Meeting 9

9/30/24

Bright Creators - September 30

VIEW RECORDING - 88 mins (No highlights)

@0:01 - Michael Armstrong ([email protected])

This meeting is being recorded. Welcome James, welcome everyone. Welcome, welcome. Give it a minute for people to arrive here.

Welcome, Stephanie and Wayne. Welcome, Susan. have you all here. Welcome, Allie B. Thank you. I am in Los Angeles today it is my wife and I came out here for her grandfather's 98th I around playing golf, he was beating those 60 year old at golf, pretty incredible man and we're like what is your secret?

He's chainsawing, he's like building a, he laid down all bricks for an entirely new path in their backyard, 98 years old.

I'm like what is your secret? He's like I just keep moving. He always gets up, he's never sitting. Who are you talking about?

I'm in LA right now. wife and I are in LA because it is her grandfather's 98th birthday.

 

@2:01 - kathryn

She's still living independently.

 

@2:03 - Michael Armstrong ([email protected])

Oh yeah, he's, he's living independently. He's got a wife who's a little bit younger than him. I think maybe like four years younger than him.

And he drives around. He takes care of her. Yeah, he's doing great.

 

@2:17 - kathryn

Cool.

 

@2:23 - Lorraine

How's it feel to leave the island?

 

@2:26 - Michael Armstrong ([email protected])

It feels good actually. Yeah, the island of Kauai, it's potent energy. But I just, you know, grew up in L.A.

So I just love like, I'm in the outskirts of L.A. in Agora Hills, which is like my Malibu, that area.

And just like you can smell the hills. You can smell it. just reminds me of my childhood. Yeah, it's, I think it's good to, if you're living on an island to hop off of it every now and then.

Yeah. Also, Hawaii has no movie theater, so and I like love going to the movies, you know, it's just like a thing with modern society.

They have no movie theater. So that's an interesting thing. If you want to go to the movies, get the hop over to Oahu.

Check one out there. Awesome. So, I want to start with a quick check in going to each of you guys, seeing how you are doing, and I love that painting in the background, Catherine.

What artist is that? Specific artist who does those kind of paintings. I want to hear how you're doing, where you're at.

I know the phase too, just unlock today. That's going to get into marketing, and that gets into creating your free masterclass, and very,

Very shortly, we'll be uploading that master class and then start building out that funnel. So I'm curious just to hear where you're currently at and how you're doing.

So let's just go around real quick. Let's start with Wayne and Stephanie.

 

@4:24 - Stephanie Banner

Hi. Hi, guys. Welcome to LA. Welcome to California. We'll be up there this evening. Yeah, we'll be up there this evening.

My brother is running for WeHo City Council, so we're going to go up to a fundraising meeting for him.

 

@4:40 - Michael Armstrong ([email protected])

Wow, we're like playing location tag here.

 

@4:42 - Stephanie Banner

Yeah, so we're heading up there after soon as this meeting is over.

 

@4:47 - Michael Armstrong ([email protected])

So it's nice fall weather, which we don't really get here often. So you're probably loving it. Absolutely.

 

@4:55 - Stephanie Banner

I'm loving the dry air. It was hot all last week, so welcome. Welcome home. Um do you want to give the update?

We've done a lot today. We have we have definitely dove into creating our course and started creating all the mini courses within it as well.

We've been doing a lot of recording. I have officially retired from my mainstream job.

 

@5:17 - Michael Armstrong ([email protected])

Wow, congrats.

 

@5:18 - Stephanie Banner

Yeah, thank you. I appreciate that. So it's given us a lot more opportunity and more time to dedicate to this and is that so we're excited about it.

We're the guns of blazing right now. We were just on good job. We literally right before we jumped on here setting up our account.

I feel like we're still so far behind. Like we did a full on push last week to get caught up on the force and then now we're behind again.

But like you say, it's exactly where we're supposed to be. So I'm trying to remember that. Totally. Yeah, very good goal.

right. the mindset. So yeah, we tend to push ourselves on some things. If we're not right on far, we jump on it quickly after.

 

@5:58 - Michael Armstrong ([email protected])

Yeah, yeah. Creation phase or in the course creation phase, that's a great place to be right now. Take your time You know, you really want to make something that you feel proud of the more proud you feel of it the more you feel like Oh, this is actually like really good the easier It's going to be to promote it because you can really promote it authentically and share about like just This is awesome.

Like this you guys need this. It's great So yeah, take your time with that. It's an incredible process and everything else is gonna be much easier after that You know, the next phase is then creating your free masterclass But if you've already done the course, then you just got to think of something to the master class to create with that But there's yeah stuff.

 

@6:37 - Stephanie Banner

said the I have a question Michael. Sorry. don't want to take up space, but I know We're gonna give away our little mini course for free and then have things we build out from that to sell So how would that relate to our master class?

you're saying is free?

 

@6:54 - Michael Armstrong ([email protected])

That we're gonna be creating so right now You've got the course that you're creating and then you're also creating like a mini course

a bunch of mini courses within and that's what we're going to charge for is like here's what divine union is here's why you want it and then all the little mini courses are how to achieve it how to get it how to heal how to mindset how to do yeah how to date excellent yeah so essentially you're creating an extra spot within it what you'll need in the mini courses you could use the mini courses you could essentially promote the mini courses you just need a portion at the end of the mini course that sells where you want them to go next got it got you so it's basically the same as a masterclass a masterclass is more of a condensed mini course like a single class in a course where you start with you share about yourself and definitely check out the outline for that you can see everything needed to create a trust and build a sense of value in it but about yourself for you guys are and also relatable things like friendly things like out with your star sign or what's your you know fun fact about yourself what's

your favorite food. And then the information and then the sale at the end. So if you extend it out into a mini course, talking about yourself in the beginning, like why should people listen to you?

What do you have to offer? Three can kind of brag about yourself. And then you can have a bunch of little classes and then where they can go next with it.

And then, yeah, so you're just promoting that. So basically the same, you guys are just creating a more extended version of a bunch of different things you can you can have people reach out to, which is great.

Having a bunch of free class, free courses that people can do. And you can share about each one of all different themes of the videos you create.

Great, great plan.

 

@8:43 - Stephanie Banner

Thank you.

 

@8:44 - Michael Armstrong ([email protected])

Thank you. Yeah. And so everything that we'll be doing with creating the funnel is exactly what you can do.

You just got the course instead of a page.

 

@8:56 - Stephanie Banner

Awesome.

 

@9:01 - Michael Armstrong ([email protected])

Awesome, let's hop over to Ali B, yoga.

 

@9:04 - Alli Bee Yoga

Hey, I was actually about to unmute myself because I just sat down. So I feel kind of guilty. haven't done any of the actual courses that you created and I know I need to.

I haven't done that yet, but I have like built out my course. kind of did that the last session we did.

I'm like still thinking about like making it a little bit more elaborate or like how long should each video be on each topic.

I guess it's like it depends. I tried to do a video recording via zoom and record it myself and it sounded horrible.

So I ordered a mic off tick tock. We'll see. should be here this week. I'm going to try it again to where it doesn't sound like.

super cold and empty in my room, because it kind of is, but it's my office. I don't want it to be super cluttered.

So I was thinking of doing that or like some soundproof things up on the wall behind my computer. So I'm still figuring out the sound and like the visual and how I want it to look.

But I think I'm getting that pretty much nailed down. So I think my free item is just going to be like a chakra meditation and then also have like certain mantras that's really helped me as an entrepreneur to reframe my mindset on worthiness when it comes to money.

So I think that's super helpful whether you're going into retreat design or not. So it's free for like everybody to kind of I'm setting it something up like in the future to to draw people into my kajabi.

I have not started my kajabi site. don't want to necessarily start the free trial until I'm like, let's go.

And I think I'll feel more like ready if I watch your videos, especially the ones that you sent me that would really help.

So my work has just been crazy. It's the end of the month and sales and so like I've been at my computer all day.

This is the first meal of my day right in front of me. So my life is super busy. I'm trying to fit it in when I can.

so yeah.

 

@11:31 - Michael Armstrong ([email protected])

Awesome. And then the course that you're going to create, is that still the like retreat, helping people build out their retreats?

 

@11:38 - Alli Bee Yoga

Yeah, basically, it's going to be like all the helpful tips to get started if you've never hosted a retreat before.

Or even if you have hosted a retreat before, but it's going to like inform people on different ways that different venues will kind of cut discounts or ways that you can make your deposit smaller.

I'm like sharing like secret tips and tricks, but it's It's something that's promoting mezada, the resort I work for in El Salvador because we are called anti-resort, owned by the entity anti-resort, so we're different than everybody else.

So the course is going to kind of set the people I'm drawing in aside to say choose mezada in particular because we're a little bit different because we cut those kind of deals.

So, yeah, it's going to go over the scheduling and also how to design certain workshops. I've been getting requests because I will post on my social media, my stories, what do you want to learn about if you're interested in hopping on this super discounted price.

Let me know. I already have somebody who wants to pay a lower price to start out and then I have one guy that I'm actually working with as my client that's going to be like my guinea pig.

So I'm kind of like using him and working with him as a first time international just to kind of build it as we go because it's like things are coming up as it is going that I'm like, oh, I should talk about that.

Ooh. So, try to like, now that I have this framework of what I want, I just want to make sure like it goes thoroughly through like informative.

I want to people, I want to give people their money's worth, but I don't want to like completely style myself so I don't have anything else to talk about, which I have tons of to talk about, but yeah.

I don't know if that kind of like makes sense.

 

@13:39 - Michael Armstrong ([email protected])

Yeah. Yeah. I mean, yeah, it definitely makes sense. remember when I was getting in that ideation phase of like, hey, what's the course?

Like, what's the funnel? would literally go to bed each night and as I was falling asleep, I'd be thinking about like, is the thing?

really going through it all in my mind, thinking through it all. And then, so for you, once you do create the core, and I love how you said like, I'm gonna give you like those inside secrets, things like that, great for marketing, like when you start to share about the sale for the course, like that's where you can start to sell you.

If you can save them money, there's no reason why they wouldn't be getting it to make their life easier for to save money.

then when you create the, depending on how you sell it, because I know, you know, on your page, you talk a lot about spirituality, yoga, things like that.

So would you shift the page to talking more about retreats, or is it more something you sell through clients that you know of?

 

@14:40 - Alli Bee Yoga

So I have a personality crisis. So I have on Instagram, like on the first line, like my new title is Retreat Designer for Visit, because it was out of, but my TikTok wild journey to the light has kind of transformed into like, my main platform talking about retreats, and like,

how to get over those fears and those I talk a lot more. So, Instagram, I don't know, I feel weird about posting pictures of me doing yoga poses.

It's just like not really me anymore. It used to be, you know, 10 years ago, but I've like evolved.

So, Ali B yoga, like I'm still a yoga teacher, but I mainly like doing retreats and all kinds of .

So, I think I'm a little confusing for my followers right now, but I'm not really looking at Instagram for, I don't know, I feel like people are watching me and seeing what I do right now because they're like, what the hell is she gonna do next?

But I think like what I've done and spent a little bit of an inspiration for other yoga teachers, so I don't want to give up on that.

But yeah, as far as like who I would be selling this course to, like for instance, I had three one on one.

uh, retreat design consultations, two out of the three were like a brand new, I was doing retreat, so I would probably recommend that they watch this course, decide if it's still something they want to do, and have that be like a little trust funnel for them to be like, hey, I want to see you succeed, watch this first, and then let's talk, because there's some people that I'm spending like an hour and a half with explaining everything over and over, so if it's just in one place, those are the people I'm mainly like gonna market this towards, so it's like talking to people marketing it.

Okay, yeah, little less. Uh, but I mean, I'm sure people are out there that aren't, but I don't even know about that, want to know what I have to offer with this.

Like fitness instructors, or travel agents, they're just people who want to leave groups and explore, like, I really have no idea.

 

@16:56 - Michael Armstrong ([email protected])

And that's totally fine. Yeah, totally fine, because Yeah. creators are allowed to be multi-dimensional at this point. You know, you can share about a bunch of different things.

And the more you start sharing about, the more you will be attracting people who are interested in the retreats or learning more about the retreats.

And then for the free offer, it would be a class that just gives like an overview of like the retreat process.

And then if they want to go in, so if you meet anyone, can give them the free class, which is the overview.

And then that pitches the sale for that full class.

 

@17:30 - Alli Bee Yoga

Okay. So I shouldn't do something different, like a chakra meditation and like, okay.

 

@17:36 - Michael Armstrong ([email protected])

Yeah. Yeah. And once you, I recommend even watching the videos for phase two right now, and you'll see just kind of, okay, I get like the overall view of what it's going to be like.

But yeah, side when you start building, but it's great to just build on the side and get it already.

once you're ready to drop it in there.

 

@17:58 - Alli Bee Yoga

Yeah, I'm like almost there.

 

@17:59 - Michael Armstrong ([email protected])

I'm like three fours. Awesome. Awesome. Exciting. Alright, let's hop down to Ms. Catherine.

 

@18:12 - kathryn

Hello. Sorry to meet Miss last week. I. I've been trying to build a course and I had like a really horrible time with it as I mentioned.

And I took a step back and decided that I have some blocks going on that are interfering with my flow, with my breed of energy.

And I don't know how much you guys are into like father wounds and mother wounds. Has anybody like gotten into that kind of thing?

Yeah. Okay. So I, in the past few days, I found this woman who leads through a whole process of dealing with these wounds and I literally designated a whole day to my mother and then a whole day to my father and both my parents are dead, they've been dead for a long time.

So I don't have any opportunity to like actually talk to them, but it has totally cleared me. I can't tell you the shift from doing that.

I just feel so different. And I, when I, before I decided to do it, they were talking about, well, you have a mother wound, then that blocks this part of your, you know, creativity or your self-esteem or your worth or your whatever.

And then your dad has a whole other set about your ability to be productive and, know, so I kept running into issues.

lost all my data one night. I couldn't sequence things. couldn't flow at all. And so I'm like, what the hell is happening?

So I spent two days literally doing working on those two wounds and I feel so different and I haven't tried to work on it again since that but then a big shift that's my big my big story my big announcement oh Katherine that is awesome really celebrating you for diving into that that is deep deep work really powerful work yeah yeah because I I like to talk therapy about my parents years ago I'm like I'm totally done with them they're dead I don't have to think about them anymore ever and then all this stuff has been coming up about how no you really got to like address it and work on it so yeah it's been cool that is cool and I feel like I'm gonna have a relationship with them now when I really never have ever in my life because at a spiritual level we can all like forgive each other

for everything and like have a spiritual connection, a loving connection.

 

@21:09 - Michael Armstrong ([email protected])

Yeah, stuff in the right, something you're radiating from the inside out. Yeah, agreed.

 

@21:15 - kathryn

I feel like I look different. Seriously, it's crazy, but I'm only going to cry.

 

@21:22 - Michael Armstrong ([email protected])

Your tears are welcome.

 

@21:25 - kathryn

Yeah. Yeah. So I feel like this is like a big movement. if I'm actually going to make this work and succeed at it, I have to work through some of this stuff.

Otherwise, I'm never going to believe that I'm worthy or capable or, you know, yeah.

 

@21:44 - Michael Armstrong ([email protected])

Yeah. And do you feel called to share anything that came up for you while you're doing it over the weekend or any insights you gain?

 

@21:52 - kathryn

Um, that my parents love me that I'm I'm not even going to my whole background, but I ended up in foster care, so I had a really broken relationship with them.

So, yeah, it was amazing, and I have lived in this house for six years, I did not have a single photo of my family anywhere in this house.

And I was like, I thought about that a few months ago, I'm like, that's really striking, like zero. So, I dug out photos from boxes, I now have photos of my parents up, and at an energetic spiritual level, the love is there.

They were broken for their own reasons, but they're not anymore. I don't know where they are. I don't know if they reincarnated, don't know if they're just spirit people, but they're there, they love me.

I love them. Yeah, so.

 

@22:58 - Michael Armstrong ([email protected])

Wow.

 

@23:00 - kathryn

that's excited to see how maybe things will shift.

 

@23:04 - Michael Armstrong ([email protected])

Yeah. Yeah, well, well done. Yeah, proud of you for doing that. That's an incredible thing to do. It's an incredible thing to choose to do that and enter your consciousness in that moment, especially it feels like like the tech glitches that were happening for you.

It's almost like this purposeful like trying to frustrate you enough to finally go into this desire for healing.

 

@23:26 - kathryn

Yes, exactly. Like I literally worked on that course for four hours, woke up the next morning and all that work was gone.

And I was like literally ready to take my laptop and like throw it out. was so angry and I was like, why is this so hard?

Like why am I having so many blocks? And so, and I also listened to another like YouTube video about things that block energy.

And one of them is in patience. And I'm like, yeah, I'm super impatient right now. This really intense sense of urgency about I got to get this done.

got to I got to be

 

@24:00 - Michael Armstrong ([email protected])

here like like you guys were saying like we're behind or several of you are saying that like I'm behind I'm I'm not keeping up and I'm like no no no I got to let go of all that like I got to stop with the you know it's got to be on a certain timeline nice let it blow mmm that's right spaciousness is key and that's a good thing to just put it out there for everyone that there is no timeline this you're in your own timeline you're creating something you're birthing something you can't force a birth you know you just have to allow it to to be you can always tune in like am I am I am I not focusing on it might distract myself like you you can focus if you're not putting the work in but if you're if you're putting it in and you're feeling good about the effort but you're a little behind that's exactly where you are meant to be yeah yeah so we all got to remember that yeah and thank you for helping us remember that Catherine yeah

 

@25:00 - kathryn

So, and I also am trying to see that each step in this process is super valuable to wherever we are, whether it means that we, you know, created the course or got to a certain progress.

Everything that we're doing right now is still meaningful within itself and like still important to wherever your journey is in any aspect of your life.

 

@25:26 - Michael Armstrong ([email protected])

Yeah, I found business to be one of the most interesting self-development works that we can do. Right?

 

@25:33 - kathryn

You know, like, if you've ever been, yeah, I'm starting to see that.

 

@25:37 - Michael Armstrong ([email protected])

Yeah, it brings things up just because it's a relationship and relationships bring things up. And when you start to create something, it's like having a relationship with a child, the moment one gets pregnant, there's already shifts that are happening, emotions that are happening, and we're all birthing something.

And so things come up for us to heal. And in the end. We're going to be birthing something that is to help heal other people, to help other people with this or that, or progress their purpose in life.

having our energy be clear as well is just so important.

 

@26:12 - kathryn

Yeah, apparently we're just having labor pains.

 

@26:17 - Michael Armstrong ([email protected])

Exactly. Love it. All right, let's hop down to Miss Lorraine.

 

@26:32 - Lorraine

I think I need some of what you've got, Katherine.

 

@26:37 - kathryn

Anyway, in what way?

 

@26:39 - Lorraine

Like, what specifically? Well, I just have been feeling retired little all the past week, and so I've kind of lost my usual a little bit.

I think one thing I really need to do is just figure out how to make a decent video. Maybe then I'd be comfortable doing

get more because um anyway I've kind of just fallen off the track a little bit where they'll kind of enthused and I think it just might be my energy levels not quite there so it will return but um that's kind of where I'm at right now do you ever get out into nature, Lorin?

 

@27:24 - Michael Armstrong ([email protected])

A lot yeah yeah yeah I don't know I've been waking up with little bit of lightheadedness doing this I don't know it's the time of year solar flares the some levels of something or whatever it is yeah yeah what really focusing on on you like your body your temple um treating yourself well whether it's nutrition or you know just really like the the more we take care of ourselves the better our energy is and

Yeah, I mean, you're such a spiritual person. I feel like your intuition is very on point and Perhaps even dropping in meditation and just asking like what what would nourish me most?

 

@28:14 - Lorraine

Yeah, because for a while there was just buzzing with ideas, but there were so many ideas. was like not a cohesive thing and then I kind of went a little bit blank so Yeah Yeah Well for you Thank you so much Yeah, I mean you're going to have access to it for as long as you want so You need to Yeah But I would love to see you create have have something that you've created I know you've created your cards you put a lot of time and effort and energy and love into those cards which is a beautiful creation and You know if you feel cold

 

@29:00 - Michael Armstrong ([email protected])

to then create something that you can share, like a little gift that you could share for humanity, some wisdom.

I just feel like you have so much wisdom within and it may feel normal to you just to carry that much, but most like the world's struggling right now and there's a lot that you can share with them.

 

@29:25 - Lorraine

Thank you. Yeah, I've always been such a quiet person and kind of behind the scenes. So this is a branching out for sure.

Yeah, blocks are there with that.

 

@29:41 - Michael Armstrong ([email protected])

Yeah, I know it was big for you to say yes to something where you're putting yourself out there and even that is a huge step.

And I remember that first video you created on TikTok, was some really good energy.

 

@29:57 - Lorraine

You're got to get back to that.

 

@30:00 - Michael Armstrong ([email protected])

Yeah, so right now I would focus on just thinking about what could potentially be that three, four, you know, maybe five video offering, like a course or something you could teach people, it could be on really anything.

 

@30:18 - Lorraine

Especially spirituality, people love to learn about all unrelated to that, but I did email you sent with your wife about the spirit babies, I listened, I was a 12 minute or something thing and then get the course of a discount.

So it doesn't have to be a long thing you're doing, that doesn't intro to.

 

@30:48 - Michael Armstrong ([email protected])

No, no, doesn't. It doesn't. Yeah, it hers us I think 12 minutes long or so. And when you have like a lower to offer, it can be.

Yeah, I put some estimates on like some timeframes for it, but if you have a little intro about yourself, if you teach something and then you share what you have to offer, it can be as long as you want.

I'm not here to say that you have to do it this way because someone could create the most incredible five minute long video that teaches and also shares their offer.

So really, one has to just tune into their intuition, but people always ask like, well, long should it be?

that's like a general idea. yeah, even a 10 minute thing is great. But so that would be the free little free masterclass.

And then that is what sells something a little bit bigger, which maybe the thing that's bigger is just a single class that's 30 minutes long that helps people dive into one of your modalities.

 

@31:50 - Lorraine

Yeah, maybe start out in smaller chunks.

 

@31:55 - Michael Armstrong ([email protected])

Or another thing you could do is you could create a 10 15 And it video that is you talking about your cards, like you already do have a product.

So if you talked about like how you, who you are and how, why you came up with them, your story of like your, your own transformation within that subject.

And then shared about all the benefits of the cards, because I love cards. have so many benefits like that.

Cause you can pull one each day, you can get a new like vibe each day and then share with how people can get it, which essentially tap the button below.

And then I share with you how to create that little button. And then that button could just link to the page that you already have to sell those cards on, on Instagram, you mean, to your website, on your website where they can just tap that button to purchase.

 

@32:45 - Lorraine

Are you allowed to put your website when you don't have a number of hours?

 

@32:50 - Michael Armstrong ([email protected])

This would be, so this would be separate. This is on Instagram, on TikTok, you're guiding everyone like, Hey, you want to learn about these incredible cards, just tap the link in my pocket.

IO, or the link on Instagram if you're on TikTok, and that link then goes to this 10 minute long, you know, 15 minute long video where you share about yourself, you share about these awesome cards, and then you give people the option to purchase them.

 

@33:18 - Lorraine

Okay, thank you.

 

@33:31 - Michael Armstrong ([email protected])

And yeah, Catherine says I get that overwhelm of ideas. Yeah, there definitely can be an overwhelm of ideas when there's so many things.

Yeah, been there, spent many nights just running through them like, what is this class? are all these things? But I found that usually it's like the most obvious thing.

There's always so many signs that are pointing the right direction. I'm like thinking about all these potential other options that.

maybe and it always ends up the thing that's just most obvious. Yeah, Ali says it helps to ride it all out.

Yeah, does. It helps to ride it out in journal. All right, let's hop down to James.

 

@34:23 - James Guiry

What's up?

 

@34:24 - Michael Armstrong ([email protected])

Let's do it.

 

@34:25 - James Guiry

Cool. How you guys doing?

 

@34:26 - Michael Armstrong ([email protected])

Hear me?

 

@34:27 - James Guiry

Yep. All right, cool. I'm going to double check. I'm cool. right. Well, nice to see all you guys again.

Happy Monday. What's going on with me? So, kind of tickle. I think we talked about it on our one-on-one, working on this instant, basically instant past lives or kind of instant, instant everything.

So kind of instant past lives, spirit guides, instant healing, basically. So the concept is taking the old methods of, you know,

A lot of guided meditations that are out there are like progressive meditations, you know, like either it's a, you know, maybe it's a bridge or maybe it's a cloud or whatever metaphor you would want and it's really kind of a long drawn out progressive meditation of relaxing your body, which can work, but my idea is something getting something fresh and it's working on being able to do this kind of inner work right away.

Like, I mean, I do it with my clients where you can go into a past life in like 10 seconds.

You just have to know how to do it. And once you learn the techniques, you want to connect with a spirit guide, boom, you want to connect with a loved one that's passed on right away.

And it's pretty cool because I'm actually doing it with my clients every day. So I'm taking all the, all the stuff that I'm learning.

And I'm really, like today, I wrote out a whole outline for everything. So everything's just outlined. I'm looking at it right now and I've kind of rewrote it, you know, I've been

Kind of changing it and beta testing it myself like going through the meditations and imagining if it was just me It's like really um, maybe like chewing on it You know like instead of just getting something out there and just go cool I got it done and we move on to the next project.

My thought is I want something's gonna last and That means for me, it's I'm not rushing it. I'm not I'm gonna I'm going through all the courses here And but for me, it's like hey get it done, right?

My goal was like can it last the test of time? Can I be something that lasts even though it's an MVP product, you know most viable product can it last 10 years, you know That's my goal something that goes man.

I want to go back to that audio and that program and listen to it So that's kind of my plan But yeah, that's kind of what I've been doing just going through the program really You know, it's like today I had a client where I went through the whole program with him and But part of it and you know

guys, he was he was balling. was great. It was a great great session. And so it's um, I really love the method and it's something that I want I would want to buy.

guess kind of my my takeaway is it's something that I would pay for that I would be looking for.

And that's what I want. It's not just kind of getting something out there. So let's go on minute went up to um a little bit slower than I wanted to.

You know, I think, um, I think Catherine mentioned like getting in a good place, you know, like working on what you need to work on.

I think once you're in a good headspace and you know, once you get the clarity of like what you're really doing versus just muddling through it and and just trying to put something out there that's like half finished.

For me, it's like quality over quantity at this point. So I don't know if it's going to be like it might be like a that most viable product that kind of intro offer, but maybe it's going to be something better than that.

I don't know. Right. It's turning into something. So but but Put an offer of like between that forty nine and ninety nine dollars, but something that's like Way higher value, right?

Did I could that I could start selling on a larger larger scale that um That you Michael would be like, ah, want to do that You know, I'm gonna say like what I want.

want the people that like like the the people that I look up to right the in my my field I would want them to buy it.

That's that's that's kind of my my ticket. It's not just the net the nor the average Joe, right? Which is great.

I want the person that's been doing this longer than me and goes. I want to do that So it's kind of what I'm looking at and I feel like pretty I feel pretty good about it.

I feel like I got it out kind of like it's looking at it right now. I stare at it.

I'm staring at the whole like outline. I'm like I like it.

 

@38:42 - Michael Armstrong ([email protected])

So it looks good so far Well hearing that you talk about it. I'm already ready to buy it.

 

@38:49 - James Guiry

So just let me cool the moment. I can perfect sounds good I'll this count it for you.

 

@38:53 - Michael Armstrong ([email protected])

So we'll think about it. So That but I appreciate it who who here heard what he said and was like actually sounds kind of cool like instantly

you're going into past lives and something like connecting with past lot like that sounds very valuable. Like really valuable.

 

@39:09 - James Guiry

Yeah, you know, like a lot of people are like, you know, they want to do it, you know, but it's just kind of like, can you do it?

Do you have the ability? It might take you 40 minutes to listen to a guide of meditation. You fall asleep.

You know, I've been there, right? So it's kind of like you might want it, but do you even actually do it?

So I want something that someone they do it, right? They they actually take action on. So but yeah, I'm doing beautiful.

 

@39:35 - Michael Armstrong ([email protected])

Yeah, it sounds next level. Like truly, it sounds next level. I know the past life regression field is like this field that's almost like accidentally building itself and adding some purposefulness to it, you know, from like just hypnotherapy, where it's just like, go to your childhood to accidentally going to past lives to then like, Oh, wait, they're now talking about the spirit realm.

Like, what is that? it sounds like you're creating something purposeful from the evolution of hypnotherapy. which is like that's groundbreaking.

 

@40:02 - James Guiry

That's that's incredible. Yeah, I want it to be, you know, I do a lot of like my work is like kind of a psycho spiritual model.

So I'm working with a lot of like psychology with spirituality. So it's just not like go to past life.

It's like we're dealing with emotions and childhood stuff and whatever it might come up, but it's in this psycho spiritual model.

And I think that people can really heal by learning these methods, you know, some of it's, you know, the silver method, which I learned a long time ago, and Silva stole his method from someone else.

So everyone's stealing their methods from somebody else. And it's like taking all of those people and like going, like that, I like that, I like like that.

And then I'm gonna make my own style out of it, right? So it's like borrows a little bit, right?

That's kind of what we normally do, right, borrow from history, but make something fresh. And then maybe change the field up, maybe it changes it up after that versus like pretty kind of break, basically like break the mold.

Just kind of what I'm looking to do, break the mold.

 

@40:57 - Michael Armstrong ([email protected])

So I think I speak for everyone here that we're. very excited. Listen, let us know when it's ready.

 

@41:02 - James Guiry

For sure. For sure.

 

@41:03 - Lorraine

Working on it.

 

@41:04 - Michael Armstrong ([email protected])

Sounds really exciting to connect with your spirit guide.

 

@41:08 - James Guiry

That's all you need. You can do it in five seconds. You can do it right now if you want to.

It's really easy. Like I said, I'll get you guys will get it, but it's really easy to do it.

You have to, like, stick learning a language. It's like a Rosetta Stone. Once you learn the language of it, the unconscious mind, how it works and how you know how to lower your brainwave state instantly and just all these little things that we never were taught in school that once you learn it, it's like, oh, and then it's easy.

It's way easier than you think. It doesn't require a lot of, it requires some preparation. requires, like, understand it, but when it sticks, once that understanding sticks, then you could pretty much do anything.

So, it's kind of how the psychics do it. The mediums and psychics, you could shift between me talking to you and, like, if I wanted to connect with a spirit.

it in this room, you know, what would it be? You know, there's a woman blonde, she's wearing all red, like a kimono.

I don't know, that was weird. So it's like you shift, right? And then I go back talking to you guys.

So it's like, you kind of could shift into these, these little like, my mom was super psychic, I grew up that way, but still it doesn't mean that you couldn't do it either.

It's you just shift back and forth. It's just learning the language. And you know, like Einstein said, right? make the complicated simple, right?

If you can teach someone this, it's like, oh, I get it. So it's right? Codex called Codex. You'll do that.

Well, curious about this kimono woman. I know, right?

 

@42:43 - Michael Armstrong ([email protected])

I don't know. And yeah, I feel like we just witnessed your masterclass right here. Like you've cultivated the tire, you know, it's like, now we want it.

And then if you were like, oh, by the way, here's here's a discounted link for you guys, like, yeah, I might have them right away to get that.

 

@43:00 - James Guiry

Act now, right? Give me your credit card. Give me your credit card numbers guys. Let's do it. Cool. But I do feel bad because I haven't been doing any videos at all.

just put it all in pause. was like, you know what? That will come. Like you had mentioned about creating the course first and then doing the videos.

I think that is like what obviously you're going to do the next time, right? It's like even before, like you had mentioned when I talked to before, like think of that idea.

I think that I if I was working on that prior to someone in the class would have started. I had like the outline.

I had all done and maybe like you were sending stuff to us to prep us to get that course kind of ready.

So then we like, hey, get it ready. I think I would have been ahead of the game, but it's, you know, it's all learning, right?

That's the whole point of doing this, that kind of the beta test, like your first class is what do we need to do all this, right?

And I think getting in the right mindset to actually create it. That's the key. You already actually sent the

Those videos have so cool. I'll stop talking. Thank you, Michael.

 

@44:03 - Michael Armstrong ([email protected])

Appreciate you. Thank you. And yeah, next round of break creators were starting with creating right away and then at the end getting into sharing on social media.

 

@44:14 - James Guiry

444.

 

@44:16 - Michael Armstrong ([email protected])

Hey, hey, there we are. I'm just one on one this last week. And they're getting between 300 views to 800 views and they're getting clients.

They're getting people signing up for their stuff. So they do create content pretty consistently, but they're not going viral.

And if you can imagine sharing to like 600 people in a room. It kind of makes sense that there be at least a person that might be interested in that.

So like going viral is just like where you like, you know, when the lottery or something like I sold so much, but like.

they're still doing it and it's still their full-time thing with lower views.

 

@45:05 - James Guiry

Do I have question on that? So, yeah, on that idea, don't have to have a million views. So my thought is like, you know, especially as you're trying to go viral, paying for ads once you have the product and once you think, okay, this is good, paying for that.

Would you recommend paying for advertising?

 

@45:25 - Michael Armstrong ([email protected])

know, guess once you have proven that your funnel does work. If you send people through it and when they watch your video, they purchase it and you're you're just by, you know, just your own and it's working.

That's when you can start putting money behind it. But don't put money behind it.

 

@45:44 - James Guiry

like test it out to see if it works. Yes. Cool. right.

 

@45:52 - Michael Armstrong ([email protected])

And Susan, if you are here by your leg. Oh, we are indoors today.

 

@46:02 - iPhone

If it's in a restaurant, can you hear me? Or am I sorry? Okay. Um, let's see. Uh, I think I have my first month of TikTok on experience.

Um, it's interesting because I was getting into like more of the news, like up to like 700 some odd of video or whatever.

And then I got, you know, I don't know what the correct word is. Blocked. Blocked. it blocked or they put it in?

I don't know. They say it's not appropriate or whatever. Meanwhile, that's a quote from Mr. Trust me. It's appropriate for children.

It's appropriate for adults. it's quite interesting to see what they're blocking. So I've been doing the appealing. So it blocks and it appeals.

But what happens is it seems to drop you down numbers. So it was like, I might have had like 700 and some, then I went down to say after the blocking, maybe it went down a couple hundred, but I had a couple blocks in a row.

So now it's like, I'm starting to get it. I'm like, we got to be kidding. But I've been doing a lot of different videos just to kind of see how the system works.

So there's a little video. I guess I told you the most I had was like 700 on one. But I think I have over 14,000 views this month to remember, just by 15 websites.

Yeah, but I'm not doing a specific topic per se, because I'm trying to figure out and understand how the system works and all those different features.

For example, it might show me that I have say 19 common list and I might have received four. So I'm assuming the other comments went to the reposting the people that reposted it.

I don't know. So yeah, so it's kind of an interesting social and that's the same joke and a little like, huh, I got to start from zero again.

Like, I don't know if I like that. So we'll see. So I'm probably start going towards the topics that I'm interested in, I guess, but I'm not that I'm not interested in there.

So, I think the next I would probably do almost of them. So, the topic that I wanted to do and create the course on was interesting because like last two days of energy came in and it was almost like it was almost like looking for like what I'm doing, I don't know, like wiped it out, I was like, and I felt it, I was like, well there was that.

So, I don't know. So, almost like, so I understand what Lauren was saying all of a sudden, the went weird this week.

So, it was almost like someone was checking in but it wiped out what I was doing mentally. And so, I'm like, other than today, I think I'm maybe little too behind the beat.

I think I'm up to it. Like, I think I'm just missing two from last week. on that. So my challenge is, I want to kind of get an idea of what I'm doing before I sign on, because the minute I sign on, I don't want to be sitting like, what's my idea?

It's not wasting, but, so, I'm not searching it. But I've been doing it, keeping up with it, keeping up with the concept of it, to see how that works.

And I agree, like, if I wasn't doing something, technically, 14,000 different divide would be nice, if I was doing it on a topic that I was looking for.

So, it's just a learning experience. And then mindset, I have to do a little solo version. Yes, I'm good at it.

Yes, I can. But I don't know if I want to, in today's world, I don't know. So it's very interesting, I'm not quite sure, I'm not quite sure, it's interesting because when James is talking, I go immediately, like his energy field puts right into the space in three, like just two words out of his mouth, and I'm like, all right, I'm already there, so where we're going?

It's just the confidence that his voice is already putting someone in it, so that he takes food in five minutes, doesn't take 20 minutes, doesn't take 20 minutes, doesn't take one of the videos that I watched it has, I cleared like three huge things in my world, just because I know how to travel through past life and I know how to close down past life, so I know, was doing the work separately, but he opened the field for us, so I was like, okay, would you do too, would you do too,

So it's not as, it doesn't have to be a 45 minute thing, it can just be like, hey, here's a feeling of what it feels like to go into the meditation, boom boom boom, a few minutes to shoot at.

And then Lorraine, let's see, you're talking about three videos, two words or 700, one click in the eight version, you have maybe, I don't know, 17, 18, 100, used in three videos, that's great.

And if you look at the live things, people are reading cards on that live stream all day, they don't.

They read cards. like, let me read the cards for you, pay me money, and I'll read a card for you, they pay you money, I'll read a card for you, so you guys are doing great.

So I hear like the little insecurities, but every single person is my opinion, so that's where I'm at, I'm not quite sure what my

My first is yet. I thought I did but mostly, I'm not sure. So if you're a suggestion, so you would just have a lot of, I don't know, it's too long, but that's why I'm going to put the same thing.

 

@53:19 - Michael Armstrong ([email protected])

Well, thank you for sharing. You're good at reading energy and speaking to the room, sharing about being able to learn about your past lives and shift.

There's some depth to you that I think would be fun. Yeah, I think that would be fun to learn about on your social media.

That is what people really love to hear depth, authenticity. And there's something to you that I think that potentially you're not fully expressing that like I can sense that is quite magnificent.

 

@53:53 - iPhone

Yeah, so I'm not putting myself on the videos. So that's where some of the challenge is. is it. And I know about a lot of the topics that people are working on, like the past life stuff, I know, I'm having to travel through.

I don't want to see people through the brain. I know the importance of closing the past life. So when you visit it, very important to close the other side of what he's through and you create all this interesting stuff in this life.

But also people passing and all that kind of like that topic, which I've had so much experience in that information that I don't want to go there anymore.

But yeah, so I don't know. It's just like lots of information with life time. It's just trying to figure out what I want to put my energy towards because what I put it towards opens the space and then I'm planning to have to live in that space a little bit.

So that's the thing. So the question I keep into my loved ones. Do I want to live in that sport?

Yeah, you know, that's where I'm trying to figure out where it can be high vibrational enough for me. Where, and then I have to be able to hold my energy, which is challenging.

So when people's energy is talking on a certain topic that I don't go there. So still working on.

 

@55:26 - Michael Armstrong ([email protected])

Well, the theme of the other places. Yeah, the theme of this call is you're exactly where you meant to be.

Exactly. I was like, you're not sure yet just the thought of being in that unsureness, the feeling of being in it.

You know, that's when you could be taking a shower and all of a sudden floop, a little thought comes in of like, Oh, that's a path that I could head down.

So yeah, shining that back to you as well, you're exactly meant to be and there is greatness there.

 

@55:55 - iPhone

Yeah, thank you. Thank you. Thank you.

 

@55:57 - Michael Armstrong ([email protected])

And because I love listening to

 

@56:00 - iPhone

Yeah, thank you.

 

@56:01 - Michael Armstrong ([email protected])

Thank you, Susan. Awesome. So I'm going to share my screen real quick.

 

@56:15 - Lorraine

Like Stephanie showed up. Oh, it's the same.

SCREEN SHARING: Michael started screen sharing - WATCH

 

@56:19 - Michael Armstrong ([email protected])

I see they just here. Yeah, just cameras off. Oh, here we are. Wow. Cool. Okay, so here we are.

Here I am down here. yourself a little bigger. Awesome. Really awesome hearing from everyone where everyone's at. I'm just feeling like a light, a lighter energy like a.

There's even though some people are not where they want to be. Some people want to be a little bit further.

There's also this like opening, this direction, this lightness. that to me feels like sprinkles of soul purpose, sprinkles of soul alignments, sprinkles of like your soul like celebrating you for heading down this path of showing up more yourself and showing up and learning more about yourself.

So this is something I wanted to share on this live. This is in the course, but I just wanted to dive into it here as well because I feel it's very important and it also kind of outlines the grand scheme of what we're currently working on.

So this is the concept, the idea for the funnel we're doing, this delves into psychology, why someone would ever want to purchase something.

And let's hop here to this next slide. So you guys might have seen this if you've watched this video right now.

The sales funnel, which is basically any sales funnel that you see online stems back from a. method that was created in 1898 by like the godfather of marketing, Elias St.

Elmo Lewis, and he essentially developed this ADA method, the ADA, stands for Awareness, Interest, Desire, This is the psychology behind what customer is going to go through.

The moment they maybe get like a free sample of something, or they get a coupon, or they see a TV ad, they walk into a store up until the moment they enter their credit card, swipe their credit card, enter their PayPal, and purchase something.

So this is essentially the root of the sales funnel. So Awareness is when something simply enters your field, like when you're sharing social media enters your field.

Interest is like, ah, like you're learning about it, so there's an interest in tree there. Desire is what we've been talking about on this call, where James just instilled desire in all of us for this epic

like instant hypnosis thing, like now we all want it. And then, you know, if he had a little button we press, that's where this would take place, action.

And then someone pays you for that. So I'm just gonna hop over here to get more into like how this relates to with what we're doing.

And in this, so the awareness aspect, this is our social media. This is why in this next round it's gonna be so important.

And even in this round as well, delving back into social media after the things have been created. Because now we have this whole wealth of knowledge, wealth of information of, okay, this is what I'm sharing about, this is what I'm teaching about, this is what I'm selling.

And now I have all this information to be able to share on social media. And I've seen some very, very high ticket offer people like $10,000 for a course.

And I have done their course and I've also to seeing what they share on social media and they pretty much share it all on social media.

Like the every module of the course is like sprinkled in that video, put in that video. Like if you put it all together, listen to the podcast, listen to everything all together, they kind of give it all away for free.

It's just if you're capable of taking it all and putting it all together. Most people are not. So, you know, most people only want to do that or they don't realize they can.

So, they want to purchase the thing that puts it together for them. So, your social media is where you are going to teach.

You're going to share, you're going to express, and then towards the end, we get into automation, how you can automate the system so it sends it all out for you.

What we'll be creating, so first you're going to create this, your paid offer right here, backwards. There we go.

You're going to create your paid offer. So, we're going in reverse so that we know what to create in each step of the process.

because that's the beginning at the very top. We're creating our paid offer, which is your course. This is what people can purchase.

After that, you'll create the free offer. The free offer is going to be on the same theme of your course.

So, for example, my course was past life regressions. You can do a past life regression. My free offer was my past life master class.

It was purposefully vague. It wasn't like the history of past lives. That it was the past life master class.

So, like what they're going to get in it is little bit vague so that a more broad spectrum of people who are interested in it will desire it.

And let's hop up right here up to the lead magnet. So, in this lead magnet right here, that's what we're going to be creating just after this free offer.

for. So once you've got your master class 15 minute long, 20 minute long, 25 minute long master class, we're going create that lead magnet.

So going from social media, you're going to be sharing on social media. Hey guys, I've got this awesome thing that, you know, teaching about your topic.

By the way, if you're interested to dive deep, I got this free class, check it out links in my bio that guides them right here to this lead magnet.

The lead magnet, this is this is where the magic takes place. This is where they say, yes, they give you their email address, enter little form.

And once they press submit, it goes directly to your masterclass directly to it so they can watch it right if they want to watch right then and there.

I have different statistics on that in mind. And I've found that the majority of people who purchase like I want to say maybe 70%, 65, 70%, purchase something because they just entered.

email address and they watched it immediately and then there is a smaller percent but still a pretty large percent like 30-35 percent who they want they get the email after the fact email they get sent to them as well it's like oh by the way here's the master class if you haven't watched it yet watch it here and it's gonna be a huge chunk of people who watch that master class from the email and then purchase it so that is that lead magnet and if this feels a little bit like confusing like wait how I got a krill I'll guide you guys through it after we do this one so that's what's next the next phase of it is getting into the lead magnet master class once they watch it there's going to be a button on the bottom of your master class that is like a little click me click here click the purchase button so at the end of the master class and highly recommend even if you're not really there yet I really recommend watch the material at least

the first video that was released this week, it's phase two, um, very first video. And that talks about this, this free offer that you're creating.

It goes through the full process of it, why you're saying every aspect of what you're saying. So at the very end of it, tap the button, you need a call to action, very strong call to action, people will do what you tell them, people love to be told what to do.

It's just kind of human nature. We love to like be led, um, to do things. And it also comes to sales.

So tap that button below to purchase the offer. Once they tap that, that then gives them the opportunity to purchase it very easily.

So like with Lorraine, like with her cards, that would be right here. If she did create a video, Lorraine, if you did create that video about just the how awesome your cards are, you know, like what what the benefits are, what they can get from it.

Um, then just be like, and then if you tap the button, button below you can get it. And then whenever you talk about what's like what's incredible about the system is once you, once you create it, once you have it, it makes your social media really easy because you don't have to like always have this live with that.

You don't have to have these things that you're promoting and doing and it's always there for you. And I love the Stephanie Wayne, I love what they're creating because they're creating a bunch of stuff, which is like, you know, eventually you can create a bunch of stuff, but they're just going for it so that if they're talking about, I don't know what all other things are, but maybe soulmates, then they can point to that one video.

If they're talking about couples shadow work, they can point to that one free mini class they have. So by creating the system, you're essentially creating a full sales process.

The free offer, which is your your masterclass, is going to be like, If you were to call someone on the phone and you had a full conversation with them, and they were the sales person and they're, you know, trying to let you understand the benefits of purchasing and you purchased because of that, you essentially have a sales team member.

That works on an automated way for you 24 seven they could tap the link in your bio at two in the morning.

And when they go through this process, eventually they're going to get to that. That may be 15, 20 minute long video, where you teach them everything talk about yourself, you then let them know you have this incredible offer.

And you're going to that full sales process with them while you're sleeping. So it's the power of the internet.

And it's, I've seen the power firsthand of it. It's pretty incredible. So this is the, this is the funnel that you guys are going to be creating this over here.

Right here. This right here is. your email setup. And we haven't got to this in the course yet, but we will.

This is essentially once they give you their email to get this free offer, it enters them into your email system where you can start to send them emails.

And the cool thing is you can set up a series of 10 emails over the next three months or so.

And they are sharing about benefit, really awesome things, things in your life that are going on. And then every now and then you can offer.

Oh, by the way, here's, here's this one offer that I have. It's, it's, here's a discount if you want it on this, in this email.

So that the email marketing is absolutely powerful just by itself. This is incredibly powerful. But within this full system, it's like, if someone doesn't get it here, they can get it here, if they don't get it here, they'll be reminded in a few days, they'll get it here.

So we're setting up this whole system to just be an automated sales process. And if you have any questions.

Does anyone have any questions? Feel free to let me know if you have any questions. Oh, and it looks like a Ruarrain had a video or a question previously about quotes and videos.

Yeah, you are allowed to have quotes and videos. Yeah. Awesome. Yeah, so that is that's the final system that we are setting up.

I just wanted to just give you guys that overview again. know a lot of you have probably already watched the video, but I want to just like reinstate the importance of this and also just get it in your mind of like, okay, like this is actually what we're creating.

We're creating this process and right now we are right about here. So from here and now we're here and then this next week we're going to be getting into here and then we're going to go back to social media now with this thing set up.

And some of the, some of the videos are like, I'm guiding you through the software, like, okay, tap this, tap this, tap this, but there's a lot of videos where I just talk about things like this, which are the concepts that we'll be going through.

I recommend watching these videos as you're going through it, even if you're not there yet, just because it's going to help you mentally think, okay, like when you're, when you're going to bed or when you're meditating, I don't know about you guys, but I'm an active meditator.

always get like business ideas on meditating. That'd be cool for the master class, I'll eventually create that master class right now.

still working on this whole, this course, but eventually I'll get into that master class. So that is just something to think of.

One more thing is the, this master class concept, this free offer. For me, it was, it was like, it was kind of difficult to think of like what my master is.

as is. I was always thinking it had I tried many things. I had my past life regression library. I tried a free mini past life regression.

And that was my my free offer. And no one purchased it. Because they got the they got their free past life or like they didn't want it.

If you give someone something that they already like if they think it's in some way related to that main offer.

In an action based way, majority of people going to be like, I'll just see what I can get from this free one and kind of roll with it.

So it wasn't until I realized that you're not like, for example, the example I give in the video is if you're creating a course of 10 guided meditations, don't give the free don't give one of the meditations like the first one away for free.

Because they're going to feel like, okay, well, if that's it, I think I'll just use that one and just use that one every day and not really where about the rest.

So what I learned through the whole process. class was you take what your course is, and then you take the general concept of the course.

So for example, in the example of I have a 10 meditation package, awesome meditations, guide you into the present moment.

In the master class, your free offer, that would be like, I would just call it my meditation master class.

In the meditation master class, I talk about the benefits of meditation, I talk about what has been scientifically proven if there's any studies, people love science, any scientific studies on meditation, my own transformational journey, what I've gone through.

I used to be here, I went through here, or if you already have clients, even better, I've taken this client did this, they were right here, and when I did this meditation, they opened up to this.

If you can show transformation, transformation cells, so that is key. Data information, you're cultivating data. desire. You just tap this and you go back here.

So yeah, you're cultivating that desire in your master class. And through the desires created through building knowledge, building trust, showing that you are a leader in your field, which is in the beginning, the intro of kind of bragging little about who you are and what you've done and how long you've been doing it, or whatever you can offer that you can brag about, which just generates more and more and more of that desire.

You wanted to the point that James got us today or like, just give it to us. And so then once you say like, I have this and it is, it's not only available to you where I'm going to guide you through it, but also it's normally 200 bucks.

If you get it on, in this, in this on this page right here right now, it's 47 discounts at $47.

I actually do make it $200 on your website. So you're not just saying that. For me, if you get my past life regression library on my website, if anyone gets it and people have got it for $200, that's essentially what it is.

But the majority of people are getting it with that discounted price because they've gone through this full step to the point where the red take action and creating a sense of urgency is just very necessary for people to purchase.

It's way too easy for them to like, you're going to email me this? Okay, maybe I'll check it later and it gets lost in their seat of email and they're never going to do it.

creating that action, that sense of urgency for them to get it right then and there. So that is the general scope of what we'll be creating with all of this.

One last thing at the very end, once we've created this whole process, we'll be called ManyChat where you can then automate the process of sending them a message that has a link to your free offer to your masterclass.

So every single post that you have on Instagram where you're talking about this subject, you can say, oh, you can just comment a specific keyword that you choose that's like kind of a rare keyword people wouldn't accidentally just write in chat or in your comments.

And then if they put that in there, it sends them your free offer, which goes through your entire sales process, brings them into your emails, they have many, many opportunities to be able to purchase the thing you have, and then brings them to your paid offer.

So that's really, really cool, very excited about that. It's incredible that Instagram even has that, like I can't believe they have a system like that, but they do and it works really well.

wish TikToks little more closed down. They only offer one language link in your bio. If you don't have that yet, you have to guide people to your Instagram to purchase, which also does work.

Turn this off.

 

@1:15:12 - Alli Bee Yoga

So with chat GPT, you have to log into it with your Instagram account.

 

@1:15:19 - Michael Armstrong ([email protected])

Many chat.

 

@1:15:21 - Alli Bee Yoga

Okay. And is it secure?

 

@1:15:25 - Michael Armstrong ([email protected])

Yeah. Yeah. Yeah. They've worked with Instagram to essentially create the system.

 

@1:15:32 - Alli Bee Yoga

Okay. I'm like, I don't know who I'm sending my information to. Yeah.

 

@1:15:38 - Michael Armstrong ([email protected])

Yeah. You essentially connect your Instagram account kind of like back in the day with Facebook. Everything was like Facebook login and you can use Facebook.

It's very similar to that Instagram login.

 

@1:15:48 - Alli Bee Yoga

Okay.

 

@1:15:54 - James Guiry

Very cool.

 

@1:15:55 - Alli Bee Yoga

You're just talking about what's in the actual class.

 

@1:16:00 - Michael Armstrong ([email protected])

You don't talk about what's in the actual class until the last 25% of the video. You want it to be a class on its own that has a lot of incredible information in it.

Like so for you, if you created a master class on the retreats, I would share some stories about some of the retreats you've done.

I would share some insights as to what made it good without sharing, you know, all the stuff you're going to give them in the course.

But you can share about how like maybe your first one maybe didn't go so well. And you learn some incredible things.

And then your last one went really well. You can share about some things like everyone needs to know about running a retreat.

And then at the end, the last like 25%. Then you're like, and if you want like my step-by-step guide on creating your retreat from like saving money to things to work on to like email templates you can use to whatever it might be.

That's great. what you would include in that last portion.

 

@1:17:02 - Alli Bee Yoga

Got it. OK, thanks.

 

@1:17:05 - Michael Armstrong ([email protected])

Yeah, and then the main part is about 50%. And then the intro, which is a quick intro to talking about you, what they're going to learn in the master class, that would be about 25% as well.

And that includes your own story of how you got to that point, to essentially creating your offer.

 

@1:17:23 - Alli Bee Yoga

You introduce yourself, talk about what you're going to be talking about in this free master class. And then show valid examples, improve that on legit.

And if you want more info from me, purchase.

 

@1:17:41 - Michael Armstrong ([email protected])

Exactly. and you can have some photos of you at retreats. Photos are great in these presentations. In the video that I uploaded that has this outline, I also have a PDF that you can download that just has the full sheet of the outline of your master class, like what everything that needs to be included.

So you can use that as well. I'm going to it out and just use that as we record it.

 

@1:18:02 - James Guiry

And that's in that course.

 

@1:18:04 - Michael Armstrong ([email protected])

Yeah, it's in the course. It's in the second video that's in phase two. And it's in the download section.

I also included links to the two master classes that I created, the past like master class and the bright creators master class so that you guys can check those out and kind of study the way that I did as well.

 

@1:18:23 - Alli Bee Yoga

Oh, nice.

 

@1:18:24 - James Guiry

Oh, I see it now. Nice. It's in the, I got you. So there's the two links. I was actually going to ask you that.

OK, cool. So past live. OK, perfect. Thank you. Jess, what I was looking for.

 

@1:18:38 - Michael Armstrong ([email protected])

Nice. Yeah. And in the, oh, go ahead, Lauren.

 

@1:18:44 - Lorraine

Any short thought?

 

@1:18:46 - Michael Armstrong ([email protected])

I was going to say in the funnel world, it's called funnel hacking, where if someone's successful in what, in your subject, you go into their system and you sign up for every single thing they have to see like what their process is.

Great way to learn to get. and insight scoop into competition. And that's it, yeah. Feel free to share, Lorraine.

 

@1:19:08 - Lorraine

Oh, I was just going to ask for clarity again on this. In your bio, on TikTok, you can share one link, or not, until you get a little confused stuff.

know if I could put my card link in there, and then is that the only thing you put?

 

@1:19:28 - Michael Armstrong ([email protected])

Yeah, I think when we had our one-on-one chat, we set up your Instagram. So essentially you say, get my heart cards on my Instagram, and you can have even like a little hand pointing down.

I think you've got that in there. And then you also added your Instagram. So your TikToks all set up.

If you created TikTok videos and you just said, check out my Instagram to get the heart cards, people would know what to do.

 

@1:19:58 - Lorraine

I mean post it, except for one. I'm one in the studio. Yeah, and it's OK.

 

@1:20:04 - Michael Armstrong ([email protected])

mean, if I were you, I would focus on probably selling the heart cards, because you already have the product.

And I would like a video every day of just pulling a card. Here's the energy of the day, here's the message of the day.

And you could just share your cards, then you can share also your story. And that's what I would do, just really start sharing your story with those heart cards.

 

@1:20:30 - Lorraine

It is interesting that they are physical products, so.

 

@1:20:36 - Michael Armstrong ([email protected])

Yeah, so yeah, if people are purchasing them, you'd have to go to the UPS and ship them out. But as long as you don't mind doing that.

 

@1:20:47 - Lorraine

Well, good. I'm going to 1,000 words once. I'll be a word printed.

 

@1:20:52 - Michael Armstrong ([email protected])

Cool.

 

@1:20:52 - Lorraine

Cool.

 

@1:20:55 - Michael Armstrong ([email protected])

That would a good issue to have, yeah. When I have. had a t-shirt company in the holiday seasons.

 

@1:21:03 - Lorraine

We had a lot of those good issues where it's like Christmas time and we got so many orders.

 

@1:21:08 - Michael Armstrong ([email protected])

had to like hire a bunch of friends to all fulfill the orders and pack them up and print everything and it was lot of fun.

Really enjoyed it but yeah good problem to have.

 

@1:21:17 - Lorraine

Christmas will be here before you know it.

 

@1:21:19 - Michael Armstrong ([email protected])

I know. I know October tomorrow.

 

@1:21:25 - Lorraine

Yeah thank you. And then I need to set up Kajabi to do anything.

 

@1:21:35 - Michael Armstrong ([email protected])

Yeah yeah set that up once you're ready. You can even start to work on your videos. You can start to work on outlines before if you want to have that ready before you hop into Kajabi.

But that was another thing that I did want to mention and I just posted it the telegram before this is that you might want to check if you guys are on that 30 day free trial.

You can go I tapped I put a link that goes directly to to the settings directly to the billing section where you can see how many days you have left.

But if you want to downgrade to the $69 option, which if you're still building, I recommend doing that because you're building and it's much less expensive, you have to essentially cancel the trial and then like cancel subscription, but then they give the option, oh, would you like to just downgrade to the 69 and you just say yes, and that's how you can get the $69 option.

And I put that in the telegram for you guys.

 

@1:22:29 - Lorraine

So you do that right away and wait.

 

@1:22:32 - Michael Armstrong ([email protected])

I mean, you can wait until like the last day of your trial and we'll let you know when it does end or if you want, you could do it at any point in it.

 

@1:22:43 - Alli Bee Yoga

But it won't let go of your information.

 

@1:22:47 - Michael Armstrong ([email protected])

No, it'll keep all your information, it'll keep everything.

 

@1:22:49 - Alli Bee Yoga

Yeah, same account.

 

@1:22:51 - kathryn

I have a question, Michael. I tried to use a TikTok video to like use as a post, and I wanted to put my face in it, you know, like you've done, and I couldn't figure out how to do that.

I could, I could do it like a picture of myself and put it all over, like an overlay, but like how, like, um, how you're right now, like you're, you're not.

 

@1:23:21 - Michael Armstrong ([email protected])

with the green screen effect, I think.

 

@1:23:22 - kathryn

Yeah, and I, I played around with green screen on TikTok, and I was not able to put myself with the background of the previous video is the background, which is my head, you know, and then did you do like a screenshot of the previous video, or was it the actual, the actual video that I saved it, and then I, you know, put plus on TikTok to create a new video, and I had that video up running, you know, and I could edit it, but I wanted to put myself in there talking or using it as the green screen.

 

@1:24:00 - Michael Armstrong ([email protected])

Yeah. And I wasn't able to figure out how to do it. So let me just see this real quick.

So that would be, you're probably, I don't want say, OK. So you know, you're probably familiar. Let's go here.

So this is, start fresh. OK, so you're making a TikTok right here. And then you go to the effects, which is, you know, that little button right there, the effects button, which I'm sure you did for the green screen.

And then what you want to find is this one. So that would be the green screen with a photo.

And this is a green screen with a video.

 

@1:24:44 - kathryn

OK.

 

@1:24:52 - Michael Armstrong ([email protected])

Look at that. And I don't know exactly how long they let you do for that. I see, yeah. And yeah, I can't really see him.

There I am with the video.

 

@1:25:05 - kathryn

OK, and then what?

 

@1:25:07 - Lorraine

And then you. You think?

 

@1:25:09 - kathryn

OK. I see it. All right. OK.

 

@1:25:17 - Michael Armstrong ([email protected])

Awesome. And for a second, we had a pirate now.

 

@1:25:23 - kathryn

I bet you did it on here. Here. Ooh.

 

@1:25:30 - James Guiry

OK.

 

@1:25:30 - kathryn

Should we talk about?

 

@1:25:33 - James Guiry

Nice. You guys are crazy.

 

@1:25:36 - Michael Armstrong ([email protected])

This is just James and Naphora.

 

@1:25:39 - kathryn

Right?

 

@1:25:41 - James Guiry

You know. I'm going be a dog. Let's see here.

 

@1:25:46 - Michael Armstrong ([email protected])

Katelyn out with Tom.

 

@1:25:48 - James Guiry

here we go. Hey, guys. It's been really good hanging out today, but I got to go. So I don't know.

 

@1:25:56 - kathryn

All right.

 

@1:25:57 - James Guiry

Bye. Bye, everybody.

 

@1:25:59 - Michael Armstrong ([email protected])

Peace.

 

@1:26:02 - James Guiry

I love this. Yeah, just in zoom has all these like silly silly effects, right? Like who's going to use that, right?

going to meeting your like, Hey guys, you know, it's graduated. Whoo hoo. Cool. Why not? Little levity. All right.

Cool. I like that hat, actually. Cool. Anyways, it's a things I do.

 

@1:26:26 - Michael Armstrong ([email protected])

The things I do at night, the things James does. All right. So in this in this chat, it seems like the theme is perfect where you're at, you're exactly where you're meant to be.

This is a learning, growing process. Always just tune in. do I feel like like I'm putting in the work?

If yes, then you're exactly where you're meant to be. And check out some of the videos, some of the some of the videos further in it, that's going to help as well with this whole thought process of like what we're doing.

It really helps me when I see a large picture like the main blueprint. of all of it. Okay, that's where we're headed.

I see the map. Now I have a clearer picture of where we should go. Awesome. Well, sending you all just a bunch of love.

you have a wonderful week. Feel free to drop any questions if you have questions in the chat. Drop it in our little telegram group, sending you so much peace.

It does, there's lot of energies here, a lot with it.

 

@1:27:31 - Alli Bee Yoga

It's a solar eclipse new moon and Libra.

 

@1:27:36 - Michael Armstrong ([email protected])

So we're like, yeah, that makes sense.

 

@1:27:38 - Alli Bee Yoga

Having a lot of transformations and a lot of like new beginnings, so to speak, so. Yeah, definitely feeling it.

 

@1:27:46 - Michael Armstrong ([email protected])

Yeah.

 

@1:27:48 - kathryn

Bye.

 

@1:27:50 - Alli Bee Yoga

Bye everyone.

 

@1:27:51 - Michael Armstrong ([email protected])

Thank you. care guys.