email protected])

E-books are usually free offers. Unless it's like an absolutely like remarkable e-book where you've already got like testimonials or it's changed people's lives and business, then like maybe it could be something that's very special.

But yeah, e-books usually are free.

 

@1:16:38 - Nikki Lang

Yeah, I'll have to think about that low ticket offer then.

 

@1:16:40 - Michael Armstrong ([email protected])

I don't know what that would look like. Yeah, there'll be a lot of training on that as well, finding that low ticket offer.

And it's not it's not too tough. It's not too tough. Videos usually good.

 

@1:16:50 - Nikki Lang

courses are really good. Cool.

 

@1:16:56 - Michael Armstrong ([email protected])

Yeah, super cool what you're doing. Well, it looks like James is entering a portal.

 

@1:17:00 - Nikki Lang

Oh, right.

 

@1:17:02 - Michael Armstrong ([email protected])

Like a Harry Potter jumping into a wall right there. There goes. And we never saw him again.

 

@1:17:10 - James Guiry

What's going on here?

 

@1:17:15 - Michael Armstrong ([email protected])

So, James, did you have a video that you want?

 

@1:17:17 - James Guiry

I mean, I don't know. You know, it's like, it's not really my knee. It's just a sizzle reel. It's like 20 seconds.

Is that, I mean, I guess that's fine. I'll share it. Yeah. I was just more jazzed about how fast I was able to do it.

I'm making a public now.

 

@1:17:37 - Michael Armstrong ([email protected])

There you go. It's public.

 

@1:17:38 - James Guiry

The world can see it. The no viewers. There you go.

 

@1:17:43 - Nikki Lang

what I'm talking but I did think about it.

 

@1:17:57 - James Guiry

cool. was the how cap cut. So much easier. I mean, I use Premiere, but I'm telling you, you're even on a video, you mentioned you're not into editing video, Nikki.

Just try CapCut.

 

@1:18:08 - Nikki Lang

Very good. it's a lot. All right. I'm going to follow you.

 

@1:18:17 - James Guiry

Perfect.

 

@1:18:17 - Nikki Lang

have Like you have a very intriguing look and voice. I agree with Michael. Like, I think just you talking like I think would, you know, I told Michael I had I've had some issues with public speaking in the past.

 

@1:18:38 - James Guiry

I feel like I've gotten over it like the last six months or so, but for a good period of time, it was like kind of speaking my truth, you know, of like out to the world.

I'm okay with individuals and smaller groups, but it was like that. Oh my God, like the whole world is going to see this.

Like, what are they going to think? And I'm not like, I don't care anymore. So he's got to not be like, people are like, just don't care.

Just get it out there.

 

@1:18:59 - Nikki Lang

So.

 

@1:19:00 - James Guiry

Yeah. Yeah. Yeah. Thank you. Thank you.

 

@1:19:03 - Nikki Lang

I will. I will take that.

 

@1:19:05 - James Guiry

Yeah. It's like, it's like, you know, that's the imposter syndrome, right? It's like, am I good enough? Is this good enough?

What are people going to think? And I realized I just need to like that. was telling that Mr. Beast, he said, like, get 100 videos.

Don't even look at your stats. Like get it out. I'm like, okay, I need to get the volume out there and start and start then looking at my views and everything, but create them consistent.

 

@1:19:28 - Nikki Lang

So I also think about the fact that like, literally everyone is making everything up as they go. Like, there's no such thing, really, as an expert out there.

we're all just making it up. People are just like, inventing businesses and inventing. I mean, we're all just winging it.

 

@1:19:44 - James Guiry

So, you know, politicians.

 

@1:19:46 - Michael Armstrong ([email protected])

I don't know.

 

@1:19:47 - James Guiry

Exactly.

 

@1:19:48 - Nikki Lang

Like, who is the thing? What an expert is on anything in these days. But I do think that that comes with like, you're a high integrity person.

So you want to make sure that like, you feel very comfortable with what you're you're speaking on, and I have struggled with that in the past too, like finding what I know, because like I have dabbled in interior design, and I'm like, I'm an imposter, not a real interior designer, just like have a style or whatever.

And it does block me from speaking, authoritatively. And I do feel like I finally found something like, I know, say also because I've done this for 14 years that I have like professional credentials.

And I have been learning about this mindset and mindfulness stuff for for years now. I mean, no one's really an expert on like, stuff that's like a soft science.

But I do think like finding something where you feel comfortable speaking with authority is like really, and not even not even now about being like the expert like that does it watching a video.

 

@1:20:54 - James Guiry

guy was Alex Horowitz or her, her mosey, the guy that works at tank tops and shorts. I forget his name, but

But he's making bank on those notes.

 

@1:21:06 - Nikki Lang

No, he is making bank by far so annoying, I'm sorry.

 

@1:21:10 - James Guiry

Yeah, he was saying that, you know, about like just being not telling someone what to do. It was telling them what works for me.

And then it's not like I'm telling you what to do. It's like, well, this worked for me. And then you can try to see if it works for you.

 

@1:21:26 - Michael Armstrong ([email protected])

That's like, okay, it's like, yeah, definitely. And you've had so much, I mean, you're a past life regressionist, like you literally have like the perfect job for social media.

Because there's so many stories with that that are absolutely fascinating and mind-blowing and interesting. I would just come up with all the different things that have come in through your client sessions and just.

 

@1:21:48 - James Guiry

I've been writing now, like even like in one week, I was like, Oh my God, there's like five stories here.

And it's just, you know, I get this analysis of paralysis of trying to like, how am I going to make it better?

What's it got to look like? then all of a sudden. the weekend hits and I'm tired. I'm like, so for me, I think it's really, you know, I always say like what three things do I need to get rid of today?

What habits? It's about those little habits that pull me back from on. don't watch TV or I'm going to, it's almost like, well, I call them like the critic, the saboteur, you know, these parts, I do a lot of parts therapy.

parts work is great. So what part of me is going, Hey, you know, just maybe tonight, just relax, right?

And we'll do it tomorrow. It's like, okay, you know, what's what's holding me back from moving forward? So it's that resistance, right?

The war of art. It's a great book, by the way, War of Art. I recommend it. Steven Pressfield. So good.

 

@1:22:39 - Michael Armstrong ([email protected])

If you, yeah, if you have, if you have a little bit of that, I recommend is is dedicating a time.

ACTION ITEM: Make first video this week focusing on just talking and sharing an interesting story or experience - WATCH

So like what I do is wake, work out three more things. There you go. There we go.

 

@1:22:52 - James Guiry

Make a video. wrote it. You told me write it down.

 

@1:22:53 - Michael Armstrong ([email protected])

So I did. Yeah, perfect. Yeah. And then it's like, if that's what you're going to do, then once you have your shake, you sit down, I got my tea.

I'm. in a video. I said an hour, you should take an hour to make a video to post it to all the platforms, and then my day is free after that.

So, you know, have that time, and we're starting this 14 day challenge today. So I want to see some content that's maybe even like subpar, it's just you talking, like, hey, here's an interesting thing, and you just release it.

Like, I want to see some content that might not be that good. I just want to see you talking and just just sharing.

 

@1:23:23 - Nikki Lang

Aaron. All right.

 

@1:23:26 - James Guiry

I'm gonna try. I'm gonna do it. took me like two hours to set up, just to set up the video, and then to edit it on my stupid little phone.

 

@1:23:36 - Nikki Lang

I have a big phone, but it just, and look, I mean, you know, right now with like the microphone and the hair in the background, just talk, just record this.

 

@1:23:46 - James Guiry

Like that's what it up.

 

@1:23:47 - Nikki Lang

Yeah, you know, like you look with professional setup, you have good lighting, know, I got better, I got better lighting.

 

@1:23:54 - James Guiry

can make a nice, I have, I have this camera though, it's called the eye contact camera. It's a webcam, and it goes down.

On the middle of the screen and so you're looking directly at the camera like up here at the look up here That's a game changer.

I recommend that one. That's really cool. Um, I contact camera. I'm not sponsored by them or anything Yeah, I got I get it like it's like yeah, that's good lighting, you know, I can make it little better.

 

@1:24:19 - Michael Armstrong ([email protected])

I got you and just talk Yeah, yeah at a certain point. It's like we rely on on the things around us for it to be good, but it's It's just you and your phone and that's all you need.

Oh, we got a nice view of the lake here Look at that.

 

@1:24:35 - Nikki Lang

What a real background.

 

@1:24:36 - Michael Armstrong ([email protected])

I think that is a real background. Oh Yeah It's a good vibe Awesome.

 

@1:24:45 - Nikki Lang

Well, is there any other questions any any videos I'd like to move you yeah, I'll start making some videos.

ACTION ITEM: Start making some videos as part of the 14 day challenge - WATCH

 

@1:24:55 - James Guiry

It was very good motivation. Okay, and then a question on editing, right? So if I was using my front facing camera right into video myself and then import video from like cap cut.

Do you know if the algorithm will treat that like it was coming from my phone versus because I'm you know I didn't barely got any views on my last video.

I'm like, okay, there's something going on here.

 

@1:25:18 - Nikki Lang

Either I blood coming from.

 

@1:25:21 - James Guiry

I think it does. Yeah. Well, again, they, you know, that's a big word. There, right? Who's they? But they were saying that if you use your, you use a like an external editor, the algorithm knows the metadata and it's not pushing out those videos because I had done that with like three videos.

I got zero views. So I'm trying to like, okay, I use the front facing camera for like a part of it and then upload already edited cleaner stuff?

Oh, my, for my desktop. And then maybe finish it with like some, you know, kind of make it because it's hard to edit on your phone the whole way, you know, you can do.

But, but I find it would be easier with a bigger screen and the desktop, I don't know. I don't know what you're thinking, Michael.

 

@1:26:08 - Michael Armstrong ([email protected])

Well, they always have something to say that is just a random thing that they feel like saying, no one really truly knows, but I have seen plenty of content creators who professionally edit their content, like commercial style Final Cut Pro, and then, and then upload it to TikTok and it does, it does just fine.

I think what you need is just more data.

 

@1:26:31 - James Guiry

So you need more videos to put it out there.

 

@1:26:33 - Michael Armstrong ([email protected])

The previous videos that you've made were just, you know, text on the screens that, you know, I got you.

Yeah. So as you start to create more content and put it out there, I have heard that the algorithm from from day, I have heard that it likes when you are using the app.

So making sure that if you get any comments, you like them, you comment on them, maybe you scroll a little bit in the app, but yeah, you just need to create.

a lot more content to see what it is. Like sometimes people upload a video and for whatever reason, it doesn't do that well.

algorithm is not, they delete it, they upload a week later and all of a sudden it hits. You know, there's a lot of variables.

That's why what's most important is just putting out a lot of stuff.

 

@1:27:18 - James Guiry

I agree.

 

@1:27:19 - Nikki Lang

can't, I can't.

 

@1:27:20 - Michael Armstrong ([email protected])

Stop overthinking it and just put content out. Yeah, Nicky speaks the truth.

 

@1:27:28 - James Guiry

Yeah, I agree on that. That happens. overthink everything and all of sudden it's like, I had no videos for a year.

like, ah, it's like, am I a hypnosis for yourself about not overthinking and listen to it and then create the content.

I know. Just 10 minutes of me just thinking about stuff. be great.

 

@1:27:47 - Michael Armstrong ([email protected])

Go in the bio. I've definitely been there. It's just a way for us to kind of cope with feeling a little bit like nervous to share ourselves and put ourselves out there.

 

@1:27:56 - James Guiry

All right. I'm making something tonight. I'm making something tonight. We're going to make something tonight. We're to make

 

@1:28:00 - Michael Armstrong ([email protected])

it and make some of that. Love it. Thank you right.

 

@1:28:06 - James Guiry

Cool. Thank you. And then any last parting words from you today, Michael.

 

@1:28:12 - Michael Armstrong ([email protected])

Well, the challenge begins. I'm very excited. It's Nikki. Great to have you here. Glad to see your face. I'm glad you're back.

I hope you had a good time where you were at.

 

@1:28:22 - Nikki Lang

it was wild.

 

@1:28:25 - Michael Armstrong ([email protected])

Nice. Montana is a beautiful place.

 

@1:28:28 - Nikki Lang

Yeah.

 

@1:28:30 - Michael Armstrong ([email protected])

Montana were you.

 

@1:28:32 - Nikki Lang

We were like in Bozeman and Darby. We camped in Darby and then we spent some time in Bozeman.

 

@1:28:39 - iPhone

Got her guys.

 

@1:28:41 - James Guiry

Have a good day.

 

@1:28:41 - iPhone

See you next week.

 

@1:28:42 - Nikki Lang

Yeah, mountain white fish Montana. Oh, cool. Yeah. I heard it's amazing.

 

@1:28:52 - Michael Armstrong ([email protected])

Look at that lake. Love it.

 

@1:28:54 - iPhone

Yeah. So just take this as a new beginning today.

 

@1:28:58 - Michael Armstrong ([email protected])

As if we are just starting out. and start this 14-day challenge feeling fresh, feeling like there is no need to go viral right now.

The mentality is not virality, the mentality is consistency. So that is for you guys. to have you here. Very, very excited about this next two weeks.

I'll be joining you guys on this reign.

 

@1:29:29 - Lorraine

If you have any questions, feel free to reach out to me. Thank you.

 

@1:29:34 - Michael Armstrong ([email protected])

I want to see that first video this week.

 

@1:29:38 - Lorraine

All right.

 

@1:29:39 - Michael Armstrong ([email protected])

Thank you.

 

@1:29:41 - Lorraine

I need a clone of you to come sit here.

 

@1:29:44 - Michael Armstrong ([email protected])

Trust me, not going to be that hard.

 

@1:29:47 - Lorraine

You got this. All right.

 

@1:29:50 - Michael Armstrong ([email protected])

Thank you. Yeah. Yeah. But yeah.

 

@1:29:56 - Lorraine

Just know that I'm here for you. Do you need anything? Does it matter if you wear glasses or not?

for video?

 

@1:30:01 - Michael Armstrong ([email protected])

Nope, nope, doesn't matter at all. All you got to do is just record it, post it, and move on to the next one.

 

@1:30:13 - Lorraine

Yeah, yeah.

 

@1:30:18 - Michael Armstrong ([email protected])

Awesome. Are this deer right there? Cool. Cool. Season's showing us some deer.

 

@1:30:24 - Lorraine

Thanks, Susan.

 

@1:30:26 - Michael Armstrong ([email protected])

I always love the deer energy.

 

@1:30:27 - iPhone

I get a lot of deer in my yard.

 

@1:30:29 - Lorraine

Yeah, I know. Amazing.

 

@1:30:30 - Michael Armstrong ([email protected])

I love deer. I used to live in Oregon. We had deer all the time. All right. Well, right, Susan.

Mary, you guys take care. Great to see you guys. And I'll see you guys in the telegram chat. Have a great week.