Meeting 6

9/9/24

Bright Creators - September 09

VIEW RECORDING - 98 mins (No highlights)

@0:03 - Michael Armstrong ([email protected])

This meeting is being recorded. I like that light, Maui.

 

@0:52 - Alli Bee Yoga

Thank you. I feel like it's the color of my aura.

 

@0:56 - Michael Armstrong ([email protected])

Yeah, it's a good color.

 

@0:58 - Alli Bee Yoga

Very good color. Yeah, I've been told multiple times. I said, this is actually the color of my aura and out of all the colors, this is like my favorite.

And I like it behind me because it helps give me like confidence as I'm like talking to my retreat host, helping them to like build trust in me and the creativity that we're building together.

it feels right. I never really been one to like shout out pink, but I have been recently.

 

@1:33 - Michael Armstrong ([email protected])

Yeah, it's a nice, it's a nice pink.

 

@1:35 - Alli Bee Yoga

It's like a red pink. Yeah, it's like fluorescent strawberry. I like your light too though.

 

@1:44 - Michael Armstrong ([email protected])

Thank you.

 

@1:45 - Alli Bee Yoga

Did you get it off Amazon?

 

@1:47 - Michael Armstrong ([email protected])

I did. Yeah, it's a GoV, G-O-V-E. Okay. Yeah, it's it's like it has an app.

 

@1:54 - Alli Bee Yoga

You can change all the colors. You can program it to like fade in and out. Oh cool.

 

@1:59 - Michael Armstrong ([email protected])

Nice.

 

@2:00 - Alli Bee Yoga

Yeah, I like that. How much was it?

 

@2:03 - Michael Armstrong ([email protected])

Do you mind me I believe it's usually listed for like 150, but they almost always have like a large coupon, like $50 off kind of coupon.

 

@2:16 - Alli Bee Yoga

Oh, that's nice.

 

@2:17 - Michael Armstrong ([email protected])

Yeah, it's it's linked in the lighting section in the lighting lesson.

 

@2:24 - Alli Bee Yoga

Okay. I got this one for like 25 bucks.

 

@2:28 - Michael Armstrong ([email protected])

Nice.

 

@2:29 - Alli Bee Yoga

Yeah.

 

@2:31 - Michael Armstrong ([email protected])

Yeah.

 

@2:32 - Alli Bee Yoga

Sorry, I missed the past couple.

 

@2:36 - Michael Armstrong ([email protected])

I feel bad. I feel behind, very behind. Oh, it's okay.

 

@2:40 - Alli Bee Yoga

Yeah. But I've still been posting.

 

@2:43 - Michael Armstrong ([email protected])

I've been doing my best to post every day. Yeah. Well, that's good. That's awesome. Yeah, there's there's no behind.

You got to do, especially when it comes to business, it just has to happen in your own time because your business is an extension of you and it's going to be in your time.

And it's like, We're no longer like working for someone else where we have to like, Oh, I got to do this.

I can't sorry guys can't hang out. got like we get to set our own schedule, set our own time.

And I just Yeah, and you got lifetime access to everything. So you can just catch up whenever feels good for you.

 

@3:21 - Alli Bee Yoga

That's good to know. That's really good.

 

@3:24 - Michael Armstrong ([email protected])

So, All right, so let's let's start with a Quick little meditation just dropping in. So just close your eyes.

Take a nice deep breath in. And then the out breath letting go of anything from the day. Anything from the past week of a deep breath in.

And everything that's not serving you just to fade away. Now envision a really beautiful green light in the center of your chest.

Imagine it growing brighter and brighter and as it does, you feel this loving sensation just ripple out throughout your body.

Now feel that green light shoot down through your feet into the ground and up through your head into the sky.

Rooting you into the earth and connecting you with that divine intelligence. Breathe in this new energy. As we connect with this divine intelligence and ground it into the earth, tapping into the infinite nature that is you.

You have a brain, your brain thinks it collects information. But we can also connect to information outside of us.

We can connect to our soul or higher self. And this is an incredible asset for your purpose-driven business. And as you continue to breathe in this energy, feeling the infinite potential that is ahead of you.

Whatever happened in the past, whatever it felt like to get to this point where you're at right now, all of that is in the past.

You have the opportunity to create anything that you'd like, and you have the capability to create anything that you'd like.

You can make the impossible possible. You can have 10k months, 50k months, or even 100k months. That is a potential timeline.

for you. And as a conscious creator, you're going to be creating from a place of your soul. You are creating from a place of your soul.

Just ask yourself, how can I best serve humanity? Possibly even telling yourself that I want to serve humanity. Now putting that out into the field, imagine that there are millions of people who really need the medicine that you have.

They're exactly where they need to be to hear what you have. And they're just waiting to hear from you.

They're a perfect match with your frequency, perfect match with your vibe, how you look, how you talk. It just resonates with them.

And now feel how important it is to be able to share this with them. To be able to teach them, to be able to uplift them.

Maybe they're in a place that is difficult. Maybe it's a place that you've been and you can relate with and speak their language.

As we step into the business side of creation, you get to create offers for them, allowing any ideas to come in for potential offers that you can give these perfect clients.

It's a perfect tribe of people around you. And tuning back into the Infinite Intelligence, this is always a part of you, if you ever feel frustrated, you ever feel lost, you can always connect with this Divine Intelligence.

Your soul always has something to say, if you are open and willing to listen. Your guides are always wanting to give you guidance, but they'll never push you, they'll never force anything upon you, they'll gently whisper in your ear, and it's up to you.

To decide if you want to take the advice, and now look in your mind's eye, look far ahead of you, almost like you see a road that just goes really, really, really far.

And envision this road as this bright light, bright light at the end of it, and this is the road that you get to take to whatever you desire to create.

The reason why you're being here, the reason why you signed up to bright creators, the reason why you you chose to become a bright creator, to share yourself, to share your light.

And with the support of this community, with the support of all of the knowledge and information that you'll get in this, to help light that road for you, to know that you're not alone on this journey.

You have us, you have me, have your higher self, your soul, your guidance, your angels, you got it all.

And with the support, just breathe in the infinite possibilities. Breathe in that yes, I can do it. Yes, this is possible.

Yes, this is kind of fun actually. is a passion of mine to do this. have fun that I get to be on this journey.

And with one more deep breath in, just slowly opening your eyes, coming back to the room that you're in, looking around, potentially seeing it new, feeling into any energies that are in your body.

If any thoughts came to you, writing down your thoughts. And welcome back, bright creators. Susan, Mary, Katherine, Nikki, Wayne, Stephanie, rain alley.

Great to have you here on this call. Great to have everyone here who is watching the replay. So, we have officially entered the business part of Bright Creators.

Has anyone set up a good job yet? Not yet? Awesome. Oh, we are stepping into it. That was just dripped this morning, so you can get to that sometime this week.

I am going to be dripping content a little bit more frequently so that you can do the business part of things as quickly or as much time as you'd like to take.

But for those of you who do want to go a little bit quicker, it will be available for you.

Just really quickly about Kajabi. is Kajabi? What is this funny word? Kajabi is a system that is one of the best systems out there for content creation, for business, for running a business online.

I've used everything. I think you can possibly imagine, even in the early internet days, where me and my co-founder were developing our own systems before it was very easy for people to do that, where to get a payment processor, you had to work with the company in thousands of dollars.

Over the years, over the decades, it's become very, very easy to sell online, very easy to create a business online.

I've worked with over a thousand developers, yep, that's Kajabi. Kajabi mostly is going to be on the desktop. They have some apps available for checking stats and sending these letters and things like that, but really it's got to be used on a laptop.

In the lesson that came out today, there is a link to get a 30-day free trial. Normally, it's a 14-day free trial, but I'll give you 30 days, a month free.

But what it has is incredible. It's a lot of different things. It's got your email marketing in there. It's got your funnels in there.

Funnels are a way to automate the process of business process. It's got your landing pages. Those are pages that you can create and just drop, you know, send out to people.

Got your website. If you don't have website yet, if you already have a website, totally fine. This can be completely separate.

You can create a website on it. You can create a course on it. You can create many courses on it.

Big, small, you can create podcasts. You can actually launch it and you can upload your audios to it and it sends out your audios to the podcasting platforms.

When I first started my podcast, I found that to be very difficult because I wasn't yet using Kajabi to figure out how to send it to Apple and Google and how to upload it and keep it kind of a process.

But it does that as well, all built in. And a bunch of other products as well that you can sell.

newsletters, like if you have a written newsletter that you want to sell, they have memberships. You can create a membership within it if you want to have people who.

a reoccurring. You can have coupons, all the stuff. the really cool thing about Kajabi is that since it's all under one roof, you can connect it all.

So everything's connected. If someone finishes a course, you can send them an email suggesting here's the next step in how you want to work with me.

If they sign up for a certain form, you can enter them into the automations that tag them and kind of take care of them.

You can drip emails to them that are set over a certain period of time. Can I change my email address with you later?

Yeah. Yeah, feel free to reach out to me. So Kajabi is incredible. It's an absolutely remarkable system. And very excited for you guys to begin using it.

So they have since I started using it, they've added this welcome section. And the welcome section essentially first has it has you create like a very small funnel, which is essentially just email.

email input, a thank you page, and then it sends them a message, an email, or using Kajabi now with us.

Everything, the course that you guys are seeing is all in Kajabi, all the emails you get are from Kajabi.

How you signed up for this program was in Kajabi, what you watched, if you watched the master classes, life, master classes, were all sold in Kajabi every, like past life stuff, and even my business stuff is all in Kajabi, all under one roof.

 

@15:30 - Nikki Lang

Michael, are there transaction fees?

 

@15:34 - Michael Armstrong ([email protected])

There are no transaction fees with Kajabi.

 

@15:36 - Nikki Lang

Okay, because 200 a month is pretty high up there for platform, but you mess along run because you're not, you don't have any transaction fees?

 

@15:46 - Michael Armstrong ([email protected])

There's no transaction fees apart from what anyone would charge meaning like the credit card transaction fee. Okay. at first I thought 200 seemed kind of high as well, but once it started making me thousands

$1,000 very easily, then it was like $200 no longer seems that, I mean, I'm paying a lot more than $200 because my list has grown so big and like a product, I'm on one of the higher tiers now, but you, so with the, with the 30 months free, that kind of signs you up for the $200 one, but you can reach out to Kajabi and you can downgrade your account.

So there's one that's lower, that's 150, and that's got like plenty, in fact, you probably could lower, you could, I would probably recommend reaching out to them and having them lower you to the 151.

I think it's like 10,000 contacts, you can create a bunch of different products and all of that. And then there's also an even lower one that is $69 and that one is, it still has everything, but it limits it to like 250 contacts.

So that's a great one if you're just building and you don't yet, you're not yet getting people to come into your system.

And then there are also secret Kajabi. the upgrades that they don't really advertise, but it essentially takes what you have and doubles it.

the plan that you're on allows for 10,000 contacts. It'll double it to 20,000, and that's like in a middle tier.

also with everything, like you'd be signing up for MailChimp, and MailChimp's going to be about 50, at least 50 bucks a month, once you start to get into, you know, thousands of people.

And then also the, like, Sam Cart, if you're doing just a shopping cart, that's going to be another 50 bucks a month.

And then, you know, the course, like, because everything's under one roof, it sort of pays for itself in a certain sense.

And the fact that it's all interconnected also really helps with the marketing.

 

@17:45 - Nikki Lang

Cool.

 

@17:49 - Alli Bee Yoga

And if you already have MailChimp, can you have that account? It'd be corresponding with Kajabi. Yeah.

 

@17:59 - Michael Armstrong ([email protected])

Get a new one. You can. So what I would probably recommend is MailChimp lets you export your database of emails and then you can import that.

In fact, I'll make a lesson on that. You can export and then you can import it into Kajabi and then you can leave MailChimp.

Yeah, because essentially Kajabi is MailChimp. It's got all the emails and everything.

 

@18:25 - Alli Bee Yoga

That's subscription. I'm okay with one less subscription. I think $18 a month just for MailChimp. $15? Something like that.

 

@18:36 - Michael Armstrong ([email protected])

Yeah, MailChimp. And do you know how many emails are in your contact list?

 

@18:44 - Alli Bee Yoga

Honestly, it's not very user friendly.

 

@18:47 - Michael Armstrong ([email protected])

So I don't use it that much. Yeah. Let me just write that down and export it.

 

@18:54 - James Guiry

Okay, Michael, is there another option on like maybe doing this without having to You can job it right away.

You're only saying that is I'm doing that school platform. know, the goal is obviously building that product, then I can get funneled down versus kind of dropping into that investment of a new system.

I play with Kanjabi a little bit. It's not super easy to learn. I'm pretty technical, but there's some, you know, some stuff behind the scenes there.

So just, Ken, is it possible to keep learning and doing this without having to do Kanjabi? Maybe I do it in the future.

Maybe it's a couple of months, you know what I'm saying? Like, is there way to take what you're learning and apply it to other platforms as a broader scope?

 

@19:40 - Michael Armstrong ([email protected])

guess. Yeah, definitely. So if you already have a course, you've already created a course somewhere, or you've, you're already using school, which is an awesome membership platform.

It's very limited because it's just a membership platform. It doesn't have like email marketing, et cetera. have to connect it via mail.

 

@20:00 - James Guiry

or something like that.

 

@20:02 - Michael Armstrong ([email protected])

But yes, you definitely can. And essentially what you do is you just take the certain blueprints that you're learning within this and then create your own system.

So for example, if you need a page that has a video as your master class and then a little button, you would just have to find a way to create a page and then maybe upload or embed a Vimeo video or a YouTube video to a page that then links it.

So you'll get it all, you'll get the system all set up.

 

@20:36 - James Guiry

I got you. Like I've had my own website and I just create a page on my own website that would link it.

Okay, just, I get it. I'm learning, again, I've looked in the Conjavis. had people that I have a training program that I, they're on it.

It's really good. I've been kind of waiting to see if I do it or not. I'm still not sold yet.

But maybe this will help me kind of figure out if I had to see stuff, right? kind of like play with it.

So I got to see what you're doing with it. but I, yeah, go.

 

@21:05 - Michael Armstrong ([email protected])

Yeah. Yeah. Yeah. I've used a lot. I've used a lot of them and created my own over the years.

So to have, and I, I, I held off on Kajabi for a very long time, because like, it to me, like 150 bucks a month felt expensive.

But once, yeah, once I started using it for business and actually started to like use it, I started to make money.

And then all of a sudden I was, it was paying for itself. yeah, I tried a lot of, I'm like, I'm the, I'm the hacker until like when I was in, when I was a little kid, I was a computer hacker.

I grew up when the internet was, was $10 an hour to use on AOL. So I found ways to get online that, you know, we're a little bit hackerish.

And so I've put systems together and like, try to like hack my own way to do it. Because I'm like, I'm gonna find that free thing, free thing, free thing, put all together, make the system.

And like even like WordPress is a great free system to use. I've used a WordPress a lot that got plugins, all that that try to like emulate all of things.

But then it's like, if a single thing goes wrong, it's up to you to hire developer to figure it out in the back end, working with the databases, working with like your own server.

There's a lot that can go wrong where like when something is hosted by Kajabi, they take care of all of it.

If the systems aren't connected in the right way, by kind of like hacking it all together, it all of a sudden you're spending more time on IT than on your creative energy.

But yeah, by all means, try it all. School is a great one for a community. Kajabi does have a community aspect as well, but school is good.

cool thing about Kajabi is like with school, if you want to have a free community, it's $9, All those things are just $9.

And then if you want a paid community, it's $9. So you'd end up spending. I think $200 on a free community and a page where with Kajabi, you can create a community and within that single community, you can have a free community and you can also create a paid tier as well.

 

@23:12 - James Guiry

Yeah, I'll definitely look. I've seen to do the research and hopefully I'll learn some stuff here as well from it.

 

@23:18 - Michael Armstrong ([email protected])

You're going to learn a lot. Cool. Awesome. So as we do get into Kajabi, we'll probably have more questions about little things like importing contacts from different email providers and things like that.

But essentially what's I mean, it's remarkable what we're going to be creating because I've just been helping one of my entrepreneur friends and she was kind of struggling with her business and I'm like setting her up with this blueprint and it's working for her.

She's killing it. She's absolutely stoked. And what's cool is once it's set up, it's automated. just is you have a product that is that continuously can generate income.

Then all you need. to do is just be the creator. Or while you're walking out and you're meeting people, you're like, yeah, I've got this one thing, check it out.

You know, that brings them to this free offer that puts them into your system that you don't need a salesperson.

You know, she had a sale, she literally was paying $1,000 a month for a person that was the salesperson who was doing an okay job.

But now she's got her salesperson, which is herself in her automated system, while she goes and hangs up friends, he goes to the beach or whatever.

So the full system's all set up.

 

@24:32 - Nikki Lang

Is it okay if we have like, I don't know, I feel like I already have some people on a list, but I haven't put them through this funnel yet.

do you feel like that's an missed opportunity or they'll just be put in the funnel once it's created?

 

@24:49 - Michael Armstrong ([email protected])

They're so they've already signed up for something.

 

@24:50 - Nikki Lang

So you have like a list of their emails?

 

@24:52 - Michael Armstrong ([email protected])

Yeah. Yeah, that's awesome. That's great. So then you can take that list of emails, you can import it into Kajabi.

And when you're importing it, You can have it tag each of the contacts as, you know, a list person and Subscribe them to the marketing So that you're able to email them and then if you want to send everyone who you've already collected an email you can create a new email broadcast and You can just send it to only the people who are tagged with that little list and you can say what's up guys I just want to let you know I've got the thing check it out and then once they check it out They'll enter this you'll put them in the system oh So yeah, so once once it is set up, it's there like it's there forever and You'll always you'll always have it and It's it's To convey that like the power behind that is is like so awesome But like I've had a I've had a clothing company.

started clothing coming with a friend grew it to this huge warehouse in the Valley and I to have to have physical products to ship and sell and like to buy every size t-shirt imaginable for everyone.

And like literally the warehouse is stocked with merchandise to sell that, very difficult, very difficult. I cost lot of money.

But to now for you guys to have your digital products, literally digital products that have the sales team, have everything all put together into a system, it's cool that like we live in an age where you can sell something that is literally just electrons.

And the electrons can just duplicate as many times as you want. And that's actually a valuable thing. Like it's, we live in a really incredible age.

Awesome. Are there any other questions about the system about Kajabi before we hop into some? Where would we find the Kajabi drip?

So the kajabi drip, would that be like dripping emails?

 

@27:07 - Nikki Lang

I think she means the drop.

 

@27:09 - Stephanie Banner

So that you- Sorry, because didn't you just say earlier? Like I just dripped, did you say I dropped that?

Right, sorry, from you use, but like, we've just been looking for like, is it on Telegram?

 

@27:22 - Michael Armstrong ([email protected])

Is it in the email?

 

@27:24 - Stephanie Banner

It's, sorry. It's in the course. We use our own words here. Yeah, it's in the course. We're a little behind in the course.

 

@27:33 - Michael Armstrong ([email protected])

So that's probably why we're not seeing it yet. Yeah, so there's the magnetic expressions section, which is all gonna be the social media.

And then just under that, there's a new section now, which is your sole offer. And if you start that one, that'll introduce you to kajabi.

There'll be the 30 day trial that you can get. So 30 days for free, just to like, you know, would definitely, even if you're a little skeptical and good job, it definitely got a 30 day trial just to set things up.

It's up for 30 days, you could always just cancel if you want. But hopefully, I can convince you, and hopefully, you generate something that actually can pay for itself, like that is the key.

So yeah, all in the course. And I made it very step by step, so I guide you to a whole set of process as well.

 

@28:20 - Alli Bee Yoga

And is this something where, I guess, I can put it on my website and people can go and take a yoga class and pay a certain amount, or they can take a manifesting course from my website.

Like, I can put these videos on my website to stop, or it would be a page on my website that would link them to Kajabi.

 

@28:41 - Nikki Lang

Like, Kajabi becomes the website.

 

@28:43 - Michael Armstrong ([email protected])

Yeah, Kajabi, yeah. Kajabi becomes the website. If you already have a website, you can, I mean, if you already have a website, you can have Kajabi completely separate from that.

And let's say you're selling, like, like, all the past life regression live events that I've done, all these. past like two years or so have all been through Kajabi.

So essentially what I sell is the Zoom link for people to like once they purchase it, it emails them the Zoom link and then have a couple emails set up that will send them reminder emails.

 

@29:15 - Alli Bee Yoga

Okay, you have like a walk through on how to do all this.

 

@29:19 - Michael Armstrong ([email protected])

Yeah, they'll be walkthroughs for everything in Kajabi from creating a course to creating a live event.

 

@29:28 - Alli Bee Yoga

And I know this sounds really silly but as far as when somebody like buys a video of mine or something like that, they can't like recreate it or use it anywhere else or like if it's on Zoom they can like repost it.

 

@29:43 - Michael Armstrong ([email protected])

Just out of curiosity. Yeah, I mean like you know with my computer hacker background like anyone can do anything they want when it comes to the internet like you can take a video from Netflix if you have a desire to.

But Kajabi does lock it down pretty well. There's no down code options, it's password protected. So the average user would not know how to take content.

But if they just sent your link to someone, they're not going to be able to accent unless they also send their login information to that person.

 

@30:17 - Alli Bee Yoga

Yeah, because a lot of people do that with my book. They just pass it around. So I didn't know if they could do that too with my videos.

 

@30:26 - Michael Armstrong ([email protected])

No, not unless they shared their login information.

 

@30:29 - Alli Bee Yoga

Which technically they could.

 

@30:31 - Michael Armstrong ([email protected])

But yeah, it's like some people could share their Netflix login information. it's like, you know, at a certain point, like I know that people have shared my past life stuff.

But I just focus on making sales at a certain point. I even tell people like, yeah, go bring some friends over.

Do it with friends. Like someone's like, hey, can I give this to my mom as well? I'm like, yeah, I just give it to her.

 

@30:55 - James Guiry

She doesn't to buy it. Just let her use yours. If someone's stealing your product, that's a good thing. That means people won't.

on it. I want people to steal it. Yeah, that is very true. Thank you.

 

@31:05 - Michael Armstrong ([email protected])

Okay. Very true. Yeah, I mean, you're on to something.

 

@31:08 - Alli Bee Yoga

Yeah, I guess like Amazon pays me like 12 cents sometimes. So I'm a little bit like hurt and like protective.

So, okay. Okay.

 

@31:20 - Michael Armstrong ([email protected])

Thank you. Yeah, I would channel all of that energy because there's a certain level we just have to let go of and know that it's just going to happen on some level.

And maybe those are people who like couldn't afford it or wouldn't buy it anyway. And then channel all the energy into how can I, know, make the next thing that promotes this in a way that people enjoy.

 

@31:42 - Nikki Lang

So Michael, I want, I want to get into like the masterclass stuff, like your format for that. don't want to jump ahead though.

 

@31:49 - Michael Armstrong ([email protected])

So I don't know in the right time to like get into that would be the master class stuff will come after we create the course.

Okay. So the first thing we're going to start part with is a mini course. Okay. Yeah, it'll be essentially a low ticket offer.

So I will start thinking of what is something that you can sell that would be low ticket and I'll create videos around all this to like help you mastermind and think about what it could be.

But it's high ticket.

 

@32:20 - kathryn

What is give me a price range for low ticket?

 

@32:23 - Michael Armstrong ([email protected])

Yeah, great question. So low ticket would be anywhere from $27 to like $111. $150. My low ticket offer is 47.

And the way that I run my low ticket offer is if you bought it on my website, it's $200.

So anyone who just like goes and gets it, it's going to be $200. But when they go through my funnel, I give them an opportunity like a one time opportunity, it's limited, time limited to get it for $47.

So it's like a really awesome discount. But that also creates a sense of urgency and psychologically, when people purchase something, they need like urgency.

They need to feel like there's like a limited time. They need to feel like there's something about it that has them say yes to doing it.

And this is the best way that I've currently found. But yeah, I would say low ticket offer a good price point.

That's like a solid one that I found to work well is 47.

 

@33:21 - Nikki Lang

What do they need to do to get to that inflection point to get that offer?

 

@33:26 - Michael Armstrong ([email protected])

Yeah, great question. to get there, essentially your social media is the very first step. So let's say what is something you talk about like mindfulness and business?

Yeah. so you could talk about mindfulness and business on LinkedIn, on social media. And you can say I you guide them to your free offer.

 

@33:45 - Nikki Lang

Yep, they've been downloading the e-book that's been going very well. I have nothing after that.

 

@33:51 - Michael Armstrong ([email protected])

Okay, awesome. and the e-book.

 

@33:54 - Nikki Lang

What is the e-book about? Mindset in sales.

 

@33:59 - Michael Armstrong ([email protected])

Okay, and how big is

 

@34:00 - Nikki Lang

the e-book. It's like 15 pages.

 

@34:02 - Michael Armstrong ([email protected])

Nice. Awesome. And at the end of your e-book, is there a call to action?

 

@34:07 - Nikki Lang

No.

 

@34:08 - Michael Armstrong ([email protected])

Okay.

 

@34:08 - Nikki Lang

that's the missing step.

 

@34:10 - Michael Armstrong ([email protected])

Essentially, once they read your book, your e-book, they're going to get a ton of awesome information, that's for free, which is great.

Like it's a gift that you're giving them. And at the very end, what is the next step in that?

Would it be a one-on-one where you have like a bunch of guided meditations that you do to get them in that mindset.

So essentially, your free offer, they call it creating a problem where, well, they finished the offer.

 

@34:41 - Nikki Lang

They've got all this information, but now it's like, how do I get that? don't know how to implement the concepts that I talk about.

They probably have no idea how to implement them into their life. So like creating that practice that habit.

 

@34:57 - Michael Armstrong ([email protected])

Yeah, like the inflammation, the mindful inflammation. and implementation master plan, like something like that, where it's like, if you really want to integrate this into your life, I have a step-by-step plan to do it.

Normally, it's 200. you get it on my website, it is going to be $200, but in this what you have there, because they've got that, they're already in your system, you can get it for this discounted price of 47.

 

@35:21 - Nikki Lang

would you put that like in writing in the ebook or like send them an email the next day saying, hey, now that you read the ebook, this is what you should do now.

 

@35:32 - Michael Armstrong ([email protected])

You could do both. Yeah, because there will be some people who might not read the whole book, or they'll like start to read it and like get little things and stop and kind of treat it like it's like a magazine, which is why I personally would recommend creating a video class.

That's like a quick little class. Essentially, you could even like take all the information in your ebook and outline it and just make

get a video and call it your mindfulness masterclass, business mindfulness masterclass.

 

@36:06 - Nikki Lang

Yeah, and that's kind of what I was getting at. watched your hour-long masterclass and that's what got me. I want to create that where I'm telling my story and talking about mindset and sales and then have a call to action after that.

But you're saying I should create the course first before that free offer before that.

 

@36:33 - Michael Armstrong ([email protected])

Yeah, I mean, so there's two ways to go about it. One would be to create the free offer and the purpose of putting it out is to get people in your email list so you can start growing your list that you can then sell to once you have your offer available or you could create your offer and then from there create the free offer so you know exactly like what that step is to get there or you start creating your offer and then okay, this is the offer perfect.

Now I'm going to work on the free one, get that free one out there, and then go back to the one.

The reason why we're not starting with like a high ticket offer, which would be like $500 to $5,000, is that's a lot of work.

Like it would take the entire rest of bright creators to finish that, and then you kind of hope it works.

But with the low ticket offer, you can, the one of the examples they have is, let's say you are a personal trainer, and you're like, everyone wants to strength train.

I'm going to put out this course on strength training, and you release it, and people actually want it. you survey your audience, and what they really want is nutrition.

What is the best nutrition for my workouts? say, oh, so you release nutrition, and that's the thing that starts just generating a ton of money, not what you thought, which was weightlifting.

So starting with a low ticket offer makes it easier to try multiple things.

 

@37:51 - Nikki Lang

I have one more question that I'll stop coming during the meeting. Okay, so I have the e-book, which is already a free like written offer.

And if I do this video, would you recommend? and I have both options or just stick to one, like one or the other, whichever one's working better.

So that I can like direct everyone into one place.

 

@38:13 - Michael Armstrong ([email protected])

Yeah. Intuitively, I believe that the video is going to work better because it's going to be you. going to be your energy.

It's, it's, you know, at the end, like they have to watch it. They start watching it. And as long as it's interesting, they'll, they'll finish it and they'll get to the end where you get to like really tell them the benefits of getting this thing that you're getting.

And that's where you can put it all into it. It's much more difficult to sell on the lap, the last page of an e-book or an email that goes out after the fact that's not really totally connected to it.

So I would probably focus on creating that video. Okay. And yeah, I'll be releasing templates as well for the video master classes for my low ticket master class.

It is about 20, I believe 22 minutes long or so, and then for my high ticket, the master class, which is essentially the free offer that I offer to help and dive deep into something, that one is almost an hour long.

 

@39:16 - Nikki Lang

So your load ticket offers 22 minutes, so it's shorter than the free master class?

 

@39:24 - Michael Armstrong ([email protected])

The load ticket master class, so the free offer is the master class, that's what's 22 minutes, and what the free offer, the load ticket offer, which is 45th class for each offer.

Oh yeah, interesting. because the master class is your automated salesperson.

 

@39:41 - Nikki Lang

Okay. I don't think I've seen your video for the load ticket offer.

 

@39:48 - Michael Armstrong ([email protected])

I'd be curious to see that. Yeah, if you go to my link tree in any of my socials, you'll see the past life master class.

 

@39:57 - Nikki Lang

Okay. Yeah, I think I was just more drawn to like the business creator one, because that's what I was interested in.

 

@40:05 - Michael Armstrong ([email protected])

Yeah, yeah. I just recently started getting into the sharing about the business side of things, but it started with that, like the majority of the income that I currently generate and have generated is from the low ticket offers.

 

@40:22 - Nikki Lang

Okay, I have more questions. sorry. You guys jumped in here if you want to shut me up. Okay. What does your low ticket offer look like?

It's a short course, like compared to the course that we are in, how robust or long of a course is it?

 

@40:34 - Michael Armstrong ([email protected])

Yeah, now these are great questions, and it's good to hear that I'm sure they're beneficial for everyone here to give examples of what's actually working.

So my low ticket offer is my past life regression library, which is the library of audios, their audio hypnosis meditations that I created over the years from live events.

And what I do is I use the course software. where in Punjabi, because the core software, you can, for each lesson, you can either upload a video, audio, or text.

So I uploaded all 10 of the audios as different lessons within the course, and that's the past life regression library.

So now people, when they purchase it, they can go in and do all the different, essentially their guided hypnosis meditations.

 

@41:24 - Nikki Lang

Cool. Okay, you're giving me a lot of ideas.

 

@41:28 - Michael Armstrong ([email protected])

And to like share about the evolution of that and how you guys can evolve as you do it, one thing that does work very well is live events, live classes, getting that, you know, that zoom link and starting to allow people to sign up to give you their email address, to register for a live event, whether it's a paid event, you know, I would always do like $22 paid events or free events.

I did a lot of past life events. that were about 22 bucks, and I had all of these guided hypnosis, past life regression meditations from myself and from other hypnotherapists.

And now I was sitting on this library that I was doing nothing with because they were just the replays.

And people were very interested in learning about the past lives and doing these hypnosis meditation. So what I did was I took all of them, kind of remastered them, and then dropped them into this course so that they're all a bunch of audience that people can do.

And then I sold that. So I was essentially sitting on a product that I didn't realize was going to make hundreds of thousands of dollars.

So right now, it's like, there's Mary. So, Mary, you were talking about how someone on, I think it was in your social media said, do you have some way that I can get into this, this death cleaning, and like, that is gold.

people start to ask you, do you have information on this? That means that that can be a free offer, that can then be a paid offer, and you can go pretty, pretty far with that, you can start creating video content around, here's how, you know, here here some tips that you can start to share little like single tips here and there throughout a bunch of videos, and then you could also, a higher tier off would be a one-on-one.

My highest tier offers always working with me one-on-one because it's like my time, and it's very valuable, and I can only serve a single person at a time with that, but that's awesome that someone asked for that from your video.

 

@43:52 - Stephanie Banner

Yeah, I was really excited.

 

@43:57 - Michael Armstrong ([email protected])

Yeah, good. Can I ask you I ask you a question?

 

@44:08 - Stephanie Banner

Yeah, so I'm thinking as you guys are talking, so I recorded a two-hour breakup cheat sheet. It's like, I did it last summer.

I was just like this labor of love and it's like definitive steps on how to get over like a really bad breakup.

And it's just sitting in my TikTok, like for free. Here you go. Like, it's too long, so people don't really watch it.

It's on YouTube as well. It just hasn't gotten the traction that I would hope. But it was fine. did it like as a labor of love.

But the more I'm thinking, I'm like, why I literally have the video content, right? I use like a good camera.

I edited it. I have captions. It looks good. So I'm like, couldn't I like break that up and make that some sort of like, I don't know, course or faster class or something?

to bring people in, like, to get email addresses because, you know, it's like, I'm sitting on, I have all these followers on my personal page and I'm like, I should get email addresses from these followers that watch my stuff consistently, you know?

 

@45:15 - Michael Armstrong ([email protected])

Yeah, it's great thinking, that's great thinking, like, taking something that, for whatever reason, the algorithms didn't pick it up, but you know that it's like valuable good information.

was produced well and it would be incredibly valuable for someone who's going through a breakup. That could either be a low ticket offer, because, know, a lot of people sell low ticket or sell, like, two-hour classes for $200, you know, like, some, my prices are a little bit low, I prefer to keep the price little bit lower and to have more people do it, but there are people who charge a lot for not that much and totally, you know, there's certainly audience for that, but yeah, that could be a low ticket offer, that could be, it could be a free offer, that won't be the free offer that I'd be teaching.

because I'm teaching how to essentially create a master class that's more of a sales video, really sales at the end.

So first, it gives them all the awesome information, it gives them everything. for that, if you were selling a two-hour deep dive in breakups, the master class could be like 20 minutes long and this is your free offer.

it would be the three things you need to know about breakups. The three things, everyone needs to have a smooth breakup or a conscious breakup or something like that.

You give them some really, really awesome information and then at the end, what do they want next and maybe they want that detailed breakup, breakdown of the breakup.

So then at the end of the video, you just let them know like if you're interested in going a little bit deeper, if you want to get this two-hour long class they created on like going over everything from breaking up to break up in a conscious beautiful way, here you go.

And then on the page, there'll be a button below that they can tap to be able to get it.

And then you can make a series of videos about conscious breakups, and in every single video, you guide people to that free class that you have.

And the reason why guiding people to a free class is important, one, it works well, people will do it because it's free.

But two, you don't want to be on your social media account selling stuff, it's just a bad look. I've done it, it felt awkward, and I was like, it's got to be better way.

And people comment like, oh, you're just selling, know, the people who have like no money, who are in poverty mentality, who are victim mentality, who like, aren't doing anything to better their life, what they're going do is they're going to yell at anyone who's trying to make money anyway, fine.

But what this does, it makes it much more like you're giving away for free. And then if people, when they get the free thing, if they want to go deeper, they've already committed to you on a certain level, then they can if they want to.

And it weeds out the people who are just complainers.

 

@47:59 - Stephanie Banner

I like that too. because you want to give, right? You want to have that giving mindset too of like, here, I want to offer this to help the collective.

And if you feel so inclined, like, and you need more information, come by my thing, but like, I'm giving and I'm selling.

Do you know what I mean? Like, we're doing both. Exactly.

 

@48:19 - Michael Armstrong ([email protected])

as creators, as conscious creators, we're giving 90% of the time. The amount of hours we put into creating videos for people and to like, share our wealth of knowledge for people for free.

Like, we're not getting paid, really. Like, maybe TikTok pay a little bit for views, but not that much. We're giving it away for free and free masterclass is all of that.

And then 10% of the time, we're like, you know, if you want to go deeper with me, I've got this offer for you.

And because you've given so much, people like are down. will do a lot of, I used to do a lot of TikTok lives, not as much anymore, because I have this new system set up.

But before I would sell on TikTok lives and... I'd say, I've got this, know, all these different things and people come on, they're like, man, you're always selling and I'm like, have you been to my profile?

Like I've spent hours and hours creating hours of content for free and now I'm sharing my offers and then I went into a big thing on like how that mentality is what's holding them back from their wealth.

Like if you get angry at someone for selling something that is valuable to other people, that's holding no one back but oneself and it's like they're also probably the people who won't complain about buying sugar water at the grocery store, you know, spending or even buying a bottle of filtered water at a grocery store.

But when someone's trying to help others, especially around spirituality or meditation or anything like that. haters are all around and the best thing we can do is just be authentically ourself and listen to the collective consciousness.

I have heard those. messages and there often is some truth within them and this is where we like we can use all that stuff like the fertilizer you know and grow from it is like okay well maybe this can be done a different way maybe I am selling too hard maybe I can give more on the lives and you know not stop selling but sell a bit less or sell in a more poignant way so I always listen to the collective conscious but also I'm here to teach it as well okay so just looking in the chat here on a ram note I just discovered you can download the video that you posted already on tiktok studio and it will save your camera out of watermark awesome that's very cool um so tiktok studio you can use that to download your video out of watermark if you posted it and forgot to oops I didn't download it before I posted it you can use tiktok studio

 

@51:00 - Nikki Lang

Awesome, awesome, awesome, awesome. TikTok Studio.

 

@51:05 - Michael Armstrong ([email protected])

TikTok Studio is essentially an area of TikTok that's like your back end. Did Wayne or Stephanie, did you use the TikTok Studio app or did you use the web version for them?

 

@51:21 - Stephanie Banner

I used the app and I started creating all my videos on the app because they started making restrictions on the actual TikTok app when you're recording videos.

For some reason, it's not allowing you to do basic things that I used to do on TikTok. Like I can't remember what they were, but I was running into all these problems.

And so I went into TikTok Studio and now I love it so much more because it's like all your back in analytics.

You create all your videos on it. It has way more features than just the app. It's just like the app so you're not learning a whole new thing.

Like it's how you create videos on TikTok. It's the exact same. same in TikTok Studio. But now it's like almost a cloud.

I don't know if it's a cloud. I don't know if it's like cat cut where it's saving it on that app, but I like in here's an example, in regular TikTok, you can't go in and save a video after you post it without the watermark, right?

And TikTok Studio, you can. So I just directly from TikTok Studio. Yes. Yes. And you post directly, it's linked to your account.

You can like I have a personal account and then we have our couple accounts, you can hop back and forth in TikTok Studio from your two TikTok accounts and create and post and it gives you a lot more analytics too.

Like if you want to know what are the trending topics right now on this, you know, thing or how did my video do and who did it reach?

I don't know. mean, you can do that on the regular app. But on the TikTok Studio app, I feel like they've just made it more user friendly and like focused for the creator.

It's for the creator, really.

 

@53:00 - Michael Armstrong ([email protected])

Very cool. Love that. Yeah, thank you for sharing that. That sounds like an awesome tip. I'm definitely gonna check out TikTok Studio and see Yeah, some of the benefits of it.

Definitely downloading a video after the fact is a huge benefit. There are apps TikTok download TikTok video and download our apps that you can use as well, but to have one that's just like In-house like that.

That is super cool. Check that out. Thanks for sharing. You Also, can you define funnel? Yeah, we'll be getting a lot into funnels.

So the funnels made popular by Russell Brunson click funnels Click funnels, which is a competitor Kajabi. you think a job is hard click funnels is like 10 times harder.

It's very nerdy. It's like engineers love it and it it Yeah, it doesn't have as much as Kajabi, but it's got a lot.

It's really good as well, but it's complicated. Essentially, a funnel, sales funnel, is what we're talking about on this call, where you bring someone into a free offer.

then from the free offer, you show them this that guides them into an email system. And essentially, you drop people into a funnel.

And from that funnel, eventually, it gives them a sale pitch. from there, what's really cool is you create what's called a value ladder.

So the reason why we're starting with a low ticket offer is because from that low ticket offer, you can create a higher ticket offer, a membership, super high ticket offer.

You can create the full value ladder. And Russell Bunsen was talking about how he went to an event with other entrepreneurs.

And someone asked him, what's your high ticket offer? And he said something like $20,000 offer. And they're like, that's it.

That's the end of your value ladder. And he's like, huh. made him think and then so what he ended up doing was going home and creating a million dollar offer the highest point of his value ladder and that was where he and he says like be really creative like we are all really like everyone here's remarkable beings we have a lot of information knowledge we have a lot of stuff and he's like what could i create that's actually worth a million dollars and so it's him like flying to someone's house or to someone's workplace and working with the company and lo and he's sold multiple of those million dollar offers since he created you know like what is like what is it maybe it is someone coming to your house for the weekend and going over all of the like how to set up the the death cleaning you know like they literally come over or you book a beautiful Airbnb retreat and you invite a few people over and that's like ten thousand dollars so it's like the possibilities are truly endless when it comes to that value ladder but starting at that low ticket shows you what's currently

be working with your audience.

 

@56:08 - James Guiry

And then Michael, during the process, if you have ideas on alternative conjugate options, like, hey, like another funneling, you know, like go what go high level or like click funnels, stuff like that.

Like I'm always looking to compare, right? Like if I don't go down the all in one, you know, if I piecemeal it together, what would that be, right?

Is it more, is it less? know, that way it's like, I'm not just putting a box, know, like here, take the Kanjabi box and eat it.

I'm like, yeah, I don't wanna do that. You know, I'm the kind of guy that likes, no, I wanna do something else.

But then I'll do it if I'm embodied into it. But you know what I'm saying, like, another workaround, any other options, I guess, that help?

 

@56:47 - Michael Armstrong ([email protected])

Yeah, yeah. I will have you find other options on your own because I don't, I wouldn't offer, I wouldn't suggest anything but Kanjabi.

I've tried them all. If you want, I mean, I would, personally listen to, you know, someone who has used it and a lot of people have used it.

And you know, rather than finding something that's cheaper, less expensive, or like, you know, than trying to find something else just for the sake of finding something else, you know, do the research on your own, watch the YouTube videos, lot of YouTube videos comparing different products.

But personally, I wouldn't recommend it at this point, anything but Kajabi just because the inner connectivity of it. Okay.

There are other programs out there that have everything under one roof that are less expensive. And you know, I went down the same route, I think you and I are very similar, because I went down the same route trying to find every positive like there's got to be one that's like 50 bucks a month that has everything I need.

And there were, but once I got into it, oh, okay, it doesn't have that. Oh, that's super limited. Okay.

Well, if that kind of works with that, if things didn't start working, we're like, could job is like the apple of your sales funnel process.

 

@58:13 - James Guiry

All right, I'll do some diving into it, for sure.

 

@58:17 - Michael Armstrong ([email protected])

Yeah, definitely dive into it. When it comes to the internet, it's always evolving, always growing. So, yeah, I always look into it.

There's always something, Kajabi is also evolving and growing as well. And it's been doing a pretty good job at that.

 

@58:37 - James Guiry

But yeah, what I'm hearing, what I'm hearing, we say from all of this is like, you got to have a product.

That's the thing is like, get your low ticket offer, get that done, didn't get your high ticket offer, but I think that's important is having something, right, to offer.

 

@58:53 - Michael Armstrong ([email protected])

Exactly. Yeah, have your low ticket offer and have some way to sell it, whether it's more inexpensive option right away.

You can definitely hack together a funnel, but it's going to be hacked together. There's just going to be certain things.

lot of people use Zapier Zapier as their party site that connects MailChimp to this. If someone signs up for this, Zapier will send it to that.

You can kind of Frankenstein together a program, but I wouldn't want to run a big company that's Frankenstein together, and Kajabi's always like fixing anything, and their customer support's phenomenal 24 hours a day.

can chat with anyone you want. If you have, if you're like not sure how to make that thing go away on your landing page or whatever, you just chat with someone, and they'll guide you exactly on how to do it.

 

@59:48 - James Guiry

Cool. Thanks, man.

 

@59:50 - Michael Armstrong ([email protected])

Appreciate. Yeah, and if you do find something, let me know. I'm always interested in hearing what may work better or...

 

@59:59 - James Guiry

Yeah. No, you know what? I just... I love the school community part, yet it's missing all the, you know, the funnels and it's missing all that stuff, which I could see as benefits, maybe have both, maybe there's a community and maybe then there's a funnel to the product, you know, that's what I had.

Maybe it's just going to cost me a little more to do it, you know, to look at it that way, which is fine.

I don't mind, you know, the end of the day, if you're going to invest 200 or 300 in the big picture, it should make a big difference, right?

If you're going to, you're making, you're scaling your business.

 

@1:00:28 - Michael Armstrong ([email protected])

yeah, yeah, yeah, and I have actually thought about school a lot as well, because I think it is an incredible membership platform.

And is it better than Kajabi, you know, that they're in terms of just just memberships. It's pretty good. It's pretty solid.

Kajabi just offers so much more. all connected. nice. You can use Kajabi. And at the end of your funnel, it just, the link just goes to school and it has them sign up for school.

So you can definitely connect them in that way. Got it. for that. mean, yeah, you could definitely use your website.

Grab like a YouTube Vimeo link, upload an embedable one that removes all the, as much stuff as you can.

 

@1:01:12 - James Guiry

Because in school you have like, there's like a little modules where you can, it's a pay per click. You click in it, you have to pay, you can pay to have like, say, it's a course, you could sell it within that and still have that only one time fee.

But again, the funnels and all that. So I'm trying to like figure like, do I funnel to school, right?

Using Conjabi funnel there, use all the tools and stuff. And then I have the community built in because it's that interaction with people like learning and growing.

I'm just, I've been reading about Conjabi. It's a little limited on that interaction, right? to have a place where people want to go to and actually like, talk to people about what they're learning.

That's the thing, right? like most people take courses, they don't even finish them. Like it's like the tiny percent finish the course.

It's like how you to get people to finish it, right? That's what I'm really thinking about, is being engaged.

 

@1:02:07 - Michael Armstrong ([email protected])

Yeah. Yeah, that definitely is an issue, of course, having people not finish them, start them and not finish them.

And school has some really cool aspects of gamification of it. In terms of community, Kajabi recently purchased a company.

think that the company's called, but they purchased a company who created an online community platform that has built-in Zoom video calls, kind of like Zoom.

It has the social feed, so it's just like school. You can put video challenges in there. You can also guide people to purchase single products.

It does have the community aspect, and that just comes down to nurturing the community.

 

@1:02:50 - James Guiry

think everyone's trying to compete with everybody, right? Is it how easy is it to use? How much is going to cost?

Something Like, basic sales stuff, right? Can I enjoy it and using it? So I'm glad you're teaching good job.

It's important for us to learn, regardless of whatever we do, because it's going to apply to pretty much other platforms, too.

 

@1:03:12 - Michael Armstrong ([email protected])

Correct?

 

@1:03:13 - James Guiry

mean, fun was all that stuff.

 

@1:03:14 - Michael Armstrong ([email protected])

Yeah, and if you got a business that's thriving, I've thought about school, and I've thought about creating a community-owned school, because there's something about the user interface that I really like.

And if I did end up trying that or using it, I would just link it up to Kijabi. I would still 100% use Kijabi, because everything's there.

And I use it for funnels and sales and all of that. And then it would just guide people to go to school.

I would want to set up a Zapier, because I would, if someone canceled their school subscription, it's not going to let me know in Kijabi.

So I might not send the right emails. You want to go to tag people?

 

@1:03:53 - James Guiry

Yeah, because in Kijabi, you have your course, but there's no engagement there. That's the thing, You've sold them. on the product, but you know, like just having people talk about what they're learning and engaging with it is extra something, right?

I don't know. That's what it feels like is I want to come back and and learn what so and so learned and I don't know that's but yeah, that's kind of why I was sold on it.

So that's why I was pushing back and good job being like another thing but I get it. It's there's there's other value.

 

@1:04:24 - Michael Armstrong ([email protected])

So yeah, maybe both. I don't know, you know. Yeah, potentially doesn't have to be and or right?

 

@1:04:30 - James Guiry

So he's like and maybe it's and right? It's not black or white, right? So could be.

 

@1:04:36 - Michael Armstrong ([email protected])

Yeah, everyone likes a different player ice cream. So it's not you know, some people, whatever works for you. If starting a school community, starting Kajabi and you're, you know, making $100,000 a month with the community and everything.

 

@1:04:50 - James Guiry

It's like, doesn't matter. It doesn't matter.

 

@1:04:53 - Michael Armstrong ([email protected])

Yeah, it only matters when it matters. Exactly. But for the sake of this, like outside of it. Membership awesome thing to think about because it's essentially passive income and it's it you know compounds awesome but a Membership is also one of the hardest things to sell because people are very skeptical to just buy something that is going to come out Every single month.

So the reason why we're starting with what we're starting with here and selling one-off low ticket offers is is Because this is the way you start the business once you've verified you've got that great idea then you can start to create Communities or memberships, you know, in the school community any of those like Stories you hear about people making a lot of money on school.

 

@1:05:41 - James Guiry

like they've had a huge community On their so they've they've got a lot to start with and then they ended up launching something like a free to then pay it That's that's the thing with that her mosey was talking about he was talking about You know people want like give him give every give everything give the good stuff away free like make it like so

Valuable people want to be a part of it and then you offer that other item that is as good as what you're giving away for free Well, here's something else, you know, think that's has been the new pitch now is like just bring in everybody in That little gathering right and then you're selling to that that pocket of people but for you again It's it's us getting on social media Getting that huge following if we can and then start funneling in but if we don't get the big following on social media Then what are the other options right like you know?

I have a hundred views on a video kind of get a hundred thousand maybe right, but if I don't How else do I bring the?

Generate income so that's kind of what I'm looking at, you know, I want to hit your one million I want to be like you, but maybe I don't know.

 

@1:06:46 - Michael Armstrong ([email protected])

We'll see. Yeah, well I'll tell you once I hit a million followers literally nothing nothing really changed It's a big count.

I'm kidding. No, I I wish that just because I had a million followers something like that happened But it still relies on me creating content.

I only get sales when I start to put content out there that hits. So that's why I always say it doesn't matter how many followers you have.

It just matters the content that you're currently creating. The cool thing about having a million followers is I could reach out to a podcast.

You know, it's like this instant like validation of like, Oh, Like, yeah, we'll put you on this or put you on that or it's like validation that I know what I'm talking about because I've reached that point.

But apart from that, like, you know, it's, it's, it's what's most important is each video. That's why I ended up creating a new account, zero followers to see if the business side of things still worked and it actually worked just as well, a new account as an account with a million followers.

 

@1:07:50 - Nikki Lang

Yeah, but do you get invited to Coachella?

 

@1:07:53 - Michael Armstrong ([email protected])

That's really, I mean, I'm, um, I wish that I got invited and got a free ticket to Coachella. No, I could probably milk it more, but any time that people have given me, like, free progged or free stuff to post, I've always, like, I'm like, yeah, love the free.

And then all of sudden I have to post, I'm like, ooh, I don't know, like, authentically, this feels weird.

 

@1:08:16 - Nikki Lang

And so I kind of stay away from that. Do you sponsor posts?

 

@1:08:20 - Michael Armstrong ([email protected])

haven't even noticed that. I don't know. All my posts are sponsored by myself, you know, like, I've learned how to create, like, what we're creating right here to create that system in which I can monetize on my social media platform.

I see a lot of those creators who, like, they, if they were doing what we're doing here, they would be making bank because of their audience, you know, but they're just relying on sponsored posts.

 

@1:08:47 - James Guiry

Do you recommend, like, I guess my thing is how do we build that commute, that, um, online present? Would you recommend, like, I mean, there's, it seems like to talk an Instagram or really pushing, you know, for paid advertisement, like, to pay to get.

 

@1:09:00 - Michael Armstrong ([email protected])

use to push your content out. Would you recommend any of that? Not until it's working. Yeah, not until it's working.

You got to find out what works. And if essentially if you're paying for for followers or you're paying for views to get followers, you want that to pay for itself.

So if you advertise and it's not paying for itself, then it's not sustainable and it just drains a bank account.

Yeah, but if you have some system set up and it's already working, then you can then you can pay for it.

Pay for the pay for the views. As of right now, James, what I would recommend for you is to create consistent content.

As much consistent content as you can with as low barrier to entry as possible in the startup world, the MVP, which is the minimum viable product.

Yeah, it's the concept where if you want to see if your business idea works, you create the MVP. What is the minimum needed to create?

Maybe it's like a. fake landing page with shares, what the business idea is and a button that people click if they're interested and you put that out there or maybe it's just like bare bones app that just has that one feature and you release that rather than spending six months building an app releasing it and like hoping it works.

know, it takes another six months or a year to build something. So for you, I would say what is the MVP of your content.

You're a past life regressionist. You've got such interesting stories and. Yeah, I mean, I'm with you.

 

@1:10:36 - James Guiry

I've been thinking actually I'm editing a video right now. I shot it in less time today. So it's like, I want the quality to be there and then like today it was like a 30 minute shoot.

And now I'm like learning how to edit faster. So now I'm like, I'm spent two hours less. So I know that if I keep doing it that way, I'll keep getting consistent.

And then I think that's my thing is like I'm putting myself out way ahead of time. Like I wouldn't have this product in that.

I got to kind of lay the foundation, right? like, so that's a mean, more humble with where I at right now.

So a lot to chew on. I need that product. I already know what it is. I just got to do it.

Yeah.

 

@1:11:14 - Michael Armstrong ([email protected])

And that's the more you do it, the more you under the more you get it, the things that were difficult or easier, the things that are too much.

You let go of and yeah, you refine, you refine, you refine. it definitely does. It definitely does get easier and you got to put a lot out there, you know, like when I give advice on video ideas, it's like, I want to see you guys take that advice and make 10 videos based on it.

And really just like try, try, try, put it all out there, try different. You know, if you have a subject that you really like, make a bunch of videos on that subject, different styles, different hooks and to see what works.

It's like that that's, that's really how anything works. Everything takes time business. takes time. You got to try, test, fail, try, test.

And once you start seeing that, oh, that's working more than the other things.

 

@1:12:00 - James Guiry

Then you put more. more energy behind it and you create 10 versions of that. Oh, how do you get someone to like, that's say, well-followed, right?

there's another creator. How do you team up with them on like Instagram? haven't done that before, but I see multiple people work together to like push their content out.

 

@1:12:16 - Michael Armstrong ([email protected])

How does that work? Like on a single post that had more. Yeah, that's, um, there's like, you essentially just tag them.

 

@1:12:24 - Nikki Lang

Well, that's, yeah, there's a collaboration on Instagram where you invite them to be a collaborator and then they have to accept.

And then it'll show up like you both posted the same exact thing, not just being tagged.

 

@1:12:36 - Michael Armstrong ([email protected])

Got it. Yeah, collaboration is also another great way to get yourself out there.

 

@1:12:46 - Nikki Lang

Cool. Yeah, Michael, you want to do a collaboration?

 

@1:12:51 - Michael Armstrong ([email protected])

out to me.

 

@1:12:54 - kathryn

I would love to collaborate with somebody.

 

@1:12:57 - Nikki Lang

Nice. All right.

 

@1:13:00 - Michael Armstrong ([email protected])

yeah collaborations are great um it's one of those it's one of those things where it's like what you going to show up with how are you like if you're reaching out to someone to collaborate how can you like give as much as humanly possible because most like you're collaborating with them because you want something from them you want visibility or something like that so if you are reaching out to someone just like be of 100% service give as much as you can and then they're they're much more likely to to do it with you and yeah you're you're offering needs to be if they have the say a follower whatever your offer needs to be as on par or has it be they have to be like yeah I want it right yeah like like James if you were to reach out to someone right now it wouldn't be yet the following that you'd say i was following you'd say like i would love to gift three past life regression sessions to your audience that you can give away in this collaboration each one's worth x amount that's like

 

@1:14:00 - James Guiry

Thousands of dollars that I would love to you know, there's always something that you potentially yeah I've been doing that, you know I have mostly paid clients But yeah, I'll do that and I realize it like the sessions that I've given away I've gotten way more business back because people are like just they had a great time and they're telling somebody right so Yeah, so good idea all these are getting written down Yeah, I'm giving give give And Testimals are incredible as well.

 

@1:14:31 - Michael Armstrong ([email protected])

So if you are coaching someone or you're giving someone something to say I'd love to give this give this to you I'm in exchange.

would love a testimonial Maybe a video testimonial or a written one so that you can start to use that social proof and share that social proof on your Instagram stories and things like that Yeah, should start today.

 

@1:14:50 - James Guiry

I was reading about like prestige is the big thing right like credibility, right? That's why I google I started like seven years ago years ago is like I need to get that google business listing and get those reviews

And that was to stay with you forever. So those are great. Oh, how's the LinkedIn going? LinkedIn, LinkedIn, you're the LinkedIn girl down there.

see you. I see your smiling. Nikki, were you in the shorts on LinkedIn?

 

@1:15:13 - Nikki Lang

Yeah, I'm doing video and written posts every day. I mean, my written posts get way more attraction right now than the video.

It's really interesting. I'm just kind of saying what works on there. It's just, it's very refreshing because I'm getting great engagement, but I'm selling to sellers.

I'm a seller in tech, and I'm selling to other tech sellers. my audience is on LinkedIn. They're obviously there in other places too, but I'm just getting really great engagement where I started these new pages on Instagram and TikTok, and I'm just getting nothing.

And on LinkedIn, I'm just getting all of this activity and engagement. so it's been very like motivating and rewarding because I've been getting a lot of really positive feedback and so I don't know guys like I just you know keep trying different stuff like I'm a little bit sick of instagram like I've been on instagram for a long time with my personal stuff so I'm just um I'm finding a lot of kind of renewed energy and excitement on linkedin so I don't know I don't know what it's all going to lead to but I mean I was telling michael I have someone reached out to me and asked about offered coaching and I had like my first coaching client I'm charging him what I feel like is a lot of money and that's just coming out of people like coming to me asking me for things so it's been I must be onto something there so it turns into yeah

 

@1:17:00 - Michael Armstrong ([email protected])

the reading the signs, you know, like if it's working, it's working. You can create a multiple six-figure, even seven-figure business, just staying on LinkedIn, or just YouTube, or Instagram or TikTok, really like feeling the energy of each.

And you know, I say try them, put it out there. It takes, it takes definitely some tweaking and definitely some like figuring out what the, you know, hooks are and how to, how to share different audiences.

 

@1:17:37 - Nikki Lang

I mean, what I like about TikTok is it does give you some like pretty immediate feedback on like how a video does, right?

I'm looking at my videos and that, I mean, the highest one is 255 views. But like, today's has seven, you know, so it's like, okay, why does that one have 255 in this one has seven?

Today's was long, it was three minutes. And it was just me and like talking. So I like it as like a place for me to just test like A-B test stuff and just put a bunch of stuff out there, see what works, see what doesn't work without like a whole lot of expectation.

It's kind of nice because I do feel a little bit hidden. only have seven followers and it's nobody that I know for my personal life that's just like strangers.

So I feel more comfortable just like putting out stuff that might not be totally perfect or polished or might not do well because I'm just kind of playing and seeing what works and what doesn't.

 

@1:18:38 - Michael Armstrong ([email protected])

Yeah, I mentioned to James to experiment with even shorter videos. when TikTok first came out it was only one minute videos and so that really had me like if I'm telling a story or from sharing information I had to condense it into a single minute and what that did is that really made me like focus on like keeping people's interest for a single minute.

next ebook like definitely run with that run with that ebook share it. Definitely create a video version as well and share that in kajabi you can have them be separate offers so you can see which one is actually selling more but experimentation very important at this point.

 

@1:20:18 - James Guiry

Yeah I watched the video on it's Mind Valley there was a one a course on course creator pro or something on Mind Valley.

Mind Valley is really good for like if you want to know what a really good course is just watch their videos and then try to emulate as much as you can with what they're doing but I recommend I mean it was you know 200 bucks a year or something for Mind Valley but some good stuff on there for sure recommend.

 

@1:20:44 - Michael Armstrong ([email protected])

Yeah yeah Mind Valley is great they also have I'm doing a little bit of research and I'm you know focusing in on end-of-life care and

 

@1:21:00 - kathryn

and kind of looked at all the main platforms and what their main age groups are on them because obviously younger people aren't really that interested in that topic or thinking about it.

And so Facebook has the oldest range of users on it, then over TikTok and Instagram, which the bulk is like 20, 30 year olds are on TikTok and Instagram.

I didn't know what your thoughts were on whether I should open an account on Facebook and post some of these videos.

 

@1:21:36 - Michael Armstrong ([email protected])

Yeah, that's a really, that's a really great question and really great statistics too. If I were you, I would, you know, sounds like it could be your LinkedIn, like if you are catering to a much older demographic, talking about end of life and that's where they are, it's definitely worth a try doing the Facebook.

 

@1:22:00 - James Guiry

route. They're connected. If you go on Instagram, I have an Instagram business account and they're linked together. if you post on Instagram is button, you'll press it automatically.

 

@1:22:11 - kathryn

Automatically. Yeah, I can totally. I mean, I want to set up a separate Facebook, which I haven't done yet because I have my personal account.

 

@1:22:19 - James Guiry

I don't want to I get lost on Facebook. I can't even open the app. I don't know. I'm just like, maybe I'm maybe the demo.

I'm just stuck on it. It's tough. I mean, but it works. I have people. I have a lot of followers.

Not a lot of it. I have people on Facebook, but it's hard to get on there sometimes. I don't know.

But you're right, the demographic is an older demographic.

 

@1:22:39 - Nikki Lang

Would you say? I never go on Facebook. Yeah, it's definitely messages on Facebook. I'm like, I'm, I'm not.

 

@1:22:48 - kathryn

I don't see them. I'm not there. Yeah, I think it's for sure.

 

@1:22:53 - Nikki Lang

The what?

 

@1:22:55 - kathryn

Boomers. The boomers. Yeah, like I really think I should attack Facebook.

 

@1:23:00 - Michael Armstrong ([email protected])

For sure. Attack it. Yeah. like when you're on it, like use it, you know, if you start a new account, like start to join groups or to talk to people, start to share who you are and post the content that you have, you know, if you are posting it, like James is saying to Instagram and automatically post to Facebook as well, yeah, really go all in and try fostering community on Facebook.

It is a different world over there. But if it works, I get scared to go on Facebook and I immediately get off, like, I don't want people to know I'm on here, I'm like, I actually like it better than any of them.

Nice.

 

@1:23:44 - James Guiry

There you go. That's great sign as well. Yeah. Like I don't like TikTok that much. I barely, I can't hand, I honestly don't like TikTok.

It's like, don't like TikTok either.

 

@1:23:56 - Nikki Lang

I've been like loyal to Instagram, I've been like an Instagram girlie. Forever right like I'm a millennial. I'm old keep talking around and I'm not old But I'm a millennial and then take talking around.

I'm like these young kids, you know But I just like recently started scrolling on take talk and like take talk is so weird like it has its own culture of Ellen and I like and now watch videos that went viral and I'm like I can I cannot put a life of me Understand like this went viral.

This makes no sense to me. is so weird Yeah, it hurts my brain.

 

@1:24:32 - James Guiry

Yeah, I can't ignore it either I know that like if I like keep ignoring it, I'm gonna miss the boat That's the thing.

 

@1:24:38 - Nikki Lang

It's like I ignored it for too long and I didn't miss the boat You know, I felt like I did the boat sailed for man TikTok shop has gotten me three times already in like the past two weeks.

 

@1:24:48 - Michael Armstrong ([email protected])

That is so effective They do I just ordered a creamy keyboard, you know, that is no No You guys just go and search

 

@1:25:00 - kathryn

which creamy keyboard on TikTok.

 

@1:25:01 - Nikki Lang

And oh, oh, I don't know. It's a terrible word, but it's the sound that it makes. It's like this really like ASMR.

 

@1:25:11 - James Guiry

Oh, yeah, it's tacked off.

 

@1:25:13 - Michael Armstrong ([email protected])

you're typing, it's like it.

 

@1:25:14 - Nikki Lang

It's like, it's almost like an old school Apple keyboard where there's like a click clacky keyboard, but this is like a very specific sound.

I totally, I fell into like this rabbit hole of keyboard keyboard videos, and then I ordered one.

 

@1:25:30 - Michael Armstrong ([email protected])

And so we may start seeing some, some Nicky ASMR Yeah, I'm going to make fun like a TikTok.

 

@1:25:37 - Nikki Lang

Yeah, totally.

 

@1:25:39 - Michael Armstrong ([email protected])

Amazing. Yeah, how like this, I love that this conversation is going into like our preferences of where we feel comfortable, what like, what feels good to us.

And, and Catherine, you're saying being on Facebook feels good. Like the energy they feel is good and you feel comfortable there.

And like there is definitely something to you that. And to. start creating a lot of content around exactly this.

And Facebook content, you probably know it pretty well. Like what you see on Facebook, sometimes there's text, sometimes it's video.

It's definitely a little bit different than like the quick TikTok videos, although there are the reels that go to.

 

@1:26:16 - kathryn

There are reels and I actually watch the reels on Facebook a lot more now.

 

@1:26:21 - Michael Armstrong ([email protected])

Nice. Yeah, experimenting with that. is its own unique ecosystem. It has its own algorithm. yeah, I was just imagining you like collaborating with other nurses or people who do end-of-life stuff.

And you could be the nurse who has all the knowledge you share, and you could cross-pollinate. But yeah, there's definitely opportunity there.

I mean, Facebook has a ton of opportunity. So yeah, definitely got to go where it feels good.

 

@1:26:55 - kathryn

Yeah.

 

@1:26:56 - Michael Armstrong ([email protected])

I stayed away from Instagram for a while after I left and went to TikTok.

 

@1:27:00 - Nikki Lang

Talk about oh, you're like 27.

 

@1:27:02 - Michael Armstrong ([email protected])

I'm guessing me. Yeah, my birthday No, he's not he's probably a 33 34 35 No my birthday is in About eight days, and I'll be turning 42 Freaking way you're gonna be 42 yep born 82 What are you doing?

What's your secret?

 

@1:27:33 - James Guiry

Facial Filter he's got on his camera.

 

@1:27:38 - Michael Armstrong ([email protected])

He's like 90 Hair like what is happening? I got plenty of grays.

 

@1:27:46 - Nikki Lang

I got plenty of grays your energy is much younger than 42 Maybe I would have never guessed 42.

 

@1:27:53 - Michael Armstrong ([email protected])

It's cuz I hang out on tiktok a lot. No seriously I thought you were 27 because you're on tiktok a lot Yeah, no, I had a friend

and to convince me to join TikTok, I wouldn't have. then there go. It just worked. But I try to keep my stress levels low.

I also have standards on it.

 

@1:28:10 - James Guiry

Yeah, you grew up going to go to your something, grow a beard, and it's going to be like, wow, do you?

 

@1:28:15 - Michael Armstrong ([email protected])

Well, unfortunately, it grows in a patchiness. So I just, I can't do the whole.

 

@1:28:21 - James Guiry

Yeah, maybe when I get older, I can grow the wizard beard.

 

@1:28:24 - Nikki Lang

So on how many days, what is it, September what?

 

@1:28:26 - Michael Armstrong ([email protected])

It's September 17. Well, you want kids, you got to get on it. We're working on it. Just got married on 4-4 this year, so we're working on it.

Great. Yeah. yeah, it's about $2.29 now. So if you guys have any last minute questions?

 

@1:28:53 - Nikki Lang

Where are you that it's $2.29?

 

@1:28:57 - kathryn

I'm in Hawaii. was like, it is not $2.29.

 

@1:29:00 - Michael Armstrong ([email protected])

I know it's interesting being in Hawaii where everyone else even on the east coast, it's like they're already on the other side of the planet over here.

 

@1:29:10 - Nikki Lang

That's me.

 

@1:29:12 - James Guiry

Yeah.

 

@1:29:12 - Lorraine

I don't want to be a bummer if anybody wants to get off. have a question. Something weird happened to me was last night on TikTok because you know I just get bold enough to share a couple videos and then I had this ideal next night on night four, but I went, you know, some like attitude dancing, how about attitude breathing, have you heard of attitude?

Whatever. And then, so it seemed okay. And then, but I think something where I had like done a bad one, got attached to it.

Anyway, I got a community violation thing from TikTok. And I put some mistake, you can appeal it. And now I'm scared to post, can I I'm not trying to look up what you do.

It's like such a mishmash. I don't feel any. care if there's a TikTok police that are they'll go to your house.

 

@1:30:03 - James Guiry

I to go, guys.

 

@1:30:05 - Lorraine

Peace.

 

@1:30:06 - Michael Armstrong ([email protected])

You got a TikTok. What were you talking about? Now, sometimes it just happens. I would personally just ignore it, delete the video and move on to the next move on to the next one.

 

@1:30:26 - Lorraine

Well, am I allowed to post again? Because it says it stays when they're 90 days of violation.

 

@1:30:31 - Michael Armstrong ([email protected])

And it's also one I paid.

 

@1:30:34 - Lorraine

It's off. It's off where the videos are, but it's on somewhere on the profile. I can still see that and I can't even see how to delete that or if I can.

 

@1:30:42 - kathryn

I had a violation because I talk about end of life and they I put some verbiage like ending life.

 

@1:30:50 - Lorraine

Interesting. Did you just keep posting after?

 

@1:30:55 - kathryn

They just they deleted something that I had posted and I just moved on.

 

@1:31:00 - Lorraine

but you don't have to appeal like a mistake or something.

 

@1:31:04 - kathryn

I have to watch my verbiage since I'm talking about end of life.

 

@1:31:10 - Lorraine

When I did what I was just starting to have you heard of dancing? And I did little dance and then I said, how about attitude breathing?

know, breathing a attitude of patience or something like that. It's like, you know, is attitude dancing prohibited to say?

 

@1:31:26 - Michael Armstrong ([email protected])

mean, maybe the, maybe it thought you said something else. Who knows?

 

@1:31:33 - Lorraine

Yeah. So, but I kind of was afraid to, you know, post again.

 

@1:31:40 - Michael Armstrong ([email protected])

Yeah. Yeah. No need to be afraid. You are, you're totally good. You can get multiple violations and still continue posting.

 

@1:31:53 - Lorraine

Okay. So I'm afraid to do that one. Yeah.

 

@1:31:58 - Michael Armstrong ([email protected])

That's, I mean, that's very, very interesting. Um, is it a sign that I'm not supposed to be, I was doing this, you know, you can, you can appeal it.

I've, I've done that before where they, they said there was some violation and for me, it was like duplicated content.

I'm like, I'm not duplicating content. And so I appealed the, I wrote, I wrote down like I'm not duplicating content.

And then a couple of days later, they just undid it, undid the appeal. So my guess for you is they thought maybe you said something that you didn't, the, that when it was like transcribing it, and if you appealed it, you'd probably, they would probably just turn it back on and be like, okay, sorry, everything's fine.

 

@1:32:37 - Lorraine

Yeah. Because it, it got somehow the first video is, I didn't get to discard, got tacked onto the end of that one.

 

@1:32:44 - Michael Armstrong ([email protected])

So I wouldn't want to post the same one. Okay. Yeah. Well, there you go. I would, you could just ignore it and move on.

Cause I highly doubt you're going to get another one of those.

 

@1:32:53 - Lorraine

was probably just a fluke thing. Okay. Yeah.

 

@1:32:56 - Michael Armstrong ([email protected])

know it was like, yeah, I know violation is not. not a good feeling, but it's totally fine. They're normal.

Everyone, a lot of people accidentally get them all the time.

 

@1:33:05 - Lorraine

Yes, I don't even know what the rules are. Should we go? Yeah, no, you're good. You're totally good.

 

@1:33:13 - Michael Armstrong ([email protected])

Thank you. Yeah. And everything's going well.

 

@1:33:22 - Lorraine

Yeah. I lower back a little character, little funny, so I'm being very mindful.

 

@1:33:27 - Michael Armstrong ([email protected])

Nice.

 

@1:33:28 - Lorraine

But other than that, everything's good. yeah, I've been excited about this and then I got that and I don't know.

 

@1:33:38 - Michael Armstrong ([email protected])

Yeah, maybe it's just there to have you like reground and be like, like, to come back at it from a place of like, okay, let's think about what is that one message that I want to share.

I always see when things like that happen, I was like, oh, I wasn't meant to share that video. wasn't the video that was meant to be out there.

And so to then focus on, you know, something different.

 

@1:34:00 - Lorraine

Thank you. Appreciate it. Thanks for staying on. I drive everyone away.

 

@1:34:05 - Michael Armstrong ([email protected])

do. It's passed. It's passed an hour 30 so that everyone is just staying for that. But yeah. Also a great lower back stretch.

You lay in your back and you press your knees to your chest, you know. That one's really good for the lower back to help.

 

@1:34:21 - Lorraine

Pain and stuff there. I'll do that because. And it's flexible. But I did do that laying flat. can't bring them all the way.

Yeah.

 

@1:34:31 - Michael Armstrong ([email protected])

Just like, yeah, even a little bit. If that one's, that one's really, really good. Were you able to add your links to Instagram?

 

@1:34:41 - Lorraine

I did. I think I did that. And I did post, I've even looked at that. Instagram, I put the first video I did on Instagram.

Nice. I mean, I think it went over there.

 

@1:34:56 - Michael Armstrong ([email protected])

Okay.

 

@1:34:57 - Lorraine

I'll check it out. Yeah. Yeah. was like. They're still ignoring me, whatever that other second Instagram account is, but the 72-76 one.

 

@1:35:06 - Michael Armstrong ([email protected])

Yeah, you can just allow that one to fade away.

 

@1:35:10 - Lorraine

I guess I can do the second one I did, and that wasn't as lively. I could put that on Instagram, too.

 

@1:35:16 - Michael Armstrong ([email protected])

Yeah, yeah, exactly. Yeah, yeah.

 

@1:35:23 - Lorraine

Are the replays of our individual sessions on in the course?

 

@1:35:28 - Michael Armstrong ([email protected])

Um, they're not, but I can send you your replay.

 

@1:35:34 - Lorraine

Okay, I mean, there's no rushing, but I'm just wondering.

 

@1:35:38 - Michael Armstrong ([email protected])

Yeah, yeah, totally. I'll send it over to you after this call. I'll help I can do it. Yeah, I love it.

Love it. Yeah, that way you can you can rewatch it and remember anything, but because there was a lot that we chatted about in that, which was really nice.

 

@1:35:53 - Lorraine

Thank you.

 

@1:35:57 - Michael Armstrong ([email protected])

Awesome. You're very welcome. And I guess I'll see you next week.

 

@1:36:02 - Lorraine

Yeah, I'm on it.

 

@1:36:04 - Michael Armstrong ([email protected])

Good. And I can't wait to check out your profile and just see the latest videos that you create this week.

 

@1:36:11 - Lorraine

Thank you. Yeah, I guess I'll get at my gut since I'm doing it again.

 

@1:36:17 - Michael Armstrong ([email protected])

Yeah, exactly. Exactly. like the universe going like art. Are you sure you're committed, you know?

 

@1:36:22 - Lorraine

And I think just the shorter it is the better I just keep.

 

@1:36:26 - Michael Armstrong ([email protected])

Sure is always better. Yeah, like, yeah, I'm going to make a video on that in the course of like try to just create some real short ones that are impactful, under minute, just like put them out there, especially beginning to see what works, like what is the easiest thing that we can do to see if what we're sharing about works and it's short content, simple content.

 

@1:36:48 - Lorraine

And I did respond somebody who made a content in the second one or second, you don't and then I got a written comment.

 

@1:37:00 - Michael Armstrong ([email protected])

but I mean, I love it. Nice. I love it. It's how cool that people are commenting and liking and you know, they're seeing your stuff.

Yeah. Well, you got a lot of wisdom to share and I'm excited for it.

 

@1:37:18 - Lorraine

I'm not too old for TikTok, whatever.

 

@1:37:22 - Michael Armstrong ([email protected])

No. There's some old people on TikTok and the young generation loves them. Yeah, there's a very like inclusiveness to TikTok as well of like, you know, people with a lot of compassion seeing like, oh, awesome.

she's she's trying and to feel that, to see that.

 

@1:37:37 - Lorraine

What are you doing?

 

@1:37:38 - Michael Armstrong ([email protected])

But she's trying. That's right. there's an endearing element to it, which I think TikTok really thrives with.

 

@1:37:45 - Lorraine

All right.

 

@1:37:48 - Michael Armstrong ([email protected])

Well, thank you so much. You're so welcome.

 

@1:37:50 - Lorraine

Yeah. Have a wonderful rest of your week.

 

@1:37:53 - Michael Armstrong ([email protected])

You too. Take care.

 

@1:37:54 - Lorraine

All right.