Meeting 2

8/12/24

Bright Creators - August 12

@0:00 - Michael Armstrong ([email protected])

Stephanie, welcome, Stephanie. This meeting is being recorded. We got our AI recorder here. The reason I have the AI recorder is because it does really incredible meeting summaries.

Also keeps track of who's speaking and just a great way to keep track of things. So if you guys do those meetings, I do recommend it.

Welcome, Lorraine. Thank Alright, we'll get started in just a minute. Welcome, and Stephanie. Alright, so welcome everyone. Let's get started with just a quick meditation, just to drop into the space.

So wherever you are, just kind of grounding in, getting cozy, getting comfy. Just close your eyes for just a moment.

Take a nice deep breath in and release it. Another nice deep breath in and release it, grounding into the earth, allowing the earth to hold you, allowing anything from the weekend, from the past melting away so can create fresh energy.

I want you to tune into that center part of your chest that feels excitement. So think about everything ahead of you.

All the possibilities, the things you can create, the business you can create. The new followers you'll get, the people who are so excited to hear about what you have to offer and feel into the excitement.

of that. Sometimes it can come across as a feeling of nervousness. Now I see nervousness as your body preparing me to do something courageous.

So if you can ground that energy into courage, transform into excitement. And allow that feeling, that excitement, feeling the unknown, unlimited creation to grow and grow and grow within your body.

Imagine like a dimmer light that you just turn up and up and up and up. And just breathe in that energy.

That is a deriving force energy. As entrepreneurs, we are in charge of our energy. There's no boss telling us what to do.

No manager giving us the sheet of tasks to do it. It is totally up to us, dropping into meditation, dropping into our big why, feeling into the excitement of the infinite unknown future, that we, as entrepreneurs, get to choose the life that we want, we get to create the life that we want to take a nice deep breath into this energy, grounded into your heart, and just slowly blink your eyes open.

And welcome back everyone. All right, so we're going to do some rapid round check-ins here. So just a quick check in your name, where you are in the world, and what feeling you're feeling right now, what emotion you're feeling right now.

And this is also a space for wins. So if you have any wins, you can share those as well.

All right, so I'll just call it. I'll call you guys out here. Let's start with Sarah.

 

@5:04 - Sarah Apke

Hello, can you hear me?

 

@5:05 - Michael Armstrong ([email protected])

Okay. Cool.

 

@5:07 - Sarah Apke

Got a new microphone. Um, so Sarah, um, in San Diego, California, um, I'm feeling very nervous. So I liked that.

It said, you know, nervous this is your body preparing to do something courageous. I had to write it down because that's awesome.

Um, it definitely feels like going comfortable. Uh, yeah. Is that all the questions?

 

@5:35 - Michael Armstrong ([email protected])

That's perfect. Yeah. Mm hmm. Love it. I love it. feel the alchemy. Awesome. Let's go to Ali, Miss Allison B.

 

@5:50 - allisonbeelevy

Hello. Happy Monday. Um, I'm calling in from Austin, Texas, but next Monday, and maybe calling in from El Salvador.

work. So my husky sounds high. I'm going to El Salvador on a Wednesday and I'm actually really excited. I want to kind of create some content, have a little like microphone that I can hold.

So I'm just kind of excited to be in this setting of what I'm actually trying take But yeah, I'm feeling excited.

I'm trying to like switch my mind so that I just thought I'll have actual work to this right now.

So it's going good. I'm excited. Awesome.

 

@6:46 - Michael Armstrong ([email protected])

Very cool. love that you're stepping into that create a role and you're seeing this trip as also a trip of creation.

 

@6:51 - allisonbeelevy

He's messing with Oh, I'm going to do a little mini jungle. This is a little mini jungle. Yeah. going paradise.

 

@7:08 - Michael Armstrong ([email protected])

Gonna mute myself now. All right, let's hop over to Wayne and Stephanie.

 

@7:17 - Stephanie Banner

Hi. Hello, everybody. Can you hear us?

 

@7:21 - Michael Armstrong ([email protected])

OK, we don't have microphones.

 

@7:23 - Stephanie Banner

Perfect. OK. We're kind of feeling the same way. I'm going to mirror the last. conversation. We're feeling excited as well.

We're actually a little tired. We kind of had a busy weekend with different things. Kind of traveling around and stuff, but just feeling the Monday by, right?

Of the grind and everything that that contributes to. So a little tired over on this side, but we are extremely excited to continue this new journey and see what it's going to bring us in our future.

And we can't wait to get going and learn. more from you and from the others that are here. So excitement, we're along with that word.

 

@8:06 - Michael Armstrong ([email protected])

Beautiful. Yeah, I mean, we we've just got out of that that energy portal. A lot of astrological things happening.

Just to me, it felt like some significant energy. And this weekend, I've talked a lot of people and it's been like a lot of creation, a lot of like working business, and then also a lot of almost forced downtime, needed forced downtime.

So it's been, the energy to have been high. And welcome guys. So let's hop over to Mr.

 

@8:42 - James Guiry

What's up, guys? Happy Monday. Feeling good. got that book, the story, where they started reading that today. So, you know, to stay motivated.

Um, being like, you know, my goal is like to be a sponge, you know, I live with that quote, I don't know if Twain said it, but it's, uh,

And about what you don't know to get you in trouble, it's what you know for certain that just ain't so.

So it's like that, kind of being like the new students, like just, you know, take suck, soak and everything in and kind of listen to people what they're saying.

So that's kind of what I'm doing now is, is like when you're, you know, take what you said on, was it Thursday or Friday and apply that, right?

So I think it's like not only learning something but applying it. I think that's going to allow it to stick for me.

So what's my word of the day, sponge, maybe?

 

@9:30 - Michael Armstrong ([email protected])

I'll be a sponge, there we go. Mm-hmm, beautiful. Yeah, great quote too. Great to have you here, James. All right, let's hop up to Mary.

 

@9:46 - Mary Grace

Hi, I'm from East Tennessee and my word for today is also excitement. I am watching the viral course that you have about the 20th.

me one day challenge and so I sat down to write out like 21 topics that I think I could make into a video and I came up with 25 so that gives me a little buffer and also I find the energy of this time very interesting because it's lines gay but also mercury retrograde and I got to be honest I'd dig a mercury retrograde I like to view it as a time to reflect like all the re words and reflect and revisit things and so I like to go back to projects or things that I haven't quite finished and then like give it a little oomph to get it caught up and then when everything else like gets going forward again I feel like I've made some progress and I move forward a little bit more but I'm very excited about this class and happy to be here with everybody.

 

@10:49 - Michael Armstrong ([email protected])

Happy have you here I love that reframe I love that reframe it's I'm all about the reframe of when people think something's bad or negative or not good or you know to reframe

frame it as well. This is just a time for rest. is just a time to recuperate. This is just a time to kind of step in and maybe it's time to go inward or organize or clean or whatever might be.

Um, everything's guidance. Love it, Mary. Let's hop over to a Catherine.

 

@11:22 - Kathryn

Hello, I'm near Boulder, Colorado. And my word today is patience. I, um, I posted in our little, what is it called?

 

@11:34 - Michael Armstrong ([email protected])

hotel room.

 

@11:36 - Kathryn

Yeah, I tell her that I finally made a post. So prior to this, I'd set up new, um, Instagram and tic-tac accounts.

And I have been wanting to post videos for months and just not ever being able to just go through with it.

And so I finally did it and I posted three. And I'm finding it way harder than I thought. I had so many ideas.

is flowing in and then when I go to like put them in a video I can't believe how much I'm struggling and I'm hoping Michael you'll tell me that that gets better or tips on how to make that easier and then I'm also like TikTok is I'm not that familiar with it so I've been getting impatient with all of it but it's very exciting that I'm making these steps so that's been really cool very cool and yeah it definitely gets easier the first time you're posting it is going to feel maybe little bit awkward or not quite know what to post and and all of that but once once you once you do it enough and once you find that thing that feels really good for you you can do it over and over you'll see lot of creators like they use the same background in their house with the stairs behind them like they use this a similar topic they use a similar framework and that definitely comes with time and it gets it it's

certainly it's easier.

 

@13:01 - Michael Armstrong ([email protected])

Yeah, and I do get into that in week one as well.

 

@13:04 - Kathryn

Great. Yeah, because I'm also really working on trying not to make them perfect, because I feel like I could literally redo them a hundred times to get them exactly how I want.

But I'm trying to let go of that and just just put something out there.

 

@13:20 - Michael Armstrong ([email protected])

Yeah, perfect. Perfect. Yeah.

 

@13:23 - Kathryn

I have a number of followers, but one of them got 1000 views.

 

@13:28 - Michael Armstrong ([email protected])

That's actually really good. Yeah. Yeah, that's really good.

 

@13:33 - Kathryn

Okay. Cool.

 

@13:34 - Michael Armstrong ([email protected])

Yeah. Awesome. All right. That's hop over to Lorraine.

 

@13:49 - Lorraine

I'm here in North Carolina, Barbara, North Carolina. And I felt excited to do that little meditation. I felt like a sense of possibility.

they knew something and I had one idea across my mind about something I could do with his heart card.

that was kind of exciting. I don't know if it's a good thing, but it was something.

 

@14:20 - Michael Armstrong ([email protected])

Well, listen to those messages as I'm sure you know, when that comes in of like, ooh, that excitement. Like, that is either, you know, your soul speaking to you, your guide speaking to you, God speaking to you.

So yeah, I always tune into those little drops that come in. Did you want to share what the idea was?

 

@14:44 - Lorraine

Oh, if you want me to, I'm not sure. I thought because they are a physical product that, like you said, I would need to go to the post office and emailing and all that stuff, which I don't really mind.

But I had the idea that I could I actually almost do like an audio book of reading them with a certain energetic frequency or something.

And I don't know if that's something that people would buy for a, you know, I feel like it would be something people would listen to and get uplifted and elevated.

 

@15:19 - Michael Armstrong ([email protected])

Yes.

 

@15:20 - Lorraine

I don't think about that, but how to do that. But cross my mind in regard to that aspect of what I might create.

Love it.

 

@15:33 - Michael Armstrong ([email protected])

Yeah. that throughout this course, I'm going to be teaching you guys what has worked really well for me, frameworks, strategies, all of that.

But there's so many territories that are just outside of that that's your vibe, your frequency, your thing. So having these ideas of different products that might work, like for example, a long audio that's kind of like somewhere in between the audio.

book, and just a short little audio, almost meditation, in that realm, it's like in I was working with a bunch of spiritual teachers for the past five years or so, and they coined the phrase activation.

So instead of meditation, they call them activations, which it's basically a meditation, but it's done with this purpose of activating something within you.

And so now they all do activations and they sell activity. They said like 20 minute long, you'd listen to them and like activates your competence or whatever it might be.

And as you were saying that, was like, when it comes down to selling it, it comes down to branding it.

So you know, you could brand it as a hour long or 40 minute long activation that you can listen to whenever you want.

And here's the benefits you get from listening to these heart opening, it opens your heart activation. So Which is kind of interesting.

It's like I'm a bit intrigued like that. That's kind of cool. would like to experience that and then the other thing that came to mind was That you could also take each card and have it be like a mini singular activation that you can do over social media Yeah, love yeah love that those ideas are coming And and we are in the experimentation zone, so Awesome and Susan are you there with your camera if you are would love for you to turn your camera on If not you could also just do audio but would love to see you here

Maybe she's not in front of her computer. Alright, so Annabelle, quick check in, name where you're at and your word right now.

 

@18:14 - Annabelle Kronik

Howdy everyone, obviously I'm Annabelle, I'm not feeling too great so my camera's off to be completely honest, it's probably heavy.

think 8-8-8, whatnot, that portal kind of hit me, kind of crept up on me. So yeah, just moving through a lot in terms of like physical illness but also like triggers coming up but I think it's all necessary so it's kind of like I'm feeling kind of like when you pull the arrow back so that you can move forward, that's kind of how I feel.

So it took a sick day from work but I wanted to be present here so. Looking forward to being in the juice with y'all.

Thanks, Mary. Let's sleep.

 

@19:08 - Michael Armstrong ([email protected])

Appreciate you, Annabelle, for being here and awesome that you are on this call. And totally welcome to have your camera off and happy you can join from hopefully just the comfort of your bed and taking that rest when, welcome Susan, whenever I'm sick or have the flu or a fever or anything, I always reframe it as there's something my body is shedding.

Like there's something old that's just on the way out. So perhaps a reframe that might work for you, Annabelle, but good to have you here and feeling you embracing the heavy.

Susan, welcome.

 

@19:51 - iPhone

So Susan is new. hello, how are you?

 

@19:54 - Michael Armstrong ([email protected])

Hey, good to have you here. So since you didn't get to introduce yourself last time, just your name, where from, a little bit about yourself, who you are, what you want to do or what you are doing.

And is she reasoner for saying yes for being here?

 

@20:09 - iPhone

Okay, let's say, all right, my name is Susan, and I currently live here in Montana. I'm from the East Coast, New Jersey.

I worked in the New York area, New York boroughs, in the city for many, many years. But now I'm out here in Montana, which is a total different life change for me, going from millions of people to a couple of thousand people.

So, but I absolutely love it. I think I was divinely brought here because this is, I guess, a word that I would call my, for me would be courageous, considering social media and all those types of things is up to now, not my...

Now my cup of tea, but I think the universe has another plan otherwise because I've never even opened an email of yours and then poop and then I'm here and I'm like interesting.

So I'm kicking and screaming but the universe has me here so I'm just going to follow that. That's where I was supposed to be.

So as far as the reasons, not quite sure yet, but I'm going to push through everything that has kept me off of complete social media up into this point.

Any other questions? don't know if I forgot something.

 

@21:42 - Michael Armstrong ([email protected])

That's perfect. So welcome, love your energy, love the positivity, love your openness. Very excited to have you here. I love that you're just starting out very much so.

Thank you. Yeah. Yeah. And the bell says welcome season happy you chose to be brave and to be here.

 

@22:03 - iPhone

Thank you.

 

@22:05 - Michael Armstrong ([email protected])

I appreciate it. Definitely feeling it. This is going to be a fun journey for you and I invite you just to open up to the journey.

Just to allow it to be, allow it to open up for you. yeah, it's all about self-expression and then you can learn all the stuff about business as well.

But in the beginning for you, it seems like it's mostly going to be about expressing yourself, putting yourself out there, feeling comfortable, figuring out what it is, maybe what your niche is and all of that.

And the business stuff will be there when you're ready for it.

 

@22:37 - iPhone

Amazing.

 

@22:37 - Michael Armstrong ([email protected])

Thank you. Welcome, Susan.

 

@22:39 - iPhone

Good to have you here. you.

 

@22:41 - Michael Armstrong ([email protected])

Awesome. So this is officially week one. The week one content dripped today. So you officially have it. And this week is all about opening up to your magnetic expression.

Basically, in all the videos, even in videos where I'm teaching you how to set up your social media profiles.

I will be dropping codes in there. So even if you already have your social media account set up I still recommend watching those videos.

Just maybe there's a little bit of something that okay I didn't quite realize that but I'll be dropping a lot of codes in all of the videos that I create to Just kind of guide you on that that journey to opening up because what I've found is People will say a lot of stuff you when you're when you're learning from someone you learn lot of stuff But there's that like one thing that just like clicked and then oh yeah that one thing I like you take away that single thing and then you try it and that's what opens up for you so Allow that the opening to be in in the most unexpected places This week we are starting a 7-day challenge so I know in the viral course there's 21-day challenge which is super super awesome Mary that you're starting that Which I highly do recommend But I'm doing I'm kind of doing this in small increments

Um, I want you guys to really do it and I know how easy it is to like be excited in the beginning and then it's overwhelming because there's so much content or so much stuff to do or so many challenges you agreed to do that all of a sudden you're like, I don't know if I really want to keep, keep doing this.

So I set it up in a way that goes kind of like week by week and also allows you to choose, allows you to choose what feels good for you.

Um, so in the final module, it is you get to choose, do you want to post once every other day or once a day, twice a day or three times day.

So you get all those options. And I describe it as the speed that it takes you to get, I'll start the 70-21 awesome area.

Love it. So I describe it as the speed that it's going to take you to get to where you want to go.

So you can take. A quick route, the quick route is every other day, the expedited route, or all the way up to this supersonic, you're posting three things a day, they're all good.

What's most important is consistency, consistency, consistency. hard for the human mind to comprehend what consistency really truly looks like or is, but it adds up over time.

So, I recommend watching those videos preferably like earlier in the week than not, so you can get started on it.

The videos before that are just describing a lot of different things about your energy, hag and show up your space, your setup, a lot of viral tips in there as well.

So, that is what this week is all about next week, we are going to be hopping into even more building.

So, and then after, after this week. we will also do a check-in where you're at and what you want to do the following seven days.

So I wanted to create this in a way that there was always action that you could take if I'm just like watching stuff and you're kind of like, ah, this is the action that you can take to specifically get you to where you want to be.

Awesome. Cool. So this call is a coaching call. If you guys have any general questions, you are totally welcome to ask those questions.

in this, I would love to do a few viral coaching sessions with you guys. So this would be if you have a video, if you posted a video this last week, if you want to share it, I'll watch it here on this call and let you know things you can try, things that possibly

that you can improve. And if you would like to be in the hot seat, you can go to on a browser, you can go to your social media profile, like TikTok or Instagram, and you can copy the link to the video in your profile, and you can paste it in the chat.

And I will watch here and guide you. The coaching is one of the most, I would say, important things to going viral, at least from what I've seen, know, I to give people as many tips as possible, it's like they can do it, but if there's that one thing, they're just not quite getting to have a little bit of coaching, it goes a very long way.

So feel free to grab those URLs now.

ACTION ITEM: Watch week 1 video on TikTok editing and try out techniques - WATCH

 

@28:00 - Kathryn

lot of work. I don't think they're that great. But I was telling you, I just was like, just, uni post something to get some momentum.

 

@28:10 - Michael Armstrong ([email protected])

Yeah, so if you already kind of know, like, okay, here's the all the things I want to try, and you're not really interested yet in getting feedback, totally cool.

But if you do feel like you're curious to get my thoughts on it.

 

@28:24 - Kathryn

Do we have to do this in this format? I guess because then everybody can benefit from what you say about everybody's.

 

@28:31 - Michael Armstrong ([email protected])

Yeah, you don't have to share. You don't have to share anything. But it is very beneficial to see coaching.

 

@28:39 - Kathryn

Yeah. might have to work out to that.

 

@28:44 - Michael Armstrong ([email protected])

Totally cool. Totally cool. Yeah, as we go along with it, like as the challenge is going and we're creating a lot of then there'll be more.

of a stronger desire. Awesome, Ali. So I just got your link. Any particular video?

 

@29:09 - allisonbeelevy

I don't know. I've kind of been at this space on Instagram where it's just like my immediate circle and I want to try to get those new followers.

And I'm not quite sure. I know doing reels over actual posts can get people who aren't in my immediate following, but it's just kind of around the same amount for like a really long time.

And I want to get those newbies and I don't know how I started my my TikTok and I started like vocally speaking and sharing there.

And I feel like I get more likes and response on there than I do on Instagram. But with Instagram, I feel like like my competitors and my yoga business and they're like just looking at it and not really liking it.

But I'm like, I want new people. How can we get to those new people?

 

@30:00 - Michael Armstrong ([email protected])

So

 

@30:00 - allisonbeelevy

I guess that's kind of my, what am I doing?

 

@30:04 - Michael Armstrong ([email protected])

Awesome, beautiful. Yeah, love it. Yeah. So yeah, let's drop in. And yeah, Annabelle says, just reminder while here to learn says no judgment 100 percent, but understand the hesitation.

Yeah, definitely. is just to preface all of this, absolutely no judgment zone. This is a safe space just to express yourself.

And I want everyone just to feel safe in this. So yeah, appreciate that, Annabelle. Okay, so let's calm down.

I'm going to share this page here.

 

@30:53 - allisonbeelevy

And so I'm also kind of conflicted too, because I used to write a lot in my post, and then I wrote a book.

book and I felt like I said everything so now I don't have a lot of like writing in it but I also don't like those reels that are like check out below and then it's a super long caption just so that I real could go repeat over and over and over while they read it so I'm kind of conflicted like my message now like how am I sharing and I'm kind of also in this like job shift too so it's like recreating myself all over again a little bit yeah yeah beautiful so here I'm just going to share this screen right here and share sound cool all right so you can you guys see Allison's page here cool yeah it's a little blurry but yeah okay

SCREEN SHARING: Michael started screen sharing - WATCH

 

@32:01 - Michael Armstrong ([email protected])

Yeah, so one thing that I would recommend is finding people who are doing something similar to what you desire to do and replicating the style of what they're doing, what they're sharing even like those long captions, at least like the text in the description, those are working really, really well right now.

And the reason why they work really well is because Instagram is, it's almost like it's got the half the video content and half this blog idea.

In that blog, you have the attention grabbing headline, you have the meat and potatoes, the knowledge in the center.

And then on the bottom, there's some sort of call to action. And it creates emotional attachment when someone's reading that post.

So those do work well. So my suggestion would be to to not shy away from trends or not shy away from what other people are doing and try to kind of open up to like trying all the things.

So I will just hop in your first video right here that's that's on your page. So this is this one and on a little secret that I wish I knew a lot sooner.

That is if you believe in yourself anything is possible literally you could sell anything as long as you believe in it.

As long as you believe in the product as long as you believe in yourself and the mission the purpose and the reason that it can help somebody feel something that is needed you are the alchemist right now you're completely in charge.

Beautiful so pause it there love it love the message. So my suggestion for this It is starting even quicker.

So, let's see if I can refresh this here to get that intro again. One N on a little secret that I wish I knew a lot sooner.

That is. So this, what I always recommend is start with the point right away. So it could be like, believe in yourself.

Like, you must believe in yourself. Really giving them that like, like immediate action. I, in the first week's content, I talk about that there's like a pause, like to remove all pauses.

And in this, there is a slight pause in between the takes. So that you just get like, essentially you want to, to amp people's energy up.

You want people to feel a certain emotion that the moment you start talking. And if that happens, they'll then start watching.

more of the video, which then the algorithm will send it out to more people. So that is what I would recommend to bring people in, and then let's watch a little more.

If you believe in yourself, anything is possible, literally you could sell anything. Love it. So yeah, if you believe in yourself, anything is possible.

And then from there, you want each phrase, each sentence to be interesting and kind of build upon the interesting nature of what you're saying.

So I see that you recorded this one in TikTok. And also on TikTok, when they just added when you record video, just before you post it, there's the ability to download the video.

And you can download any of watermarks as well, which is good for the Instagram content.

 

@35:53 - allisonbeelevy

Yeah, that's good to know. Also, it did so much better on TikTok than I did here. But I think that's because Instagram doesn't want to hear me talk because they want a pretty picture or like the last picture.

I don't know exactly.

 

@36:11 - Kathryn

As put as a watermark.

 

@36:13 - Michael Armstrong ([email protected])

Yeah, watermark is that little where it says like TikTok and then at wild journey to the light. It's that it's that imprint that they put on it.

 

@36:23 - Kathryn

Yeah, is that something you don't want on there?

 

@36:25 - Michael Armstrong ([email protected])

You don't want that.

 

@36:26 - Kathryn

Yeah. Why?

 

@36:28 - Michael Armstrong ([email protected])

It has been said that if you have that watermark, the algorithm sees it and doesn't share it as much as it would share content that doesn't have that.

 

@36:38 - allisonbeelevy

That's ridiculous.

 

@36:40 - Kathryn

The algorithm on Instagram. Yeah. Not on TikTok.

 

@36:47 - Michael Armstrong ([email protected])

On TikTok, it wouldn't have that because she made it on TikTok.

 

@36:50 - Kathryn

Got it.

 

@36:51 - Michael Armstrong ([email protected])

Yeah, but I would also make sure there weren't any watermarks if you made it in a video editor or something like that.

Yeah, and that's for the algorithm to take talk on Instagram is it's like dealing with like a child like you don't know What it's gonna like you're not totally sure?

And sometimes things that I create work really well on Instagram and sometimes they work really well on TikTok or they'll work well in both you know, it's Yeah, it's it's unknown But I do highly highly highly recommend having both Because they're gonna be their own revenue streams coming in I Recently just recently started my Instagram Essentially sharing what I'm sharing on my TikTok So I went from Instagram and it was like my business Personal account with a bunch of family members all you know watching it.

I was like, I don't really feel comfortable sharing everything so like four years ago I then Opened a TikTok and started to share all the stuff that was on my mind And I felt so free because no one knew me and I could just share whatever I wanted So that's also really awesome

awesome element to it, to just be able to feel free. But recently I opened up a new Instagram account to test the Blueprint.

And the content worked really well on Instagram, and the Blueprint worked really well as well, which is that the business Blueprint, which is the automated business, which we will get into soon.

But yeah, having both is so important, so because now I have an extra revenue stream just from Instagram, which is an awesome little automated bonus.

So yeah, Ali, that's what I would recommend. Really just starting with the point right away, and in Storyworthy, the book Storyworthy, which I recommend, it goes into that, in that when you're telling a story, you want to start the story as close to the point the end of the story as possible, which is like.

It's like almost it feels almost counterintuitive, but if you start there people are already like I was on the edge of a cliff and I felt like I was gonna fall and I looked up and you know or it could be like I was on a hike and I was walking up the hike and I finally found that thing and I Slipped and I fell and then I was on the edge of a clip right so one brings you in you're like already where the action is and The other takes too long so people will flip So yeah, that's what I would I would recommend for you, and I'm Ali or do you go by Allison or Ali now?

 

@39:35 - allisonbeelevy

don't know it's weird in this setting I guess Allison and then like if I'm teaching it's Ali B or somebody knows me from social media But you're my friend, so you call me Allison I don't know what you call me what you want to totally get it.

I went from Mike You know we had the yoga teacher Ali B.

 

@39:57 - Michael Armstrong ([email protected])

So I know yeah but I just want to make sure I'm calling you a desire to be called, but yeah, I don't care.

 

@40:03 - allisonbeelevy

I'm an anomaly.

 

@40:06 - Michael Armstrong ([email protected])

Perfect.

 

@40:07 - allisonbeelevy

Awesome.

 

@40:08 - Michael Armstrong ([email protected])

So yeah, try some of those tips and we'll chat next week if you have questions, feel free to ask those as well.

 

@40:16 - allisonbeelevy

Okay, I'll test it out. Thanks.

 

@40:18 - Michael Armstrong ([email protected])

Awesome. All right, go into the chat here.

 

@40:32 - allisonbeelevy

Awesome. That's a really funny face of me.

 

@40:36 - Michael Armstrong ([email protected])

All right, we'll flip it away for you. I have lost so many friends in the last year and and can you guys hear the video when I play it?

 

@40:53 - Kathryn

I can hear it.

 

@40:54 - Michael Armstrong ([email protected])

That one's not quiet, but yeah, I could hear it. Okay, I'm just going to move this. to the side here.

Okay, all right, let's start this over. I have lost so many friends in the last year and I really have been so hard on myself about it, like telling myself that it's me and that I should have done this or I should have done that and that you know I consistently am losing people in my life in the last year and like really trying to measure out and look under a magnifying glass as to how and why this has happened and I saw a video the other day that was so compelling.

He basically said that when you have massive growth, emotional evolution. So love, love the energy. So I'll talk a lot about energy and even though it's not like the like height and the energy you have almost like this seriousness that that feels intriguing and drawing in.

Um, with this one similar to Ali getting into like the juiciness even quicker, um, right now it's about 30 seconds in and seems like now it's getting into the, into the good stuff.

you are going to lose layers of people, especially if you've done introspective self-healing or inner child work, which that has been completely what I have been about the business of the last year and a half, two years, three years even, I have been on a self discovery.

I have realized so many ways that I played small in my life, so many ways that I didn't express emotions that I didn't show up in my authentic self, that I people pleased and I tried to contort myself to be liked.

when I. So all of that. Oh, that's great. That could all even be an intro as well. Like, I've done this, I've done this, I've done this in French.

tips. And like that quick, like I've done this, I've done this, I've this, people can relate with it. And in this, I would say almost compacting it just a little bit, so that it gets to the, and this is why.

So you got your intro, and then I'm sharing that because of this, and then all of this because of this.

And I do know it's getting there, but I think compacting it even more would it would be beneficial.

 

@43:34 - Kathryn

stuck out of that paradigm, because I realized I did it as a child to survive. When I recognized all the ways that I was doing that, and I actually started to pivot, can I ask and change?

 

@43:49 - Michael Armstrong ([email protected])

Is someone, someone definitely how I showed up, and I started to take up space, and I started to demand

and respect from people and good treatment. I wanted people to be happy for me the way that I was happy for them.

So many people took themselves out of my life. And you have. Yeah, and you've got so many great points here that a lot of them could almost be their own videos.

But the like having people leave your life, removing people from your life, all those are very, very interesting. And very relatable.

So if you can share a relatable point, it's like when I share like, do you know what happens when you die?

Or we now know what happens when you die based on past life regression research. Like the reason why I start with that is because everyone can relate with either the fear of death or this thought of like curiosity of what happens when you die.

So thinking about how can I share something that someone's going to be like, ah, yes, yeah. Like what is it and always being in the mind of someone of knowing like they're always going to be wanting more like first they're going to want to hear this this juicy thing that is Relatable in some way and if you get them in because of that relatable fact you then have to like give them just a little bit more and You could give them little bit more to then like satiate what comes next like so they can fully relate and then at a certain point Well now they're going to want some sort of solution or some sort of information or some sort of personal story or something like that so keeping like each like phase of intrigue and interest to Almost yeah for me that like the word that's coming for you is condensing it But the content awesome like you could you could make a bunch of videos

from just the content that you're sharing in this one alone. So I just want a little bit more. I have to look at that as a win because what you're doing is you're shedding old layers of behavior and what you were attracting because you were allowing it and also because it was probably comfortable to us to accept.

Okay, I love the energy that you have here. And this is like your teacher energy. This is where you're like, you're really sharing to the person of this is what you need to do.

You could do this. It's a great energy to bring. Also a great energy to bring for an intro as well.

To poor behavior and accept evil energy and accept secret haters because those are the very core origin story relationships that we had always had and that we got used to.

And we went through our lives choosing people that fell within that framework. And all of a sudden, when you wake up to that framework and you demand more, it's only sensical.

that we're going to lose people in our lives that reflect that framework and that's a good okay awesome yeah very very very cool love it Stephanie and then for the the text on top of the screen you have to lose to replace the relationships that match your healing I would take that I would shorten it as well and I would make it larger and I would make it something that's even more attention grabbing and have it stay on the screen for maybe like you know four to seven seconds or so and here it could be like you could even say something like you have to lose friends you know like you just you have to lose friends and while that's not necessarily like the main point of the video it adds this level of intrigue that's like wait what and then they have to continue watching okay awesome uh and Stephanie let me know if

Here on TikTok, when you're looking at what you just recorded, if you tap that little black arrow right here, tap that, down there's a little save button.

So it's new, which is really, really awesome. And that save button will save it without any watermarks with the music and everything.

Because right now you can save Instagram videos. But if it has music, it's not going to save it, which is.

 

@49:28 - Stephanie Banner

You're doing a separate video, you're doing a separate reels then, like you're uploading to TikTok, then you're making a separate reels for every video.

 

@49:36 - Michael Armstrong ([email protected])

Yeah.

 

@49:37 - Stephanie Banner

Okay.

 

@49:38 - Michael Armstrong ([email protected])

Yeah. And I've made enough videos to this point where I actually have an automated system set up in Instagram to automatically post old videos.

When I have new videos that come out, I add them to that system. So, but yeah, long story short, yeah, I uploaded it to Instagram.

girls as well. Yeah. And it's super easy after the fact that, you know, it's all edited and everything. Yeah.

Allison.

 

@50:07 - Kathryn

Having music, sorry.

 

@50:11 - allisonbeelevy

That is right.

 

@50:13 - Kathryn

You suggest having background music?

 

@50:16 - Michael Armstrong ([email protected])

Yes. Background music. So you want to add background music to add emotional involvement to it. So if I'm, if I'm making a video that feels kind of indispensable, I will add suspenseful music or mysterious music or classical music.

I usually go through the music and feel into which one like just feels the best, know, almost like as you're scoring a film.

And the purpose of that is to, to increase engagement. Some people watch something just because the music is drawing them in.

Also, one thing Stephanie that I would recommend is, I think that video might have been a little quiet. With all the videos that I post, I always take my volume and TikTok and turn it all the way to the top.

because when you're scrolling through, if someone's too loud, then it's like attention grabbing, like, whoa, what's this person saying?

But if it's too quiet, there's something about it that almost feels like cheap or something. not, there's something that feels like, you know, like, oh, mic doesn't work.

So yeah, I always recommend louder than not. I just turn mine way up. I'm like, if mine's super loud, like, cool.

So yeah, little tip there.

 

@51:24 - allisonbeelevy

Yes, I would love to know your opinion about captions, because I've heard like different things and like for people with like a hearing impairment or for people who were like on their phone in bed with their partner and they don't have the sound on.

Do you recommend the caption so that you can still get those people, even though there's no sound?

 

@51:47 - Michael Armstrong ([email protected])

Yeah, I think captions are great. I usually put captions in my videos, kind of like the video that Stephanie had, that's like captioned like shrunk down, just like I usually put it like around here on my shirt.

I've got a lot of messages. Some people, when I forget to do that, who are hearing impaired, who are like, hey, it'd be really cool if you had some captions, because I can't hear what you're saying.

Also, I try to do every little thing I can possibly do to go viral. I'm always thinking about going viral with even casual posts.

having text on the screen that is what I'm saying, there's some people who will just start reading that. And that's just what they prefer.

Everyone learns different ways. Some people love to listen to audiobooks. people like to read. Some people like to do both at the same time.

So if you do that, there's going to be, even if it's a tiny fraction of a percent of people who will watch your video just because the captions are there.

And then you have some of those captions, like there's app called Captions, that makes it so like every word you're saying kind of like bounces in and it's very attention grabbing.

They use that a lot for ads and stuff. I have an. I just use the tick-tock built-in one.

 

@53:02 - allisonbeelevy

Okay.

 

@53:03 - Michael Armstrong ([email protected])

Yeah. And if I want to have like a caption that's a little bit different or more unique looking, the cap cut, which is tick-tocks like standalone editor that has a bunch of templates for videos and stuff, that also has captions.

And it lets you choose different styles. But I think captions are great. Like I actually kind of enjoy having a like a styled caption on the screen.

I just feel like it adds intrigue. Annabelle says, Michael, could we share suggestions as well? Or would you prefer us to listen and learn open to both?

Feel free to share it to share your suggestions as well. Yeah. If you feel something strongly coming up when you're watching a video, because it's like to watch content and to feel the energy of it, to feel like, is this something that's going to.

to go viral is it's it's almost like reading people's energy. Like someone walks into a room and are speaking like you read their energy.

You're reading the energy of of what you're putting out there. Sometimes it's difficult for ourselves to see ourselves and to gauge like how interesting we are or how viral we are.

And sometimes we you know we we don't know when when I make a video that's like awesome. I'm like oh that's this is great.

But sometimes I have absolutely no idea what is going to hit and what's not going to hit. So suggestions are great coming from this this collective consciousness that we have here.

 

@54:38 - Stephanie Banner

But one thing I always yeah go ahead Stephanie. So about energy I was thinking about this a lot lately especially since our last meeting.

I feel like I love your energy that you bring to all your videos because you're just very positive. Like it feels good to watch your videos because you're like emanating positivity.

But there are some times like in this last video where I'm just trying to work through losing friends and that's painful right.

And so sometimes My energy might be angry. It might be sad. It might be like something that maybe we wouldn't deem is like, feel good, right?

Is there a place for that? what is your rule of thumb on that? Do you feel like you mainly want to show up with positive energy?

And like, I admit, yeah, it's a great question.

 

@55:18 - Michael Armstrong ([email protected])

And you mainly want to show up often with authentic energy authenticity. The internet, TikTok, even Instagram, loves authentic, TikTok loves authenticity.

if you're showing up with that passionate energy, bring it, love it. And I can tell that you have that passionate energy.

And in that video, like I was drawn in because you had almost like a, there was like something you needed to tell us.

And I could feel that you had that something you needed to tell us. You could even like amp that up like just a few percent.

And really like, you know, it's like, I'm not always like, positive, happy, but like. On a certain level that is how I feel, but I do amp it up so that like, you know, it's almost like so people can feel something.

And I'm talking about death and like what happens when you die and that could be a scary subject for people.

So I like to come at it from a way that's like positive and happy because personally I believe that what happens after you die is like absolutely remarkable and really cool and like something we shouldn't be afraid of.

So that is the that's the energy I bring, but yeah, great question, authentic. You find TikTok videos people like crying in their car that have millions of views and it's authentic.

People absolutely love that. Yeah. And have fun. Explore. Try different things. It's like there was this one client who he was kind of a shy guy didn't like to talk.

And he came to me for TikTok coaching and it. His his content is just I watch it and be like oh like it's not interesting and so each time I'd be like just like a Little more just like oh just give me like a little and we kept doing that to the point where he was like Do you do you see this and he'd like find things in nature and be like this is a dada dada?

And like it was very endearing like he just kept amping up what was true within him and And he got millions of views in his videos and he was like blown away James says question.

How do you build a organic following on Instagram seems like it's hard to build new followers where tiktok You can build followers faster than they pushed IG.

Yeah, great question James So tik Instagram has shifted a lot lately. It used to be Just your followers and you had to like get followers and it wasn't easy You had a final explore page now you've got the reels that is essentially like tiktok it sends it out to strangers But they recently switched even posts so

You can share like a 10-minute post or a text-based post. Those will also be shared in the exact same way that reels are shared.

So at this point, I started a brand new Instagram account and just started sharing the videos that I've already posted.

And that new account is already at like 35,000 followers, somewhere around there, 35,000 followers. And yeah, I actually had a similar mentality.

It's just hard on Instagram. But then I realized that creating a lot of content, consistent content, and also, and I have an automated system set up where it posts three videos every single day.

So I post a lot of content there. And TikTok, I mean, Instagram doesn't mind. All right, Annabel's got one here.

Sarah says, captions are really good. for divergent people as well. Yeah, there's so many different types of people. That makes sense.

there's like all have like someone is going to love that big title that you put in a screen that's like some attention to everything.

Some people are going to love the look of you, like just your appearance. Some people are going to love the energy you bring.

Some people are going to love what you're saying. I'm just going love something different. That's always like everything. Some people like, I love lighting.

I'm just like a lighting guy. Like when I walk into a room and someone has like their overhead blue lights on.

Like can we turn those off? I love lighting. And so my thing with videos has always been, I just want to put some awesome lights in the background.

And I'm sure there's some people who stick around little bit because of that. But would everything always be authentic to you?

Okay, so I'm going to open up. Annabelle's here Listen when I tell you, I used to be the most chill person So chill, how you doing Annabelle?

SCREEN SHARING: Michael started screen sharing - WATCH

I'm chill. How does that make you feel Annabelle? I'm chill and I'm gonna tell you a little secret Annabelle was not chill A mask that I wore that I didn't even realize was a mask at the time because now I'm like unraveling all this about Okay, love it.

Love the energy you're bringing Annabelle The text of the screen again the text as well Shorten that just a little bit the POV or on your healing journey and realize your entire personality trauma response I almost like POV like

your trauma response, so that it's very clear without thinking too much. You don't want people to have to think too much.

like your trauma, POV, your trauma response is showing or something like that. That might not actually describe exactly what's happening in the video, but it creates enough intrigue that gets people to just listen to what you have to say.

I'm going start this over again. Listen, when I tell you, I used to be the most chill person. Okay, I love that you're bringing the personality and then in the beginning, so what I would suggest in the beginning is to look directly at the camera and speak the words even more clearly.

purely impactful at the lens. So imagine this part right here. Listen, when I tell you, I used to- it's like, listen, when I tell you where like you're speaking to them, and that almost like this like piercing eye gaze at the camera would definitely add like a, like, I can't not watch now.

I gotta watch this. Just to be the most chill person. Oh, I'm so chill. How you doing, Annabelle? I'm chill.

Oh, how does that make you feel Annabelle? I'm chill, and I'm gonna tell you a little secret. Annabelle was not chill.

A mask that I wore or that I- Love that. That even that's a great intro. Like, I'm gonna tell you secret.

Like, that would be a great, a great hook. Um, and you can say like, I'm gonna tell you something secret.

I'm not chill. I used to be chill, and you could do the, the skit that you have here. I didn't even realize was a mask at the time because now I'm like unraveling all this about masking and masking and like yeah, a lot of this to is looking at the camera like making that eye contact with the camera will add it that feeling like.

As me the viewer I'm talking to a best friend I'm talking to someone who's like divulging her secrets which is which is such a great energy.

Finding out my true self and my true self is not chill y'all she is not chill she's like the complete opposite of chill like think of chill and then think of the complete opposite that's what my true self is like because I wanted to keep myself small and not make any waves or cause any love it yeah there's definitely something a lot of people relate with so then because you are saying something that people can relate with I would add a like do you know what I mean like have you are you guys.

Like inviting them into the experience. of haven't you ever experienced this? this is something just to bring people in where it's like where it feels personal.

whenever I make eye contact with the lens, I'm doing it in a way where I want people to feel something.

Like I really, really want them to like feel some sort of emotion when I'm speaking. And it's something that we can consciously like, yeah, I'll consciously do it and we're goals or make anyone upset or potentially ruffle any feather.

I use the word chill as like a cloak of invisibility to not be noticed or seen or cause weight.

I'm not a chill person. Okay. And I'm really proud of the passion that I bring to the thing. Yeah, I'm almost seeing in this also like staring at the screen, staring at the lens just being like, you know, and like almost like a pause to create like a dramatic effect.

Okay. So I'll leave it there. Come back here. So yeah, love that Annabelle. That is a love that energy, the passion that you're bringing.

And I think just those few things will amp it up even higher. you can have people feel like they're like your best friend and like do your psychic and you're just like you're calling up a girlfriend because you're frustrated, like you can give people the feeling of that.

You've got something good on your hand. Captions also help with keywords too. Yeah, captions do also help with keywords which help with the algorithm exactly.

Love it. James says, I found this over the weekend on the hook. This was for YouTube, but yeah, TikTok.

Hook first five seconds. Ask a question if your viewers want to know. If you want to know how with the least amount of nice love.

Call a mistake, if you think. Calling out mistakes, calling out an opportunity, a misconception, love that. So yeah, those are all, those are all great.

You know, it's like, when it comes to hooks, just try everything. Try it all. You never know what's going to work for your particular audience.

But, you know, I can't really speak to each of those because it really is up to the audience and up to your energy and up to you.

But I can say that those, all those hooks seem pretty good. As long as you also feel the emotional attachment.

when I make a hook, I'll record just the hook and watch it and just feel like does it, does this feel like something that is interesting?

Sometimes I'll even record my full video. And then when I watch it again after having recorded everything, I'll see that.

That intro that I made, I'm like, oh, man, I could actually amp the energy up there. And so I'll rerecord the intro again at the end of my video.

And with the new TikTok editor, you can tap and you can then drag that clip to the very beginning and then I delete the beginning clip.

Because I'm like, very serious about like, I really want to call people in.

 

@1:07:23 - Kathryn

I think they have to. Yeah. need to talk with the editing on TikTok.

 

@1:07:28 - Michael Armstrong ([email protected])

Are you going to get into that or do you have a suggestion? Yeah, I get into that in one of the videos in week one.

So let me know, once you've watched that video, let me know if that makes sense to you and try it out, if you still don't get it.

And this goes for everyone because this is the first round of bright creators. If there's ever anything where you're like, I wish that you would have explained that a little bit longer or I'm confused about that.

ACTION ITEM: Watch week 1 videos to learn basics of creating TikTok content - WATCH

Send me a DM. Let me know.

 

@1:08:00 - Lorraine

I'd love to peer your thoughts and feedback as well. So does your content tell you how to make, I mean, I'm like such a novice.

How to even make a video and.

 

@1:08:12 - Michael Armstrong ([email protected])

Yeah, Lorraine, I was thinking about you when I was recording. I go over like very like step by step.

So it's like, you know, once you've created your account, that's where I start you off. So making a profile picture and everything.

so yeah, Lorraine, definitely let me know as you go through week one, if it makes sense to you and all of that, because I want this to be, you know, easy for the person who's just beginning and also give some helpful tips to someone who's already started.

 

@1:08:43 - Lorraine

And I have one other question because I've never even been on TikTok, need to get an account, but I mean, who goes to TikTok and why?

 

@1:08:53 - Michael Armstrong ([email protected])

Yeah, question. And so TikTok is very similar to Instagram in that people are going. to it, to watch video content.

And so a lot of people, like I share about past lives, past life regression hypnotherapy, I share about souls and all of that on TikTok.

People go to TikTok to be entertained. They're scrolling through and every video they watch, they want something to to entertain them.

I have found that people on TikTok are very open minded. They have like a spirituality to them. They have a desire to learn more about the nature of reality.

They have a curiosity. They have an empathy. So sharing like spirituality, sharing your spiritual gifts, sharing if you've made a product, like you have your heart cards, if you share that you've made these cards and like you put your heart and soul into them.

you know, if let's say they haven't sold as well as you've wanted, if you also share that, I have seen a lot of compassion on TikTok.

And it's like, people will feel your authenticity and your honesty and like they'll almost like want to support you.

So yeah, that's the kind of content that I would create, just authentic and content that educates.

 

@1:10:13 - Lorraine

Thank you.

 

@1:10:15 - Michael Armstrong ([email protected])

Yeah, and if you got some good dance moves, you can always bust those out on TikTok as well. Mary says, Stephanie, I thought your take on how it opens up your life to better people.

Okay, nice. Annabel says, feeling nervous to share, love, love your share Annabelle. I like how Michael adds, pictures start his videos.

Yeah, I add AI pictures throughout my videos, it's something I recently did and I think that it works pretty well and we're stepping into the age of AI where it's going to be so easy.

easy to create like cinematic quality content with just a simple prompt at this stage, adding pictures is great. So next week, I'm going to be adding a module on AI, which would be a lot of fun.

I'm super, super interested in AI. It's amazing. I use it all the time, all the time. It's an absolute incredible resource.

It's one of those things where if you're not on the AI train, it's going to be like an email back in the 90s.

going to help life a lot. It's going to help us out a lot. I really have to work on looking at the camera.

I look everywhere. Yeah, it's just something to try, yourself to make sure that you are looking at the camera.

And it's like with TikTok, I'll do quick, quick takes. I'll do quick intro, stop it, think about what I'm going to say, and then record the next one, stop it, think about what I'm to say.

Say, hey, for the next one, like I put lot of thought into each like thing that I say and because there's quick takes, you can try to just like try to focus on on that.

And if you don't focus on the camera, you can just press delete and rerecord that last clip. Awesome Annabelle furiously taking notes.

I will send out the video replay as well. And I have added a video replay section within the course on the right side panel that's going to have all the video replays.

Why is POV a thing? great question, Catherine. And Wayne and Stephanie says just kind of a trend on TikTok.

Yeah, it's like trends happen and there's just something relatable about POV means like your point of view. And it is like, it's essentially just creating relatable content.

Yeah, trying to think of something relatable, but it's like, let's say like. you know your shampoos always empty when you're in the shower and it's like POV you're in the shower and your shampoos empty and you say that and it's like you want people to be like ah me too you know I can totally relate with that so I think that's why it's it's picked up uh awesome James Scott a I made this with AI images just an idea dude my tick-tock is like 30 people I have say it's like barely used so that's why I just don't know judgment no judgment this is a judgment free zone all right so but it was funny because you're mentioned the AI and uh and you know I create an app and chat GPT whatever but it's really fun to do the AI and you're like moving videos so just an idea yeah what kind of app did you create in the chat GPT um it was uh just um it takes an image and creates like a spiritual image out of it you know like GPT is so easy to create now

 

@1:14:00 - James Guiry

Oh, so just, you know, and so I use that, it gives me the format nine by 16, et cetera.

And then I just, you know, I've been using that of late. And then there's another one called a elf.

It's and light where you take the image and then you could create motion out of it and then save it as a video.

So that was, that's like, it was like 15 bucks a month or so. I did that for a while, but I can see myself using that, but with like being more authentic and then adding the videos like you do in the background.

 

@1:14:29 - Michael Armstrong ([email protected])

So that's, that's the idea I'm trying to think of.

 

@1:14:32 - James Guiry

So cool.

 

@1:14:33 - Michael Armstrong ([email protected])

Yeah. Yeah, love that. Yeah. And lightens a great one as well.

 

@1:14:36 - James Guiry

If you want to just like make the images even more interesting.

 

@1:14:39 - Michael Armstrong ([email protected])

Yeah. it's so awesome how easy it is with like all with TikTok and with everything now. Like it's getting, it's getting easier and easier and easier.

So that's why it's so important to learn these tools because you can learn the useful nature of it. But yeah, with TikTok, like I'll record the full video without any picture.

Or anything like that. And then I'll go back. I'll be cool if right here. I had something and I go to Chachi PT type in the prompt and Interesting the like prompts are the next art form.

 

@1:15:08 - James Guiry

It's like good.

 

@1:15:09 - Michael Armstrong ([email protected])

What do you tell the AI and? Now they have a video video like literally video AI. was playing with this weekend It's it's getting it's advancing Remarkably quick or remarkably quick you're shooting in your phone and then you're you shoot it And you're uploading those little bits with the green screen background so directly from your phone So no external editing straight tiktok right straight tiktok Yeah, I actually use the overlay button when you're in the tiktok editor So I don't even use I have used the green screen in some videos where you can still see my face but Lately I've just dropped it Overlay over the screen so I don't have to worry about it while I'm filming it just to make it even easier Personally, I love ease

And James, did you want me to to look at this with the screen share?

 

@1:16:04 - James Guiry

Oh, I don't know.

 

@1:16:05 - Michael Armstrong ([email protected])

I guess. I don't know.

 

@1:16:06 - James Guiry

Yeah, fine. I mean, it's just showing the AI part of it. So yeah, cool.

SCREEN SHARING: Michael started screen sharing - WATCH

 

@1:16:19 - Michael Armstrong ([email protected])

Okay. Nice. Absolutely love the AI art they've created. Like, to see this makes me know that, all right, you've already got one part of it down.

Like, you've got it down. The next part is going to be adding storytelling, adding the intrigue. adding the voice over or adding your own face to it and allowing these to supplement you.

But love love this are here. Very cool. Love that. So just heading to your page here.

 

@1:17:23 - James Guiry

I love that you're just starting out. I absolutely love it.

 

@1:17:27 - Michael Armstrong ([email protected])

Yeah, brand new. Yeah, yeah. Very cool.

 

@1:17:30 - James Guiry

Did you want me to look at any other videos? I mean, if you want, I don't know. mean, you know, the statics, I put one, I had posted videos directly from, I'd edit them in Premiere in like three views, right?

So I realized that I can't do that externally. I have to do it internally, right? So, but yeah, like, I guess the number, I don't know that can have you, like, experiences the first one, the three views.

was an external editor, but I could do that in TikTok easily.

 

@1:17:59 - Michael Armstrong ([email protected])

So yeah. Yeah, I mean, the reason why there have been some people who have said that using the app itself does help with the content or does help with the potential to go viral.

But one of the reasons why I simply use the TikTok editor and the recorder is just because it's so easy to make content that is good, meaning like I get to share myself, I get to put a green screen on myself, I got to talk, it's very easy to do it.

So let's watch one of the ones that has the most views here, which be that one we just watched.

 

@1:18:37 - James Guiry

Yeah, that was okay.

 

@1:18:39 - Michael Armstrong ([email protected])

Yeah, so basically you just need to add some either a voiceover or some sort of story, more you. Cool.

And let's hop on this one real quick. Now maybe you've read some books about this, Brian Weiss, very popular books, Dolores.

Yeah, awesome. Your setup is great. looks very professional. And then for this, I would just get into. to like the end of the story in the very beginning.

So.

 

@1:19:05 - James Guiry

So I made that like last year and I cut it up and now I'm like rethinking like hook and get into it and get like be authentic.

Like you got to be in it, you know?

 

@1:19:15 - Michael Armstrong ([email protected])

Like you got to draw them in. So yeah. nice.

 

@1:19:18 - James Guiry

Well, I'm excited to see the content that you created.

 

@1:19:20 - Michael Armstrong ([email protected])

Thank you. Yeah, yeah. a lot of potential here. Awesome, my friends. Any other got maybe room for like one more if anyone wants to to drop your video.

And yeah, James, love that you said that this is a judgment-free zone. love that. And yeah, I definitely want to preface all of this with total judgment-free zone.

Total just like you could share like the worst thing you've ever made. And it's fully welcome here and appreciated because it's like, you know, we're growing together.

So one of the things I love love to do is just like release things that aren't really that great so that I can so that I can feel that feeling of releasing it and then and then moving on.

I've I've hidden many videos that weren't you know after the fact I've hidden them just to like kind of feel it out to see what it feels like the post and all that.

But personally I absolutely adore and love people who put themselves out there. I grew up very shy kid did not like to share myself.

I was the kid in the back of the class who didn't talk. I was always looking down on the ground when I was little just because I didn't feel safe in the world and didn't feel safe to share.

Bullied all of that. So it was a long journey for myself to even open my voice and let alone share in social media and to like not care what people think.

So yeah I'm here for you guys. Beautiful. So this week this week we are starting this content creation journey.

I have printouts if you guys as desire to print. I highly do recommend printing the printout out, but choosing what you want to do.

Do you want to create one video every day, every other day, three a day? know, this is just for the next seven days.

And then print that out. And then every time you do make a video, there's a little checkbox that you can check it.

I have also some exercises on finding your niche. If you already have your niche, how to drill into that and find sub-neaches within it.

So this is to figure out how to create content. I also go over what kind of content you should create.

Are you educating people? Are you inspiring people? Are you engaging with people? So different energy that you bring, different ways of creating content.

So you can choose, is this post gonna be an educational one? Is this an entertaining one? Is this an inspiring one?

And coming from that point of view, can create content from there. This is all to just like create a lot of stuff, create a lot of content.

so that you can see what works. We are in the experimentation phase, so you want to just go for it.

It doesn't have to be perfect, totally awesome if it gets a single view, or if it gets a thousand views, or if it gets, you know, a million views.

Wherever it's at is awesome because we're just trying stuff. It's not going to work unless you just put it all out there.

So that is that. Does anyone have any questions before we hop off this call and start this incredible week?

 

@1:22:32 - James Guiry

Hey, Michael. was on the, so we're doing like short form, right, TikTok, but I was reading about like doing the long form, and then the kind of a new style is just really just talking and being authentic without even cutting and just doing that for 10 minutes, and then maybe take that, and then, well, I guess you could use that for your short form, but like having, do you recommend kind of just taking with a TikTok good IG, or would you recommend like throwing in YouTube?

 

@1:23:00 - Michael Armstrong ([email protected])

Yeah. YouTube is awesome as well. If you feel called to YouTube, definitely do it. feel what feels most exciting to you.

What's cool about the short-form content is you can create it very easily, you can pump it out, you can literally just press record, share something that's authentic, and as long as you can, it can all be a single take, as long as you yourself have that personality style that keeps it intriguing, keeps it interesting.

But yeah, you can definitely definitely do it yourself. It's now that you're reading Storyworthy. Great book to read. Yeah, great book by the way.

 

@1:23:34 - James Guiry

Thank you.

 

@1:23:35 - Michael Armstrong ([email protected])

It's awesome. It's awesome. I love it. I'll create, I created some content, on TikTok, that's like seven minutes long.

it's long-ish. I mean, that's long content. There's TikTok videos that are five minutes long that are there's YouTube videos that are like five minutes long that are like, you know, YouTube videos.

So the kind of that gray area between long-form and short-form is death definitely blending a little bit. TikTok is pushing people to make even longer form content.

So anywhere like two minutes, I would say is getting kind of long form at this point, and then up to like 20 minutes on YouTube, and then 10 minutes being cut off for TikTok.

But yeah, I would definitely recommend, I wouldn't even worry about like, is it long or short? I would just start creating content that's authentically you speaking and hooking people in the beginning and like giving them your juiciest information about what you do.

 

@1:24:30 - James Guiry

And then are you trying to like, would you recommend trying to sell something during that TikTok? Or you're trying to like just get people to like you and then maybe go to like a link tree and follow you?

 

@1:24:40 - Michael Armstrong ([email protected])

Is that kind of what you're looking at in the initial stage? Yeah, right now is just branding, essentially you're branding yourself as the expert in your field so that people start asking questions in your comments and you can reply to those questions.

You're getting people to follow you to grow your follower base, and we're not yet worried too much about that call to action, but we will be focusing on that pretty soon.

Yeah, right now your call to action can be tap that follow button. If you'd like what you, you know, if you're interested to learn more about X, Y, and Z, tap that follow button.

Cool. And Sarah says many thanks to all who shared. Yeah. Sending everyone who shared everyone who who sent a link to their video, a big congratulations for being brave for stepping out into that uncomfortable zone of self-expression.

That is how you grow. And I appreciate you guys and love it all, love it all. So sending y'all so much love and I hope you have an absolute phenomenal week.

Can't we see you guys again? Same time, same place, same zoom link next week. Much, much love to y'all.

 

@1:25:47 - Lorraine

Thank you.

 

@1:25:49 - Michael Armstrong ([email protected])

I have a question.

 

@1:25:50 - Kathryn

Yeah, feel free to ask. What constitutes a viral video?

 

@1:25:56 - Michael Armstrong ([email protected])

Catherine, thousand views on your video. That's that's in my opinion a viral video. video. If it gets like 10,000 views, that's when it's like, that's when it starts to feel that like bigger virality.

But hitting a thousand is actually really good, Catherine.

 

@1:26:10 - Kathryn

So I'm viral already.

 

@1:26:12 - Michael Armstrong ([email protected])

Of course. Yeah. I would say like low key viral for sure. Okay. There's a lot of people that are stuck in like 50 to 100, 200 views.

So you're doing something right.

 

@1:26:26 - Kathryn

All right. Well, maybe I'll have to share that one.

 

@1:26:31 - Michael Armstrong ([email protected])

Yeah, next time. And I will be sending out a link for everyone to put their social media profiles in there so we can all start to follow each other and encourage each other and like each other's content to help virality as well.

 

@1:26:45 - Lorraine

Do you just do your name to create a TikTok account or?

 

@1:26:50 - Michael Armstrong ([email protected])

Yeah, you could just put your name in. Yeah, it's kind of just think about like almost exactly the same as Instagram.

Put your name in. You can choose your username, it doesn't matter what your username is, you could you could make it really anything.

That doesn't matter too much. I would recommend your name. And then you start creating video based content very similar to Instagram.

ACTION ITEM: Create TikTok account named 'Lorraine' and make first test video - WATCH

Diving in, Lorraine, love it.

 

@1:27:21 - Lorraine

I know, I don't know, lighting. Oh, I'm sure it's all in your video. Yeah, yeah, you got this.

 

@1:27:28 - Michael Armstrong ([email protected])

excited to see your content and excited to see it expand and grow. Like, this is a multi month process.

So it's going to get incrementally better and better.

 

@1:27:38 - Lorraine

Yeah, I got the shy gene there to work it on it. Yeah, yep, I can really write awesome, my friends.